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My Team Connects Lucky Deck of Content Ideas

Tell how your business
started. Share your personal
story – why you started
company – and emphasize
how you uniquely...
Share your company’s
mission statement; what it
means to your customers
and your employees or
Introduce employees or office
staff, especially people on
your team who are likely to
interact personally with your

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My Team Connects Lucky Deck of Content Ideas

  1. 1. ♥ A ♥ Tell how your business started. Share your personal story – why you started company – and emphasize how you uniquely serve your customers. A
  2. 2. 2 ♥ 2 ♥ Share your company’s mission statement; what it means to your customers and your employees or team.
  3. 3. 3 ♥ Introduce employees or office staff, especially people on your team who are likely to interact personally with your clients, like Customer Service, Client Care or Booking. 3 ♥
  4. 4. 4 ♥ FAQ’s: Proactively answer your customers’ most commonly asked questions. Engage new customers by removing any lurking mental roadblocks. Address these questions so that prospects feel comfortable working with you or making a purchase. 4 ♥
  5. 5. Customer testimonials are the best advertising you can get. No need for clever copywriting! Use the actual words of your delighted customers. Reveal why people love doing business with you. Include their pictures to make the testimonials extra personal and real. 5 ♥ 5 ♥
  6. 6. Customer case studies demonstrate your value and enliven the imagination of your customers. Use actual examples of your product or service at work. Show how you solved a problem for one of your clients in a unique way. 6 ♥ 6 ♥
  7. 7. Highlight current trends and newsworthy items. Use of a hot keyword in your subject line boosts engagement because it piggybacks on what people are already talking about. Join in the conversation and establish a dialogue. 7 ♥ 7 ♥
  8. 8. Share your favorite products… complementary products that “go” with your business. For example, a weight loss business might discuss food scales and measuring cups for portion control. Refer your customers to sites where they can find products that "complete or perfect" your products or services, and show them how to use them. 8 ♥ 8 ♥
  9. 9. Draw attention to best- selling products from your website or local shop: 9 ♥ 9 ♥ •  Popular items of the season. •  Customer favorites. •  “What’s HOT now.”
  10. 10. Debunk a commonly-held industry myth, what people think about your business or industry, and why it’s false. Reveal “the common misconception” and how your company corrects these matters. I0 ♥ I0 ♥
  11. 11. J ♥ Link to some recent blog posts or the most popular post on your website, especially one with lots of comments. Some email or blog readers may be sitting on the sidelines just waiting for the opportunity to engage. Invite them into another social media site or a different way of consuming your content, like your Instagram or Facebook videos. J ♥
  12. 12. Q ♥ Share recent tweets or other social media content. Content that is re-tweeted or widely shared will probably be interesting to your email list or blog readers, too. This doesn’t even have to be your own original content. You can used content you’ve curated; just be sure to credit the original source. Q ♥
  13. 13. K ♥ Highlight people you respect in your industry. Discuss an interview you heard or share bullet points from a speech you admired. Establish yourself as a thought leader by giving your opinions as well. K ♥
  14. 14. Tell of the future of your industry, or suite of services. What should your customer expect in the coming year? how is your industry changing? “Where we’ve been and where we’re going” projections and predictions make for entertaining New Year emails. A ♦ A ♦
  15. 15. 2 ♦ Reveal the lighter side of your business. Show the humor that your customers generally don’t see. Don't be afraid to let your "wonky" side peek through; but don't assume everyone will immediately get it. Tell a story to bring them into the joke. 2 ♦
  16. 16. Invite email recipients to engage with you on your other social sites. You should always provide opportunities to connect on Facebook, Twitter, Linked In, Pinterest, etc. in a passive way -- little icons available for clicking. But every now and then, make a point of highlighting the unique offers or content available on your other sites. 3 ♦ ♦3
  17. 17. Report on industry tradeshows, products you’ve tested, and related vendors who are revolutionizing your industry to benefit your customers. This shows you stay current within your industry and are not simply working in your own little bubble. 4 ♦ 4♦
  18. 18. 5 ♦ Describe different regional considerations for your customers in other parts of the country or world. Location may affect people within your market, so share this information when appropriate. 5 ♦
  19. 19. 6 ♦ Send birthday greetings. You can easily collect birthday information (your customer's or their children's) when they sign up to your list. Set your email service to automatically generate a greeting or coupon on their special day. Be creative: a carpet cleaner could offer a discounted floor cleaning after their customer’s 5-yr-old's birthday... people love it when you remember their kids or pets! 6 ♦
  20. 20. Holiday greetings are a no- brainer. You can also take advantage of lesser-known holidays to come up with creative content ideas. For example, “Talk Like a Pirate Day” on Sept. 19th or “National Coffee Day” on Sept. 29th . Do you know of any that relate to your industry? 7 ♦ 7♦
  21. 21. Teach best practices: How to implement your products for success, or how to make the most of your company’s services. Customer involvement (investment of time and interest) leads directly to more sales. 8 ♦ 8♦
  22. 22. 9 ♦ Provide some history of your products or services. Show how the evolution of your industry has benefitted your customers over time. This content could piggyback with the anniversary of your business, another highlight to share. 9♦
  23. 23. I0 ♦ People consume video content more than any other medium on the web! Share videos with your email readers. Create a still image from the video and include that in your email, linking to a webpage where the video is hosted. Add some editorial copy about the video to encourage click- throughs. I0 ♦
  24. 24. J ♦ Hold a contest. Reward the best answer to a question, or the first five responses to a Facebook post, etc. Get your email recipients to engage and offer a discount or coupon in return. J♦
  25. 25. Q ♦ Promote the "Customer of the Week." This email topic prompts prospective customers to imagine themselves as if they were already your customer or client. It invites people to picture themselves in that customer’s shoes while building community and loyalty among your current customers. Pictures are a must for maximum engagement. Q ♦
  26. 26. What books are you reading now? What movies have you seen recently? Would your customers be interested in those topics? Share the ones that affected your business outlook, product development, customer service policies, etc. You can even talk about books that have nothing to do with business or your industry; readers enjoy reviews of all kinds, and your personal touch will be appreciated. K ♦ K♦
  27. 27. Identify targeted segments: make use of your email service provider’s ability to collect information at the time of sign-up. Also take into account the responses you receive from previous email sends/shopping cart abandonment, etc. Then send specific emails based on preferences (topic, sending frequency, etc.) as well as past behavior. A ♣ A ♣
  28. 28. 2 ♣ Send a “Last chance” email. Send an email asking subscribers to update their preferences if they haven't opened or responded in over six months. Some may not want to be on your list anymore, so offer them one last chance to re-engage; then clean your list! Do not lament losing subscribers who never engaged with you. Focus on serving the ones who do. 2 ♣
  29. 29. 3 ♣ Address the most common problems people have within your industry. Share common (and not so common) solutions. You know what they are because you see them every day. Bring subscribers into the fold by showing that you know what they're going through; you understand their pain. 3 ♣
  30. 30. 4 ♣ Address that thing you dislike about your industry that your customers are not even aware of. Give ‘em the dirt: your information will connect you with your customers and make them feel like insiders. A moderate “rant” now and again also shows you’re passionate and opinionated. Sometimes it's worth losing a few fence-riders to gain an enthusiastic following. 4 ♣
  31. 31. 5 ♣ Inspire! Give your customer something to dream about. Paint the picture of the benefits of doing business with you. What would their life look like if…? This is where your heartfelt copy will really connect with people. Craft it with power and creativity. 5 ♣
  32. 32. 6 ♣ Ask for referrals; offer a discount for the subscriber who refers a new customer. Remind your reader that your information, product or service could benefit a friend or colleague. Give them an incentive to share their best- kept secret – YOU! 6 ♣
  33. 33. 7 ♣ Emailed discounts and special offers get high open rates! Send “Print this coupon” offers periodically. You could also ask customers to repeat a unique phrase (given inside the email or post) at your local business or use a hashtag on social media. Then provide a special code for an online purchase. Just remember that if you do this all the time, your customers will take for granted that you always send discounts, so there’s no need to open your email or read your posts. 7 ♣
  34. 34. 8 ♣ Has your business contributed to a local cause, donated to a charity, or won an award? Send an email telling your subscribers all about it. 8 ♣
  35. 35. Similar to different localities affecting your business, seasons and cycles affect most business people and consumers in some way. Does the month of the year affect your customers and how they utilize your offering? Talk about that. Provide tips for maximizing high-volume seasons as well as downtime. 9 ♣ 9 ♣
  36. 36. Introducing something new? Offer a trial offer, a trial size, or a temporary, disocunted offer. Customers are more apt to jump in if the stakes are low and the risk is minimal. I0 ♣ I0 ♣
  37. 37. J ♣ Speak to your customers' pain points! Identify the ways you can relieve your clients’ biggest headaches. What keeps them up at night? What’s that worried voice saying in their heads? If you can speak those words and convincingly establish a connection, you’ll increase engagement and sales. J ♣
  38. 38. Provide valuable resources to your subscribers. Your own content is helpful, but by sharing your favorite online resources related to your industry, you also help your customers. List the top 10 or 20 best online resources. You use them, so why not share? Q ♣ Q ♣
  39. 39. Highlight the main difference between you and your biggest competitors. Show how you’re different and trumpet your best assets. K ♣ K ♣
  40. 40. Tell why your business doesn’t do something everyone else does. Place your personal stamp on your offer and explain it to your clients. A ♠ A ♠
  41. 41. 2 ♠ 2 ♠ Ask for a favor. Come on, everyone needs a little help occasionally. Ask for a review for a book, ask for a testimonial, etc. Knock and the door shall be opened. People like it when you involve them, and many enjoy giving back to their favorite businesses. Reciprocity creates powerful communities.
  42. 42. 3 ♠ 3 ♠ Pull back the curtain on the worst thing about your product or service. Sounds scary, but be honest; there’s something you either can’t or don’t offer. Tell all. Your honesty earns you credibility, and there’s often a flip side to the negative. For example, your service may not be the fastest– but the quality is the highest in town! It’s worth the wait for the right customer.
  43. 43. 4 ♠ 4 People like doing business with companies that have fun. Share pictures and stories from your company picnic, party or recent event. ♠
  44. 44. Share the story of "The Problem You Made Right" for one specific client. You're a hero to someone... toot your horn. 5 ♠ 5 ♠
  45. 45. Share articles you found interesting. Compile them on your blog or from other sites and blogs you read. You could make this a regular section of a weekly newsletter, or compile top stories once every quarter. Be consistent and people will look forward to your content curation. Title it creatively to attract regular readers. 6 ♠ 6 ♠
  46. 46. Share comments from your Facebook page or blog. Show that you engage with your customers by responding. Create client connections that matter and invite others to get involved. 7 ♠ 7 ♠
  47. 47. 8 ♠ What does the future hold for your business? Without giving away your great ideas, share how you intend to meet your customers’ needs with your business. Are you adding more employees, or developing a new product line to serve a segment of your market? Talk about your plans for growth. 8 ♠
  48. 48. 9 ♠ Where others zig, you zag. Show where you deviate from current trends. Relate the "brilliant ideas" in your industry…and why they’re way off base. Your perspective is valuable, especially if you have a lot of experience in your industry. Your customer needs to know this information and will look to you as an expert. 9 ♠
  49. 49. I0 ♠ Describe the customer least likely to be happy with your products or services. Finish this sentence: “If you , then you don’t need us.” Brutal. Honest. Effective. It shows you know your clients and are willing to evaluate a “good fit” with discernment... and vice-versa! I0 ♠
  50. 50. J ♠ Describe an essential detail about your offer that your customers may not know about. As Mies van der Rohe famously said, “God is in the details.” Make your customers aware of them. J ♠
  51. 51. People love lists: List exactly how your offer will ultimately fulfill your customer’s desire or need. Assert specific details in your claim. Q ♠ Q ♠
  52. 52. People love pictures. Create a Pinterest account and direct your customers to boards you think they’ll like. You can even ask them to contribute pictures to your boards. This enhances engagement between you and your customers and provides valuable feedback about what your customers want and need. K ♠ K ♠
  53. 53. J O K E R Ask your email subscribers to take a survey. Compile the answers to share in a future email. J O K E R
  54. 54. J O K E R Thank your customers Send a genuine message of apprecia- tion...for their readership, their engagement, their questions, their feedback and their business. J O K E R