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♥
A
♥
Tell how your business
started. Share your personal
story – why you started
company – and emphasize
how you uniquely...
2
♥
2
♥
Share your company’s
mission statement; what it
means to your customers
and your employees or
team.
3
♥
Introduce employees or office
staff, especially people on
your team who are likely to
interact personally with your
cl...
4
♥
FAQ’s: Proactively answer
your customers’ most
commonly asked questions.
Engage new customers by
removing any lurking
...
Customer testimonials are
the best advertising you can
get. No need for clever
copywriting! Use the actual
words of your d...
Customer case studies
demonstrate your value and
enliven the imagination of
your customers. Use actual
examples of your pr...
Highlight current trends and
newsworthy items. Use of a
hot keyword in your subject
line boosts engagement
because it pigg...
Share your favorite
products… complementary
products that “go” with your
business. For example,
a weight loss business mig...
Draw attention to best-
selling products from your
website or local shop:
9
♥
9
♥
•  Popular items of the
season.
•  Custo...
Debunk a commonly-held
industry myth, what people
think about your business or
industry, and why it’s false.
Reveal “the c...
J
♥
Link to some recent blog posts
or the most popular post on
your website, especially one
with lots of comments. Some
em...
Q
♥
Share recent tweets or other
social media content. Content
that is re-tweeted or widely
shared will probably be
intere...
K
♥
Highlight people you
respect in your industry.
Discuss an interview you
heard or share bullet points
from a speech you...
Tell of the future of your
industry, or suite of services.
What should your customer
expect in the coming year?
how is you...
2
♦
Reveal the lighter side of
your business. Show the
humor that your customers
generally don’t see. Don't be
afraid to l...
Invite email recipients to
engage with you on your other
social sites. You should always
provide opportunities to
connect ...
Report on industry
tradeshows, products
you’ve tested, and related
vendors who are
revolutionizing your
industry to benefi...
5
♦
Describe different regional
considerations for your
customers in other parts of
the country or world.
Location may aff...
6
♦
Send birthday greetings.
You can easily collect
birthday information
(your customer's or their
children's) when they
s...
Holiday greetings are a no-
brainer. You can also take
advantage of lesser-known
holidays to come up with
creative content...
Teach best practices:
How to implement your
products for success, or
how to make the most of
your company’s services.
Cust...
9
♦
Provide some history of
your products or services.
Show how the evolution of
your industry has
benefitted your custome...
I0
♦
People consume video
content more than any other
medium on the web! Share
videos with your email
readers. Create a st...
J
♦
Hold a contest. Reward the
best answer to a question, or
the first five responses to a
Facebook post, etc. Get your
em...
Q
♦
Promote the "Customer of
the Week." This email
topic prompts prospective
customers to imagine
themselves as if they we...
What books are you
reading now? What
movies have you seen
recently? Would your
customers be interested in
those topics? Sh...
Identify targeted
segments: make use of
your email service
provider’s ability to
collect information at
the time of sign-u...
2
♣
Send a “Last chance” email.
Send an email asking
subscribers to update their
preferences if they haven't
opened or res...
3
♣
Address the most common
problems people have
within your industry. Share
common (and not so
common) solutions. You
kno...
4
♣ Address that thing you
dislike about your industry
that your customers are not
even aware of.
Give ‘em the dirt: your
...
5
♣
Inspire!
Give your customer
something to dream about.
Paint the picture of the
benefits of doing business
with you. Wh...
6
♣
Ask for referrals; offer a
discount for the subscriber
who refers a new customer.
Remind your reader that your
informa...
7
♣
Emailed discounts and
special offers get high
open rates! Send “Print
this coupon” offers
periodically. You could
also...
8
♣
Has your business
contributed to a local cause,
donated to a charity, or won
an award? Send an email
telling your subs...
Similar to different localities
affecting your business,
seasons and cycles affect
most business people and
consumers in s...
Introducing something
new? Offer a trial offer, a
trial size, or a temporary,
disocunted offer.
Customers are more apt to
...
J
♣
Speak to your customers'
pain points! Identify the ways
you can relieve your clients’
biggest headaches. What
keeps th...
Provide valuable resources to
your subscribers. Your own
content is helpful, but by
sharing your favorite online
resources...
Highlight the main
difference between you
and your biggest
competitors. Show how
you’re different and
trumpet your best as...
Tell why your business
doesn’t do something
everyone else does. Place
your personal stamp on
your offer and explain it to
...
2
♠
2
♠
Ask for a favor. Come on,
everyone needs a little help
occasionally. Ask for a
review for a book, ask for a
testim...
3
♠
3
♠ Pull back the curtain on the
worst thing about your
product or service.
Sounds scary, but be honest;
there’s somet...
4
♠
4
People like doing business
with companies that have
fun. Share pictures and
stories from your company
picnic, party ...
Share the story of
"The Problem You
Made Right" for one
specific client.
You're a hero to
someone... toot your
horn.
5
♠
5...
Share articles you found
interesting. Compile them on
your blog or from other sites
and blogs you read. You
could make thi...
Share comments from your
Facebook page or blog.
Show that you engage with
your customers by
responding. Create client
conn...
8
♠
What does the future hold
for your business? Without
giving away your great
ideas, share how you intend
to meet your c...
9
♠
Where others zig, you zag.
Show where you deviate from
current trends. Relate the
"brilliant ideas" in your
industry…a...
I0
♠
Describe the customer least
likely to be happy with your
products or services. Finish this
sentence: “If you ,
then y...
J
♠
Describe an essential detail
about your offer that your
customers may not know
about. As Mies van der Rohe
famously sa...
People love lists: List
exactly how your offer
will ultimately fulfill your
customer’s desire or need.
Assert specific det...
People love pictures. Create
a Pinterest account and
direct your customers to
boards you think they’ll
like. You can even ...
J
O
K
E
R
Ask your email
subscribers to take a
survey. Compile the
answers to share in a
future email.
J
O
K
E
R
J
O
K
E
R
Thank your customers
Send a genuine message
of apprecia- tion...for their
readership, their
engagement, their
qu...
My Team Connects Lucky Deck of Content Ideas
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My Team Connects Lucky Deck of Content Ideas Slide 1 My Team Connects Lucky Deck of Content Ideas Slide 2 My Team Connects Lucky Deck of Content Ideas Slide 3 My Team Connects Lucky Deck of Content Ideas Slide 4 My Team Connects Lucky Deck of Content Ideas Slide 5 My Team Connects Lucky Deck of Content Ideas Slide 6 My Team Connects Lucky Deck of Content Ideas Slide 7 My Team Connects Lucky Deck of Content Ideas Slide 8 My Team Connects Lucky Deck of Content Ideas Slide 9 My Team Connects Lucky Deck of Content Ideas Slide 10 My Team Connects Lucky Deck of Content Ideas Slide 11 My Team Connects Lucky Deck of Content Ideas Slide 12 My Team Connects Lucky Deck of Content Ideas Slide 13 My Team Connects Lucky Deck of Content Ideas Slide 14 My Team Connects Lucky Deck of Content Ideas Slide 15 My Team Connects Lucky Deck of Content Ideas Slide 16 My Team Connects Lucky Deck of Content Ideas Slide 17 My Team Connects Lucky Deck of Content Ideas Slide 18 My Team Connects Lucky Deck of Content Ideas Slide 19 My Team Connects Lucky Deck of Content Ideas Slide 20 My Team Connects Lucky Deck of Content Ideas Slide 21 My Team Connects Lucky Deck of Content Ideas Slide 22 My Team Connects Lucky Deck of Content Ideas Slide 23 My Team Connects Lucky Deck of Content Ideas Slide 24 My Team Connects Lucky Deck of Content Ideas Slide 25 My Team Connects Lucky Deck of Content Ideas Slide 26 My Team Connects Lucky Deck of Content Ideas Slide 27 My Team Connects Lucky Deck of Content Ideas Slide 28 My Team Connects Lucky Deck of Content Ideas Slide 29 My Team Connects Lucky Deck of Content Ideas Slide 30 My Team Connects Lucky Deck of Content Ideas Slide 31 My Team Connects Lucky Deck of Content Ideas Slide 32 My Team Connects Lucky Deck of Content Ideas Slide 33 My Team Connects Lucky Deck of Content Ideas Slide 34 My Team Connects Lucky Deck of Content Ideas Slide 35 My Team Connects Lucky Deck of Content Ideas Slide 36 My Team Connects Lucky Deck of Content Ideas Slide 37 My Team Connects Lucky Deck of Content Ideas Slide 38 My Team Connects Lucky Deck of Content Ideas Slide 39 My Team Connects Lucky Deck of Content Ideas Slide 40 My Team Connects Lucky Deck of Content Ideas Slide 41 My Team Connects Lucky Deck of Content Ideas Slide 42 My Team Connects Lucky Deck of Content Ideas Slide 43 My Team Connects Lucky Deck of Content Ideas Slide 44 My Team Connects Lucky Deck of Content Ideas Slide 45 My Team Connects Lucky Deck of Content Ideas Slide 46 My Team Connects Lucky Deck of Content Ideas Slide 47 My Team Connects Lucky Deck of Content Ideas Slide 48 My Team Connects Lucky Deck of Content Ideas Slide 49 My Team Connects Lucky Deck of Content Ideas Slide 50 My Team Connects Lucky Deck of Content Ideas Slide 51 My Team Connects Lucky Deck of Content Ideas Slide 52 My Team Connects Lucky Deck of Content Ideas Slide 53 My Team Connects Lucky Deck of Content Ideas Slide 54 My Team Connects Lucky Deck of Content Ideas Slide 55
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My Team Connects Lucky Deck of Content Ideas

  1. 1. ♥ A ♥ Tell how your business started. Share your personal story – why you started company – and emphasize how you uniquely serve your customers. A
  2. 2. 2 ♥ 2 ♥ Share your company’s mission statement; what it means to your customers and your employees or team.
  3. 3. 3 ♥ Introduce employees or office staff, especially people on your team who are likely to interact personally with your clients, like Customer Service, Client Care or Booking. 3 ♥
  4. 4. 4 ♥ FAQ’s: Proactively answer your customers’ most commonly asked questions. Engage new customers by removing any lurking mental roadblocks. Address these questions so that prospects feel comfortable working with you or making a purchase. 4 ♥
  5. 5. Customer testimonials are the best advertising you can get. No need for clever copywriting! Use the actual words of your delighted customers. Reveal why people love doing business with you. Include their pictures to make the testimonials extra personal and real. 5 ♥ 5 ♥
  6. 6. Customer case studies demonstrate your value and enliven the imagination of your customers. Use actual examples of your product or service at work. Show how you solved a problem for one of your clients in a unique way. 6 ♥ 6 ♥
  7. 7. Highlight current trends and newsworthy items. Use of a hot keyword in your subject line boosts engagement because it piggybacks on what people are already talking about. Join in the conversation and establish a dialogue. 7 ♥ 7 ♥
  8. 8. Share your favorite products… complementary products that “go” with your business. For example, a weight loss business might discuss food scales and measuring cups for portion control. Refer your customers to sites where they can find products that "complete or perfect" your products or services, and show them how to use them. 8 ♥ 8 ♥
  9. 9. Draw attention to best- selling products from your website or local shop: 9 ♥ 9 ♥ •  Popular items of the season. •  Customer favorites. •  “What’s HOT now.”
  10. 10. Debunk a commonly-held industry myth, what people think about your business or industry, and why it’s false. Reveal “the common misconception” and how your company corrects these matters. I0 ♥ I0 ♥
  11. 11. J ♥ Link to some recent blog posts or the most popular post on your website, especially one with lots of comments. Some email or blog readers may be sitting on the sidelines just waiting for the opportunity to engage. Invite them into another social media site or a different way of consuming your content, like your Instagram or Facebook videos. J ♥
  12. 12. Q ♥ Share recent tweets or other social media content. Content that is re-tweeted or widely shared will probably be interesting to your email list or blog readers, too. This doesn’t even have to be your own original content. You can used content you’ve curated; just be sure to credit the original source. Q ♥
  13. 13. K ♥ Highlight people you respect in your industry. Discuss an interview you heard or share bullet points from a speech you admired. Establish yourself as a thought leader by giving your opinions as well. K ♥
  14. 14. Tell of the future of your industry, or suite of services. What should your customer expect in the coming year? how is your industry changing? “Where we’ve been and where we’re going” projections and predictions make for entertaining New Year emails. A ♦ A ♦
  15. 15. 2 ♦ Reveal the lighter side of your business. Show the humor that your customers generally don’t see. Don't be afraid to let your "wonky" side peek through; but don't assume everyone will immediately get it. Tell a story to bring them into the joke. 2 ♦
  16. 16. Invite email recipients to engage with you on your other social sites. You should always provide opportunities to connect on Facebook, Twitter, Linked In, Pinterest, etc. in a passive way -- little icons available for clicking. But every now and then, make a point of highlighting the unique offers or content available on your other sites. 3 ♦ ♦3
  17. 17. Report on industry tradeshows, products you’ve tested, and related vendors who are revolutionizing your industry to benefit your customers. This shows you stay current within your industry and are not simply working in your own little bubble. 4 ♦ 4♦
  18. 18. 5 ♦ Describe different regional considerations for your customers in other parts of the country or world. Location may affect people within your market, so share this information when appropriate. 5 ♦
  19. 19. 6 ♦ Send birthday greetings. You can easily collect birthday information (your customer's or their children's) when they sign up to your list. Set your email service to automatically generate a greeting or coupon on their special day. Be creative: a carpet cleaner could offer a discounted floor cleaning after their customer’s 5-yr-old's birthday... people love it when you remember their kids or pets! 6 ♦
  20. 20. Holiday greetings are a no- brainer. You can also take advantage of lesser-known holidays to come up with creative content ideas. For example, “Talk Like a Pirate Day” on Sept. 19th or “National Coffee Day” on Sept. 29th . Do you know of any that relate to your industry? 7 ♦ 7♦
  21. 21. Teach best practices: How to implement your products for success, or how to make the most of your company’s services. Customer involvement (investment of time and interest) leads directly to more sales. 8 ♦ 8♦
  22. 22. 9 ♦ Provide some history of your products or services. Show how the evolution of your industry has benefitted your customers over time. This content could piggyback with the anniversary of your business, another highlight to share. 9♦
  23. 23. I0 ♦ People consume video content more than any other medium on the web! Share videos with your email readers. Create a still image from the video and include that in your email, linking to a webpage where the video is hosted. Add some editorial copy about the video to encourage click- throughs. I0 ♦
  24. 24. J ♦ Hold a contest. Reward the best answer to a question, or the first five responses to a Facebook post, etc. Get your email recipients to engage and offer a discount or coupon in return. J♦
  25. 25. Q ♦ Promote the "Customer of the Week." This email topic prompts prospective customers to imagine themselves as if they were already your customer or client. It invites people to picture themselves in that customer’s shoes while building community and loyalty among your current customers. Pictures are a must for maximum engagement. Q ♦
  26. 26. What books are you reading now? What movies have you seen recently? Would your customers be interested in those topics? Share the ones that affected your business outlook, product development, customer service policies, etc. You can even talk about books that have nothing to do with business or your industry; readers enjoy reviews of all kinds, and your personal touch will be appreciated. K ♦ K♦
  27. 27. Identify targeted segments: make use of your email service provider’s ability to collect information at the time of sign-up. Also take into account the responses you receive from previous email sends/shopping cart abandonment, etc. Then send specific emails based on preferences (topic, sending frequency, etc.) as well as past behavior. A ♣ A ♣
  28. 28. 2 ♣ Send a “Last chance” email. Send an email asking subscribers to update their preferences if they haven't opened or responded in over six months. Some may not want to be on your list anymore, so offer them one last chance to re-engage; then clean your list! Do not lament losing subscribers who never engaged with you. Focus on serving the ones who do. 2 ♣
  29. 29. 3 ♣ Address the most common problems people have within your industry. Share common (and not so common) solutions. You know what they are because you see them every day. Bring subscribers into the fold by showing that you know what they're going through; you understand their pain. 3 ♣
  30. 30. 4 ♣ Address that thing you dislike about your industry that your customers are not even aware of. Give ‘em the dirt: your information will connect you with your customers and make them feel like insiders. A moderate “rant” now and again also shows you’re passionate and opinionated. Sometimes it's worth losing a few fence-riders to gain an enthusiastic following. 4 ♣
  31. 31. 5 ♣ Inspire! Give your customer something to dream about. Paint the picture of the benefits of doing business with you. What would their life look like if…? This is where your heartfelt copy will really connect with people. Craft it with power and creativity. 5 ♣
  32. 32. 6 ♣ Ask for referrals; offer a discount for the subscriber who refers a new customer. Remind your reader that your information, product or service could benefit a friend or colleague. Give them an incentive to share their best- kept secret – YOU! 6 ♣
  33. 33. 7 ♣ Emailed discounts and special offers get high open rates! Send “Print this coupon” offers periodically. You could also ask customers to repeat a unique phrase (given inside the email or post) at your local business or use a hashtag on social media. Then provide a special code for an online purchase. Just remember that if you do this all the time, your customers will take for granted that you always send discounts, so there’s no need to open your email or read your posts. 7 ♣
  34. 34. 8 ♣ Has your business contributed to a local cause, donated to a charity, or won an award? Send an email telling your subscribers all about it. 8 ♣
  35. 35. Similar to different localities affecting your business, seasons and cycles affect most business people and consumers in some way. Does the month of the year affect your customers and how they utilize your offering? Talk about that. Provide tips for maximizing high-volume seasons as well as downtime. 9 ♣ 9 ♣
  36. 36. Introducing something new? Offer a trial offer, a trial size, or a temporary, disocunted offer. Customers are more apt to jump in if the stakes are low and the risk is minimal. I0 ♣ I0 ♣
  37. 37. J ♣ Speak to your customers' pain points! Identify the ways you can relieve your clients’ biggest headaches. What keeps them up at night? What’s that worried voice saying in their heads? If you can speak those words and convincingly establish a connection, you’ll increase engagement and sales. J ♣
  38. 38. Provide valuable resources to your subscribers. Your own content is helpful, but by sharing your favorite online resources related to your industry, you also help your customers. List the top 10 or 20 best online resources. You use them, so why not share? Q ♣ Q ♣
  39. 39. Highlight the main difference between you and your biggest competitors. Show how you’re different and trumpet your best assets. K ♣ K ♣
  40. 40. Tell why your business doesn’t do something everyone else does. Place your personal stamp on your offer and explain it to your clients. A ♠ A ♠
  41. 41. 2 ♠ 2 ♠ Ask for a favor. Come on, everyone needs a little help occasionally. Ask for a review for a book, ask for a testimonial, etc. Knock and the door shall be opened. People like it when you involve them, and many enjoy giving back to their favorite businesses. Reciprocity creates powerful communities.
  42. 42. 3 ♠ 3 ♠ Pull back the curtain on the worst thing about your product or service. Sounds scary, but be honest; there’s something you either can’t or don’t offer. Tell all. Your honesty earns you credibility, and there’s often a flip side to the negative. For example, your service may not be the fastest– but the quality is the highest in town! It’s worth the wait for the right customer.
  43. 43. 4 ♠ 4 People like doing business with companies that have fun. Share pictures and stories from your company picnic, party or recent event. ♠
  44. 44. Share the story of "The Problem You Made Right" for one specific client. You're a hero to someone... toot your horn. 5 ♠ 5 ♠
  45. 45. Share articles you found interesting. Compile them on your blog or from other sites and blogs you read. You could make this a regular section of a weekly newsletter, or compile top stories once every quarter. Be consistent and people will look forward to your content curation. Title it creatively to attract regular readers. 6 ♠ 6 ♠
  46. 46. Share comments from your Facebook page or blog. Show that you engage with your customers by responding. Create client connections that matter and invite others to get involved. 7 ♠ 7 ♠
  47. 47. 8 ♠ What does the future hold for your business? Without giving away your great ideas, share how you intend to meet your customers’ needs with your business. Are you adding more employees, or developing a new product line to serve a segment of your market? Talk about your plans for growth. 8 ♠
  48. 48. 9 ♠ Where others zig, you zag. Show where you deviate from current trends. Relate the "brilliant ideas" in your industry…and why they’re way off base. Your perspective is valuable, especially if you have a lot of experience in your industry. Your customer needs to know this information and will look to you as an expert. 9 ♠
  49. 49. I0 ♠ Describe the customer least likely to be happy with your products or services. Finish this sentence: “If you , then you don’t need us.” Brutal. Honest. Effective. It shows you know your clients and are willing to evaluate a “good fit” with discernment... and vice-versa! I0 ♠
  50. 50. J ♠ Describe an essential detail about your offer that your customers may not know about. As Mies van der Rohe famously said, “God is in the details.” Make your customers aware of them. J ♠
  51. 51. People love lists: List exactly how your offer will ultimately fulfill your customer’s desire or need. Assert specific details in your claim. Q ♠ Q ♠
  52. 52. People love pictures. Create a Pinterest account and direct your customers to boards you think they’ll like. You can even ask them to contribute pictures to your boards. This enhances engagement between you and your customers and provides valuable feedback about what your customers want and need. K ♠ K ♠
  53. 53. J O K E R Ask your email subscribers to take a survey. Compile the answers to share in a future email. J O K E R
  54. 54. J O K E R Thank your customers Send a genuine message of apprecia- tion...for their readership, their engagement, their questions, their feedback and their business. J O K E R

54 content topics to inspire your next piece of content.

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