This document provides tips and resources for using the internet to get smarter. It lists popular social media followers, questions whether the internet makes us dumber, and outlines potential benefits of using it for education such as improving brain health, happiness, and decision making. It cautions that the internet could have negative effects depending on the sites accessed. The document recommends fact-checking websites and identifies popular massive open online courses and educational podcasts, videos, and websites. It provides examples of searching online and curating educational content and channels to subscribe to for ongoing learning.
This document discusses the emergence of weblogging and the debate around ethics for bloggers. It notes that hundreds of thousands of blogs now exist and some cover political and war-related issues. The document examines various codes of ethics that journalists adopted in the late 19th/early 20th century and proposes some ethics for bloggers. It also analyzes how the internet has impacted the traditional relationship between media and audiences. The conclusion is that blogging fills a niche between consumers and media, and those wanting credibility can learn from journalism outlets, but ethical standards will emerge from within the blogging community itself.
The document discusses using blogs, wikis, and RSS feeds in the classroom to engage students through continuous learning and adaptation. It provides tips for setting up an educational blog, such as using Edublogs.org. Effective blog posts are suggested to cover topics the author cares about and are important, while keeping the reader engaged through writing, images, quotes, and information. Teachers are instructed to share their blog URLs and comment on other teachers' blogs to continue professional development through open discussion.
The schedule outlines a day-long event focused on social media best practices. It includes sessions on strengthening reputation through social media, Adobe's journey in integrating social media into its business framework, distributing content across key platforms, and building an engaging social audience. Breakout sessions will be led by experts from Adobe, Reputation Builders, Utah Business Magazine, Progrexion, and GroSocial/ThomasARTS. The event runs from 8:00 am to 4:00 pm, including a lunch break and afternoon break.
An Introduction to Digital Credit: Resources to Plan a DeploymentCGAP
This is a workshop/course offering guidance in developing new digital credit products. This content is designed for a broad audience of banks, mobile operators, lenders, and fintech firms. It may also be of interest to regulators, policy makers and investors/donors.
With any comments or to request more materials (including the financial model [Excel] or original PPT presentation with detailed presenter notes), please write to cgap [@] worldbank.org.
Credit cards are plastic cards that allow users to make purchases now and pay for them later. They provide pre-approved credit up to a set limit. To be eligible, one must have a bank account and be deemed creditworthy based on income, assets, and expenses. Credit cards display key information like the card number, expiration date, security features, issuing bank, and signature strip. They are classified based on payment type, user status, validity area, brand affiliation, and issuing institution. Credit cards offer convenience for users and guaranteed payment for merchants, while banks earn revenue from fees. However, they also carry risks like debt, fraud, and theft for users and merchants. Safety tips include signing cards, reporting loss/theft
This document provides tips and resources for using the internet to get smarter. It lists popular social media followers, questions whether the internet makes us dumber, and outlines potential benefits of using it for education such as improving brain health, happiness, and decision making. It cautions that the internet could have negative effects depending on the sites accessed. The document recommends fact-checking websites and identifies popular massive open online courses and educational podcasts, videos, and websites. It provides examples of searching online and curating educational content and channels to subscribe to for ongoing learning.
This document discusses the emergence of weblogging and the debate around ethics for bloggers. It notes that hundreds of thousands of blogs now exist and some cover political and war-related issues. The document examines various codes of ethics that journalists adopted in the late 19th/early 20th century and proposes some ethics for bloggers. It also analyzes how the internet has impacted the traditional relationship between media and audiences. The conclusion is that blogging fills a niche between consumers and media, and those wanting credibility can learn from journalism outlets, but ethical standards will emerge from within the blogging community itself.
The document discusses using blogs, wikis, and RSS feeds in the classroom to engage students through continuous learning and adaptation. It provides tips for setting up an educational blog, such as using Edublogs.org. Effective blog posts are suggested to cover topics the author cares about and are important, while keeping the reader engaged through writing, images, quotes, and information. Teachers are instructed to share their blog URLs and comment on other teachers' blogs to continue professional development through open discussion.
The schedule outlines a day-long event focused on social media best practices. It includes sessions on strengthening reputation through social media, Adobe's journey in integrating social media into its business framework, distributing content across key platforms, and building an engaging social audience. Breakout sessions will be led by experts from Adobe, Reputation Builders, Utah Business Magazine, Progrexion, and GroSocial/ThomasARTS. The event runs from 8:00 am to 4:00 pm, including a lunch break and afternoon break.
An Introduction to Digital Credit: Resources to Plan a DeploymentCGAP
This is a workshop/course offering guidance in developing new digital credit products. This content is designed for a broad audience of banks, mobile operators, lenders, and fintech firms. It may also be of interest to regulators, policy makers and investors/donors.
With any comments or to request more materials (including the financial model [Excel] or original PPT presentation with detailed presenter notes), please write to cgap [@] worldbank.org.
Credit cards are plastic cards that allow users to make purchases now and pay for them later. They provide pre-approved credit up to a set limit. To be eligible, one must have a bank account and be deemed creditworthy based on income, assets, and expenses. Credit cards display key information like the card number, expiration date, security features, issuing bank, and signature strip. They are classified based on payment type, user status, validity area, brand affiliation, and issuing institution. Credit cards offer convenience for users and guaranteed payment for merchants, while banks earn revenue from fees. However, they also carry risks like debt, fraud, and theft for users and merchants. Safety tips include signing cards, reporting loss/theft
This talk outlines ways to make yourself known effectively on the Internet and create the image you want rather than the one that is built by your friends or your travels.
The document discusses several panels and presentations from a conference on digital media and marketing. One panel discusses how brands can tap into consumers' fear of missing out (FOMO) through social media marketing. Another panel provides insights on how startups can maintain their competitive advantage and defend against copycats. A third panel examines the use of outrage and activism on the internet to generate change.
The panel discussion focuses on how technology is augmenting real-world experiences through location-based services and overlaying digital information about friends' activities and recommendations. Examples discussed include Foursquare notifying users about nearby places their friends enjoy and providing suggestions. Other examples involve connecting social graphs to television and music experiences. The key question centers on how mobile technology is accelerating the social graph's move into the offline world and how services like Foursquare are bringing augmented real-world exploration to the mainstream. Panelists explore trends, tactics and emerging applications at the intersection of physical and digital experiences.
Are your pitches getting the silent treatment?
Avoid the cold shoulder and become an indispensable source by adhering to the new rules of media pitching.
At his webinar acclaimed pitching coach Michael Smart will provide today’s top pitching tips, including word-for-word examples of pitches that landed top-tier coverage.
Michael will show you how to:
- Plug holes in your media list that you didn’t know existed
- Warm up cold emails through influencer outreach on social
- Flesh out pitches with a novel approach to using HARO
queries
Sway coverage decisions by adding in the new factor that’s currently costing you placements
This document discusses how businesses can engage with customers through social media. It covers the main social media platforms like blogs, social networking sites, wikis, and communities. It emphasizes listening to what customers say online, starting a business blog to share news and offers, and creating profiles on sites where the target audience spends time like Facebook. The key is to provide valuable content, participate in discussions, and engage with customers in an ethical way rather than hard selling. Done correctly, social media can help businesses better understand and connect with the people formerly known as their audience.
Twitter Fundraising Holy Grail Or Fail WhaleJohn Haydon
Presentation I gave at Network For Good's 911 call on 4-28-09. Loads of fun - 2,200+ folks on the Teleconference:
http://www.fundraising123.org/article/twitter-fundraising-holy-grail-or-fail-whale
A foundation course on networked journalism I gave to journalism graduate students from Azerbaijan, Armenia and Georgia at the European Commission, 17 November 2011.
Your digital footprint - presentation Moira Wright
The concept of a digital footprint and why it is so important for students to understand their activity on the web can be a valuable asset or can lead to trouble if not watched carefully.
The document discusses digital footprints and social media use for students and career purposes. It notes that employers are increasingly using social media to research candidates and an online presence can help with networking and self-promotion. However, improper or unprofessional content could harm prospects. The document provides advice on privacy settings, online branding, sharing work through blogging or media, and using Creative Commons licensing. It also describes e-learning resources available to UCL students like Lynda.com and Box of Broadcasts.
Social Media - Challenges & Opportunities ggaldorisi
The document provides an overview of a seminar on using social media to support writing promotion. It discusses challenges and opportunities of social media, including building an engaged following and sustaining momentum. Examples of social media platforms covered are email, blogging, Facebook, Twitter, and LinkedIn. The document emphasizes engagement and visibility over just having a large following. It also notes benefits like a global reach but warns of social media becoming time consuming if not used strategically.
A presentation to the World Editor Forum in Berlin in October 2013 on one of themes of the author's book (Out of Print: Newspapers, Journalism and the Business of News in the Digital Age) looking at the difference between innovation and experiment
This document discusses some challenges with determining the credibility of information found online. It provides examples of satirical headlines from The Onion being shared on Facebook without users realizing they are satire. It also discusses how companies like BP have been accused of editing their Wikipedia page to present a biased view. The document advocates evaluating sources using criteria like the CRAAP test and consulting academic databases and libraries for research.
Video & Viral Multimedia SEO -Aaron KronisAaron Kronis
Presentation by Aaron Kronis - Slides don't explain everything so it may seem a little confusing without the presentation which was oral.
From Pubcon New Orleans, May 2-5th, 2013. See Aaron Speak next at Pubcon 2013 in Las Vegas, Oct 2013.
1. Web 3.0 focuses on context, structure, and filtering to improve search and personalization. However, full agreement on categorization of content online is unlikely.
2. While striving for online integrity and anonymity, many willingly provide personal data to companies like Google. Integrity online is inconsistent.
3. Metrics are prioritized over branding, though brand value is long-term while metrics are short-term. User experience improves brands more than metrics.
The document discusses trends in internet and technology, including the focus on context in web 3.0, inconsistencies in online privacy and data use, and overemphasis on metrics reducing brand-building.
This document provides an overview of blogging best practices. It begins with defining what a blog is - a website maintained by an individual with regular commentary, descriptions, or other content. It then discusses the benefits of blogging, including engaging constituents and expanding reach at minimal cost. Various tips for writing good blog content are also provided, such as picking a useful topic, using catchy headlines and visual elements, and optimizing posts for sharing on social media.
Week 2: Pub355 Introducing the Longtailsomisguided
The document summarizes Chris Anderson's theory of the "long tail" and its implications for marketing. The key points are:
1) With lower distribution costs on the internet, niche products that were previously unprofitable "misses" can now make money. This has shifted consumption from a few "hits" to many niche products.
2) Democratization of tools and distribution allows many more people and products to participate in markets.
3) Marketers must find ways to reach fragmented audiences across many channels rather than relying on mass media. Successful companies like Amazon and Netflix understand customer behavior in a market of infinite choice.
The two-day Intelligent Information Symposium in May 2012 in Sydney featured workshops and keynote speakers on topics related to the future of libraries and information professionals. Day 1 included workshops on preparing for multiple futures and disruptive forces that may impact libraries by 2018-2025. Day 2 consisted of keynote speeches on engaging customers online, failing productively to drive learning, and envisioning post-print libraries, as well as intensive sessions on social media strategies and connecting clients to resources. The conference explored challenges and opportunities for the field.
This document discusses different generations and their use of social media. It describes Generation Y as being born in the 1990s-2000s and highlights some of their social media habits, such as 59% updating their social status and 29% finding love or being dumped through Facebook. The document also summarizes key trends from the last 10 years such as the rise in internet access and time spent on apps and social networks. Finally, it provides details on how different generations use social media platforms like Facebook, Twitter, LinkedIn, and blogs.
This document discusses content marketing strategies and how to create an effective content marketing culture within an organization. It recommends focusing on consistently providing helpful, relevant content to potential customers to build trust and move them through the sales funnel. Specifically, it suggests appointing a content manager and requiring employee participation to develop a steady stream of educational articles, guides, and other long-form content that addresses customers' needs and problems. Implementing an insourced content marketing strategy can significantly increase sales by better engaging customers and prospects.
This talk outlines ways to make yourself known effectively on the Internet and create the image you want rather than the one that is built by your friends or your travels.
The document discusses several panels and presentations from a conference on digital media and marketing. One panel discusses how brands can tap into consumers' fear of missing out (FOMO) through social media marketing. Another panel provides insights on how startups can maintain their competitive advantage and defend against copycats. A third panel examines the use of outrage and activism on the internet to generate change.
The panel discussion focuses on how technology is augmenting real-world experiences through location-based services and overlaying digital information about friends' activities and recommendations. Examples discussed include Foursquare notifying users about nearby places their friends enjoy and providing suggestions. Other examples involve connecting social graphs to television and music experiences. The key question centers on how mobile technology is accelerating the social graph's move into the offline world and how services like Foursquare are bringing augmented real-world exploration to the mainstream. Panelists explore trends, tactics and emerging applications at the intersection of physical and digital experiences.
Are your pitches getting the silent treatment?
Avoid the cold shoulder and become an indispensable source by adhering to the new rules of media pitching.
At his webinar acclaimed pitching coach Michael Smart will provide today’s top pitching tips, including word-for-word examples of pitches that landed top-tier coverage.
Michael will show you how to:
- Plug holes in your media list that you didn’t know existed
- Warm up cold emails through influencer outreach on social
- Flesh out pitches with a novel approach to using HARO
queries
Sway coverage decisions by adding in the new factor that’s currently costing you placements
This document discusses how businesses can engage with customers through social media. It covers the main social media platforms like blogs, social networking sites, wikis, and communities. It emphasizes listening to what customers say online, starting a business blog to share news and offers, and creating profiles on sites where the target audience spends time like Facebook. The key is to provide valuable content, participate in discussions, and engage with customers in an ethical way rather than hard selling. Done correctly, social media can help businesses better understand and connect with the people formerly known as their audience.
Twitter Fundraising Holy Grail Or Fail WhaleJohn Haydon
Presentation I gave at Network For Good's 911 call on 4-28-09. Loads of fun - 2,200+ folks on the Teleconference:
http://www.fundraising123.org/article/twitter-fundraising-holy-grail-or-fail-whale
A foundation course on networked journalism I gave to journalism graduate students from Azerbaijan, Armenia and Georgia at the European Commission, 17 November 2011.
Your digital footprint - presentation Moira Wright
The concept of a digital footprint and why it is so important for students to understand their activity on the web can be a valuable asset or can lead to trouble if not watched carefully.
The document discusses digital footprints and social media use for students and career purposes. It notes that employers are increasingly using social media to research candidates and an online presence can help with networking and self-promotion. However, improper or unprofessional content could harm prospects. The document provides advice on privacy settings, online branding, sharing work through blogging or media, and using Creative Commons licensing. It also describes e-learning resources available to UCL students like Lynda.com and Box of Broadcasts.
Social Media - Challenges & Opportunities ggaldorisi
The document provides an overview of a seminar on using social media to support writing promotion. It discusses challenges and opportunities of social media, including building an engaged following and sustaining momentum. Examples of social media platforms covered are email, blogging, Facebook, Twitter, and LinkedIn. The document emphasizes engagement and visibility over just having a large following. It also notes benefits like a global reach but warns of social media becoming time consuming if not used strategically.
A presentation to the World Editor Forum in Berlin in October 2013 on one of themes of the author's book (Out of Print: Newspapers, Journalism and the Business of News in the Digital Age) looking at the difference between innovation and experiment
This document discusses some challenges with determining the credibility of information found online. It provides examples of satirical headlines from The Onion being shared on Facebook without users realizing they are satire. It also discusses how companies like BP have been accused of editing their Wikipedia page to present a biased view. The document advocates evaluating sources using criteria like the CRAAP test and consulting academic databases and libraries for research.
Video & Viral Multimedia SEO -Aaron KronisAaron Kronis
Presentation by Aaron Kronis - Slides don't explain everything so it may seem a little confusing without the presentation which was oral.
From Pubcon New Orleans, May 2-5th, 2013. See Aaron Speak next at Pubcon 2013 in Las Vegas, Oct 2013.
1. Web 3.0 focuses on context, structure, and filtering to improve search and personalization. However, full agreement on categorization of content online is unlikely.
2. While striving for online integrity and anonymity, many willingly provide personal data to companies like Google. Integrity online is inconsistent.
3. Metrics are prioritized over branding, though brand value is long-term while metrics are short-term. User experience improves brands more than metrics.
The document discusses trends in internet and technology, including the focus on context in web 3.0, inconsistencies in online privacy and data use, and overemphasis on metrics reducing brand-building.
This document provides an overview of blogging best practices. It begins with defining what a blog is - a website maintained by an individual with regular commentary, descriptions, or other content. It then discusses the benefits of blogging, including engaging constituents and expanding reach at minimal cost. Various tips for writing good blog content are also provided, such as picking a useful topic, using catchy headlines and visual elements, and optimizing posts for sharing on social media.
Week 2: Pub355 Introducing the Longtailsomisguided
The document summarizes Chris Anderson's theory of the "long tail" and its implications for marketing. The key points are:
1) With lower distribution costs on the internet, niche products that were previously unprofitable "misses" can now make money. This has shifted consumption from a few "hits" to many niche products.
2) Democratization of tools and distribution allows many more people and products to participate in markets.
3) Marketers must find ways to reach fragmented audiences across many channels rather than relying on mass media. Successful companies like Amazon and Netflix understand customer behavior in a market of infinite choice.
The two-day Intelligent Information Symposium in May 2012 in Sydney featured workshops and keynote speakers on topics related to the future of libraries and information professionals. Day 1 included workshops on preparing for multiple futures and disruptive forces that may impact libraries by 2018-2025. Day 2 consisted of keynote speeches on engaging customers online, failing productively to drive learning, and envisioning post-print libraries, as well as intensive sessions on social media strategies and connecting clients to resources. The conference explored challenges and opportunities for the field.
This document discusses different generations and their use of social media. It describes Generation Y as being born in the 1990s-2000s and highlights some of their social media habits, such as 59% updating their social status and 29% finding love or being dumped through Facebook. The document also summarizes key trends from the last 10 years such as the rise in internet access and time spent on apps and social networks. Finally, it provides details on how different generations use social media platforms like Facebook, Twitter, LinkedIn, and blogs.
Similar to CMBC14_Instructure, Devin Knighton (20)
This document discusses content marketing strategies and how to create an effective content marketing culture within an organization. It recommends focusing on consistently providing helpful, relevant content to potential customers to build trust and move them through the sales funnel. Specifically, it suggests appointing a content manager and requiring employee participation to develop a steady stream of educational articles, guides, and other long-form content that addresses customers' needs and problems. Implementing an insourced content marketing strategy can significantly increase sales by better engaging customers and prospects.
Social Media Bootcamp 2013
Cory Edwards-Adobe Presentation
Adobe's Journey:>From Social as an After-Thought to an Integrated Social Business Framework that Scales
Carrer goals.pptx and their importance in real lifeartemacademy2
Career goals serve as a roadmap for individuals, guiding them toward achieving long-term professional aspirations and personal fulfillment. Establishing clear career goals enables professionals to focus their efforts on developing specific skills, gaining relevant experience, and making strategic decisions that align with their desired career trajectory. By setting both short-term and long-term objectives, individuals can systematically track their progress, make necessary adjustments, and stay motivated. Short-term goals often include acquiring new qualifications, mastering particular competencies, or securing a specific role, while long-term goals might encompass reaching executive positions, becoming industry experts, or launching entrepreneurial ventures.
Moreover, having well-defined career goals fosters a sense of purpose and direction, enhancing job satisfaction and overall productivity. It encourages continuous learning and adaptation, as professionals remain attuned to industry trends and evolving job market demands. Career goals also facilitate better time management and resource allocation, as individuals prioritize tasks and opportunities that advance their professional growth. In addition, articulating career goals can aid in networking and mentorship, as it allows individuals to communicate their aspirations clearly to potential mentors, colleagues, and employers, thereby opening doors to valuable guidance and support. Ultimately, career goals are integral to personal and professional development, driving individuals toward sustained success and fulfillment in their chosen fields.
Suzanne Lagerweij - Influence Without Power - Why Empathy is Your Best Friend...Suzanne Lagerweij
This is a workshop about communication and collaboration. We will experience how we can analyze the reasons for resistance to change (exercise 1) and practice how to improve our conversation style and be more in control and effective in the way we communicate (exercise 2).
This session will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
Abstract:
Let’s talk about powerful conversations! We all know how to lead a constructive conversation, right? Then why is it so difficult to have those conversations with people at work, especially those in powerful positions that show resistance to change?
Learning to control and direct conversations takes understanding and practice.
We can combine our innate empathy with our analytical skills to gain a deeper understanding of complex situations at work. Join this session to learn how to prepare for difficult conversations and how to improve our agile conversations in order to be more influential without power. We will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
In the session you will experience how preparing and reflecting on your conversation can help you be more influential at work. You will learn how to communicate more effectively with the people needed to achieve positive change. You will leave with a self-revised version of a difficult conversation and a practical model to use when you get back to work.
Come learn more on how to become a real influencer!
This presentation by Yong Lim, Professor of Economic Law at Seoul National University School of Law, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
This presentation by Nathaniel Lane, Associate Professor in Economics at Oxford University, was made during the discussion “Pro-competitive Industrial Policy” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/pcip.
This presentation was uploaded with the author’s consent.
Collapsing Narratives: Exploring Non-Linearity • a micro report by Rosie WellsRosie Wells
Insight: In a landscape where traditional narrative structures are giving way to fragmented and non-linear forms of storytelling, there lies immense potential for creativity and exploration.
'Collapsing Narratives: Exploring Non-Linearity' is a micro report from Rosie Wells.
Rosie Wells is an Arts & Cultural Strategist uniquely positioned at the intersection of grassroots and mainstream storytelling.
Their work is focused on developing meaningful and lasting connections that can drive social change.
Please download this presentation to enjoy the hyperlinks!
This presentation by Professor Alex Robson, Deputy Chair of Australia’s Productivity Commission, was made during the discussion “Competition and Regulation in Professions and Occupations” held at the 77th meeting of the OECD Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found at oe.cd/crps.
This presentation was uploaded with the author’s consent.
This presentation by OECD, OECD Secretariat, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
Mastering the Concepts Tested in the Databricks Certified Data Engineer Assoc...SkillCertProExams
• For a full set of 760+ questions. Go to
https://skillcertpro.com/product/databricks-certified-data-engineer-associate-exam-questions/
• SkillCertPro offers detailed explanations to each question which helps to understand the concepts better.
• It is recommended to score above 85% in SkillCertPro exams before attempting a real exam.
• SkillCertPro updates exam questions every 2 weeks.
• You will get life time access and life time free updates
• SkillCertPro assures 100% pass guarantee in first attempt.
This presentation by OECD, OECD Secretariat, was made during the discussion “Competition and Regulation in Professions and Occupations” held at the 77th meeting of the OECD Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found at oe.cd/crps.
This presentation was uploaded with the author’s consent.
This presentation by Juraj Čorba, Chair of OECD Working Party on Artificial Intelligence Governance (AIGO), was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
This presentation by OECD, OECD Secretariat, was made during the discussion “Pro-competitive Industrial Policy” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/pcip.
This presentation was uploaded with the author’s consent.
2. Key Takeaways
1. Most content marketers don’t thinking big enough
2. “Thought Leadership” is often confused with “Thought Followership”
3. Partnering with a big brand is not always about money
4. Big brands have permission – not staff – to give to a project.
5. Measurements of success with a big brand are situational specific.
11. 1,000+ press stories
• BBC: “University launches online course with TV show”
• Forbes: “Now You Can Take a College Course on 'The Walking Dead'”
• AllThingsD: “'The Walking Dead' Inspires a MOOC”
• Fast Company: “You Can Now Take a Real 'Walking Dead' College Course”
• CNET: “Majoring in Zombie with a Minor in MOOC”
• Yahoo TV: “'Walking Dead' 101: How You Can Take a Free College Course on the Hit AMC Drama”
• USA Today: “'Walking Dead' online course is a first for AMC”
• Wired: “Apocalypse 101: Take the Free 'Walking Dead' Online Course From UC Irvine”
• MTV: ‘Will You Survive 'The Walking Dead' Online Course?”
• Entertainment Weekly: “And now there is a college course about 'The Walking Dead'”
• CNN: “'The Walking Dead' online class: Are zombies the MOOC future?”
• The Atlantic: “'The Walking Dead' is Getting Scholarly”
• GigaOM: “Online education… and zombies: AMC turns 'The Walking Dead' into a free online course”
• Time: “UC Irvine To Offer Online Class Based On 'The Walking Dead'”
• Reuters: “'The Walking Dead' course on hypothetical zombie apocalypse offered by AMC & UC Irvine”
• About.com: “Love 'The Walking Dead'? Take a Course on It!”
• The Verge: “'Walking Dead' tie-in course will teach nutrition, sociology, and the physics of head shots”
• E! Online: “'The Walking Dead' Season 4 First Look Photo: Prepare for a Prison Break”
• CBS News: “'The Walking Dead' gets its own college course”
• Associated Press: “College introducing online 'Dead' course”
• Huffington Post: “'Walking Dead' MOOC, Zombie-Based Online Class, Offered By UC Irvine”
• Variety: “'The Walking Dead' College Class: UC Irvine Partners with AMC”
13. Key Takeaways
1. Most content marketers don’t thinking big enough
2. “Thought Leadership” is often confused with “Thought Followership”
3. Partnering with a big brand is not always about money
4. Big brands have permission – not staff – to give to a project.
5. Measurements of success with a big brand are situational specific.
14. But what
about you?
What is your next big story?
Who will you partner to tell it with?
How can you break out of the
constraints and do something
distinctive?