2014 Facebook Changes and How this Effects Inbound Marketing Strategies, specifically related to Facebook Brand Pages and how this change has seen a decline in engagement by up to 80% for some brands.
As a Content Developer one of my most successful platforms for distribution has always been Facebook. It has been a place to grow like minded and engaging followers and is a visually pleasing application to get content out in front of people who are focused on one thing, and one thing only – scrolling through their Friends, Families or Photos, uninterrupted and completely engaged.
What more could a marketer ask for?
Well thanks to the new Facebook Algorithm, all this has now changed. Not only do our posts no longer appear between wedding photos and birth announcements, we now need to work harder and smarter to get the same amount of “Free” advertising we once had.
This presentation looks at these changes and also supplies recommendations on how to strategically work around them.