Content marketing is both a creative and strategic marketing style based on writing and promoting content to fascinate your audience. With convincing content, you have a great chance to convert your visitors into positive leads and then into customers. Visit: https://digitalnirvana.in/best-agency-for-content-marketing-and-copywriting-services/

1. Content
Marketing &
Copywriting
Presentation by Digital Nirvana
A Guide for Budding Writers
www.digitalnirvana.in

2. Presentation Outline
What is Content Marketing?01
Role of Content in Brand Building06
Impact of Copywriting07
02 The Purpose of Content Writing
Attributes of a Great Content04
Copywriting Vs Content Writing08
03 Types of Content Writing
Elements to Create Superior Content05

3. Content has a soul. It is the genesis
of action, education, and change.
Words of Inspiration

4. What is
Content
Marketing?
Content marketing is both a creative and
strategic marketing style based on writing and
promoting content to entertain your wide
range of audiences. Your content can reach
more audience and deliver more engagement
when fueled by a strong content marketing
strategy.

5. The Purpose of
Content Writing
To share experience
Content is mostly written with a purpose to share the recent or past
experience of our life. Experience can be related to anything from
purchasing a product to visiting a person or place.
To promote a brand
Every search performed at Google comes with a quest to find, learn,
solve, or to purchase something. It’s a great opportunity for you to
fulfill these intents by constantly promoting high quality content.

6. Types of
Content Writing
Technical Writing
As the name suggests,
technical writing is a
process of providing in-
depth explanation of
technologies which may
be related to science,
robotics, software & IT
Ghost Writing
The process of writing
an article, eBook, white
paper, and web content
is called ghost writing.
It requires a lot of skills
to craft a content that
shape the brand vision
Copywriting
Copywriting is creative
process of writing a
short form description
and tagline instead of
writing a long form
content such as articles
and blog posts
Blogging
Blogging is the most
popular form of content
writing in which we
use to write optimized
articles for blogs and
websites as per the
best practices of SEO

7. Attributes of a Great Content
Relevant
Content is perceived relevant only
when it matches the expectation of
visitors. It should be readable and
written as per the topic mentioned
Persuasive
A value oriented content with real
human stories that make people
feel connected to their community is
supposed to be persuasive
Engaging
With an engaging web content full
of humor, you have a great chance
to convert your visitors into positive
leads and then into customers
Optimized
content that emphasizes on the
targeted keywords searched by
your prospects to increase its
visibility is called optimized content.

8. 30%
of writers prefer songs, poetry and movie scripts
70%
of writers prefer fiction and academic writing
Did you know?

9. Elements to Create Superior Content
Grammar
A great content is always meaningful and
free of grammatical errors such as faulty
verb tense and unusual punctuation
Style
Your style may be academic or fictional,
but a content is supposed to be full of
value, message, motivation or humor
Visuals
Content with stunning images, graphics,
icons, vectors, and illustrations will appear
fascinating and grab the attention of visitors
Language
Whatever language you want to use,
don't forget to make it comprehensive
and easy to read for your audience

10. Role of Content in Brand Building
Create awareness of your brand among people
Increases the advocacy & loyalty of your business
Establishes your brand as a industry leader
Increases the credibility of your brand
Builds authority and establishes trust which leads
to customer referrals
Increases customer retention and repeat sales

11. Content Writing
All of us consume content on a daily basis
in the form of article, social media post,
newspaper, movie or a book. Content has
always been the undisputed king that
powers all branding & marketing
campaigns of your business.
Copywriting
Copywriting is also a type of content
writing that mainly includes short form
descriptions, taglines and adcopy. Such
content requires lots of creativity as you
have to connect various blocks of
information while crafting

12. In 2003 Coca Cola launched one of
the most successful campaigns till
date, “Thanda Matlab Coca Cola.”
if you are going to a grocery store
and asking for some cold drink,
then even the shopkeeper knows
what he should give
Thanda Matlab Coca Cola
Thanda in India means cool drink,
and this word is ingrained in our
culture. So when you crave for a
cool refreshing drink or Thanda,
the immediate word that comes to
your mind is Coca Cola.
Impact of a Great Copywriting

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