Consumers' Five Stages of the Decision Making Process
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The document outlines the consumer decision-making process in 6 steps: 1) need/problem recognition, 2) information search, 3) evaluation of alternatives, 4) purchase, 5) post-purchase evaluation. It then provides a fictional scenario where the Avengers debate purchasing a machine. Tony Stark buys the machine without consensus. This causes conflict as others like Hulk opposed it. They have a post-purchase fight as Stark stands by his decision while others remain opposed.
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Introduction
Colloids are a type of mixture with interesting properties that make them useful in many applications. This paper will explore the nature of colloids, how they differ from other types of mixtures, and some common uses of colloids in research and technology.
What are Colloids?
A colloid is a mixture in which one substance of microscopically dispersed insoluble or soluble particles are suspended throughout another substance. The suspended particles in a colloid are large enough to scatter light and do not settle out over time due to Brownian motion, which is the random movement of particles suspended in a liquid or gas (1).
Colloids
Essay Literary Terms. Online assignment writing service.
This document provides instructions for requesting and receiving writing assistance from HelpWriting.net. It outlines a 5-step process: 1) Create an account with a password and email. 2) Complete a 10-minute order form providing instructions, sources, and deadline. 3) Review bids from writers and choose one based on qualifications. 4) Review the completed paper and authorize payment if satisfied. 5) Request revisions to ensure satisfaction, with the option of a full refund for plagiarized work.
Thesis Statement Contoh - Thesis Title Ideas For College
The document discusses Vincent van Gogh and how he could be considered a failure during his
lifetime despite his fame after death. It notes that van Gogh struggled financially and had difficulties
selling any paintings during his life. He moved frequently and had a falling out with fellow artist Paul
Gauguin, after which van Gogh suffered a mental breakdown and cut off his own ear. The document
argues that while van Gogh is now renowned, he experienced failure in his inability to achieve
financial stability or widespread recognition as an artist during his lifetime.
No Sugar Jack Davis Sample Essay. Online assignment writing service.
The documentary Inside Job (2010) directed by Charles Ferguson examines the causes of the 2008 global financial crisis. It shows how unethical actions on the part of some in the financial industry led to the crisis, which then spread and negatively impacted many countries worldwide. While international business can help prosperity when conducted ethically, the lack of shared values in some cases allowed a crisis to occur from unethical practices, with far-reaching negative effects. The documentary is praised for providing valuable insight into the banking crisis and its global consequences.
Awesome Stanford Essay Examples Thatsnotus
Both Chris McCandless and Henry David Thoreau believed in escaping society and living simply in nature to achieve transcendentalist ideals of independence and freedom, as shown through McCandless' solitary journey into the Alaskan wilderness and Thoreau's self-imposed exile to Walden Pond. While their pursuits of transcendentalism involved isolating themselves from intimate relationships, both McCandless and Thoreau found solitude in nature liberating rather than lonely. Their philosophies emphasized non-conformity and rejecting materialism in favor of spiritual enlightenment through immersion in
Essay For Doctor
The document provides instructions for seeking writing help from HelpWriting.net. It outlines a 5 step process: 1) Create an account, 2) Complete a 10 minute order form providing instructions, sources, and deadline, 3) Review bids from writers and choose one, 4) Review the completed paper and authorize payment, 5) Request revisions to ensure satisfaction and get a refund for plagiarized work.
4. proposal(4)
This proposal is for a game review of DOOM that would educate and inform the target audience about the game. The review would summarize the story elements such as hell gates, hell itself, and the hordes from hell. It would also discuss the gameplay elements like violence against enemies and the arsenal of weapons. The target audience is identified as 15-24 year old lower middle class males who enjoy action, adventure, gore, and gothic themes. Some legal and ethical considerations are violence, swearing, and potentially offending certain religions due to references to hell. Younger audiences may still be allowed to view it if warned about offensive content.
Verbal martial arts. Teaching Conflict Skills to Incarcerated Adults
The document discusses different approaches to responding to verbal attacks. It begins by explaining the "fight or flight" responses of fighting back, withdrawing, making excuses or being deceptive. It then introduces the concept of verbal aikido, which involves defusing attacks by listening respectfully, understanding the other person's perspective, and looking for cooperative solutions to satisfy both parties' needs. The key aspects of verbal aikido outlined are responding strategically rather than reactively, disarming the other person through respectful listening, and addressing the underlying issues fueling the conflict in a win-win manner.
Similar to Consumers' Five Stages of the Decision Making Process (8)
An Inspector Calls Mr Birling Essay. Online assignment writing service.
An Inspector Calls Mr Birling Essay. Online assignment writing service.
Essay Literary Terms. Online assignment writing service.
Essay Literary Terms. Online assignment writing service.
Thesis Statement Contoh - Thesis Title Ideas For College
Thesis Statement Contoh - Thesis Title Ideas For College
No Sugar Jack Davis Sample Essay. Online assignment writing service.
No Sugar Jack Davis Sample Essay. Online assignment writing service.
Verbal martial arts. Teaching Conflict Skills to Incarcerated Adults
Verbal martial arts. Teaching Conflict Skills to Incarcerated Adults
Recently uploaded
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting GroupDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performanceMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
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2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
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Digital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on HowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.Google Ads Vs Social Media Ads-A comparative analysis
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.Mastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Journey of amplification and buzz creation through podcast marketing, appealing to brands and marketers looking to expand their reach.Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.Recently uploaded (20)
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
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[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
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Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
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How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
Consumers' Five Stages of the Decision Making Process
- 2. Introducing…
- 3. Real Name: Steven ‘Steve’ Rogers Gender: Male Education: A master in boxing, judo, and different types of combat Occupation: Combatant with super- human physical abilities Social Status: Middle Class “People are going to die, I can’t let that happen!” (Marvel.com, 2016)
- 4. Real Name: Bruce Banner Gender: Male Education: PHD in Genetics & Nuclear Physics Occupation: As Robert - a doctor. As Hulk – a very (very!!!) angry super-creature Social Status: Upper Middle Class “That’s my secret, Cap. I’m always angry.” (Marvel.com, 2016)
- 5. Real Name: Thor Odinson Gender: Male Education: Was trained as a highly skilled soldier with exceptional hammer throwing skills Occupation: God of lightning and thunder from Asgard Social Status: Godly Class “You want me to put the HAMMER down?” (Marvel.com, 2016)
- 6. Black Widow Real Name: Natasha Romanova Gender: Female Education: Was trained in Russia, by the KGB’s school Occupation: Spy and professional killer Social Status: Lower Middle Class “I have got red on my ledger, I would like to wipe it out” (Marvel.com, 2016)
- 7. Hawk Eye Real Name: Clinton Francis Barton Gender: Male Education: Trained to throw balls, knifes, darts & other objects Occupation: Marksman, athlete & an excellent pilot Social Status: Lower Class "I see better from a distance!“ (Marvel.com, 2016)
- 8. Real Name: Anthony Edward ‘Tony’ Stark Gender: Male Education: A son of an engineer with specializing in weapons. Occupation: CEO of Stark Inc. Social Status: Upper-Upper Class “Genius, billionaire, playboy, philanthropist” (Marvel.com, 2016)
- 9. I wish I knew what consumer decision-making process was before… before any of this happened… That’s no excuse! I told you but you didn’t listen!!!
- 11. BUY NOW! SUPERANTIVILAINEADABL ECOOKIEYOUONLYEATON CE NOW ON SALE! ARE YOU TIRED? CAN’T EAT ON THE JOB?
- 12. Step 1. Need recognition/problem awareness Emotional need → Need: Have more free time to devote to his personal life – social Problem: How to fulfil his need when his presence in the squad is required. Nevertheless, there are also: Functional need → Based on the basic needs of human beings - food and petrol - physiological Unpredictable need → Based on unexpected events, unplanned & unpredictable – car breaking down – safety & security He wants some personal time I feel like my Ironman suit spends more time with me than real people… (Jobber and Fahy, 2015)
- 13. I’m sorry… What?!? Fellow Avengers, I have found the solution for all of our problems! And its only 13.99 dollars! SUPERANTIVILAINEADA BLECOOKIEYOUONLYE ATONCE will be mine! I accept congrats! What can you possibly have done that deserves congratulations? HRRRR!?!
- 14. Step 2. Information search You’re the manager here. Where is the archive with the sources about the machine? I have no idea what I am doing here… Hope…. I can trust you.. Or… Amm... Are you sure it fine to let Black Widow do research by herself? I want you to tell me everything you know about it!
- 15. Is that Stark’s machine?? Huh… Yes… Step 2. Information search Let’s see what exactly this thing can do... The controls are all responding immediately!! The lag time is zero. Hmm… Looks interesting…
- 16. They can benefit us on multiple levels…Why I know that? Because I am smart! After consulting my friends, I have concluded that we do not need any kind of machine in our fight to defend Earth. The best fighting machine here is me! I believe that these THROWAWAYSTICS are more than adequate help for us. Step 3. Evaluation of alternatives
- 17. I don’t care… (Playing music) *I’m on a highway to hell*Leave it to me. I know exactly what to do. I have a-a-a-a- animal intuition. Step 3. Evaluation of alternatives
- 18. I’ll definitely buy it! There is no way they will react negatively… This machine is going to change all our lives!
- 19. Step 4. Purchase Pic Stark buying online this product Why did you do this???!!
- 20. Second fighting Hulk was opposed to this purchase!! Hhhrrr! Me too! But… why are we fighting??! Step 5. Post-purchase evaluation of decision
- 21. I stand by my decision! You are going down! Step 5. Post-purchase evaluation of decision
- 23. Thank you for attention! Prepared by Sofia, Dominique, and Anastasiia
- 24. We do not condone physical violence!
- 25. References • Jobber, David and Fahy, Jobber (2015) Foundations of marketing. 5th edition. London, McGraw-Hill. • Lye, Ashley R. et al. (2005) Decision waves: consumer decisions in today's complex world. European Journal of Marketing, 39(1/2), 216-230. • Marvel.com (2016) Marvel Universe Wiki [online] Available from: http://marvel.com/universe/Main_Page [Accessed 17th April 2016]. • Michon, Richard and Chebat, Jean-Charles (2008) Breaking Open the Consumer Behavior Black Box: Sem and Retail Atmospheric Manipulations. The Journal of Marketing Theory and Practice, 16(4), 299-308.