We can be heroes - HR Leadership Summit 2015

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The document discusses the importance of empowering frontline employees and consumers. It argues that employees need "superpowers" like automation, accessibility, and autonomy to adapt to changing business needs. To activate employees and internal processes, companies should stimulate employees' consumer minds by having them directly engage with customers, learn about customer experiences, and try new approaches. Regular activities promoting happiness, engagement, repetition and openness can help employees live consumer lives and speed up internal operations.

Recruiting & HR

WHO ARE
THE REAL
HEROES?
#1
@KRISTOFDEWULF

“First empower your front-
line employees and the rest
will follow.”
VINEET NAYAR, HCL TECHNOLOGIES
@KRISTOFDEWULF

“When your EYES are
looking at the company, your
ASS is facing the consumer.”
UNKNOWN
@KRISTOFDEWULF

“99.9% of the world’s
SMARTEST people don’t
work for us.”
STIVEN KERESTEGIAN, LEGO
@KRISTOFDEWULF

CONSUMERS
MOVED FROM
HEROES
@KRISTOFDEWULF

WHAT ABOUT
EMPLOYEES?
BUT
@KRISTOFDEWULF

WHY EMPLOYEES
NEED SUPER
POWERS
#2
@KRISTOFDEWULF

THE“ORDINARY”
EMPLOYEEISON
THEVERGEOF
@KRISTOFDEWULF
extinction!

Did you
start a meeting
with a story
on a consumer?
@KRISTOFDEWULF

Did you learn
something new
about your market?
@KRISTOFDEWULF

Did you
do something for
the first time?
@KRISTOFDEWULF

STIMULATING
EMPLOYEES’
CONSUMER
@KRISTOFDEWULF
brain

SPEEDING
UPINTERNAL
@KRISTOFDEWULF
clock speed

BECOMING
CONSUMER
ACTIVATED
#3
@KRISTOFDEWULF

HAPPINESS
ENGAGEMENT
REPETITION
@KRISTOFDEWULF

1 2 3 4 5 6
7 8 9 10 11 12
13 14 15 16 17 18
19 20 21
@KRISTOFDEWULF

HAPPINESS
ENGAGEMENT
REPETITION
OPENNESS
@KRISTOFDEWULF

@KRISTOFDEWULF
SERENDIPITY
@KRISTOFDEWULF

CONSUMER
ACTIVATION
STUDIO
WWW.INSITESSTUDIO.COM
@KRISTOFDEWULF

This is the Age of the Consumer. Never before have customers had more power, more connectivity, more information, or more tools. Today, it’s not about designing for the customer but with them. Supporting your company’s business and advancing your career in this new age takes three essential skills: Humility, Agility, and Simplicity. Gerry McGovern explores all three in this fast-paced and memorable all-new session. You’ll learn to enhance the humility skills of listening, collaborating, and using evidence instead of gut instinct. Become more agile by increasing the amount of customer feedback you receive, and developing faster methods to make changes to your code, content, or design. And master the key metrics of customer simplicity. You’ll leave inspired to improve how you serve your customer, and knowing how to prove to management that making things simpler for the customer is the best business case of all.

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