Retailing is an integral function of marketing that creates utilities in terms of Economic, Social, Emotional, Conditional and Epistemic values sought by customers. Petro-retailing equally performs similar tasks as it is face of Oil Marketing Companies before the customers. Loyalty Card program has been one of the techniques used by OMCs in order to stimulate customer loyalty.
Crm strategy of singapore & american airlinesVikhyat Khanna
CRM strategy of Singapore & American Airlines in detail, touch points and their significance, data handling techniques, parameters of importance, their correlation to a opportunity.
Feedback's requested.
PayFlex Loyalty Suite helps you acquire new customers, maximise customer retention and manage customer engagement.
PayFlex Loyalty Suite is ideal for your business if you aim to increase customer loyalty, wallet share and upsell/cross-sell.
With brand partnership, instant offers, gamification and loyalty modules, you can create a dynamic loyalty system tailored to your specific needs.
For more information plase visit our website: www.payflexinnova.com
Crm strategy of singapore & american airlinesVikhyat Khanna
CRM strategy of Singapore & American Airlines in detail, touch points and their significance, data handling techniques, parameters of importance, their correlation to a opportunity.
Feedback's requested.
PayFlex Loyalty Suite helps you acquire new customers, maximise customer retention and manage customer engagement.
PayFlex Loyalty Suite is ideal for your business if you aim to increase customer loyalty, wallet share and upsell/cross-sell.
With brand partnership, instant offers, gamification and loyalty modules, you can create a dynamic loyalty system tailored to your specific needs.
For more information plase visit our website: www.payflexinnova.com
This document brings together a set
of latest data points and publicly
available information relevant for
Platforms & Applications Industry.
We are very excited to share this
content and believe that readers will
benefit from this periodic publication
immensely.
Thank you Go Mechanic-JMD team, Abhishek and Javed for turning your magic and repairing a car which was near to scrap. It feels like a new car and you people have become like a family to us. Thanks GoMechanic for everything. Every appreciation is very less for you people. Will visit again.
visit : https://gomechanic.in/gomechanic-partners
This is part of our presentation for the paper 'Understanding Consumers in India' taken at Amity Business School, Noida. Our Presentation was based on the study done by Deloitte India for the same.
Indai's leading Reward , loyalty and sales promotion company with over 1400 succesful programs for over 400 comapny that have increased sales by over 4500 cr .
C-Store Loyalty Program Presentation for MPMA cathyharms
Tecmark's c-store loyalty and marketing solutions help you grow your business. Connect with your customers via email or text and keep them loyal with a rewards program. This presentation includes stats and actual results from c-stores with rewards programs.
Sales promotion & Loyalty marketing company .Have successfully execute over 2500 programs for 600 corporate and reaching out to 20 million customers annually.
This document brings together a set
of latest data points and publicly
available information relevant for
Platforms & Applications Industry.
We are very excited to share this
content and believe that readers will
benefit from this periodic publication
immensely.
Thank you Go Mechanic-JMD team, Abhishek and Javed for turning your magic and repairing a car which was near to scrap. It feels like a new car and you people have become like a family to us. Thanks GoMechanic for everything. Every appreciation is very less for you people. Will visit again.
visit : https://gomechanic.in/gomechanic-partners
This is part of our presentation for the paper 'Understanding Consumers in India' taken at Amity Business School, Noida. Our Presentation was based on the study done by Deloitte India for the same.
Indai's leading Reward , loyalty and sales promotion company with over 1400 succesful programs for over 400 comapny that have increased sales by over 4500 cr .
C-Store Loyalty Program Presentation for MPMA cathyharms
Tecmark's c-store loyalty and marketing solutions help you grow your business. Connect with your customers via email or text and keep them loyal with a rewards program. This presentation includes stats and actual results from c-stores with rewards programs.
Sales promotion & Loyalty marketing company .Have successfully execute over 2500 programs for 600 corporate and reaching out to 20 million customers annually.
How to implement a customer loyalty program for ecommerceZinrelo loyalty
This webinar presentation by ShopSocially and Demandware will show you how Predator Nutrition, a leading ecommerce store, implemented a 360 degree customer engagement model and generated 1000s of loyal enrolments in just 6 months!
These slides will help you:
• Understand how loyalty marketing can get you up to 26% more repeat sales
• Learn actionable tips for setting up your own loyalty program
• Discover how Predator Nutrition achieved a 33% higher average order value (AOV)
How Customised Channel Loyalty Programs are benefiting the brands.pdfRewardPort
Discover the game-changing impact of personalized channel loyalty programs on brands! From fostering customer engagement to boosting brand loyalty, explore how tailored strategies are reshaping the marketing landscape.
Need Sales promotion,loyalty marketing & customer engagement ideas ? Talk to us 2000 programs, 600 Clients, 4 countries.
We have designed & implemented scores of customer acquisition & loyalty programs, employee incentive & rewards & recognition programs, channel partners incentives & loyalty programs; we have created dozens of standalone products & custom designed end to end solutions…. Every single product or service epitomizes the confluence of those 3 all important factors – Emotion. Satisfaction. Reward.
Loyalty Strategy & Management in Hospitality - Course 1Ryan Draude
A small percentage of premium guests in the hospitality industry represent a majority of the profit, especially for hotel, restaurant, transportation, and credit card companies. But, how does a company give consumers a compelling reason to choose and frequently return to a brand won via a true connection with the organization?
Moving beyond this repeat business and into true loyalty and brand advocacy is big business in hospitality and travel. The landscape of loyalty and customer expectations is evolving dramatically due to new customer segment needs, the complex and expensive financial structures of programs, the ubiquity of programs across industries, and the transformation and accessibility of technology and information. The question for companies is how can they win in the ever-growing loyalty war.
The question for customer is whether the program is worthwhile to join. And, the overall question for the industry is whether true loyalty exists. This course looks analytically and creatively at the future of these programs, including deep insights into the business, finance, and design of loyalty programs, consumer perspectives, partnerships, and marketing efforts.
Increase revenue, build your brand, direct spending and reduce costs with our Custom Loop™ program. This is the consumer funded gift or membership card program you have been looking for.
Similar to Nonfleet Loyalty programs in PetroRetailing sector (20)
2. FLOW OF PRESENTATION
• Loyalty Program and how does it
works?
• Need of Non Fleet Loyalty
programs
• Loyalty Programs by Oil
Companies.
• Challenges Faced by
Petroretailers.
• Loyalty programs in other sectors.
• Cross Learning & Suggestions
3. WHAT ARE THE LOYALTY PROGRAMS?
• The primary goal of the loyalty program is the acquisition of
information related to customer spending habits.
• secondary goal is to cultivate loyalty amongst customers.
• It helps overall structure.
• A loyalty program can gives various benefits to customers.
• It can also give advanced access to new products
• The technique is used by various businesses.
• Used in retail sector generally
4. HOW DOES IT HELP?
• Customer get discount and points for next purchase
• Retailer get data for market research
Ex. Favorite brand for clothes, If Customer is vegetarian or
not
• Access to club lounge in Airport, It means customer is
‘Frequent Flyer’
• Its five to ten times easy to retain old customer and Cost
less.
6. 3-Wheelers
2%
SUVs
2%
Others
0.39
ALL INDIA END USE SHARE OF PETROL IN RETAIL
2-
Wheelers
62%
Nielsen Survey for PPAC-2013
Petrol consumption at nearly 16
million tonnes
As per ICE 360⁰ Survey 2016,
The proportion of two-wheeler owners
has increased 15 percentage points
from 2011 to 36%
Cars
34%
7. LOYALTY PROGRAMS OF OMCs
IOCL
ShellBP BPCL
HPCL
Retailing is an integral function of marketing that creates utilities in terms of Economic, Social, Emotional, Conditional
and Epistemic values sought by customers. Petro-retailing equally performs similar tasks as it is face of Oil Marketing
Companies before the customers. Loyalty Card program has been one of the techniques used by OMCs in order to
stimulate customer loyalty.
8. Shell Drivers club
Products/Services Points
Shell V-Power Diesel 2
Shell V-Power Unleaded 2
Shell Regular Diesel 1
Shell Regular Unleaded 1
Shell Autogas LPG 1
Shell Super Shine Jet
Wash
15
Shell Super Shine Car
Wash
25
Online Registration 200
Collecting Points Redeem points
Money off Fuel Vouchers 500 points are worth
£2.50 fuel
In-Store Vouchers 500 points are worth a
£2.50 In-Store products
Alliances Vouchers Waitrose, Avios,
BritishAirways,
IT support STRONG
Services STRONG
Convenience HIGH
Partners/Alliances
Network
STRONG
9. BP driver rewards
BP Visa with Driver Rewards
• 25 cents off per One gallon(3.78ltr) fuel
• 15 cents off on minimum spending of 100 $ in BP Connect stores.
• No prepaid facility
BP Credit Card with Driver Rewards
• 25 cents off per One gallon(3.78ltr) fuel
• 15 cents off on minimum spending of 100 $ in BP Connect stores.
• Cashless/ with prepaid facility
BP Driver Rewards Loyalty Card
• Online rewards platform for BP connect stores.
Velocity loyalty card of BP
Collect and redeem points at
BP & Velocity services
IT support STRONG
Services STRONG
Convenience MODERATE
Partners/Allianc
es Network
MODERATE
10. DIGITAL
DISRUPTION IN
FUELRETAILING
In 2014, SAP ,Toyota InfoTechnology Center &
VeriFone have designed Simplified fueling experience
telematics system Built on SAP HANA Cloud system.
• VeriFone provides point-of-sale (POS) solutions and
Toyota ITC provides telematics data. These processes
and information are integrated via the SAP Cloud
portfolio and presented in the application screen
• Track Locations + Suggest fuel stations + shows
nearby reward offers based on location.
11. LOYALTY PROGRAMS OF INDIAN OMCs
Product XTRAREWARDS HPCL-PAYBACK CARD BPCL-PETRO BONUS
point points Payback point Petromiles
Branded fuel 1 1 25
HSD 1 1 15
MS 1 1 15
Gas 1 1 19
Lube 1 1 250
Registration fee 60/- free 250/-
Money off voucher 334 point worth Rs. 100/- 1 payback point for Rs 100/- 3333 Petromile worth Rs. 50/-
Instore voucher 334 point worth Rs. 100/- Many voucher on payback webportal 3333 Petromile worth Rs. 50/-
Alliance voucher Domino’s, pantaloons, PVR, subhiksha Flipkart, amazon.in, bookmyshow Domino’s, flipkart, amazon.in
12. LOYALTY PROGRAMS IN OTHER SECTORS
Pantaloon Retail
• Green card for its Apparel business which has
exclusive discounts and privileges with
Apparel, perfumes & cosmetics, toys, Planet
Sports & accessories.
Esprit
• EPC Red Card, which grants cardholders a
10% discount at Esprit stores.
• Customers who make purchases of
Rs.25,000 or more during a one-year
period are upgraded to EPC Platinum Card
membership that gives additional 10%
discounts.
RETAIL
13. LOYALTY IN HOSPITALITY
Hyatt
• the Hyatt Gold Passport
program is set for rebranding
in the World of Hyatt with
three tiers – Globalist,
Explorist and Discoverist.
Hilton Honours
• HHonors is clubbed with air
miles and points can be
earned or redeemed for both
air travel and hotel stay.
14. Airlines
Air India
custom reward levels
special promotions such as "Double Point
Tuesday" or offer bonus points for customer
actions or referrals.
FR points can be earned when member fly
with Air India and 27 Star Airline partners on
eligible fare paying tickets
Jet Airways
JPMiles can be earned every time we
travel with Jet Airways, Etihad Airways
or 150 other partners
JPMiles that are accumulated can be
redeemed for Award Flights to any
destination of choice.
15. CHALLENGES FACED BY PETRORETAILERS
• Lack of awareness about program and its
benefit
• Technical issue
• Card doesn’t hold money
• Retailer outlet plays significant role
• Dummy transactions
16. CROSS LEARNING & SUGGESTIONS
• Offers and alliances need to be more appealing.
• Design Coalition Loyalty program.
With numerous sponsors and partners in the coalition & many channels to earn points,
member is more likely to remain customer to earn points towards higher level, motivating
rewards.
• Faster attainability of rewards + greater selection of rewards = higher
value for consumers.
• Shape retail offerings based on demographics and geographic
information
• Personalise offerings for each customer based on previous purchases
• Identify relevant, disruptive technologies that can enable innovative
service offerings.
17. Thank you
“once you build loyal customer base, its tough for competitor to take that
away”
- joe mansueto