Smartphone Security
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A survey of over 8,000 American adults found that almost half of those aged 18-34 own smartphones, compared to less than 10% of those aged 55 and older. About one third of respondents expressed privacy concerns about personal information stored on smartphones. All age groups were equally concerned about identity theft if a smartphone was stolen, while younger adults worried more about damage to their social lives through compromised social media accounts. The survey also examined whether security issues influence people's decisions not to own a smartphone.
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Consumer Snapshot - September 2016
- Consumer sentiment continues to improve from July's 13-month low, with 46.1% of consumers feeling confident or very confident in the U.S. economy in September. This is above the 13-month average of 44.8%.
- Sentiment is up 1 point from September 2015 and nearly 5 points higher than pre-recession levels in September 2007.
- Headed into the holiday season, preliminary holiday spending plans show those planning to spend "more" on gifts increased over 1 point from last year, while those planning to spend "less" remained relatively unchanged.
Consumer Snapshot - August 2016
Consumer sentiment rebounded in August from its Brexit-influenced low in July, with 44.0% of Americans feeling confident in the economy. While an improvement over July, sentiment remains below its 13-month average. Practicality in purchases and focus on needs increased marginally in August compared to July. Consumers are expected to spend 6% more on back-to-school shopping this year compared to last, making it a "replenishment" year. Nearly half of shoppers plan to shop online, a nearly 30% increase year-over-year, while discount stores remain popular destinations.
Consumer Snapshot - July 2016
- Consumer sentiment declined more than 10% from June to July 2016 following the Brexit vote and stock market drop, with only 41.1% feeling confident or very confident in the economy. This is the lowest reading in 13 months.
- While overall economic optimism remains, those unsure of the economy's direction increased year-over-year as did those feeling less wealthy compared to a year ago.
- In light of declining confidence, consumers focused more on practical purchases and buying only necessities in July compared to June.
Consumer Snapshot - June 2016
- Consumer sentiment rebounded in June, with 46.3% feeling confident or very confident in the economy, up nearly 3 points from May. While confidence has followed an erratic pattern over the past year, the current reading is slightly above the 13-month average.
- When shopping online, consumers rank low prices as the most important service at 87.9%, but the importance of free shipping is rising and narrowing the gap. Younger generations place more importance on same-day delivery options.
- In June, practicality when spending and focus on needs declined slightly from May, tracking near 13-month averages.
Consumer Snapshot - May 2016
Consumer sentiment declined in May, with 43.7% of Americans confident in the economy, down nearly 3 points from April and 2 points below the 13-month average. As confidence decreased, consumers became more practical in purchases, with 39.6% focusing only on needs. While savings sentiment has improved since the recession across all incomes, over 1/3 of Americans still feel financially insecure, reaching nearly 50% for lower-income households.
Consumer Snapshot - April 2016
- Consumer confidence declined slightly in April according to a Prosper Insights & Analytics survey, with 46.4% feeling confident or very confident in the economy compared to 49% in March.
- Younger consumers aged 18-34 expressed the highest confidence but were also the most likely to report becoming more practical in purchases. Those aged 55+ expressed the lowest confidence and greatest concerns about political issues and personal safety.
- As confidence declined, consumers focused more on needs over wants and became more practical in purchases, signaling continued economic uncertainty.
Consumer Snapshot - March 2016
- Consumer confidence rallied in March after declining for three consecutive months, with 47.4% feeling confident or very confident about the economy. However, this is still below the year-ago level and 13-month average.
- Practical purchase intentions remained stable despite shifting economic sentiment, with 35.7% becoming more practical in purchases and 40.5% focusing on needs over wants.
- Most consumers (40.6%) maintain credit card balances between $1,000-2,500, while 30.7% report having no balance. Average monthly household credit card debt is below the five-year average.
Consumer Snapshot - February 2016
Consumer confidence declined slightly in February according to a survey by Prosper Insights & Analytics. The percentage of adults who are confident or very confident in the economy fell to 42.0%, down from 49.0% in February 2015. While consumers feel more positive about their savings than following the recession, the percentage who feel better off financially has plateaued just under 30% recently. In February, consumers indicated that paying down debt and increasing savings would be priorities over the next three months.
Consumer Snapshot - January 2016
Consumer confidence dropped nearly 4 points in January 2016 to 42.5%, the lowest level in 13 months. While consumers remain focused on practical purchases, their emphasis on needs over wants when spending increased. Fewer consumers are optimistic about the economy rebounding, down 5% year-over-year to 35.4%, and nearly 39% are unsure if/when an economic recovery will occur. Most consumers indicate the economic crisis will impact their lifestyles over the next 5 years by sticking to budgets, being more price conscious, and spending less on dining out and credit card debt.
Consumer Snapshot - November 2015
Consumer confidence rebounded in November, rising 3 points from October to 47.5%. While confidence and holiday spending plans were up slightly from last year, consumers remained practical in their purchasing and focused on needs over wants. On average, US holiday shoppers plan to spend $806 on gifts and holiday items, flat compared to last year, but when including self-gifting, total planned holiday spending is $937, up 4.1% from 2014. Generations X and Baby Boomers currently account for 65% of the $138 billion in total planned holiday gift spending.
Consumer Snapshot - October 2015
The document summarizes consumer sentiment and spending trends for October 2015. Consumer confidence remained steady from September but below the 13-month average. More consumers expect layoffs in the coming months. In response, consumers are focusing more on necessities and practical purchases. For Halloween, celebrants plan to spend slightly less than last year on costumes, candy, decorations and cards. Younger consumers are more likely to dress up and draw costume ideas from various social media sources.
Consumer Snapshot September 2015
- Consumer confidence declined 2 points to 44.9% in September, a new low for the year due to stock market volatility. While slightly above the 13-month low, sentiment remains below the 13-month average.
- Despite declining confidence, practicality in purchases also decreased for the second straight month in September. Focus on necessities also declined from August and was down 10% from September 2014.
- Preliminary holiday spending plans show those planning to spend more on gifts remained flat year-over-year, while fewer plan to spend less, suggesting total gift spending may be around $600 billion.
Consumer Snapshot August 2015
Consumer sentiment rebounded slightly in August according to a Prosper Insights & Analytics report. Sentiment rose 2 points from July's low to 47.2% of consumers being very or somewhat confident in the economy. While an improvement over July, this is still below the 2015 average of 48.6%. Practical purchasing attitudes eased slightly from July but remain below last August's levels. Planned back-to-school spending is estimated at $68 billion for 2015, down 6% from last year, while back-to-college spending is forecast to decline only 2%.
Consumer Snapshot June 2015
Consumer sentiment increased slightly month-over-month in June, with nearly half of consumers feeling confident or very confident in the economy. While confidence has risen, consumers remain practical in their spending and focused on paying down debt and increasing savings. Gas prices remaining under $3 per gallon have provided relief for budgets, with half of consumers reporting no major impact on spending. Looking ahead, discretionary spending categories like dining out and home improvements are forecast to see brighter year-over-year growth through the summer.
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Smartphone Security
- 1. Special Report:Smartphone Security American Pulse™, Feb-2011 8,225 respondents participated in the 1st February American Pulse conducted 2/2-2/4/2011. Margin of error is +/- 1.1%. BIGresearch® 450 W. Wilson Bridge Rd. Suite 370 Worthington, OH 43085 Ph: 614-846-0146
- 2. Almost half of Adults 18-34 own smartphones, while nearly 9 in 10 Adults 55+ do NOT Source: American Pulse™, Feb-2011, N=8225
- 3. About 1 in 3 have privacy concerns about information stored in smartphones Source: American Pulse™, Feb-2011, N=8225
- 4. All ages worry equally about identity theft; youth worry more about damage to social life If your smartphone were stolen, how concerned would you be that your identity or finances could be stolen? How concerned would you be that your social life (via Facebook, Twitter, etc) could be disrupted? Source: American Pulse™, Feb-2011, N=8225
- 5. Do security issues hurt smartphone sales? Do security issues influence your decision to NOT own a smartphone? (Non-Smartphone Owners) Source: American Pulse™, Feb-2011, N=8225
- 6. Contact For media inquiries:Chrissy Wissinger, Communications Managerchrissy@bigresearch.com 614-846-0146 Disclaimer BIGresearch® is a registered trademark of Prosper Business Development Corp. Services are delivered by Prosper and/or a Prosper affiliated company (“Prosper”). Prosper makes no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing BIGresearch® statistics; or the BIGresearch® data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk.