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Consumer Snapshot October 2013
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- 2. october 201 3 sentiment strategy halloween Disclaimer: ProsperBusiness Development and its affiliated companies (“Prosper”) make no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing the statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk. © 2013, Prosper®
- 3. sentiment very confident/confident inchances for a strong economy {adults 1 8+} 45% consumer confidence 40% 35% 37.4% 13 month summary current reading represents a 24% decline from a month ago (37.4%) dangerous drop in confidence headed into the allimportant holiday season 35.7% 30% 25% shaken by the government shutdown, economic sentiment in October drops to 28.3% 28.3% 20% Source: Monthly Consumer Survey © 2013, Prosper®
- 4. sentiment very confident/confident inchances for a strong economy {adults 1 8+} 50% consumer confidence 45% 40% shaken by the government shutdown, economic sentiment in October drops to 28.3% 35% 13 month summary 30% 20% current reading represents a 24% decline from a month ago (37.4%) dangerous drop in confidence headed into the allimportant holiday season 15% disappointing start for Q4 10% lowest reading since Dec-1 27.0% (Debt Ceiling Crisis 1’s ‘1 fallout)…and next Debt Ceiling Crisis is looming 1 25% 5% 0% Oct-07 Oct-08 Oct-09 Oct-10 Oct-11 Oct-12 Oct-13 Source: Monthly Consumer Survey while confidence was fairly optimistic for most of ‘1 3, continued Q4 sentiment could stir up recession-era spending habits among consumers for holiday © 2013, Prosper®
- 5. strategy somewhat/very likely thatgovernment shutdown will impact overall spending {by generation} 40% 35% 31.9% 33.5% 31.1% 1 in 3 Americans say shutdown to likely impact spending 32.3% Gen X-ers and Boomers most likely to be affected 30% 27.3% 25% 20% 15% 10% 5% 0% Adults 18+ Millennials Source: Monthly Consumer Survey Gen X Boomers Silent Key: Millennials (1983 – 1995), Gen X (1965 – 1982), Boomers (1946 – 1964), Silent (born pre-1946) © 2013, Prosper®
- 6. strategy Holiday 201 PlannedGift Spending 2 {by generation} Silent $17.7 billion 14% Boomers $39.5 billion 32% 1 in 3 Americans say shutdown to likely impact spending Millennials $23.3 billion 19% Gen X-ers and Boomers most likely to be affected combined, Gen X and Boomer generations represent 2/3 of consumer spending for the holiday season Gen X $41.7 billion 34% Source: Monthly Consumer Survey, US Census Bureau Key: Millennials (1983 – 1995), Gen X (1965 – 1982), Boomers (1946 – 1964), Silent (born pre-1946) © 2013, Prosper®
- 7. strategy practicality & focuson needs {adults 1 8+} 60% 1 in 3 Americans say shutdown to likely impact spending 56.1% 55% 50% 51.7% 48.2% 45% 46.2% Gen X-ers and Boomers most likely to be affected combined, Gen X and Boomer generations represent 2/3 of consumer spending for the holiday season wait-and-see on spending? 40% frustrations with the government don’t seem to be affecting spending mindset - yet practicality and focus on necessities when shopping trend just under Oct-1 readings 2 35% I have become more practical and realistic in my purchases I focus more on what I NEED rather than what I WANT prolonged government chaos may lead to shutdown of consumer spending Source: Monthly Consumer Survey © 2013, Prosper®
- 8. halloween halloween spending plans {celebrants1 8+} $90.00 $40.00 $75.03 $66.28 $66.54 $56.31 $48.48 $50.00 $59.06 $60.00 $64.82 $70.00 $72.31 $80.00 $79.82 halloween spending plans celebrants plan to spend about $75 on costumes, candy, décor, and cards in 201 down from last year’s $79.82. 3, $30.00 $20.00 $10.00 $2005 2006 2007 2008 2009 2010 2011 2012 2013 Source: National Retail Federation © 2013, Prosper®
- 9. halloween where will youlook for inspiration for halloween costumes for yourself, your child(ren), and/or your pet(s) this year? {celebrants 1 8+} Online Search halloween spending plans Retail Store/Costume Shop Friends/Family celebrants plan to spend about $75 on costumes, candy, décor, and cards in 201 down from last year’s $79.82. 3, Print Media costume creativity Facebook witches, princesses, and pumpkins among the top costumes for adults, children, and pets online searches, costume shops, and friends/family are consumers’ top sources for inspiration Pop Culture Pinterest Current Events 1 out of 10 will look to Pinterest, the only inspiration source growing year-over-year Habit Twitter Blogs 0% 10% 20% 30% 40% Source: National Retail Federation © 2013, Prosper®
- 10. halloween where will youlook for inspiration for halloween costumes for yourself, your child(ren), and/or your pet(s) this year? {celebrants 1 8+} Online Search halloween spending plans Retail Store/Costume Shop celebrants plan to spend about $75 on costumes, candy, décor, and cards in 201 down from last year’s $79.82. 3, Friends/Family costume creativity witches, princesses, and pumpkins among the top costumes for adults, children, and pets online searches, costume shops, and friends/family are consumers’ top sources for inspiration Print Media Facebook 1 out of 10 will look to Pinterest, the only inspiration source growing year-over-year Pop Culture Pinterest most likely to win best costume? 0% 10% 20% 30% 40% 50% 60% Adults 18+ Millennials Gen X majority of Gen X-ers (51%) and Millennials (72%) plan to dress in costume Source: National Retail Federation © 2013, Prosper®
- 11. thanks visit ConsumerSnapshot.com access: ______________________to ConsumerSnapshot InsightCenter™ PowerPoint Slides …and more Messier 82 image source Pam Goodfellow Consumer Insights Director Prosper Insights & Analytics™ pam@goProsper.com ProsperDiscovery.com © 2013, Prosper®