The document analyzes consumer key performance indicators (KPIs) across various social media platforms. It finds that Facebook is the most popular platform, followed by YouTube, Twitter, Reddit, and Pinterest. The top brands on Facebook are Aczone, Nexplanon, and Friskies. More than 50% of products aimed at women advertise on Facebook, such as beauty products from Conair, Aveeno, and Waxcenter. When comparing competitors, Amazon and Walmart advertise more on Facebook than other platforms. Garnier and Head & Shoulders also focus more on Facebook and YouTube than other platforms. Some alcohol and not well-known brands do not use social media at all.