This document summarizes the analytics of four email campaigns sent in April 2014. It provides key metrics such as the number of emails sent and received, bounce rates, open and click-through rates, and numbers of opt-outs, forwards and new signups. It also breaks down the click-through performance and sales conversions for top product links in each campaign. Overall, the campaigns had high delivery rates around 80% and click-through rates ranged from 10-25%.

1. 4/7/2015 11:47 AM
Total for April 2014
Email Campaigns (4)
MOST RECENT
Totals & Averages
for the selected campaigns Sent: Apr 25, 2014 01:00 PM Sent: Apr 18, 2014 12:01 PM Sent: Apr 11, 2014 01:14 PM Sent: Mar 28, 2014 01:00 PM
sent 79,456 sent 20,215 sent 20,189 sent 20,161 sent 18,891
received 78,659 99.00% received 20,105 99.46% received 20,026 99.19% received 19,939 98.90% received 18,589 98.40%
bounced 797 1.00% bounced 110 0.54% bounced 163 0.81% bounced 222 1.10% bounced 302 1.60%
opens 18,353 23.10% opens 4,252 21.03% opens 4,593 22.75% opens 4,512 22.63% opens 4,996 26.88%
clicks 2,102 11.45% clicks 474 11.15% clicks 477 10.39% clicks 492 8.47% clicks 659 10.31%
forwards 0 0.00% forwards 0 3.00% forwards 0 0.00% forwards 0 0.00% forwards 0 0.00%
opt outs 377 0.48% opt outs 87 0.43% opt outs 72 0.36% opt outs 103 0.52% opt outs 115 0.62%
new signups 0 0.00% new signups 0 0.00% new signups 0 0.00% new signups 0 0.00% new signups 0 0.00%
Direct Website links 86 18.14% Direct Website links 101 21.17% Direct Website links 62 12.60% Direct Website links 79 11.99%
HOME 94 19.83% HOME 64 13.42% HOME 83 16.87% HOME 120 18.21%
FEATURES 22 4.64% FEATURES 24 5.03% FEATURES 30 6.10% FEATURES 40 6.07%
CATEGORIES 106 22.36% CATEGORIES 66 13.84% CATEGORIES 108 21.95% CATEGORIES 134 20.33%
BRANDS 34 7.17% BRANDS 27 5.66% BRANDS 25 5.08% BRANDS 70 10.62%
Twitter 2 0.42% Twitter 3 0.63% Twitter 0 0.00% Twitter 2 0.30%
Facebook 0 0.00% Facebook 3 0.63% Facebook 1 0.20% Facebook 2 0.30%
Product 1 26 5.49% Product 1 46 9.64% Product 1 48 9.76% Product 1 35 5.31%
Product 2 22 4.64% Product 2 27 5.66% Product 2 10 2.03% Product 2 112 17.00%
Product 3 23 4.85% Product 3 35 7.34% Product 3 11 2.24% Product 3 52 7.89%
Product 4 15 3.16% Product 4 36 7.55% Product 4 11 2.24% Free Shipping Graphic 12 1.82%
Product 5 16 3.38% Product 5 22 4.61% Product 5 17 3.46% Powered by emma 1 0.15%
Product 6 27 5.70% Product 6 21 4.40% Product 6 28 5.69%
Powered by emma 1 0.21% Powered by emma 2 0.42% Product 7 11 2.24%
Product 8 23 4.67%
Product 9 8 1.63%
Product 10 15 3.05%
Powered by emma 1 0.20%
Total Clicks 474 100.00% 477 100.00% 492 100.00% 659 100.00%
Part Clicks Sold Part Clicks Sold Part Clicks Sold Part Clicks Sold
Product 1 26 7 Product 1 45 0 Product 1 48 0 Product 1 35 0
Product 2 22 4 Product 2 27 1 Product 2 10 3 Product 2 112 1
Product 3 23 0 Product 3 35 1 Product 3 11 2 Product 3 52 2
Product 4 15 1 Product 4 36 5 Product 4 11 1
Product 5 16 1 Product 5 22 0 Product 5 17 1
Product 6 27 0 Product 6 21 8 Product 6 28 2
Product 7 11 8
Product 8 23 3
Product 9 8 5
Product 10 15 0
Totals 129 13 Totals 186 15 Totals 182 25 Totals 199 3
clicks vs sales clicks vs sales clicks vs sales clicks vs sales
Email Campaign Analytics - APR 2014
Week 4 Week 3 Week 2 Week 1
clicks on links clicks on links clicks on links clicks on links
79,456 78,659
797
18,353
2,102 0
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
April 2014 email campaigns
sent received bounced opens clicks forwards
79%
19%
2%
April 2014 email campaigns
received opens clicks
81%
17%
2%
80%
18%
2%
80%
18%
2%
77%
20%
3%
ANALYTICS TEMPLATE BML