This document discusses three research questions related to consumer happiness and well-being: 1) What makes consumers happier: experiential or material purchases? Experiential purchases tend to enhance happiness more due to increased social relations and identity. 2) How should consumer happiness be measured? Both hedonic and eudaimonic dimensions should be considered, along with present vs. future focus and positive/negative emotions. 3) What moderates the relationship between consumption and happiness? Social, economic, demographic, and cultural contexts all play a role in consumer happiness.
The document discusses qualitative and quantitative consumer research methods. Quantitative research uses experimental and survey techniques to descriptively and empirically measure consumer behavior. Qualitative research uses depth interviews, focus groups, and projective techniques administered by trained interviewers to subjectively understand consumption practices. Positivism aims to predict behavior through quantitative methods, while interpretivism seeks to understand experiences through qualitative research. The consumer research process involves defining objectives, collecting secondary and primary data, designing qualitative and quantitative studies, analyzing results, and reporting findings.
BB Chapter Seven : Post Purchase Processes, Customer Satisfaction and LoyaltyBBAdvisor
The document discusses post-purchase processes, customer satisfaction, and consumer loyalty. It covers topics like post-purchase dissonance, product use and non-use, product disposal, purchase evaluation, customer satisfaction, and repeat purchase behavior. The key aspects of each topic are explained through examples and frameworks. Customer satisfaction is influenced by expectations, perceived performance across instrumental, symbolic, and affective dimensions. Dissatisfaction can lead to actions like taking no action, switching brands, or warning others.
- Alex Martin founded Amartechnology Global in 2021 to manage investments focusing on innovation and disruption.
- From 2017-2020, a portfolio Martin tracked outperformed benchmarks like the NASDAQ with an annual return of 53.1% versus the NASDAQ's 23.1% and generated significant alpha.
- Successful past investments and trade ideas included early bets on Tesla, Shopify and Zoom which benefited from trends like e-commerce and remote work.
Consumer Behavior chapter 03 Learning and Memory theories MoghimiBahman Moghimi
This document discusses learning and memory theories relevant to consumer behavior. It covers classical and instrumental conditioning theories which propose that learning occurs through responses to external stimuli and rewards/punishments. Classical conditioning links an unconditioned stimulus to a conditioned stimulus through repetition, while instrumental conditioning associates behaviors with positive or negative outcomes. Cognitive learning theory suggests learning can be observational when people learn by watching others. The document also discusses memory processes including encoding, storage in sensory short-term and long-term memory, and retrieval factors. Marketers can apply these learning and memory concepts through techniques like branding, advertising, and loyalty programs.
ATTITUDES AND ATTITUDE FORMATION IN CONSUMER BEHAVIOR combinedShaista Butt
The document discusses attitudes in consumer behavior. It defines attitude as an enduring predisposition to behave consistently in a favorable or unfavorable manner towards a given object. Attitudes arise from beliefs and lie dormant in the mind. They influence consumer behavior in decision making situations. Attitudes are formed through direct experience and exposure to information, media, and personal beliefs. They can change in response to social influences, personality traits, and mass media exposure. Marketers work to understand, analyze, and change attitudes to influence consumer purchasing behaviors.
The document provides guidance on conducting a deep-dive business review of a brand by analyzing six key areas: 1) the overall category performance and trends, 2) the target consumer segments and buying behaviors, 3) the various distribution channels and major customers, 4) the closest competitors' strategies and perceptions, 5) the performance and health of the brand itself, and 6) summarizing the findings to identify drivers of and inhibitors to growth as well as opportunities and risks. It outlines processes for reviewing each area, such as mapping out the consumer buying system and brand funnel, creating customer scorecards, and dissecting competitors. The deep-dive review aims to provide insights to inform the brand planning process.
This document discusses Freudian theory, including the id, ego, and superego. It then provides examples of products marketed by appealing to the id, such as cigarettes, clothes, and cosmetics being used to attract the opposite sex. Other examples focus on marketing that targets the superego, like encouraging charity, and marketing targeting the ego, such as balancing desires and societal rules through product symbolism.
The document discusses qualitative and quantitative consumer research methods. Quantitative research uses experimental and survey techniques to descriptively and empirically measure consumer behavior. Qualitative research uses depth interviews, focus groups, and projective techniques administered by trained interviewers to subjectively understand consumption practices. Positivism aims to predict behavior through quantitative methods, while interpretivism seeks to understand experiences through qualitative research. The consumer research process involves defining objectives, collecting secondary and primary data, designing qualitative and quantitative studies, analyzing results, and reporting findings.
BB Chapter Seven : Post Purchase Processes, Customer Satisfaction and LoyaltyBBAdvisor
The document discusses post-purchase processes, customer satisfaction, and consumer loyalty. It covers topics like post-purchase dissonance, product use and non-use, product disposal, purchase evaluation, customer satisfaction, and repeat purchase behavior. The key aspects of each topic are explained through examples and frameworks. Customer satisfaction is influenced by expectations, perceived performance across instrumental, symbolic, and affective dimensions. Dissatisfaction can lead to actions like taking no action, switching brands, or warning others.
- Alex Martin founded Amartechnology Global in 2021 to manage investments focusing on innovation and disruption.
- From 2017-2020, a portfolio Martin tracked outperformed benchmarks like the NASDAQ with an annual return of 53.1% versus the NASDAQ's 23.1% and generated significant alpha.
- Successful past investments and trade ideas included early bets on Tesla, Shopify and Zoom which benefited from trends like e-commerce and remote work.
Consumer Behavior chapter 03 Learning and Memory theories MoghimiBahman Moghimi
This document discusses learning and memory theories relevant to consumer behavior. It covers classical and instrumental conditioning theories which propose that learning occurs through responses to external stimuli and rewards/punishments. Classical conditioning links an unconditioned stimulus to a conditioned stimulus through repetition, while instrumental conditioning associates behaviors with positive or negative outcomes. Cognitive learning theory suggests learning can be observational when people learn by watching others. The document also discusses memory processes including encoding, storage in sensory short-term and long-term memory, and retrieval factors. Marketers can apply these learning and memory concepts through techniques like branding, advertising, and loyalty programs.
ATTITUDES AND ATTITUDE FORMATION IN CONSUMER BEHAVIOR combinedShaista Butt
The document discusses attitudes in consumer behavior. It defines attitude as an enduring predisposition to behave consistently in a favorable or unfavorable manner towards a given object. Attitudes arise from beliefs and lie dormant in the mind. They influence consumer behavior in decision making situations. Attitudes are formed through direct experience and exposure to information, media, and personal beliefs. They can change in response to social influences, personality traits, and mass media exposure. Marketers work to understand, analyze, and change attitudes to influence consumer purchasing behaviors.
The document provides guidance on conducting a deep-dive business review of a brand by analyzing six key areas: 1) the overall category performance and trends, 2) the target consumer segments and buying behaviors, 3) the various distribution channels and major customers, 4) the closest competitors' strategies and perceptions, 5) the performance and health of the brand itself, and 6) summarizing the findings to identify drivers of and inhibitors to growth as well as opportunities and risks. It outlines processes for reviewing each area, such as mapping out the consumer buying system and brand funnel, creating customer scorecards, and dissecting competitors. The deep-dive review aims to provide insights to inform the brand planning process.
This document discusses Freudian theory, including the id, ego, and superego. It then provides examples of products marketed by appealing to the id, such as cigarettes, clothes, and cosmetics being used to attract the opposite sex. Other examples focus on marketing that targets the superego, like encouraging charity, and marketing targeting the ego, such as balancing desires and societal rules through product symbolism.
BB Chapter Ten : Motivation and PersonalityBBAdvisor
This document provides an overview of motivation, personality, and emotion in marketing. It discusses the nature of motivation and some key theories, including:
1. Maslow's hierarchy of needs, which proposes that basic needs must be satisfied before higher-level needs. This is applied to marketing cars.
2. McGuire's psychological motives framework, which categorizes motives as cognitive/affective and preservation/growth. Specific motives like the need for consistency and affiliation are discussed.
3. How marketers can appeal to consumers' underlying motives to create demand. Both manifest and latent motives are important to uncover. Overall motivations are key to understanding consumer behavior and developing effective marketing strategies.
This chapter discusses problem recognition, which is an important stage of consumer decision making. It begins by describing the nature of problem recognition as arising from a gap between a desired and actual state. It then covers different types of consumer decisions like habitual, limited, and extended decision making that are influenced by purchase involvement. The chapter also discusses factors that influence problem recognition, both marketing and non-marketing factors. Finally, it outlines different marketing strategies related to problem recognition, such as discovering consumer problems, responding to problems, and helping or suppressing problem recognition.
The document provides an overview of consumer behaviour and consumer research. It defines consumer behaviour as the study of how individuals make decisions to spend resources on consumption-related items. Consumer research involves systematically gathering and analyzing data to understand consumer thoughts, feelings, and behaviors. There are various types of consumer research methods, including surveys, experiments, focus groups, and in-depth interviews. Understanding consumer behaviour helps marketers make better strategic decisions and predict how consumers will react to marketing cues.
This chapter discusses how consumer behavior is influenced by situational factors. It identifies four main types of situations - communication, purchase, usage, and disposal situations. It also categorizes situational influences into five dimensions: physical surroundings, social surroundings, temporal perspectives, task definition, and antecedent states. The chapter provides examples of each dimension and discusses their implications for marketing strategy, including developing a situational influence matrix and segmenting markets based on usage situations.
MARKETING COMMUNICATION PLAN
Case DNA Finland Ltd: How to Gain More Russian Prepaid
Subscription Customers?
Lahti University of Applied Sciences
Degree Programme in International Business
JENNI-MARI LAITINEN: Marketing Communication Plan
Case DNA Finland Ltd: How to Gain
More Russian Prepaid Subscription
Customers?
Thesis for International Business 61 pages, 5 appendixes
Spring 2009
ABSTRACT
This thesis is about marketing communications. The objective is to define the
parts, which especially need to be considered in the functional and cost-effective
promotion planning process, and then apply these features to the case company’s
plan. The research question tries to solve the problem on what the case company
must observe in their promotion process when trying to gain more Russian
prepaid subscription customers.
The study is divided into theoretical and empirical parts. The theory part
introduces marketing on a general level; marketing planning, the marketing mix,
the 4P model and the basics of the marketing communication. Promotion planning
is handled stage-by-stage by using the MCPF theory. The empirical part applies
theory to practice by developing a marketing communication plan for the case
company.
The research offers feasible ideas to accomplish promotion towards the target
segment. Therefore it is not to be a precise and detailed plan. Only prepaid
subscriptions and consumers are handled.
The qualitative study consists of multiple methods. The information is gathered
widely from different marketing and marketing communication textbooks,
magazine articles, web pages and by interviewing representatives of the case
company.
Marketing communication planning process is a versatile process, which requires
many resources from the company in order to be executed successfully. This study
offers the theoretical framework and an empirical paradigm for the person who
operates with marketing communication process. The result of the study is the
marketing communication plan for the case company. It helps the implementation
of the planning process and offers comprehensive information about the subject.
The document summarizes an assignment on organizational buying behavior. It discusses key differences between organizational and consumer buying processes, including more extensive analysis and formal decision making in organizations. It also outlines three types of organizational buying situations - new task, modified rebuy, and straight rebuy - and evaluates influences on organizational buyers like environmental, organizational, interpersonal, and individual factors. Finally, it explains the eight steps in organizational decision making: problem recognition, need description, specification, supplier search, proposal solicitation, supplier selection, order specification, and performance review.
BB Chapter Fourteen : Group Influence And CommunicationBBAdvisor
This chapter discusses group influence and communication in marketing. It covers how groups function and are classified, the impact of reference groups on consumption, and how social roles influence consumption. It also discusses the importance of word-of-mouth communication and opinion leaders in shaping consumer behavior. The chapter examines the diffusion of innovations and the different adopter categories. It provides information on reference group influences, types of groups, and the role of communication and opinion leadership in the consumption process.
Here is a chance to create a "big idea" for your brand, which that big idea is then used through the organization. It would help frame the long range Brand Strategic Road Map, helping to frame the brand promise, strategy, story, freshness and experience behind the brand. That big idea also gets used to tell the brand's story, both internally through vision, values and behaviours, and externally by creating a brand position in the minds/hearts of consumers through mass communication, logos/packaging and the inshore experience.
E-commerce involves buying and selling of goods or services over electronic networks. It includes various types of online business activities like B2B, B2C, B2G, and C2C. Traditional retail involves operating a physical store, while modern retail combines both online and physical store operations through a website and physical location. The differences between online and traditional retail include aspects like display, location, expenses, communication, and technology requirements. Both retail models have advantages and disadvantages related to aspects like product viewing, returns, assistance, and costs. An optimal approach combines traditional and e-commerce retailing to provide comfort to both consumers and producers.
This is our brand management training workshop on brand positioning. Your brand positioning statement defines the target market, consumer benefits, both functional and emotional, as well as support points.
This chapter discusses information search, which is an important stage of consumer decision making. It covers the nature of internal and external information searches, key types and sources of information consumers seek, and factors that influence the amount of external search. The chapter also examines how the internet has become a major source of information and how marketers can drive consumers to their online information.
Neuromarketing uses tools from neuroscience like EEG, fMRI, eye tracking and analysis of facial expressions and physiological responses to understand consumers' unconscious emotional and cognitive responses to marketing. This helps optimize products, ads and shelf placement. Traditional methods like surveys are limited since consumers may not consciously understand their own preferences. Neuromarketing tools provide objective data on how the brain processes brands and marketing messages. This helps improve marketing effectiveness and reduce the high failure rate of new products and campaigns. As the field advances, it seeks to better understand cultural differences in how societies relate to marketing.
How to balance performance marketing and brand marketing as you scale, with a specific emphasis on DTC / D2C strategies. Presented at FUTR Europe Summit 2021.
No Sweat Research conducted research on Lululemon to explore the impact of recent controversies on consumer perception and trends in athletic wear. Secondary research found the athletic apparel market is growing, especially for women. Lululemon's products are more popular with women than men. The company still faces challenges from past controversies over see-through yoga pants and comments by the former CEO. Primary research methods included a focus group, interviews, and surveys to understand consumer thoughts on Lululemon and how the company can overcome reputational challenges.
Build a Comprehensive Multi- Vendor Ecommerce store by Store hippoStoreHippo
An online marketplace is taken as the Multi-Vendor e-commerce platform wherein multiple third party sellers can make their profiles and sell their products or services at comparative prices although the products and services related information is to be given by the sellers itself. Multi-Vendor e-commerce portals are assumed to be simple and convenient with streamline functioning. Storehippo is one of the unique e-commerce Website Development Companies in India which is engaged in designing Multi-Vendor Ecommerce Store.
Features of the Multi-vendor Ecommerce Platform:-
Like other online shopping portals, Multi-Vendor Ecommerce platform too has shopping cart system, images of the products, login & sign-up options for the customers, and much more. But it has some specific and extra features which a normal e-commerce website does not have which are:-
1. A consumer transaction is processed by Market operator, which is delivered and fulfilled by the retailer/wholesaler/ vendor .
2. Wide array of products inclusions through multiple vendors
3. Selection & search criteria is much wider than vendor specific online retail stores
4. Multiple vendors can make their profiles and marketplace charge a specific amount of commission to let them operate their online selling through the market place.
5. Options are wide so prices will be more competitive.
6. No compulsory requirements of warehouse
7. Small as well huge businesses can enrol their products so all are equal having equal chances to develop their potential selling under one roof
8. This kind of site has two types of the panel: Admin panel through the owner of the marketplace manage the site and other is Vendor panel which is maintained by vendors. Although the site of the owner will have complete access to watch the vendors activities and their profits.
Store Hippo builds SEO-Friendly, Mobile-Friendly and User-friendly Multi-vendor e-commerce Portals which are customised with 100% secure source code. It’s a unique marketplace wherein different vendors can display their respective products under one roof and will be sharing the same shopping cart. After the great success of popular online stores like Amazon and eBay, e-commerce investors, as well as small and medium business owners are favouring multi-vendor systems, over regular online stores.
For more info, Visit the Web Link:
https://www.storehippo.com/page/create-multi-vendor-marketplace
In this report, an integrated communications strategy will be devised for mobile commerce based on the organisation WEVE, who are a joint venture between EE, telefonica (O2) and Vodafone, the three biggest mobile network providers in the UK.
Request for Proposal to XYZ Ltd who is into manufacturing vehicles. XYZ Ltd. wants to find out the perception and expectations of the Motorcycles owners from their first car which they are planning to buy in future.
Background
Understanding of Brief
Business Objective
Research Objective
Research Design
Deliverable
Cost
Branding affects consumers’ evaluation (also: the sensory perception)
→ Brands make decision making process easier for consumers
→ High Influence of brands on Consumer Behaviour, if a company was able to…
- Apply good brand strategy
- Build up a strong brand equity
→ Not only positive influence, brand can also have negative influence
This document discusses the ethical issues pilots may face during a hijacking situation. It presents different views on whether pilots should prioritize obeying hijackers or air traffic control to ensure passenger and ground safety. The document also examines an example of Ethiopian Airlines Flight 961 where pilots insisted they lacked fuel, saving passengers after crashing on land. It considers arguments around utilitarianism and consequences as well as risks of arming pilots who could potentially hijack planes themselves.
Consumerism as a social and economic order and ideology encourages the acquisition of goods and services in ever-increasing amounts.The ways in which it affects the environment.
BB Chapter Ten : Motivation and PersonalityBBAdvisor
This document provides an overview of motivation, personality, and emotion in marketing. It discusses the nature of motivation and some key theories, including:
1. Maslow's hierarchy of needs, which proposes that basic needs must be satisfied before higher-level needs. This is applied to marketing cars.
2. McGuire's psychological motives framework, which categorizes motives as cognitive/affective and preservation/growth. Specific motives like the need for consistency and affiliation are discussed.
3. How marketers can appeal to consumers' underlying motives to create demand. Both manifest and latent motives are important to uncover. Overall motivations are key to understanding consumer behavior and developing effective marketing strategies.
This chapter discusses problem recognition, which is an important stage of consumer decision making. It begins by describing the nature of problem recognition as arising from a gap between a desired and actual state. It then covers different types of consumer decisions like habitual, limited, and extended decision making that are influenced by purchase involvement. The chapter also discusses factors that influence problem recognition, both marketing and non-marketing factors. Finally, it outlines different marketing strategies related to problem recognition, such as discovering consumer problems, responding to problems, and helping or suppressing problem recognition.
The document provides an overview of consumer behaviour and consumer research. It defines consumer behaviour as the study of how individuals make decisions to spend resources on consumption-related items. Consumer research involves systematically gathering and analyzing data to understand consumer thoughts, feelings, and behaviors. There are various types of consumer research methods, including surveys, experiments, focus groups, and in-depth interviews. Understanding consumer behaviour helps marketers make better strategic decisions and predict how consumers will react to marketing cues.
This chapter discusses how consumer behavior is influenced by situational factors. It identifies four main types of situations - communication, purchase, usage, and disposal situations. It also categorizes situational influences into five dimensions: physical surroundings, social surroundings, temporal perspectives, task definition, and antecedent states. The chapter provides examples of each dimension and discusses their implications for marketing strategy, including developing a situational influence matrix and segmenting markets based on usage situations.
MARKETING COMMUNICATION PLAN
Case DNA Finland Ltd: How to Gain More Russian Prepaid
Subscription Customers?
Lahti University of Applied Sciences
Degree Programme in International Business
JENNI-MARI LAITINEN: Marketing Communication Plan
Case DNA Finland Ltd: How to Gain
More Russian Prepaid Subscription
Customers?
Thesis for International Business 61 pages, 5 appendixes
Spring 2009
ABSTRACT
This thesis is about marketing communications. The objective is to define the
parts, which especially need to be considered in the functional and cost-effective
promotion planning process, and then apply these features to the case company’s
plan. The research question tries to solve the problem on what the case company
must observe in their promotion process when trying to gain more Russian
prepaid subscription customers.
The study is divided into theoretical and empirical parts. The theory part
introduces marketing on a general level; marketing planning, the marketing mix,
the 4P model and the basics of the marketing communication. Promotion planning
is handled stage-by-stage by using the MCPF theory. The empirical part applies
theory to practice by developing a marketing communication plan for the case
company.
The research offers feasible ideas to accomplish promotion towards the target
segment. Therefore it is not to be a precise and detailed plan. Only prepaid
subscriptions and consumers are handled.
The qualitative study consists of multiple methods. The information is gathered
widely from different marketing and marketing communication textbooks,
magazine articles, web pages and by interviewing representatives of the case
company.
Marketing communication planning process is a versatile process, which requires
many resources from the company in order to be executed successfully. This study
offers the theoretical framework and an empirical paradigm for the person who
operates with marketing communication process. The result of the study is the
marketing communication plan for the case company. It helps the implementation
of the planning process and offers comprehensive information about the subject.
The document summarizes an assignment on organizational buying behavior. It discusses key differences between organizational and consumer buying processes, including more extensive analysis and formal decision making in organizations. It also outlines three types of organizational buying situations - new task, modified rebuy, and straight rebuy - and evaluates influences on organizational buyers like environmental, organizational, interpersonal, and individual factors. Finally, it explains the eight steps in organizational decision making: problem recognition, need description, specification, supplier search, proposal solicitation, supplier selection, order specification, and performance review.
BB Chapter Fourteen : Group Influence And CommunicationBBAdvisor
This chapter discusses group influence and communication in marketing. It covers how groups function and are classified, the impact of reference groups on consumption, and how social roles influence consumption. It also discusses the importance of word-of-mouth communication and opinion leaders in shaping consumer behavior. The chapter examines the diffusion of innovations and the different adopter categories. It provides information on reference group influences, types of groups, and the role of communication and opinion leadership in the consumption process.
Here is a chance to create a "big idea" for your brand, which that big idea is then used through the organization. It would help frame the long range Brand Strategic Road Map, helping to frame the brand promise, strategy, story, freshness and experience behind the brand. That big idea also gets used to tell the brand's story, both internally through vision, values and behaviours, and externally by creating a brand position in the minds/hearts of consumers through mass communication, logos/packaging and the inshore experience.
E-commerce involves buying and selling of goods or services over electronic networks. It includes various types of online business activities like B2B, B2C, B2G, and C2C. Traditional retail involves operating a physical store, while modern retail combines both online and physical store operations through a website and physical location. The differences between online and traditional retail include aspects like display, location, expenses, communication, and technology requirements. Both retail models have advantages and disadvantages related to aspects like product viewing, returns, assistance, and costs. An optimal approach combines traditional and e-commerce retailing to provide comfort to both consumers and producers.
This is our brand management training workshop on brand positioning. Your brand positioning statement defines the target market, consumer benefits, both functional and emotional, as well as support points.
This chapter discusses information search, which is an important stage of consumer decision making. It covers the nature of internal and external information searches, key types and sources of information consumers seek, and factors that influence the amount of external search. The chapter also examines how the internet has become a major source of information and how marketers can drive consumers to their online information.
Neuromarketing uses tools from neuroscience like EEG, fMRI, eye tracking and analysis of facial expressions and physiological responses to understand consumers' unconscious emotional and cognitive responses to marketing. This helps optimize products, ads and shelf placement. Traditional methods like surveys are limited since consumers may not consciously understand their own preferences. Neuromarketing tools provide objective data on how the brain processes brands and marketing messages. This helps improve marketing effectiveness and reduce the high failure rate of new products and campaigns. As the field advances, it seeks to better understand cultural differences in how societies relate to marketing.
How to balance performance marketing and brand marketing as you scale, with a specific emphasis on DTC / D2C strategies. Presented at FUTR Europe Summit 2021.
No Sweat Research conducted research on Lululemon to explore the impact of recent controversies on consumer perception and trends in athletic wear. Secondary research found the athletic apparel market is growing, especially for women. Lululemon's products are more popular with women than men. The company still faces challenges from past controversies over see-through yoga pants and comments by the former CEO. Primary research methods included a focus group, interviews, and surveys to understand consumer thoughts on Lululemon and how the company can overcome reputational challenges.
Build a Comprehensive Multi- Vendor Ecommerce store by Store hippoStoreHippo
An online marketplace is taken as the Multi-Vendor e-commerce platform wherein multiple third party sellers can make their profiles and sell their products or services at comparative prices although the products and services related information is to be given by the sellers itself. Multi-Vendor e-commerce portals are assumed to be simple and convenient with streamline functioning. Storehippo is one of the unique e-commerce Website Development Companies in India which is engaged in designing Multi-Vendor Ecommerce Store.
Features of the Multi-vendor Ecommerce Platform:-
Like other online shopping portals, Multi-Vendor Ecommerce platform too has shopping cart system, images of the products, login & sign-up options for the customers, and much more. But it has some specific and extra features which a normal e-commerce website does not have which are:-
1. A consumer transaction is processed by Market operator, which is delivered and fulfilled by the retailer/wholesaler/ vendor .
2. Wide array of products inclusions through multiple vendors
3. Selection & search criteria is much wider than vendor specific online retail stores
4. Multiple vendors can make their profiles and marketplace charge a specific amount of commission to let them operate their online selling through the market place.
5. Options are wide so prices will be more competitive.
6. No compulsory requirements of warehouse
7. Small as well huge businesses can enrol their products so all are equal having equal chances to develop their potential selling under one roof
8. This kind of site has two types of the panel: Admin panel through the owner of the marketplace manage the site and other is Vendor panel which is maintained by vendors. Although the site of the owner will have complete access to watch the vendors activities and their profits.
Store Hippo builds SEO-Friendly, Mobile-Friendly and User-friendly Multi-vendor e-commerce Portals which are customised with 100% secure source code. It’s a unique marketplace wherein different vendors can display their respective products under one roof and will be sharing the same shopping cart. After the great success of popular online stores like Amazon and eBay, e-commerce investors, as well as small and medium business owners are favouring multi-vendor systems, over regular online stores.
For more info, Visit the Web Link:
https://www.storehippo.com/page/create-multi-vendor-marketplace
In this report, an integrated communications strategy will be devised for mobile commerce based on the organisation WEVE, who are a joint venture between EE, telefonica (O2) and Vodafone, the three biggest mobile network providers in the UK.
Request for Proposal to XYZ Ltd who is into manufacturing vehicles. XYZ Ltd. wants to find out the perception and expectations of the Motorcycles owners from their first car which they are planning to buy in future.
Background
Understanding of Brief
Business Objective
Research Objective
Research Design
Deliverable
Cost
Branding affects consumers’ evaluation (also: the sensory perception)
→ Brands make decision making process easier for consumers
→ High Influence of brands on Consumer Behaviour, if a company was able to…
- Apply good brand strategy
- Build up a strong brand equity
→ Not only positive influence, brand can also have negative influence
This document discusses the ethical issues pilots may face during a hijacking situation. It presents different views on whether pilots should prioritize obeying hijackers or air traffic control to ensure passenger and ground safety. The document also examines an example of Ethiopian Airlines Flight 961 where pilots insisted they lacked fuel, saving passengers after crashing on land. It considers arguments around utilitarianism and consequences as well as risks of arming pilots who could potentially hijack planes themselves.
Consumerism as a social and economic order and ideology encourages the acquisition of goods and services in ever-increasing amounts.The ways in which it affects the environment.
Well-being in consumer culture and the 'new poor' - Sandra Carlisle and Phil ...Oxfam GB
Dr Sandra Carlisle, from the University of Glasgow, and Prof Phil Hanlon, from the Glasgow Centre for Population Health, talk about well-being in today's consumer culture.
The Whose Economy? seminars, organised by Oxfam Scotland and the University of the West of Scotland, brought together experts to look at recent changes in the Scottish economy and their impact on Scotland's most vulnerable communities.
Held over winter and spring 2010-11 in Edinburgh, Inverness, Glasgow and Stirling, the series posed the question of what economy is being created in Scotland and, specifically, for whom?
To find out more and view other Whose Economy? papers, presentations and videos visit:
http://www.oxfamblogs.org/ukpovertypost/whose-economy-seminar-series-winter-2010-spring-2011/
Jurnal analisis pengaruh kualitas pelayananRatzman III
Tesis ini membahas analisis pengaruh kualitas pelayanan terhadap kepuasan pelanggan pada PT. Alfa Retailindo Tbk di Surakarta. Penelitian ini bertujuan untuk mengetahui adanya kesenjangan antara kualitas pelayanan yang diharapkan dan diterima pelanggan, menganalisis pengaruh dimensi-dimensi kualitas pelayanan terhadap kepuasan, serta menentukan dimensi mana yang paling berpengaruh. Populasi penelitian ini adalah seluruh pel
Ethical consumerism is a type of consumer activism based on dollar voting, where consumers favor ethical products or engage in moral boycotts of companies. It can be practiced by buying only necessary items, donating materials to others in need, recycling papers and bottles, and choosing products that are fair trade, organic, or sustainably sourced. Educating children and families on ethical consumption of food, toys and other goods is important to promote these practices in communities.
This slideshow about responsible consumerism explains the importance of thinking about the effect we have on our world before we make purchases. It depicts the system of consumerism that rules our society at the present time, and suggests a new model for the future. It also explores what being a responsible consumer means, and gives tips in three practical categories how to buy responsibly.
EVS, green business, green consumption, major environmental movements in indiaChirag Patel
This document provides an overview of environmental movements and green initiatives in India. It discusses several prominent environmental movements in India such as the Chipko movement, Narmada Bachao Andolan, and campaigns to protect the Silent Valley forest and the Taj Mahal. It also covers topics like green consumption, encouraging the use of environmentally-friendly products, and the roles of government and industry in promoting sustainable development and green business practices. Overall, the document outlines the history of environmental activism in India and different approaches to promoting environmental protection and conservation.
Ethical consumerism refers to purchasing products made ethically with minimal harm to the environment, animals, or human labor. Studies show millennials and younger generations are more likely to consider a company's social and environmental practices when deciding where to shop or work. While some consumers say they would punish irresponsible companies, others question if consumers will truly take action. There are increasing demands for transparency around companies' social impacts and growing interest in positively buying from ethical brands.
PRECAST CONCRETE - introduction, applications, advantages, disadvantages, uses, construction and joinery details, precast components, examples of buildings using precast components and more information.
Consumerism aims to give consumers more choices and a voice in the marketplace. It arose due to marketing practices that manipulated consumers and a lack of legal protections. Key stakeholders in consumerism are consumers, businesses, and the government. Consumer groups in India advocate for consumers' rights and educate consumers. Initiatives like ASCI's advertising standards and government regulations on pollution and advertising have helped make the marketplace fairer for consumers.
The document discusses various topics related to bond valuation including:
1) It defines key bond terminology such as par value, coupon rate, yield to maturity, and duration.
2) It explains how bond prices are affected by changes in market interest rates and how the yield to maturity is calculated.
3) It describes the different types of risks that bondholders face, such as interest rate risk, reinvestment risk, and default risk.
The document discusses different types of bonds such as government bonds, municipal bonds, mortgage-backed securities, asset-backed securities, corporate bonds, and zero-coupon bonds. It provides details on the key features of bonds including their nominal value, issue price, maturity date, coupon rate and payment dates. It also outlines some of the main risks associated with investing in bonds such as interest rate risk, reinvestment risk, inflation risk, market risk, default risk, and call risk.
This chapter discusses bonds and the bond market. It covers various types of bonds including Treasury bonds, municipal bonds, and corporate bonds. It also examines how bond yields are calculated, how to value coupon bonds, and that bonds are a popular long-term investment alternative to stocks, with the bond market issuing over 5 times as much new debt as new equity annually. The purpose of capital markets is to provide long-term financing, with governments and corporations issuing securities that are purchased by investors.
The document discusses Bhutan's Gross National Happiness index as an alternative to GDP for measuring societal progress. It provides background on the origins of GNH in Buddhist economics and philosophy. GNH measures well-being across 9 domains, using 33 indicators with established sufficiency thresholds. A person is considered happy if they meet the sufficiency threshold in over 6 of the 9 domains. In 2010, 40.8% of Bhutanese met this happiness threshold according to the GNH Index methodology. The document outlines the domains, indicators, and how sufficiency and happiness are defined within Bhutan's GNH framework.
Neil thin happiness anthropology talk canterbury may 2015Neil Thin
Slides from lecture on the prospects for mutual enrichment between happiness research and sociocultural anthropology, given at University of Canterbury as part of their 50th Anniversary series of lectures.
An essay explaining the policy instruments informing the happiness movement and subjective well-being indicators.
The abstract: The author examines subjective indicators of well-being as they relate to the happiness movement, a global effort to create a new economic paradigm. The essay focuses on the prominent international institutions that are developing happiness metrics as well as agencies exploring the use of happiness data for crafting supportive public policy. A definition of happiness metrics, based on international institutions, identifies the primary questions that compose perceived happiness and how this data can be used.
Link to Walden Journal of Social Change: http://scholarworks.waldenu.edu/jsc/vol7/iss1/3/
This document discusses aging and happiness. It notes that most studies show a U-shaped curve for age and happiness, with happiness lower in midlife and higher in older age. However, aging does not have to result in declining happiness. Factors like maintaining social connections, having a sense of purpose, and focusing less on comparisons can help people experience increasing life satisfaction as they age. The document provides recommendations for cultivating happiness, including pursuing engagement, relationships, meaning, and accomplishment.
The document provides a summary of articles on various behavioral science topics. In 3 sentences:
The first article discusses how toy manufacturers use commitment and consistency tactics to increase post-Christmas toy sales. Another article finds that priming healthcare workers with citrus smells and male eyes above hand sanitizer stations increased sanitizer use. The final article examines whether highlighting time or money is more effective for different product types, finding time framing led to more positive attitudes for experiential purchases while money framing worked better for luxury goods.
This study examined how 946 participants allocated their income across essentials, savings, material purchases, experiential purchases, and charitable donations. It also looked at how they thought income should be allocated "to live the happiest life possible." The results showed that participants believed less should go to essentials and material purchases, and more should go to savings, experiential purchases, and charitable donations. However, satisfaction with life did not reliably predict differences in ideal allocations, except that happier people thought more should go to charity. The findings suggest people do know how to allocate money for happiness, contrary to some beliefs, but barriers may still prevent ideal allocation in practice.
If money doesn't make you happy, then you probably aren't spending it rightbarrettso
The relationship between money and happiness is surprisingly weak, which may stem in part from the way people spend it. Drawing on empirical research, we propose eight principles designed to help consumers get more happiness for their money. Specifically, we suggest that consumers should buy more experiences and fewer material goods; use their money to benefit others rather than themselves; buy many small pleasures rather than fewer large ones; eschew extended warranties and other forms of overpriced insurance; delay consumption; consider how peripheral features of their purchases may affect their day-to-day lives; beware of comparison shopping; and pay close attention to the happiness of others.
The document provides a research proposal on assessing the degree of happiness among distance learning university students and its relationship to their life achievements. The proposal outlines the objectives as identifying students' happiness levels, problems impacting happiness, and measures to enhance professional skills. It details the research methodology which will use a mixed methods approach including surveys and interviews of 360 students from the Islamia University of Bahawalpur. Statistical analysis using SPSS will analyze the data. If completed, the study could help improve distance education programs and quality by better understanding factors influencing student happiness and achievement.
- The document discusses various studies and readings on measuring happiness. It explores how happiness is heterogenous and influenced by demographics, psychographics and culture.
- Key findings include that experiences produce longer-lasting satisfaction than material purchases; thinking about time rather than money increases social behaviors linked to happiness; average global happiness is above neutral but wealthier countries are not necessarily happier; and income correlates with life evaluations but feelings depend more on social factors.
- Happiness is subjective and difficult to measure, but large sample sizes can overcome flaws by averaging out responses while first-hand, real-time reports are the least flawed despite still being imperfect.
This document discusses factors that contribute to happiness. It notes that wealth alone does not necessarily increase happiness, and that positive relationships, meaningful work, and experiences are more important. The document also discusses different theories of happiness, including positive psychology and Maslow's hierarchy of needs. Overall, it advocates focusing on cultivating gratitude, acceptance, purpose, relationships, and engagement to increase happiness.
B2C Experience | Best Practices | Background ResearchLiberteks
This document discusses a study that examines the effects of consuming "experiential products" on well-being. Experiential products are purchases that are difficult to classify as either material items or life experiences. Three studies demonstrated that experiential products provide similar levels of well-being as life experiences and more well-being than material items. Study 3 also found that experiential products lead to greater feelings of competence but less feelings of relatedness compared to life experiences, explaining their similar levels of well-being. The findings support theories that activities satisfying psychological needs like competence and relatedness can increase happiness.
This document discusses the concept of maximizing national happiness and whether governments should aim to do so. It notes that while measuring happiness has gained attention, there are several issues with governments trying to directly maximize aggregate happiness as a social welfare function. Specifically, it argues that this approach disregards political institutions and processes, could incentivize manipulation of happiness indicators, and reduces individual sovereignty solely to self-reported well-being. Instead, an alternative vision is proposed where insights from happiness research inform policy but aggregate levels are not directly targeted for maximization.
Presentation of the article
"Introduction: The Dynamics of Happiness and the Dynamics of Happiness Research"
by Hilke Brockmann, Jan Delhey
(Springer Science+Business Media B.V., 2009)
EDUC 510 Cognition and Learning
Dr.Michael Campbell
University of San Diego, 2010
These slides are for a course called Introduction to Philosophy at the University of British Columbia-Vancouver, Canada. They talk about Chapters 1, 2, 4 and 5 of John Stuart Mill's book called Utilitarianism. There is also a bit at the end about act and rule utilitarianism
This issue of O BEHAVE! provides summaries of recent behavioral science research on various topics:
1) A study found that spending money in ways that match one's personality was linked to higher happiness levels than total income.
2) Research on the hindsight bias and how it can prevent learning from mistakes is discussed.
3) Studies show that attributing success more to external factors like luck increases generosity, while internal attributes decrease support for redistributive policies.
4) Research demonstrated that hospital patients recovering from surgery had better outcomes if they had a view of trees rather than a brick wall from their window.
5) A study found that simply repeating key points in a discussion could change people
This document discusses whether happiness and sustainability can be reconciled. It introduces happiness as having both affective and cognitive components related to life satisfaction and positive/negative emotions. Most people report wanting to be happy. However, consumption aimed at happiness may undermine sustainability through a "vicious circle". People may fail to achieve happiness through consumption due to errors in predicting how consumption will make them feel over time. Hedonic adaptation, where people adapt to new circumstances and purchases, can distort choices and lead people to overvalue consumption's benefits for happiness. Sustainable behaviors may be undervalued despite providing intrinsic satisfaction. Breaking this cycle could lead to an upward spiral of greater happiness and sustainability.
Carrer goals.pptx and their importance in real lifeartemacademy2
Career goals serve as a roadmap for individuals, guiding them toward achieving long-term professional aspirations and personal fulfillment. Establishing clear career goals enables professionals to focus their efforts on developing specific skills, gaining relevant experience, and making strategic decisions that align with their desired career trajectory. By setting both short-term and long-term objectives, individuals can systematically track their progress, make necessary adjustments, and stay motivated. Short-term goals often include acquiring new qualifications, mastering particular competencies, or securing a specific role, while long-term goals might encompass reaching executive positions, becoming industry experts, or launching entrepreneurial ventures.
Moreover, having well-defined career goals fosters a sense of purpose and direction, enhancing job satisfaction and overall productivity. It encourages continuous learning and adaptation, as professionals remain attuned to industry trends and evolving job market demands. Career goals also facilitate better time management and resource allocation, as individuals prioritize tasks and opportunities that advance their professional growth. In addition, articulating career goals can aid in networking and mentorship, as it allows individuals to communicate their aspirations clearly to potential mentors, colleagues, and employers, thereby opening doors to valuable guidance and support. Ultimately, career goals are integral to personal and professional development, driving individuals toward sustained success and fulfillment in their chosen fields.
Suzanne Lagerweij - Influence Without Power - Why Empathy is Your Best Friend...Suzanne Lagerweij
This is a workshop about communication and collaboration. We will experience how we can analyze the reasons for resistance to change (exercise 1) and practice how to improve our conversation style and be more in control and effective in the way we communicate (exercise 2).
This session will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
Abstract:
Let’s talk about powerful conversations! We all know how to lead a constructive conversation, right? Then why is it so difficult to have those conversations with people at work, especially those in powerful positions that show resistance to change?
Learning to control and direct conversations takes understanding and practice.
We can combine our innate empathy with our analytical skills to gain a deeper understanding of complex situations at work. Join this session to learn how to prepare for difficult conversations and how to improve our agile conversations in order to be more influential without power. We will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
In the session you will experience how preparing and reflecting on your conversation can help you be more influential at work. You will learn how to communicate more effectively with the people needed to achieve positive change. You will leave with a self-revised version of a difficult conversation and a practical model to use when you get back to work.
Come learn more on how to become a real influencer!
Mastering the Concepts Tested in the Databricks Certified Data Engineer Assoc...SkillCertProExams
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This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
This presentation by Professor Alex Robson, Deputy Chair of Australia’s Productivity Commission, was made during the discussion “Competition and Regulation in Professions and Occupations” held at the 77th meeting of the OECD Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found at oe.cd/crps.
This presentation was uploaded with the author’s consent.
This presentation by OECD, OECD Secretariat, was made during the discussion “Competition and Regulation in Professions and Occupations” held at the 77th meeting of the OECD Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found at oe.cd/crps.
This presentation was uploaded with the author’s consent.
Collapsing Narratives: Exploring Non-Linearity • a micro report by Rosie WellsRosie Wells
Insight: In a landscape where traditional narrative structures are giving way to fragmented and non-linear forms of storytelling, there lies immense potential for creativity and exploration.
'Collapsing Narratives: Exploring Non-Linearity' is a micro report from Rosie Wells.
Rosie Wells is an Arts & Cultural Strategist uniquely positioned at the intersection of grassroots and mainstream storytelling.
Their work is focused on developing meaningful and lasting connections that can drive social change.
Please download this presentation to enjoy the hyperlinks!
XP 2024 presentation: A New Look to Leadershipsamililja
Presentation slides from XP2024 conference, Bolzano IT. The slides describe a new view to leadership and combines it with anthro-complexity (aka cynefin).
5. MANAGERIAL CONTEXT
5
Source: ZenithOptimedia, 2015, The Pursuit of Happiness Study for Millenials (18-34 years old), based on 6,000 respondents across all
continents
Millenials are looking for meaningful life and relationships with the
brands
8. RESEARCH CONTEXT
Roundtable sessions at CB conferences
Special session of the 2014 Association for Consumer
Research (ACR) Conference, titled "What Makes
People Happy? Antecedents and Consequences of
Happiness.".
8
11. RESEARCH AGENDA
i. Impact of Emotions (joy) / Attitudes (optimism) / Practices
(mindfulness) on Consumption (consequences and
drivers)
ii. Measure of consumer happiness(es),happy products,
services and experiences (measures)
iii.Moderating influence of consumer characteristics (socio-
demographics, psychographics, ..) on the relationship
between happiness & consumption (moderators)
11
14. EXPERIENTIAL PURCHASES
The distinction between Material and Experiential Purchases was first
introduced by Van Boven and Gilovich (2003)
“Spending money with the primary
intention of acquiring a life experience _
an event or series of event that you
personally encounter or live through”
“Spending money with the primary
intention of acquiring a material
possession _ a tangible object you obtain
and you keep in your possesion”
Clothes (62%), TV & Computers (26%)
“Having a TV”
Cultural products (43%), Travel (32%),
Restaurants (17%)
“Having fun watching a TV program”
EXPERIENTIAL PURCHASES MATERIAL PURCHASES
EXPERIENTIAL
PRODUCTS/BENEFITS
MATERIAL
PRODUCTS/BENEFITS
14
15. EXPERIENTIAL PURCHASES
15
Source: L.V Boven & T. Gilovich (2003) To Do or to Have? That is the question,, Journal of personality
an social psychology, 85 (6) 1193-1202.
16. VALENCE OF THE OUTCOME
Greater happiness for positive experiential purchases but also greater
unhappiness for negative experiential purchases.
16
Source: L. Nicolao, J. Irwin, J. Goodman (2003) To Do or to Have? That is the question,, Journal of
personality an social psychology, 85 (6) 1193-1202.
17. NATURE OF THE EXPERIENCE
17
Source: Bhattarcharjee and Mogilner (2014) Happiness from ordinary and extraordinary
experiences, Journal of Consumer Behavior, 41, 1-17.
18. NATURE OF THE EXPERIENCE
18Source: Bhattarcharjee and Mogilner (2014) Happiness from ordinary and extraordinary
experiences, Journal of Consumer Behavior, 41, 1-17.
19. UNDERLYING PROCESSES
“The ambiguous nature of some purchases highlights the fact that it is
not whether a purchase is material or experiential per se that
determines the satisfaction people derive from it. Instead, it is the set
of psychological processes that tend to be invoked by experiences and
material goods that determine how much satisfaction they provide.”
(Gilovich, Kumar and Jampol, 2015)
(1)Experiential purchases enhance social relations more readily and
effectively than material goods
(2)Experiential purchases form a bigger part of a person’s identity
(3)Experiential purchases are evaluated more on their own terms and
evoke fewer social comparisons than material purchases
19
22. HEDONIC & EUDAIMONIC
DIMENSIONS
Hedonic well-being is measured by the occurrence of positive
affect and the absence of negative affect => Focuses on the
outcome of good living and temporal emotional pleasure.
Eudamonic well-being, a doctrine of the ancient Greek
philosopher Aristotle, is explained by self-actualization, self-
acceptance, or commitment to socially meaningful goals =>
Focuses on the way one lives and achieves purpose in life.
22
Source: R. Ryan and E. Deci (2001), A review of research on Hedonic and Eudaimonic well-being, Annual Review of Psychology, 52, 141-166.
23. PRESENT & FUTURE
FOCUS
23
Mogilner, Aaker, Kamvar (2012), How happiness affects choice, Journal of Consumer Research, vol. 39, no. 2, pp. 429-443.
24. SATISFACTION/HAPPINESS WITH…
24
UK Happiness Index
“How satisfied/happy are you with your current lives?”
Primer Minister David Cameron has launch an on-line survey to 200 000 household/
year.
First findings indicate that the level of life satisfaction is on average a 7,4/10 but the
level of anxiety is high for more than 25% of the population (especially for women).
26. PURPOSE/CONTROL IN…
“To which extent do you feel that you have a purpose or meaning in your
lives?
“How much does this purchase contribute to your happiness in life?”
OECD Guidelines on Measuring
Subjective Well-being (2013)
26
27. POSITIVE & NEGATIVE EMOTIONS
“For each emotion in the list, indicate the extent to which it is related to a
purchase? “(intensity and direction)
JOY (HAPPY, PLEASED, JOYFUL)
GLADNESS
EXCITEMENT
SADNESS (DEPRESSED, SAD,
UNHAPPY)
PAIN
ANGER
PRIDE
GUILT..
SADNESS
EXCITEMENT..
MAIN POSITIVE
EMOTIONS
MAIN NEGATIVE
EMOTIONS
HEDONIC SELF
CONSCIOUS
27
28. 28
POSITIVE & NEGATIVE EMOTIONS
Harmon-Jones et al. (2011), The expression of determination, Journal of Personality & Social Psychology, 100(1), 172-181.
32. HAPPINESS CONSTRUCTION
EXAMPLE WITH Spanish students (20 students / 80 pictures and text)
32
With and for
oneself
With and for
the others
Calm
Exitement
Feel
Esthetic
Stimulation
Play
Humor
Creativity
Conscious
Health
Authenticity
Participate
Projects
Sharing
Van Boven and Gilovich (2003) asked participants to
think of either their most recent material or experiential
purchase of over $100 and then rate it in terms of how much
enjoyment they derived from it. Participants reported being
happier with their experiential purchases.
“The ambiguous nature of some (and only some) purchases
highlights the fact that it is not whether a purchase is material or
experiential per se that determines the satisfaction people
derive from it. Purchases do not come stamped as “experiences”
or “possessions.” Instead, it is the set of psychological
processes that tend to be invoked by experiences and material
goods that determine how much satisfaction they provide. We
therefore examine the psychological processes that tend to be
induced more by one type of purchase than the other and hence
bring about more or less enjoyment and enduring satisfaction.
In doing so, our aim is to uncover the different dimensions that
underlie the material-experiential dichotomy and are responsible
for their differential impact on well-being.
The hedonic return on material and experiential purchases”
Valence of the outcomes significantly moderates differences in respondents’ reported retrospectuive happiness with material versus experiential purchases.
JCP (2015)“The ambiguous nature of some (and only some) purchases
highlights the fact that it is not whether a purchase is material or
experiential per se that determines the satisfaction people
derive from it. Purchases do not come stamped as “experiences”
or “possessions.” Instead, it is the set of psychological
processes that tend to be invoked by experiences and material
goods that determine how much satisfaction they provide. We
therefore examine the psychological processes that tend to be
induced more by one type of purchase than the other and hence
bring about more or less enjoyment and enduring satisfaction.
In doing so, our aim is to uncover the different dimensions that
underlie the material-experiential dichotomy and are responsible
for their differential impact on well-being.
The hedonic return on material and experiential purchases”
Since the 1980s, economists and psychologists have been aware of a "parental happiness gap." Basically, the running theory has been that parents are a less happy bunch than their non-parenting peers. This makes some sense: After all,parents have a lot on their plates—changing diapers, getting their kids into the right schools, keeping their vaccinations up to date—and rarely have time to just relax and enjoy themselves.
Well-being is a complex construct that concerns optimal experience and functioning. Current research on well-being has been derived from two general perspectives: the hedonic approach, which focuses on happiness and defines well-being in terms of pleasure attainment and pain avoidance; and the eudaimonic approach, which focuses on meaning and self-realization and defines well-being in terms of the degree to which a person is fully functioning
Gross national product (GNP) is a broad measure of a nation's total economic activity. GNP is the value of all finished goods and services produced in a country in one year by its nationals
Gross national product (GNP) is a broad measure of a nation's total economic activity. GNP is the value of all finished goods and services produced in a country in one year by its nationals
OECD (Organisation for EconomicCo-operation and Development)
Positive Emotions & Negative Emotions (PANAS from Watson et al. 1988 // Consumption Emotion DescriptorS from Richins, 1997)
The CES Anger (Frustrated, angry, Irritated); Discontent (Unfulfilled, discontented); Worry (Nervous, Worried, Tense); Sadness (Depressed, Sad, Miserable); fear (Scared, Afraid, panicky); Shame (Embarrassed, Ashamed, Humiliated); Envy (Envious, Jealous); Loneliness (Lonely, Homesick); Romantic love (Sexy, Romantic, passionate); Love (Loving, sentimental, warm hearted); peacefulness (Calm, peaceful); Contentment (Contented, fulfilled); Optimism 8Optimistic, encouraged, hopeful); Joy (Happy, pleased, joyful); excitement (excited, thrilled, enthusiastic); surprise (surprised, amazed, astonished); other items (guilty, proud, eager, relieved).
A four-point response scale was used ("not at all," "a little," "moderately," "strongly").
The PANAS (Positive and Negative Affect Scale) is composed of two 10-item scales, one measuring positive affect (e.g., ‘‘excited’’) and the other measuring negative affect (e.g., ‘‘upset’’). Participants were asked to describe how they felt ‘‘on average’’.
The most impressive characteristic of this nexus is that it appears in almost all empirical analyses of life satisfaction data irrespective of geographical and time differences, and in studies where such variables are just used as socio-demographic controls. Along this line, Bruni and Stanca on the basis of the data of the World Values Survey (264,000 observations originating from 80 countries, between 1980 and 2003) find a strong correlation between the time that a person spends in activity with a relational component (with friends, family, or in volunteer work) and self-reported subjective well-being (or happiness). This correlation remains robust even when controlling many other variables (age, geographic region, education, culture, and so forth).
Our perception of how great (or not!) our lives are is often based on comparisons with others’ lives (Corcoran, Crusius, and Mussweiler 2011; Festinger 1954). With the proliferation of social networking sites, our ability to get a glimpse of others’ lives is magnified, with vast information available at our fingertips. However, the representativeness of this information is contentious since people have a tendency to selectively share information that is self-enhancing (Manago et al. 2008) while observers tend to underestimate the prevalence of misery among others (Jordan et al. 2011). When individuals read the information provided by friends online, they may compare facets of their life to the vivid content posted, to assess how well they are doing (Wood 1996; Wood, Taylor, and Lichtman 1985). Whilst the dominant paradigm used in social comparison literature acknowledges that cues used to make social comparisons are subjective, it doesn’t remedy the fact that people don’t have perfect information about others (Prentice and Miller 1993). When judging
acebook's initial public offering of stock is likely to make a lot of developers and designers of the site very wealthy. But for many users, frequent Facebooking may not be so beneficial.
According to three new studies, Facebook can be tough on mental health, offering an all-too-alluring medium for social comparison and ill-advised status updates. And while adding a friend on the social networking site can make people feel cheery and connected, having a lot of friends is associated with feeling worse about one's own life.
The thread running through these findings is not that Facebook itself is harmful, but that it provides a place for people to indulge in self-destructive behavior, such as trumpeting their own weaknesses or comparing their achievements with those of others.
The status (update) trap
Take status updates. Most people know that their Facebook friends tend to craft these online-wall memos on what they're up to in a way that puts their lives in the best light, said Mudra Mukesh, a doctoral candidate in marketing at the Instituto de Empresa in Madrid. But when it comes down to actually using the site, reading other people's status updates still makes Facebookers feel worse. [Facebook's Global Reach (Infographic)]
In research presented earlier this month at the annual meeting of the Society for Personality and Social Psychologists (SPSP) in San Diego, Mukesh and her co-author Dilney Goncalves found that when people think about the last time someone asked to friend them on Facebook, they get a boost in feelings of belonging and social connectedness — the kind of feeling that makes people "sing 'Kumbaya,'" Mukesh told LiveScience.
But once you've collected all those friends, viewing their status updates is a downer, Mukesh said. When asked how they felt about their place in life and their achievements, people with lots of Facebook friends gave themselves lower marks if they'd just viewed their friends' status updates, compared with people who hadn't recently surfed the site.
For people with just a few friends, viewing status updates wasn't a problem.
"A small number of friends means a low probability of viewing others showing off," Mukesh said. For people with lots of friends, though, the Facebook Newsfeed turns into a parade of good news about other people's live: promotions, engagements, weddings and new babies. Even if someone knows intellectually that people use Facebook to show off, Mukesh said, all of this information can make them feel worse about their own achievements or lack thereof. [10 Technologies That Will Transform Your Life]
(In Mukesh's study, 354 friends was the cut-off point for when participants started to feel bad about viewing status updates. But that's not a universal number, she cautioned, just the number that applied given the statistics of her sample.)