1. Advertising has a significant collective influence on consumer culture and behavior, even if it cannot be proven to directly cause individual purchases. While any single ad may not make a person buy something, the cumulative effect of widespread advertising shapes consumer demand.
2. Advertisers aim to bypass rational decision-making and appeal directly to unconscious desires in order to influence consumers. Ads are designed using techniques like humor, sexuality, and portraying an ideal lifestyle to create an emotional response.
3. Postmodern culture is characterized by a lack of overriding narratives or rules. Identity and culture are mutable and eclectic, mixing styles in "pastiche." Advertising reflects and contributes to this postmodern condition by blurring reality
Consumer Culture Theory and Tattoo: Ink Subculture or Mass Consumer Practice?Federica Palumbo
Research Poster presented at Consumer Culture Theory Conference "Mapping Consumer Culture. Latitudes, Legends and Declination". June 26-29, Helsinki, Finland.
Customer Behaviour & Decision Making
This report concentrates on providing a balanced view about the benefits and drawbacks of approaching customers as group segments or as individual consumers, by providing academic underpinning from reputable sources & personal critique.
“...Our DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs down. That's who we think about. And we think that our job is to take responsibility for the complete user experience. And if it's not up to par, it's our fault, plain and simply. “ Steve Jobs.
The purpose of this paper is to investigate the role of multiple actors in the customer behaviour and STP process, while observing the impact of key areas, such as: culture, globalisation, current marketing trends, postmodernism and brand affection. This study aims to contribute to the understanding of complexity, regarding market segmentation. The paper discusses the various problems that today’s marketer’s face and focuses on the emerging challenges of the new marketing reality.
This paper mainly deals with the concepts and issues surrounding the matter of consumption. Consumption is a complex social phenomenon, in which people consume goods or services for reasons beyond their basic use.
A consumer society is one in which the entire society is organized around the consumption and display of commodities, through which individuals gain prestige and identity. Given the above context, globalization brings about diverse trends, cultural differentiation and cultural hybridization (Pieterse, 1996).
The term “consumer culture” refers to cultures in which mass consumption fuels the economy and shapes perceptions, values, desires, and personal identity. Consumers do not make their decisions in a blank moment.
Their purchases are highly influenced by cultural, social and psychological factors. Therefore, a customer’s want has to be identified and his expectations must be matched with the other economic and social factors.
The world is moving and changing at a pace that is both positive and negative in a way. Britain is an exceptional example of this ongoing situation. London is now more diverse than any city that has ever existed. Altogether, more than 300 languages are spoken by the people of London, and the city has at least 50 non-indigenous communities with populations of 10,000 or more. (www.statistics.gov.uk)
People are changing from time to time, so do their tastes and preferences. Marketers are always concerned about cultural shifts and keen to discover new products or services that consumers may want. Understanding the ingredients and drivers of global consumer culture is the key to gaining insight regarding consumer behavior. In a diversified country like UK, culture not only influences consumer behavior but also reflects it. Marketing strategies are unlikely to change cultural values, but marketing does influence culture.
This week we cover the political economy approach to communication. Rooted in marxism theory, such exploration considers the role of economy in shaping the media landscape.
Consumer Culture Theory and Tattoo: Ink Subculture or Mass Consumer Practice?Federica Palumbo
Research Poster presented at Consumer Culture Theory Conference "Mapping Consumer Culture. Latitudes, Legends and Declination". June 26-29, Helsinki, Finland.
Customer Behaviour & Decision Making
This report concentrates on providing a balanced view about the benefits and drawbacks of approaching customers as group segments or as individual consumers, by providing academic underpinning from reputable sources & personal critique.
“...Our DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs down. That's who we think about. And we think that our job is to take responsibility for the complete user experience. And if it's not up to par, it's our fault, plain and simply. “ Steve Jobs.
The purpose of this paper is to investigate the role of multiple actors in the customer behaviour and STP process, while observing the impact of key areas, such as: culture, globalisation, current marketing trends, postmodernism and brand affection. This study aims to contribute to the understanding of complexity, regarding market segmentation. The paper discusses the various problems that today’s marketer’s face and focuses on the emerging challenges of the new marketing reality.
This paper mainly deals with the concepts and issues surrounding the matter of consumption. Consumption is a complex social phenomenon, in which people consume goods or services for reasons beyond their basic use.
A consumer society is one in which the entire society is organized around the consumption and display of commodities, through which individuals gain prestige and identity. Given the above context, globalization brings about diverse trends, cultural differentiation and cultural hybridization (Pieterse, 1996).
The term “consumer culture” refers to cultures in which mass consumption fuels the economy and shapes perceptions, values, desires, and personal identity. Consumers do not make their decisions in a blank moment.
Their purchases are highly influenced by cultural, social and psychological factors. Therefore, a customer’s want has to be identified and his expectations must be matched with the other economic and social factors.
The world is moving and changing at a pace that is both positive and negative in a way. Britain is an exceptional example of this ongoing situation. London is now more diverse than any city that has ever existed. Altogether, more than 300 languages are spoken by the people of London, and the city has at least 50 non-indigenous communities with populations of 10,000 or more. (www.statistics.gov.uk)
People are changing from time to time, so do their tastes and preferences. Marketers are always concerned about cultural shifts and keen to discover new products or services that consumers may want. Understanding the ingredients and drivers of global consumer culture is the key to gaining insight regarding consumer behavior. In a diversified country like UK, culture not only influences consumer behavior but also reflects it. Marketing strategies are unlikely to change cultural values, but marketing does influence culture.
This week we cover the political economy approach to communication. Rooted in marxism theory, such exploration considers the role of economy in shaping the media landscape.
Reflections of Global Financial Crisis on Culture Industry: A Study on Films ...inventionjournals
The aim of the study is to investigate the footprints of culture industry on crisis themed films which produced after the global financial crisis of 2008 erupted first in the U.S.A. and later spread around the world. Examining a social phenomenon (industry and markets) with films (culture) is important because there are commonalities between these variables like mounting technique in the beginning and imaginary character in the present. Internet Movie Database (IMDB) named web site was used as data source to this study. Number of 47 films determined by keywords search in the database and ten films with highest ranking scores (gross revenue, public ratings, metascore, and moviemeter) from number of these 47 titles selected as research sample. Correlation analysis showed no relationship between these revenues and rankings variables. Content analysis conducted on the selected films according to hypotheses of the study. Classification of genres, joint producing companies, outsourcing services, rankings, budgeting and gross revenues are all giving tips about culture industry characteristic of the films. But, productions with critical and historical approaches are exception to these findings.
Essay Assignment Writing provides professional academic writing services to students all over the world. Having a huge team of writers, we have experts from different fields in our company. We assign work to the best writer, who is highly experienced in the relevant field of your task. All of our writers are certified degree holders and know their job. You will be more than pleased to avail our academic writing services. <a href="https://essayassignmentwriting.com">Essay assignment writing</a>
McGill University - Consumer Behavior Fall 2009 - Women in Advertising.
By Raphaelle Colas, Maxime Lemay, Elina Pavlidis
How is women portrayal in advertising affecting women’s behavior and their role in society?
The Evolution of Advertising: How Consumers Won the War for Their AttentionHubSpot
You're more likely to survive a plane crash than click a banner ad. Crazy, right? Consumers have learned to tune out advertising, but believe it or not, there was a time when products weren't branded, ad agencies didn't exist, and advertising as a profession was unheard of.
In this epic, must-see presentation, we explore the ENTIRE history and evolution of advertising to unveil how a comprehensive (yet digestible) timeline of advertising milestones led to an epidemic of consumer indifference, as well as what marketers can do about it to reach consumers in the years ahead.
Don't be discouraged by the 472 slides -- 29.39% of those are dedicated to awesome pictures and animations that make this a breeze to get through.
Download a free copy of this presentation + a printable advertising timeline right here: http://hub.am/16F877d
Reflections of Global Financial Crisis on Culture Industry: A Study on Films ...inventionjournals
The aim of the study is to investigate the footprints of culture industry on crisis themed films which produced after the global financial crisis of 2008 erupted first in the U.S.A. and later spread around the world. Examining a social phenomenon (industry and markets) with films (culture) is important because there are commonalities between these variables like mounting technique in the beginning and imaginary character in the present. Internet Movie Database (IMDB) named web site was used as data source to this study. Number of 47 films determined by keywords search in the database and ten films with highest ranking scores (gross revenue, public ratings, metascore, and moviemeter) from number of these 47 titles selected as research sample. Correlation analysis showed no relationship between these revenues and rankings variables. Content analysis conducted on the selected films according to hypotheses of the study. Classification of genres, joint producing companies, outsourcing services, rankings, budgeting and gross revenues are all giving tips about culture industry characteristic of the films. But, productions with critical and historical approaches are exception to these findings.
Essay Assignment Writing provides professional academic writing services to students all over the world. Having a huge team of writers, we have experts from different fields in our company. We assign work to the best writer, who is highly experienced in the relevant field of your task. All of our writers are certified degree holders and know their job. You will be more than pleased to avail our academic writing services. <a href="https://essayassignmentwriting.com">Essay assignment writing</a>
McGill University - Consumer Behavior Fall 2009 - Women in Advertising.
By Raphaelle Colas, Maxime Lemay, Elina Pavlidis
How is women portrayal in advertising affecting women’s behavior and their role in society?
The Evolution of Advertising: How Consumers Won the War for Their AttentionHubSpot
You're more likely to survive a plane crash than click a banner ad. Crazy, right? Consumers have learned to tune out advertising, but believe it or not, there was a time when products weren't branded, ad agencies didn't exist, and advertising as a profession was unheard of.
In this epic, must-see presentation, we explore the ENTIRE history and evolution of advertising to unveil how a comprehensive (yet digestible) timeline of advertising milestones led to an epidemic of consumer indifference, as well as what marketers can do about it to reach consumers in the years ahead.
Don't be discouraged by the 472 slides -- 29.39% of those are dedicated to awesome pictures and animations that make this a breeze to get through.
Download a free copy of this presentation + a printable advertising timeline right here: http://hub.am/16F877d
88 27HegemonyJustin LewisHegemony is a way to desc.docxrobert345678
88
27
Hegemony
Justin Lewis
Hegemony is a way to describe people or ideas that
become— and seek to remain— dominant in society. The
development of the term “hegemony” in media studies
follows the work of Antonio Gramsci (1971) and Stuart
Hall (1973/1980, 1982, 1996), and generally refers to
“soft” rather than “hard” power. Gramsci and Hall were
concerned with the way in which certain groups and
ideologies maintain their power in democratic societies.
They were interested in dominance achieved by consent
rather than by force, maintained by ideology rather
than repression. In this context, hegemony’s tools
are words, images, rituals, and practices rather than
weapons, courts, and prisons. Indeed, Hall’s interest
in the media stems from his view that, in modern
democracies, media and cultural forms are central to the
maintenance— or disruption— of hegemony.
Hegemony is not merely a description but a process,
one that makes the dominance of certain groups or
ideas in society seem normal, natural, or inexorable—
even to those in subordinate positions. Hegemony of-
ten involves masking or solidifying various forms of in-
equality so that they seem part of everyday life, making
customs and contrivances that favor some people over
others appear to be common sense. Indeed, hegemony is
often at its most effective when it is least visible, when
ideological work goes on without our noticing it.
We see this in many forms of media representation.
Take, for example, a fairly routine advertisement. An at-
tractive women in her late thirties— perhaps she has a
stressful job— is worrying about finding the time to pre-
pare a meal for her family. Salvation comes in the form
of a highly processed ready meal, which, in the rapid
denouement of the thirty- second TV commercial, we
see served to an appreciative husband and children in a
contented domestic setting.
There is nothing especially remarkable or unusual
about this story. Most people would watch it without
dwelling upon the assumptions it promotes. Change
the script slightly and it could be for an appliance or a
cleaning product. But imagine, for a moment, that we
change the gender of the central character: we see, in-
stead, a man worrying about what to cook his family for
dinner. There is nothing strange or unnatural about a
father cooking for his wife and children, and yet in the
highly gendered world of TV commercials it looks odd.
We might expect to see a comic reference to the man’s
ineptitude in the kitchen, or some other acknowledg-
ment that gender stereotypes have been upset. But to
simply replay the script portraying male rather than
female domesticity disrupts our expectations. This
reveals hegemony in action: advertising tends to rein-
force expectations that domestic duties are performed
by women rather than men.
In much the same way, we may accept most TV drama
or factual programming, in which .
Consumers, Culture, Media, and Brands - Guest lecture pt. IIHenri Weijo
How consumers have evolved as readers of media texts and what this means for brands. A guest lecture by Henri Weijo (http://www.facade.fi) at the Helsinki School of Economics. Course: Brands in Strategic Marketing.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
2. Consider the cost of making an
advertisement versus the cost of
purchasing air time
Standard 30 second, nationally
broadcast commercial costs between
$300,000-$500,000 to produce
-Got Milk ($370,000 to produce)
Air time could run into the millions of
dollars
3. “Even lousy advertising
works.”
We like to think we can resist advertising’s
influence on us
Can’t show a given ad makes an individual
buy a product or service, or is the primary
force shaping that person’s behavior, but we
can see advertising’s collective impact,
affecting people in general.
“Harry & Louise” campaign against Clinton
healthcare plan eroded support
4. Defining Advertising
Ad agencies buy space & time
Alternative ads
(buses, billboards, sponsors, product
placement, place-based, pop displays)
Designed to attract people with certain values
and lifestyles (demographics &
psychographics)
Tries to stimulate action via desire
(convince, persuade, motivate, act)
5. Clutter
Agencies try to differentiate their
campaigns to break through the
paralysis brought on by information
overload and get the attention of their
target audience.
Honda Cog commercial (6 million to
make, 606 takes, three weeks to film,
three months to make, two minutes
long)
6. Consumer Trust
A small percentage of consumers
trust advertisers; the majority admit
to being influenced by the
recommendations of people in
their social graph (family, friends)
Consumer as more reflexive agent
Cynicism
7. Print Ads & Commercials
Messaris’ “response tendencies” in magazine
ads and commercials; models and
spokespersons look directly at the viewer
(mimic real life to evoke an emotional
response)
The male gaze
Advertising conditions us in the same way
Pavlov was able to train dogs
Industry tries to deflect criticism & gov’t
regulation by citing “weak” media theories
8. Social-Psychological Model
Exposure < Recall
Used by many social scientists to
study advertising’s impact
People are tested to see if they
recall advertisements or change
attitudes or opinions after exposure
9. Psycho-Cultural Model
People’s psyches (unconscious) <
exposed to advertising < Cultural behavior
of People
Corporations assume people are irrational
and respond to messages that avoid ego
dominated, traditional decision making
Messages appeal to Freud’s Id (I want it
now), and avoid the superego (You can’t
afford it/don’t need it) and mediating ego
(you should think about it)
10. Post hoc, ergo propter hoc
Industry uses the argument to
deflect criticism; just because
something happens after
something doesn’t mean it was
caused by it…
Just because Y follow X does not
mean that X caused Y
11. Advertising’s collective
influence
Commercials for alcohol may not be the sole
causative factor responsible for people
drinking, but may play an important,
contributing role.
Public airways are held in “trust” and
broadcast “in the public interest” (is trust
being abused?)
Media so ubiquitous it is difficult to find a
control group
12. Persuasion
Mini-dramas, works or art
Heroes and Heroines (celebrities, athletes)
Sexuality (beautiful women, homoerotic)
Humor (establishes relationships w/others)
Fun (do we feel obliged to have fun?)
Success (class systems and product
knowledge)
Reward
13. Teleculture
Culture is influenced and shaped by
television
Reflects and affects culture
Television has usurped other dominant
figures in the socialization process like
parents, ministers, professors, peers
Teleculture is largely commercials and
plays role in creating and maintaining
consumer cultures
14. Consumer Cultures
A great expansion in commodity production
has led to societies full of consumer goods
and services and places to purchase them
Game of get as much as you can
Lust for consumer products as demonstration
of success and worthiness
The very act of consumption is glamorized
Taste Cultures, Newman Marcus’
couthification
15. Consumer Cultures and
Privatism
Consumer culture is privatistic: focus on
personal consumption; based on private
desires and satisfaction of individual wishes,
not social investment for the public good
(taken to the extreme, the worse things are,
the more opportunities to sell, so market
economy may have implicit stake in social
disorganization and neglect of public sphere).
16. Four Consumer Cultures?
hierarchical or elitist: need for hierarchy but
feel obligation to those below them
individualistic: minimal role of gov’t to
maximize possibilities for individuals in
business, feel little obligation to those below
Egalitarian: critics of status-quo, gov’t must
see to basic needs
fatalist: little economic or purchasing power
17. Classified Advertising
Most important and personal aspects of
our lives dealt with in most mundane
and impersonal formats
Reflect the anonymity and alienation
that pervade our culture
Which is more important, things or
people?
18. The Postmodern
Perspective
Pastiche and mixing of styles is dominant
Beyond modernism (1900-1960)
characterized by a sense that we could know
reality and valid rules govern society
Incredulity toward meta-narratives and lack of
acceptance of great philosophical systems of
order, capitalism in advanced societies
(Jameson)
19. The Postmodern
Perspective
No rules, create and change identity on a
whim
No significant differences in elite versus
populist art, anything goes
Cannot distinguish between reality and
simulations, games
Culture mutation, schizophrenia (related to
signifiers and signifieds)
Advertising in the Age of Irony