This document discusses globalization and its impacts. It begins by defining globalization as the process of interaction and integration between people, companies, and governments globally, driven by international trade and investment and aided by technology. It then discusses some of the political, economic, and sociocultural impacts of globalization, such as developing countries benefiting from foreign investment and trade but local businesses facing more competition, nations adopting aspects of other nations' political systems, and cultures blending or being lost. The document also notes some criticisms of globalization, such as it potentially leading to more pollution and child labor abuses. Overall, it presents both positive and negative impacts of the increasing global integration and interconnectedness.
Globalisation is a process of increasing interdependence and integration of economies and societies to such an extent that an event in one part of the globe affects people in other parts of the world. Thinkers and Scholars all over the world often talk of global culture, global economy and global governance.
globalization is undermining nation states. First, it is that it is empowering corporations at the expense of the nation state, and secondly, that the international institutions such
It does not make sense to talk of a world of 6 billion people becoming a monoculture. The spread of globalization will undoubtedly bring changes to the countries it reaches, but change is an essential part of life. It does not mean the abolition of traditional values.
As the WTO and World Bank are not democratic…. There is an issue of sheer size.
It is noted that many corporations are larger than nation states – more than half the 100 largest economies in the world are corporations.
Integration in the world economy contributes to environmental improvements by promoting growth, increasing incomes, improving property rights and the allowing the efficient use of resources.
I made this all by myself for my CLASS 10 school project.
Now I'am sharing this to you.
My email is : alent1998@gmail.com
alent1998@hotmail.com
alenvarghese@rocketmail.com
Impact of globalization on organizational behaviourRaj Shravanthi
One of the other major environmental context impacting organizational behavior is globalization.
Today, well-known U.S.-based multinational corporations have more than half their assets overseas.
With trends toward similar clothes, entertainment, material possessions, and recognition that English is the international business language, people around the world still think and behave in different ways.
The starting point of how the globalization environment affects and is affected by organizational behavior is culture.
I'm excited to co-host the @LSEAfricaSummit with the theme “The Global Crisis as a Catalyst for Change”.
The LSE Africa Summit is one of Europe’s largest student-led conferences hosting highly motivated Africans and African-oriented students, corporate bodies, and experienced professionals in diverse fields from across the globe to engage in progressive discussions on disruptive ideas aimed at moving the continent forward.
Since its inception six years ago, the LSE Africa Summit has drawn 3,000+ participants and leading figures from the continent such as HE Nana Addo Akufo-Addo (President of Ghana), HE Yemi Osibanjo (Vice-President of the Republic of Nigeria), Dr Donald Kaberuka (7th President of the African Development Bank), Meaza Ashenafi (President of the Federal Supreme Court of Ethiopia), Ibukun A. Awosika (Chairman, Board of Directors, First Bank, Nigeria) and other esteemed personalities.
Traditionally, the term business commonly referred to commercial activities aimed at makinga profit or to organisations formed to make a profit. Indeed, in the past, economic theory madea fundamental assumption that profit maximisation was the basic objective of every firm. Themodern outlook, however, is different. For them, profit is only secondary. There are, moreover,
many organisations, both private and public, which do not aim at profit from their business.
In short, the definition of a business as a commercial activity to make a profit or an organisationformed to make a profit is a narrow one. Yet, to a layman, business still means industry andcommerce.
The old concept of business, confining it to commerce and private profit, has undergone aradical change. Today, business is regarded as a social institution forming an integral part of thesocial system. As Davis and Blomstorm observe, business is “social institution, performing a social mission and having a broad influence on the way people live and work together.”1 As Calkinsremarks: “It is now recognised that the direction of business is important to the public welfare,that businessmen perform a social function.”2
Thus, “viewed in a broad way, the term business typically refers to the development andprocessing of economic values in society. Normally, we use the term to apply to the private (nongovernment)portion of the economy whose primary purpose is to provide goods and services tocustomers at a price, but the lines of distinction are getting hazy as business and government overlap their functions in organisations such as the Communications, Satellite Corporation and
the Tennessee Valley Authority. In addition, business is a term applied to economic and commercial activities of institutions having other purposes, such as the business office of an opera association.
Thus, organisations which do not aim of making a profit, like the Delhi Development Authority,charitable hospitals, or other institutions, public relations organisations, government departments,etc., invest capital, price and market their products, services or ideas, manage their human
resources, and so on.According to Davis and Blomstorm, “our modern view of society is an ecological one.
Ecology is concerned with the mutual relations of human populations or systems with their
environment. It is necessary to take this broad view because the influence and involvement of
business are extensive. Business cannot isolate itself from the rest of society. Today, the whole
society is a business’s environment
Davis and Blomstorm point out that, in taking an ecological view of business in a systemrelationship with society, three ideas are significant in addition to the systems idea. The three ideas are values, viability and public visibility
Values
Business, like other social institutions, develops certain belief systems and values for whichthey stand, and these beliefs, and values are a source of institutional drive. These values deriv
Globalisation is a process of increasing interdependence and integration of economies and societies to such an extent that an event in one part of the globe affects people in other parts of the world. Thinkers and Scholars all over the world often talk of global culture, global economy and global governance.
globalization is undermining nation states. First, it is that it is empowering corporations at the expense of the nation state, and secondly, that the international institutions such
It does not make sense to talk of a world of 6 billion people becoming a monoculture. The spread of globalization will undoubtedly bring changes to the countries it reaches, but change is an essential part of life. It does not mean the abolition of traditional values.
As the WTO and World Bank are not democratic…. There is an issue of sheer size.
It is noted that many corporations are larger than nation states – more than half the 100 largest economies in the world are corporations.
Integration in the world economy contributes to environmental improvements by promoting growth, increasing incomes, improving property rights and the allowing the efficient use of resources.
I made this all by myself for my CLASS 10 school project.
Now I'am sharing this to you.
My email is : alent1998@gmail.com
alent1998@hotmail.com
alenvarghese@rocketmail.com
Impact of globalization on organizational behaviourRaj Shravanthi
One of the other major environmental context impacting organizational behavior is globalization.
Today, well-known U.S.-based multinational corporations have more than half their assets overseas.
With trends toward similar clothes, entertainment, material possessions, and recognition that English is the international business language, people around the world still think and behave in different ways.
The starting point of how the globalization environment affects and is affected by organizational behavior is culture.
I'm excited to co-host the @LSEAfricaSummit with the theme “The Global Crisis as a Catalyst for Change”.
The LSE Africa Summit is one of Europe’s largest student-led conferences hosting highly motivated Africans and African-oriented students, corporate bodies, and experienced professionals in diverse fields from across the globe to engage in progressive discussions on disruptive ideas aimed at moving the continent forward.
Since its inception six years ago, the LSE Africa Summit has drawn 3,000+ participants and leading figures from the continent such as HE Nana Addo Akufo-Addo (President of Ghana), HE Yemi Osibanjo (Vice-President of the Republic of Nigeria), Dr Donald Kaberuka (7th President of the African Development Bank), Meaza Ashenafi (President of the Federal Supreme Court of Ethiopia), Ibukun A. Awosika (Chairman, Board of Directors, First Bank, Nigeria) and other esteemed personalities.
Traditionally, the term business commonly referred to commercial activities aimed at makinga profit or to organisations formed to make a profit. Indeed, in the past, economic theory madea fundamental assumption that profit maximisation was the basic objective of every firm. Themodern outlook, however, is different. For them, profit is only secondary. There are, moreover,
many organisations, both private and public, which do not aim at profit from their business.
In short, the definition of a business as a commercial activity to make a profit or an organisationformed to make a profit is a narrow one. Yet, to a layman, business still means industry andcommerce.
The old concept of business, confining it to commerce and private profit, has undergone aradical change. Today, business is regarded as a social institution forming an integral part of thesocial system. As Davis and Blomstorm observe, business is “social institution, performing a social mission and having a broad influence on the way people live and work together.”1 As Calkinsremarks: “It is now recognised that the direction of business is important to the public welfare,that businessmen perform a social function.”2
Thus, “viewed in a broad way, the term business typically refers to the development andprocessing of economic values in society. Normally, we use the term to apply to the private (nongovernment)portion of the economy whose primary purpose is to provide goods and services tocustomers at a price, but the lines of distinction are getting hazy as business and government overlap their functions in organisations such as the Communications, Satellite Corporation and
the Tennessee Valley Authority. In addition, business is a term applied to economic and commercial activities of institutions having other purposes, such as the business office of an opera association.
Thus, organisations which do not aim of making a profit, like the Delhi Development Authority,charitable hospitals, or other institutions, public relations organisations, government departments,etc., invest capital, price and market their products, services or ideas, manage their human
resources, and so on.According to Davis and Blomstorm, “our modern view of society is an ecological one.
Ecology is concerned with the mutual relations of human populations or systems with their
environment. It is necessary to take this broad view because the influence and involvement of
business are extensive. Business cannot isolate itself from the rest of society. Today, the whole
society is a business’s environment
Davis and Blomstorm point out that, in taking an ecological view of business in a systemrelationship with society, three ideas are significant in addition to the systems idea. The three ideas are values, viability and public visibility
Values
Business, like other social institutions, develops certain belief systems and values for whichthey stand, and these beliefs, and values are a source of institutional drive. These values deriv
If society is indeed becoming aSolutionAns -Now days, societ.pdfamitelectrocals30
If society is indeed becoming a
Solution
Ans -
Now days, society is indeed becoming a global village as over the years innovation in
Information technology has penetrated almost every aspect of our lives, \"shrinking\" our world
into a global village. The economies and cultures have come closer and closer.. People in the
society are now aware of the cultures, traditions, lifestyle, living conditions prevailing in almost
every corner of the world. Interestingly, this is going beyond awareness and into a state of
integration that is a result of cross-pollinated views, ideologies, products and services.
The consequences of every individual action have been amplified, making a substantial impact
on the world outside. Incidents occurring in remote areas of the world affect other countries;
local businesses face competition from foreign corporations, regional uprisings can inflate oil
prices, share trade in Europe can be a cause of economic tremors in America. This reality has
created a new ideological context that calls for international social responsibility and
accountability that goes beyond individualism, beyond borders, highlighting the importance of
global thinking.
Multinational firms whose operations are borderless have to consider the cultural variability of
different regions of the world and develop cultural understanding. Major cultural constraints
encountered by businesses include local attitudes, taste preferences, language, religion,
management style, gender discrimination, skills, personalities, education, etc. To be successful,
they need to mold their business actions in accordance with the local cultural models, they need
to establish a global mindset.
So if a multinational firm needs to be successful whose operations are borderless, then they must
undrstand the local nations beliefs , customs and traditions.
Basically, the firms needs to to develop three types of assets: intellectual, social, psychological
understanding of the country
It calls for establishing trusting relationships with local stakeholders including local customers,
suppliers and employees. Managers must have the skill to spark positive energy in people who
come from different parts of the world -- and excite them. They must be able to connect those
people, allow them the space to cross-fertilise ideas and achieve the highest degree of
collaboration..
If these practises are followed, not only will the fimr be able to flourish in the respective country
but also it will help the country in developing its economy..
Abstract:
Public Relations have been an integral part of human communications, since time immoral. It developed as an art and science in the 20th century. Today, there is no sector, whether it be Government, Private or NGOs, who do edgy in their operations. The ever escalating cost of advertising too has contributed to the significant growth of this industry.
While Public Relations, known by other sophisticated names such as advocacy, spin doctor, spin in-spin out etc, has immensely contributed towards highlighting socio-cultural issues, development affairs, exploring the innovative inventions, maintaining and harnessing the organization goodwill in the market. As far as grassroots innovators are concerns they do have knowledge abundance, and some want to use this knowledge to try things out. Public Relations is the tool to promote and explore those knowledge abundance across the human being.
As per the adage, ‘Every cloud has a silver lining’, we have observed that pro- and anti-globalization go hand in hand. If one section of the society considers it to be advancing for good, other section will always pick the bad out of it.
Pro-globalists debate that globalization brings about much increased opportunities for almost everyone, and increased competition is a good thing since it makes agents of production more efficient, the anti-globalists, on the contrary, argue that certain groups of people who are devoid in terms of resources are not currently capable of functioning within the increased competitive pressure that will be brought about by allowing their economic to be more connected to the rest of the world.
Let's read more to understand the impact of both the faces of globalists, their ideology and perception.
Happy reading!
There is a host of sociological and cultural research that paints a r.pdffcaindore
the value of an uncirculated \'Mint State-65\' 1950 Jefferson nickel minted in Denver is 7/5 the
value a 1945 nickel minted in Philadelphia in similar condition. together the value of the two
coins is $96. what is the value of each coin?
what is the value of the 1945 nickel?
$
what is the value of the 1950 nickel?
$
Solution
Let the value of 1945 nickel minted in Philadelphia be =x
The value of the 1950 Jefferson nickle minted in Denver = y= 7x/5
We know that x+ y= 96
x+7x/5 =96 so 12x/5=96
Hence x=96*5/12 = 8*5=40 $
So x=40, y=7x/5= 7*40/5 = 7*8=56$
Thus the value of 1945 nickle mintred in Philadelphia = 40$ and
The value of 1950 Mint State-65 Jefferson nickled minted in Denver = 56$.
Global Campaign Strategy and DevelopmentSimon Hjorth
**Going global and staying local**
As global brands strengthen and the competition for the consumer’s attention intensifies, it’s more important than ever for companies to create effective global campaigns – but there are already questions worth asking:
- What‘s the most effective way to approach a global campaign?
- Are the best campaigns the same all over the world or localized to some degree?
- What strategic and practical considerations need to be made when executing global campaigns?
Get the perspective in this white paper.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
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Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Transition of Globalisation between the 20th - 21st Century
1. Globalization News
“Globalization– what is it? How did it happen?”
Since our childhood, we notice changes in the communities we live in –and even
if we happen to transit to
other parts of the world.
We notice things that we
never knew new existed. As
the world continues to
advance with new
knowledge each day the sun
rises, the process of
interaction and integration
among people, companies,
and governments of various
nations termed as
globalization occurs
(UNESCO, 2010). In other
words, this process is
driven by international trade and investment –and aided by information
technology. This process of globalization has impact on the environment, on
culture, on political systems, on economic development and prosperity –and
furthermore to wellbeing of humans in the societies around the world.
Globalization is not new; for thousands of years, people –and co-operations have
been buying and selling from each other during the colonialism, and industrial
revolution. In the second phase, started the Second World War till today
(UNESCO 2010).
We know that globalization has impacts on various aspects. Let’s look at
globalization in political, economical and sociocultural factors.
To be begin; economic globalization can enhance the integration and
development in developing countries. Developing countries can benefit largely
from the economic globalization through foreign investment, foreign trade. With
advancement in production industries ranging from textiles, technology and food
–developing countries would benefit from the multi-international co-operations
operating with in them. However, economic globalization may limit the
development of production in the developing countries since it facilitates only
the international businesses. This means the local business will suffer
competition with the large international firms. For example, in Rwanda the
Chinese road construction companies have dominated the Rwandan local road
construction company named NPD in taking majority of the tenders to build
roads across the country.
Politically, globalization my lead some nations to adopt the leadership systems of
other nations. In some nations, prime ministers are more powerful than
presidents whereas the reverse in true in other nations. Contrary, some nations
Figure 1 Dreamtime. (2010). Globalization [photograph]. Retrieved from
http://www.dreamstime.com/stock-i llustration-globalization-word-cloud-shape-concept-
image45843243
2. Globalization News
may mix the leadership and other nations may lose their leadership systems and
power. For instance, East African Community comprised of 5 countries; that is
Rwanda, Uganda, Kenya, and Tanzania –and then Burundi. These nations
differed in dominance, political and economical stability. These nations
integrated to become one large community which, and the protocol for the
nation to have leader. This means that the powerful countries would assume the
powers of less powerful nations, and exploit their previous political leadership
systems.
Sociocultural globalization may lead to destruction of cultures in some distinct
communities. In reference to the example of the East African Community, these
countries and indigenous distinct cultures –speaking various languages. But
because of the blending within the East African Community, some cultures have
been destroyed so that both the nations have the same mutual understanding.
For example, Swahili, an inborn language of Tanzania was dominated to be the
major medium of communication. This means the population from all the
countries that does not speak Swahili has to learn it. In addition, French and
English languages have dominated the inborn languages of Kinyarwanda,
Kirundi, Luganda among other East African indigenous languages. Social
globalisation promotes gender equality, where women can participate in all
other fields like men. For example in Rwanda, women are more privileged
compare to men. Chanboracheat (2013) said that, “When we talk about the
gender aspect of with reference to globalization, we can see increased
participation of women in all fields of life.” From this, we can conclude that social
globalization has brought a great impact on gender equality.
Globalization –in mays is seen to have the brought the universe to it’s fast-paced
development. However, as the globalisation takes hold of the universe
development, we begin to notice changes as the impacts brought due to
globalization. The ethical issues globalization has caused are pollution. It is due
to globalization that promotes manufacturing industries and production. These
industries can sometimes be set based on the social welfare as many companies
claim –or self interest for the companies to make profits. As this remains a
concern, the fumes and other wastes released lead to air, water, and land
pollution. Increased child abuse as production companies will employ young
inexperienced children in the production chain of the products demanded by the
population, so as to satisfy customer needs.
Talking about globalization, we are able to perceive that there are both negative
and positive impacts of globalization.
3. Globalization News
“Marketing to a global audience.”
Cross-culture refers to the mixture
of distinct cultures within a
workplace, society or a country
leading to diversity. Companies take
opportunity of this initiative to
increase understanding of different
groups, develop effective
communication or marketing efforts
to reach out to customers and clients
outside its traditional market.
Referring to globalization and
marketing, people and companies
interconnect to share and market
their products. Cross-cultural
awareness marketing easier, and promotes team working.
Cross-culture awareness leads to success of businesses. “This connection means
that the media channels, procedures, advertisers, and writers must think
critically about each culture they are communicating to and ensure that the
campaign will work well with their audience” (Frankel, 2015). This means that
when an organization considers the various cultures before advertising for their
products, it enables them to be able to identify the preferences of their target
audience –as well as satisfy their needs. For example, in order Azam, a Tanzania
based company that produces energy drinks and wheat products to advertise
well in Rwanda for their –they globally about the beliefs, language, and food
choices in the Rwandan culture. If Rwandan language is the official and widely
spoken language, then Azam should considered hiring individuals within the
country to translate for the marketers or let the hired individuals advertise for
the products themselves.
The legal issues turn to be very important for any marketers due to abundant
choices, while facing fierce competition in the existing business environment –
and therefore to the cooperate values solidly based on the moral judgement.
Legal matters for a marketer can be always simple because it always has a
bearing on the way one approaches towards a frame of reference.
The strategic decisions made by the marketer have an effect on the stakeholders,
which would guarantee maintaining integrity and good conduct through legal
decisions.
When it comes to legal marketing campaigns, every organization tries to market
for their products, services in an efficient and effect legal way. Advertising is an
area which requires stricter laws, and good code of conduct when it comes to
style, content and delivery aspects. The fulfilment of the legal obligation by the
marketing companies means there is ethical justice to be accomplished –and
these practices adopted by the organizations as a whole or a marketer as an
individual should be legal.
Figure2 Kaushal Shah. (2015, February 23).
4. Globalization News
“Corporate Responsibility –Why does it matter?”
According the business dictionary (2017), cooperate responsibility refers a
company’s sense of responsibility
towards the community and environment
both social and ecology in which it
operates. This means that cooperate
responsibility is an act of monitoring the
working conditions of a firm in regard to
moral responsibility with the well being
of the community and the environment.
Cooperate responsibility can pose both
positive and negative impacts to the
environment. A firm with a well
structured cooperate responsibility has
the ability to attract more customers. In
addition, it gives a positive image of a
company in a society. However, it could
lead to irresponsibility of the firm.
Corporate responsibility facilitates a
business to attract customers. Because when a business has a group of people
who are responsible for the business wellbeing in general, it will help them to
analyse what is needed on the market, and tastes and preferences of target
markets; which highly attracts the customers. “Businesses that show a
commitment to the community and the environment can attract customers who
share these values”(Cite Hill). This proves that once a business is considering the
presence of environment, it will help them to attract customers.
Moreover, corporate responsibility gives a company a positive image in society.
When, a company values the environment and surroundings, it shows that they
are responsible and that feedback shapes the company name positively. Also,
corporate responsibility helps a company to know the best ways to treat their
employees, and the better you treat employees, the simpler you achieve on
business’s goals. “Companies that have ethical lapses such as ignoring
environmental regulations or standards for how employees should be treated
can suffer damage to their reputation when these lapses come to light in
traditional or social media”(HILL, 2016). This proves that corporate
responsibility is needed to ensure the good reputation of a business and future
success.
However, this corporate responsibility can results in incompetence. “Their
executives are either incompetent or are putting their own interests ahead of the
company's long-term financial interests”(Kernani, 2010). This shows that when
the people in charge take corporate responsibility as a personal interest instead
of business interests, it will affect the competitiveness of the business as well as
the productivity. Moreover, the corporate responsibility is irrelevant in some
businesses, which means it is not needed. Karnani (2010) stated that, “very
Figure 3 Alacrity FOUNDATION. (2016, April 26).
5. Globalization News
simply, in cases where private profits and public interests are aligned, the idea of
corporate social responsibility is irrelevant.” This proves that a business should
first analyse the importance of corporate social responsibility in the business,
instead of applying the concept.
“Five Global Business Trends to Watch.”
In the business world, there are
mainly five global business
trends to watch we refer to.
These are; “your brand is
decreasingly under your
control,” transparency in
terrifying, but authenticity is
the reward,” and “CRS is a
business imperative” –and then
“CRS pressure is increasingly
bottom up, not down.”
These fives trends are seen to
play a paramount role within
the business, and can lead to
the prosperity of the business.
To begin with, “your brand is decreasingly under your control.” It is in this trend
where the firm uses the current and up-to-date tools to solve the problems
within the business. According to Monahan (2012), he said that to tell a 21st
century story about how you’re solving 21st century problems, you need 21st
century tools. This means that a business need to consider the current tools, or in
this case tools in the environment to when solving the problems –or trying to
meet their goals. This trend also enables the business to reach the customer
needs. However, if this trend does not apply, the business can use the second
trend which is “Transparency is terrifying, but authenticity is the reward.”
In this phase, the business is supposed to give information on their products and
services on either the process of production –otherwise any other information
related to their products to build integrity and trust with their customers.
Monahan (2013) state that “people want to know where their products are
coming from, and companies can’t hide. If you don’t provide it, they’ll get the
information somewhere else. Do you want your customers to find out about
working conditions in your factories on frontline? Probably not.’’ This means
that to maintain a good relationship with your customers, you need to provide all
the information about the products they consume so as to build a trust. However,
if they discover the information about your products somewhere else; the
information they have discovered might be appealing and can end demolishing
your relationship with them –and eventually they will run away.
Figure4 Pamela Swift. (February 23).Six Global Trends For
SMEs To Stay Ahead Of The Curve by Getentrepreneurial.com.
Retrieved from
6. Globalization News
Taking a glance on the third trend which is “CSR is a business imperative.” In this
trend, the business maintains it’s working integrity in regard to the environment.
Be it the employees, employers, and stakeholders as well as community.
The business based on the ethical good conduct to benefit the community.
According to Monahan (2013), the potential partners want to work with a
sustainable company for wholly practical reasons. It means the employees
deserve to work under favourable working conditions in order to be productive,
therefore, a business should maintain a fair working environment. In addition, a
business should promote and maintain a relationship with their customers so as
keep a repeating clientele.
The fourth is “CSR pressure is increasingly bottom up, not top down.” The
pressure of the environment in which the business operates increases, but the
business keeps functioning in the same standards. As the environmental
pressure increases, it will eventually impact the business positively. There will
be increasing demand, hence raising the company sales.
The collaboration between your and other business as the last trend helps to
promote the relationship with other players, as well as the production level
increases to reach the customer needs. When the business collaborates well with
others, especially the same players who are older in the field –it gains benefits.
There is learning from other businesses how they operate, creates a mutual
understanding which leads to creativity and innovation of products based on the
customers needs. This trend plays an important role in the journey of the
business to excel.
7. Globalization News
References
Allison Monahan. (2012, March 15). Four Emerging Trends in Corporate Social
Responsibility [PDF]. Retrieved from https://www.saylor.org/site/wp-
content/uploads/2012/09/pdf-bus-203.pdf
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