Consumer characteristics in b2 c markets-a case study of Ikea
•Download as PPTX, PDF•
1 like•1,099 views
This document discusses how Ikea designs its marketing strategies in China based on Chinese consumer characteristics. It explores how Ikea tailors its approach to understand Chinese customers and benefit from improving the integration of consumer insights into its marketing. The main theoretical model used is Kotler's three factors perspective on Chinese consumer characteristics: culture, social, and personal factors. The findings suggest Ikea could improve by offering more free services given the lack of a "DIY" notion, differentiating more than focusing on cost leadership due to conspicuous consumption, and expanding its e-commerce presence with the popularity of online shopping in China.
Report
Share
Report
Share
Recommended
IKEA China repositioning strategy
This document summarizes Ikea's performance and challenges in the Chinese market. It finds that Ikea's brand positioning and lack of understanding of Chinese culture have hindered its success, with its products seen as too expensive for most consumers but too cheap for real spenders. The document analyzes Ikea's competitors and proposes targeting "XiaoZi", China's urban upper-middle class, with a new tagline emphasizing a quality lifestyle. It suggests Ikea focus on style, inspiration and refreshment to better position itself in the Chinese market.
Ingvar Kamprad
Ingvar Kamprad started IKEA in 1943 at age 16 in Sweden by selling mail order goods like picture frames and stockings. IKEA's vision is to provide well-designed, affordable home furniture to allow people to have a better everyday life. IKEA achieves low prices by having customers assemble products themselves. Today, IKEA operates in 24 countries with over 21 billion euros in annual sales and 1,700 suppliers in 50 countries, with Kamprad and his family among the richest people in the world.
IKEA: International Marketing Mix
4Ps of marketing (marketing mix) in the International Context of IKEA, the biggest furniture retailing company in the world.
IKEA_Customer Behavior
Group E presented on IKEA and its global marketing strategies. IKEA was founded in Sweden in 1943 and today has over 130,000 employees and 301 stores across 37 countries. IKEA is known for its modern furniture designs, do-it-yourself approach, and inviting showrooms. The presentation covered IKEA's 7 steps of consumer purchasing, store design, culture, and answered questions from the group.
A Marketing Excellence - IKEA
IKEA is a Swedish home furnishings company founded in 1943 that sells ready-to-assemble furniture and home accessories. It has nearly 400 stores in 48 countries and pioneered flat-pack furniture designs. IKEA's vision is to offer well-designed, functional home products at affordable prices. Its marketing strategy includes its product range, stores, catalogues, and communications. While IKEA has changed how people shop for furniture through its do-it-yourself model and affordability, this strategy faces challenges in expanding to new markets from competition and cultural differences regarding DIY.
Ikea Pitch Brief
Ikea is reviewing its entire $444 million global media account, which is currently split between a range of agencies across five different holding companies.
Ikea is No. 66 in the ranking of Top 100 Global Marketers compiled by Ad Age's Datacenter. In 2014, the vast majority of Ikea's spending – 79% – was in Europe, with 15% in the U.S. and less than 2% in Asia.
IKEA Marketing Strategy Presentaion
IKEA is an international home products company known for its flat-pack furniture and accessories. It was founded in Sweden in 1943 and has since expanded globally. The document discusses IKEA's history, business model, marketing strategies, and expansion into international markets like India. IKEA keeps costs low by designing products to be affordable, easy to assemble, and ship in compact packages. It uses a multi-pronged approach including competitive pricing, wide selection, convenient shopping experiences, and environmental sustainability to attract customers.
Ikea
IKEA was founded in 1943 by Ingvar Kamprad in Sweden. It pioneered a business strategy focused on cost-consciousness through global sourcing of low-cost materials, flat-pack furniture kits, and do-it-yourself assembly. This allowed IKEA to sell furniture at much lower prices than competitors. Over time, IKEA expanded globally through new store openings and evolved its strategy and product offerings while maintaining a focus on simplicity, affordability, and accessibility for customers.
Recommended
IKEA China repositioning strategy
This document summarizes Ikea's performance and challenges in the Chinese market. It finds that Ikea's brand positioning and lack of understanding of Chinese culture have hindered its success, with its products seen as too expensive for most consumers but too cheap for real spenders. The document analyzes Ikea's competitors and proposes targeting "XiaoZi", China's urban upper-middle class, with a new tagline emphasizing a quality lifestyle. It suggests Ikea focus on style, inspiration and refreshment to better position itself in the Chinese market.
Ingvar Kamprad
Ingvar Kamprad started IKEA in 1943 at age 16 in Sweden by selling mail order goods like picture frames and stockings. IKEA's vision is to provide well-designed, affordable home furniture to allow people to have a better everyday life. IKEA achieves low prices by having customers assemble products themselves. Today, IKEA operates in 24 countries with over 21 billion euros in annual sales and 1,700 suppliers in 50 countries, with Kamprad and his family among the richest people in the world.
IKEA: International Marketing Mix
4Ps of marketing (marketing mix) in the International Context of IKEA, the biggest furniture retailing company in the world.
IKEA_Customer Behavior
Group E presented on IKEA and its global marketing strategies. IKEA was founded in Sweden in 1943 and today has over 130,000 employees and 301 stores across 37 countries. IKEA is known for its modern furniture designs, do-it-yourself approach, and inviting showrooms. The presentation covered IKEA's 7 steps of consumer purchasing, store design, culture, and answered questions from the group.
A Marketing Excellence - IKEA
IKEA is a Swedish home furnishings company founded in 1943 that sells ready-to-assemble furniture and home accessories. It has nearly 400 stores in 48 countries and pioneered flat-pack furniture designs. IKEA's vision is to offer well-designed, functional home products at affordable prices. Its marketing strategy includes its product range, stores, catalogues, and communications. While IKEA has changed how people shop for furniture through its do-it-yourself model and affordability, this strategy faces challenges in expanding to new markets from competition and cultural differences regarding DIY.
Ikea Pitch Brief
Ikea is reviewing its entire $444 million global media account, which is currently split between a range of agencies across five different holding companies.
Ikea is No. 66 in the ranking of Top 100 Global Marketers compiled by Ad Age's Datacenter. In 2014, the vast majority of Ikea's spending – 79% – was in Europe, with 15% in the U.S. and less than 2% in Asia.
IKEA Marketing Strategy Presentaion
IKEA is an international home products company known for its flat-pack furniture and accessories. It was founded in Sweden in 1943 and has since expanded globally. The document discusses IKEA's history, business model, marketing strategies, and expansion into international markets like India. IKEA keeps costs low by designing products to be affordable, easy to assemble, and ship in compact packages. It uses a multi-pronged approach including competitive pricing, wide selection, convenient shopping experiences, and environmental sustainability to attract customers.
Ikea
IKEA was founded in 1943 by Ingvar Kamprad in Sweden. It pioneered a business strategy focused on cost-consciousness through global sourcing of low-cost materials, flat-pack furniture kits, and do-it-yourself assembly. This allowed IKEA to sell furniture at much lower prices than competitors. Over time, IKEA expanded globally through new store openings and evolved its strategy and product offerings while maintaining a focus on simplicity, affordability, and accessibility for customers.
Problems IKEA faced with foreign market entry | MKT382 RST
A presentation of IKEA's entry problem that they have faced while entering USA, Japan and Chinese market
IKEA marketing management case study
The presentation entails:
1. Introduction of IKEA in brief.
2. IKEA's vision.
3. Reasons for its uniqueness.
4. Case study questions and answers.
IKEA Global Success Strategy
IKEA's key selling points include low cost, unique branding through blue-and-yellow buildings, fair quality, large inventory and parking, and creating an impulsive family shopping experience. IKEA's strategy focuses on self-assembly to reduce costs, individual rather than mass marketing, small stores with localized management, and diversified businesses. IKEA targets blue collar workers by emphasizing affordability and uses Swedish cultural symbols to position its products.
IKEA Retailer
This document discusses IKEA's retail model and strategies. It begins by providing an overview of IKEA as a home furnishing retailer that targets customers focused on price. It operates as a hypermarket retail format in Europe, US, and Asia. The document then discusses IKEA's status in the retail industry life cycle and its use of atmosphere marketing techniques like smells, music, lighting, and staff uniforms to create a comfortable shopping environment. It also mentions IKEA's use of pop-up stores in airports and train stations. In conclusion, it identifies five keys to IKEA's success: its catalogue, low-cost suppliers, memorable sales model, additional services like restaurants, and focus on women customers.
Rachit m100700043 mm 2
IKEA is a private international home products company headquartered in Sweden. It designs and sells ready-to-assemble furniture, appliances, and home accessories. IKEA has 301 stores across 37 countries and territories worldwide. Some of its competitors include Jarden, Fortune Brands, Masco, and Rubbermaid. IKEA aims to provide affordable products to as many people as possible and positions itself as customers' partner in better living.
IKEA- A CASE STUDY
IKEA is a Swedish multinational group of companies that designs and sells ready-to-assemble furniture (such as beds, chairs and desks), appliances and home accessories. It has been the world's largest furniture retailer since at least 2008.
IKEA PRESENTATION
The document discusses research conducted with prospective furniture buyers on their perceptions of DIY furniture assembly and different furniture brands. It also analyzes IKEA's marketing strategy, covering their product range, pricing, store placement, promotional activities and competitive landscape in the home furnishings market. Finally, it proposes communication objectives and promotional tools to introduce the IKEA brand in the Philippines.
ikea marketing case
IKEA is a global furniture retailer founded in Sweden in 1943. It has grown from a one-man mail order business to over 300 stores worldwide serving over 699 million visitors annually. IKEA pursues a strategy of low-cost leadership by designing furniture for efficient production, packaging, and transportation. It encourages customers to assemble products themselves, helping keep prices low. IKEA has found success using standardized products, economies of scale, and a large global supply network to maintain low prices despite expanding internationally.
Ikea 2015
IKEA was founded in 1943 in Sweden and has grown to become the largest furniture retailer in the world. It achieves success through offering Scandinavian design at extremely low prices. IKEA visits consumers to understand local preferences and adapts products accordingly, such as adding deeper drawers for US wardrobes and more seating in California stores. While IKEA revolutionized furniture shopping through its self-assembly model and one-way store layout, drawbacks include potential quality issues and an overwhelming experience for some customers. IKEA continues to use market research and product differentiation to meet demands in local markets through a transnational strategy.
Ikea: In the Industry
IKEA has been successful for over 70 years due to its strong company culture centered around founder Ingvar Kamprad's values of affordability, functionality and accessibility. Kamprad instilled a process-oriented culture that encourages continuous self-improvement, innovation and egalitarian treatment of employees. Storytelling about IKEA's history and values helps maintain a cohesive culture across its global operations.
Ikea marketing management presentation
This document provides an overview of IKEA, including its business, vision, mission, strategy, history, and PESTEL analysis. Some key points:
- IKEA is an international home products company that sells ready-to-assemble furniture and home accessories.
- Its vision is to create a better everyday life for many people. Its mission is to offer well-designed, affordable home goods.
- It follows strategies of low prices, quality products, and flat-pack furniture packages for low-cost shipping.
- IKEA has expanded globally since its founding in Sweden in the 1940s. It now has over 400 stores worldwide.
Ikea presentation (Customer Behavior)
Questions
1. How has IKEA successfully sold its home furnishing
products in so many countries around the world?
Do global customer segments truly exist?
2. How important is the role of IKEA’s Swedish brand
image? What are the implications for marketing?
3. To what extent has IKEA practised a standardised
strategy versus an adapted strategy in its
global marketing? What are the advantages and
disadvantages of this approach?
4. Some say communications, especially the Internet
and television, enable a global culture to be
broadcast to all societies. Are the cultures of the
world becoming more similar or more different?
Ikea Iris Ju Young
IKEA is a Swedish multinational group that sells ready-to-assemble furniture, kitchen appliances and home accessories. It was founded in 1943 by Ingvar Kamprad in Sweden. IKEA has since expanded globally and opened its first US store in 1985, facing some initial difficulties adapting to the American market. IKEA's strategy focuses on cost-cutting, practical design, self-assembly and offering low prices made possible through efficient manufacturing and flat-pack packaging. As of 2002, IKEA had over 150 stores across 22 countries and was the third largest home furnishings retailer in the US market.
IKEA strategy
IKEA was founded in 1943 in Sweden and initially sold basic household goods at discount prices. It now has over 300 stores in 35+ countries and employs over 130,000 people. The IKEA concept focuses on offering well-designed, functional home furnishings at very low prices so they are affordable to as many people as possible. Visitors to IKEA stores are encouraged to explore realistic room settings to see and test products. Customers then assemble products themselves, keeping costs and prices low. Entering the Indian market, IKEA will face opportunities such as a large middle class but also challenges like low-price competition, infrastructure issues, and cultural differences from its home market in Sweden.
IKEA
(1) IKEA was founded in 1943 in Sweden by Ingvar Kamprad and is now the world's largest furniture retailer, operating 267 stores in 44 countries. (2) The company's vision is to offer a wide range of well-designed, functional home furnishings at low prices so that many people can afford them. (3) IKEA has grown significantly over the years and now employs over 104,000 people worldwide, reaching customers through their large catalog and stores known for their self-assembly furniture and coordinated room displays.
Ikea presentation
IKEA uses a variety of social media platforms and digital tools to engage customers and promote its brand. These include official Twitter, Facebook, YouTube, and Instagram accounts for different countries and stores. IKEA also maintains helpful websites for product information, online shopping, kitchen planning tools, and signups for catalogs, emails and mobile alerts. The document provides an overview of IKEA's multi-channel media convergence strategy across social media, mobile, and digital platforms.
Ikea Global Marketing
IKEA is the largest furniture retailer in the world known for its inexpensive, functional designs. It expanded successfully in Europe due to its accessible store locations and self-service model. However, IKEA stumbled in North America by not fully understanding customer needs. It has since adapted by redesigning products, opening larger stores, and targeting younger demographics. IKEA's strategy involves standardization with local adaptation. It also builds strong supplier relationships to ensure low prices. While its large global scale presents challenges, IKEA continues to use market research and strategic partnerships to address weaknesses and drive ongoing success.
Ikea mba brand marketing study
MBA Brand Marketing study of IKEA with recommendations for revitalizing and re-positioning the IKEA Brand.
Ikea presentation
Ikea is an international home products company founded in Sweden in 1926 that designs and sells ready-to-assemble furniture. It has been the world's largest furniture retailer since 2008. Ikea's mission is to create a better everyday life for people. The company cuts costs by locating stores outside cities, using a one-way store format to save energy, and finding the right manufacturers for each product. Ikea has essentially changed how people shop for furniture by offering affordable, ready-to-assemble options, but it must review its strategy to be effective in all global markets.
Ikea- Case Study
IKEA analyzed its consumer market through a cost leadership strategy of low operational costs, DIY assembly, and store locations that allowed for self-service. It expanded globally into markets like the US and Asia by adapting to local cultures through product customizations. IKEA targets family and teenage consumers through advertising and promotions. It promotes the lifestyle its products provide through campaigns. To continue growing, IKEA adapts to new markets by understanding cultural differences and targeting promotions while keeping prices low through its supply chain and assembly model.
China consumer trends 2018
This document summarizes several consumer trends in China for 2018 according to reports from Mintel:
1. Chinese consumers are becoming more open to machine learning and AI as it increases convenience and creates customized experiences. However, concerns about data privacy remain.
2. Younger Chinese face high social pressures and are seeking less rigid, more playful social interactions online and in person to relieve stress.
3. Consumers want healthier, more balanced lifestyles and are demanding greener products and solutions from brands that benefit both personal and environmental health.
4. Mobile devices have blurred formality as consumers embrace convenience, and brands must make seamless mobile experiences the new standard.
Ikea ppt1
IKEA is a Swedish furniture retailer founded in 1943. It has annual revenues of $37.6 billion from 340 stores in 28 countries. IKEA cuts costs through supply chain control, bulk purchasing, efficient design, and requiring customers to assemble products themselves. Their target market includes young professionals and families. While IKEA has adapted stores and products for different cultures, their DIY model is not as successful in Asia. Moving forward, IKEA could further expand in emerging markets like China and India.
More Related Content
What's hot
Problems IKEA faced with foreign market entry | MKT382 RST
A presentation of IKEA's entry problem that they have faced while entering USA, Japan and Chinese market
IKEA marketing management case study
The presentation entails:
1. Introduction of IKEA in brief.
2. IKEA's vision.
3. Reasons for its uniqueness.
4. Case study questions and answers.
IKEA Global Success Strategy
IKEA's key selling points include low cost, unique branding through blue-and-yellow buildings, fair quality, large inventory and parking, and creating an impulsive family shopping experience. IKEA's strategy focuses on self-assembly to reduce costs, individual rather than mass marketing, small stores with localized management, and diversified businesses. IKEA targets blue collar workers by emphasizing affordability and uses Swedish cultural symbols to position its products.
IKEA Retailer
This document discusses IKEA's retail model and strategies. It begins by providing an overview of IKEA as a home furnishing retailer that targets customers focused on price. It operates as a hypermarket retail format in Europe, US, and Asia. The document then discusses IKEA's status in the retail industry life cycle and its use of atmosphere marketing techniques like smells, music, lighting, and staff uniforms to create a comfortable shopping environment. It also mentions IKEA's use of pop-up stores in airports and train stations. In conclusion, it identifies five keys to IKEA's success: its catalogue, low-cost suppliers, memorable sales model, additional services like restaurants, and focus on women customers.
Rachit m100700043 mm 2
IKEA is a private international home products company headquartered in Sweden. It designs and sells ready-to-assemble furniture, appliances, and home accessories. IKEA has 301 stores across 37 countries and territories worldwide. Some of its competitors include Jarden, Fortune Brands, Masco, and Rubbermaid. IKEA aims to provide affordable products to as many people as possible and positions itself as customers' partner in better living.
IKEA- A CASE STUDY
IKEA is a Swedish multinational group of companies that designs and sells ready-to-assemble furniture (such as beds, chairs and desks), appliances and home accessories. It has been the world's largest furniture retailer since at least 2008.
IKEA PRESENTATION
The document discusses research conducted with prospective furniture buyers on their perceptions of DIY furniture assembly and different furniture brands. It also analyzes IKEA's marketing strategy, covering their product range, pricing, store placement, promotional activities and competitive landscape in the home furnishings market. Finally, it proposes communication objectives and promotional tools to introduce the IKEA brand in the Philippines.
ikea marketing case
IKEA is a global furniture retailer founded in Sweden in 1943. It has grown from a one-man mail order business to over 300 stores worldwide serving over 699 million visitors annually. IKEA pursues a strategy of low-cost leadership by designing furniture for efficient production, packaging, and transportation. It encourages customers to assemble products themselves, helping keep prices low. IKEA has found success using standardized products, economies of scale, and a large global supply network to maintain low prices despite expanding internationally.
Ikea 2015
IKEA was founded in 1943 in Sweden and has grown to become the largest furniture retailer in the world. It achieves success through offering Scandinavian design at extremely low prices. IKEA visits consumers to understand local preferences and adapts products accordingly, such as adding deeper drawers for US wardrobes and more seating in California stores. While IKEA revolutionized furniture shopping through its self-assembly model and one-way store layout, drawbacks include potential quality issues and an overwhelming experience for some customers. IKEA continues to use market research and product differentiation to meet demands in local markets through a transnational strategy.
Ikea: In the Industry
IKEA has been successful for over 70 years due to its strong company culture centered around founder Ingvar Kamprad's values of affordability, functionality and accessibility. Kamprad instilled a process-oriented culture that encourages continuous self-improvement, innovation and egalitarian treatment of employees. Storytelling about IKEA's history and values helps maintain a cohesive culture across its global operations.
Ikea marketing management presentation
This document provides an overview of IKEA, including its business, vision, mission, strategy, history, and PESTEL analysis. Some key points:
- IKEA is an international home products company that sells ready-to-assemble furniture and home accessories.
- Its vision is to create a better everyday life for many people. Its mission is to offer well-designed, affordable home goods.
- It follows strategies of low prices, quality products, and flat-pack furniture packages for low-cost shipping.
- IKEA has expanded globally since its founding in Sweden in the 1940s. It now has over 400 stores worldwide.
Ikea presentation (Customer Behavior)
Questions
1. How has IKEA successfully sold its home furnishing
products in so many countries around the world?
Do global customer segments truly exist?
2. How important is the role of IKEA’s Swedish brand
image? What are the implications for marketing?
3. To what extent has IKEA practised a standardised
strategy versus an adapted strategy in its
global marketing? What are the advantages and
disadvantages of this approach?
4. Some say communications, especially the Internet
and television, enable a global culture to be
broadcast to all societies. Are the cultures of the
world becoming more similar or more different?
Ikea Iris Ju Young
IKEA is a Swedish multinational group that sells ready-to-assemble furniture, kitchen appliances and home accessories. It was founded in 1943 by Ingvar Kamprad in Sweden. IKEA has since expanded globally and opened its first US store in 1985, facing some initial difficulties adapting to the American market. IKEA's strategy focuses on cost-cutting, practical design, self-assembly and offering low prices made possible through efficient manufacturing and flat-pack packaging. As of 2002, IKEA had over 150 stores across 22 countries and was the third largest home furnishings retailer in the US market.
IKEA strategy
IKEA was founded in 1943 in Sweden and initially sold basic household goods at discount prices. It now has over 300 stores in 35+ countries and employs over 130,000 people. The IKEA concept focuses on offering well-designed, functional home furnishings at very low prices so they are affordable to as many people as possible. Visitors to IKEA stores are encouraged to explore realistic room settings to see and test products. Customers then assemble products themselves, keeping costs and prices low. Entering the Indian market, IKEA will face opportunities such as a large middle class but also challenges like low-price competition, infrastructure issues, and cultural differences from its home market in Sweden.
IKEA
(1) IKEA was founded in 1943 in Sweden by Ingvar Kamprad and is now the world's largest furniture retailer, operating 267 stores in 44 countries. (2) The company's vision is to offer a wide range of well-designed, functional home furnishings at low prices so that many people can afford them. (3) IKEA has grown significantly over the years and now employs over 104,000 people worldwide, reaching customers through their large catalog and stores known for their self-assembly furniture and coordinated room displays.
Ikea presentation
IKEA uses a variety of social media platforms and digital tools to engage customers and promote its brand. These include official Twitter, Facebook, YouTube, and Instagram accounts for different countries and stores. IKEA also maintains helpful websites for product information, online shopping, kitchen planning tools, and signups for catalogs, emails and mobile alerts. The document provides an overview of IKEA's multi-channel media convergence strategy across social media, mobile, and digital platforms.
Ikea Global Marketing
IKEA is the largest furniture retailer in the world known for its inexpensive, functional designs. It expanded successfully in Europe due to its accessible store locations and self-service model. However, IKEA stumbled in North America by not fully understanding customer needs. It has since adapted by redesigning products, opening larger stores, and targeting younger demographics. IKEA's strategy involves standardization with local adaptation. It also builds strong supplier relationships to ensure low prices. While its large global scale presents challenges, IKEA continues to use market research and strategic partnerships to address weaknesses and drive ongoing success.
Ikea mba brand marketing study
MBA Brand Marketing study of IKEA with recommendations for revitalizing and re-positioning the IKEA Brand.
Ikea presentation
Ikea is an international home products company founded in Sweden in 1926 that designs and sells ready-to-assemble furniture. It has been the world's largest furniture retailer since 2008. Ikea's mission is to create a better everyday life for people. The company cuts costs by locating stores outside cities, using a one-way store format to save energy, and finding the right manufacturers for each product. Ikea has essentially changed how people shop for furniture by offering affordable, ready-to-assemble options, but it must review its strategy to be effective in all global markets.
What's hot (19)
Problems IKEA faced with foreign market entry | MKT382 RST
Problems IKEA faced with foreign market entry | MKT382 RST
Similar to Consumer characteristics in b2 c markets-a case study of Ikea
Ikea- Case Study
IKEA analyzed its consumer market through a cost leadership strategy of low operational costs, DIY assembly, and store locations that allowed for self-service. It expanded globally into markets like the US and Asia by adapting to local cultures through product customizations. IKEA targets family and teenage consumers through advertising and promotions. It promotes the lifestyle its products provide through campaigns. To continue growing, IKEA adapts to new markets by understanding cultural differences and targeting promotions while keeping prices low through its supply chain and assembly model.
China consumer trends 2018
This document summarizes several consumer trends in China for 2018 according to reports from Mintel:
1. Chinese consumers are becoming more open to machine learning and AI as it increases convenience and creates customized experiences. However, concerns about data privacy remain.
2. Younger Chinese face high social pressures and are seeking less rigid, more playful social interactions online and in person to relieve stress.
3. Consumers want healthier, more balanced lifestyles and are demanding greener products and solutions from brands that benefit both personal and environmental health.
4. Mobile devices have blurred formality as consumers embrace convenience, and brands must make seamless mobile experiences the new standard.
Ikea ppt1
IKEA is a Swedish furniture retailer founded in 1943. It has annual revenues of $37.6 billion from 340 stores in 28 countries. IKEA cuts costs through supply chain control, bulk purchasing, efficient design, and requiring customers to assemble products themselves. Their target market includes young professionals and families. While IKEA has adapted stores and products for different cultures, their DIY model is not as successful in Asia. Moving forward, IKEA could further expand in emerging markets like China and India.
IKEA.pptx
IKEA is a Swedish furniture and home accessories company founded in 1943. It now has 415 stores across 49 countries and over 1.94 lakh employees globally. In India, IKEA has been present since 1975 and opened its first experience center in Hyderabad in 2017. IKEA's vision is to create better everyday lives for many by offering affordable, functional home products. Some of the key challenges for IKEA in India include its sheer size and diversity, as well as strong competition. However, IKEA is implementing strategies like conducting market research, assembling products on-site, and sourcing locally to adapt to the complex Indian market.
Understanding marketing processes and consumer behavior
“Planning and executing the conception, pricing,
promotion, and distribution of ideas, goods, and
services to create exchanges that satisfy individual
and organizational objectives”
Topshop (A Marketing Management Project for MBA)
Topshop a retail phenomenon on the high street, enjoying a huge growth in sales profits and carving out a distinctive personality with an individual brand mix. Topshop has received numerous accolades in recent years - style bible 'The Face' called Topshop "a dream factory that initiates and innovates, and creates its own fashion"
The Strategic business unit proposed for this project is Clothes & Accessories for Working Individuals by the name of Working Class H2T. TOPSHOP is already in the market with clothing lines for men & women, this particular niche will augment its dominance in the market for working class fashion.
Marketing 3.0
The document discusses the evolution of marketing from versions 1.0 to 3.0. Marketing 1.0 was product-centric and focused on mass production and sales. Marketing 2.0 became more consumer-oriented and enabled by new technologies. Marketing 3.0 aims to make the world a better place by aligning business values with social values and enabling collaboration. It emphasizes sustainability, social responsibility and spiritual well-being over short-term financial goals. The document also outlines some of the changes driving this evolution and examples of companies adopting a Marketing 3.0 approach.
Branding a city
This document discusses theories and practices of city branding, using examples from Edinburgh and Shanghai. It outlines key factors to consider when branding a city, such as brand relationship theory, consumer needs, and a city's image and symbols. The document also provides an 8-step process for developing a city brand, including defining objectives, identifying the current brand image, and measuring brand success. Edinburgh is presented as a case study of a successfully branded city through collective marketing campaigns and alignment of stakeholders like government and local organizations.
Branding a city
This document discusses theories and practices of city branding, using examples from Edinburgh and Shanghai. It outlines key factors to consider when branding a city, such as brand relationship theory, consumer needs, and a city's image and symbols. The document also provides an 8-step process for developing a city brand, including defining objectives, identifying the current brand image, and measuring brand success. Edinburgh is presented as a case study of a successfully branded city through collective marketing campaigns and alignment of stakeholders like government and local organizations.
Marketing Strategies of IKEA
The project analyses the importance of branding for Ikea and can help us to find out about IKEA's SWOT analysis and the STP process for Ikea. It also gives information on Ikea's Vision and Mission and Ikea's Marketing Mix, Ikea's Pestle Analysis, Ikea's Five Forces Model, Ikea's History and Ikea's Products and Services.
content Marketing
This document defines content marketing and provides examples of content marketing strategies. It discusses how content marketing works by turning strangers into customers through developing customer personas, engagement cycles, brand stories, and content channel plans. Specific content examples are given like videos, reports, blogs, and more. An example is provided of how Blendtec grew sales 700% through engaging video content on YouTube. Principles of effective content marketing discussed are being customer focused, integrated, relevant, useful, findable, shareable, and creative.
Content marketing workshop 27th july 2020
Content marketing strategies require understanding target audiences through research like personas, empathy mapping, and surveys. This helps ensure content meets audience needs and business goals. The document discusses conducting audience research during the pre-production stage of developing a content strategy framework. This includes learning about demographics, behaviors, expectations, and values of target personas to effectively engage and satisfy audiences.
Kangwa daniel mbaln-667. a2 case study
This document provides a case study on IKEA's opportunities and challenges in expanding into the markets of China and Japan. IKEA sees these Asian markets as emerging opportunities for future growth. In China, IKEA can tap into the large population but still struggles to convert visitors to sales. While Chinese consumers are becoming more individualistic, IKEA must still adapt to local tastes. In Japan, IKEA fits consumers' preference for simplicity but must convince them of the value of home decorating given small home sizes. IKEA researched both markets for years before entering and uses brand management to meet customers' needs and build credibility.
CB10 Chapter 1.ppt
This document summarizes the key objectives and concepts from Chapter 1 of a textbook on consumer behavior. The chapter introduces consumer behavior and defines it as how consumers search for, buy, use, and dispose of products and services. It discusses the development of the marketing concept from a production and sales orientation to a customer focus. The chapter also covers segmentation, targeting, positioning, and the marketing mix as tools to understand consumer behavior. It examines how new technologies enable more customized experiences for consumers.
Chapter 01.ppt
This chapter introduces key concepts in consumer behavior including:
1. It defines consumer behavior and discusses personal and organizational consumers.
2. It outlines the development of the marketing concept from a production and sales orientation to today's customer-focused approach.
3. It discusses how marketers implement the marketing concept through consumer research, segmentation, targeting, positioning, and the marketing mix to better meet consumer needs and build long-term relationships.
Seminar is3 ikea post student
- IKEA is the largest furniture retailer in the world operating in over 26 countries with a vision of creating better lives through quality, affordable home furnishings.
- To grow in China, IKEA had to adapt its business model to local preferences like smaller homes, more aggressive pricing, new product lines, and changing to majority local ownership.
- IKEA has found success in China through expanding its store network and increasing revenue, with over 30 stores now in the country.
- Going forward, IKEA plans sustainable international growth by focusing on quality products at low prices, being people and environmentally positive, and empowering customers and employees.
Innovative Models and e-Marketing for Social Enterprises in the age of Digita...
is from the second lecture session that Syed delivered during the Social Entrepreneurship Development Programme for Youth in Assam Rajiv Gandhi University of Cooperative Management, Sibsagar, Assam.
An Introduction to Content Marketing
This document provides an introduction to content marketing, including definitions, examples, and principles for creating effective content. It defines content marketing as "the technique of creating and distributing valuable and relevant content to attract, acquire and engage a clearly defined target audience – with the objective of driving profitable customer action." Content marketing strategies should go beyond conventional segmentation by communicating directly with individuals. Content should be planned to achieve specific customer-focused objectives and be integrated into the overall communications strategy. The content should be relevant, useful, engaging and shareable.
Ikea
IKEA is a multinational retail company known for its self-assembly furniture. It was founded in Sweden in 1943 by Ingvar Kamprad and is now headquartered in the Netherlands. IKEA uses a low-cost business model, sourcing materials locally and having customers assemble furniture themselves. This allows IKEA to offer affordable prices while maintaining quality. The company has expanded globally using standardized products and supply chains. However, it has also adjusted its strategies and products to local cultures in different markets like China. Today, most IKEA stores operate as franchises through agreements with the company.
Squared Online - Squarelle Tonacity - Module 3 - Digital Multi-Channel Project
The Squarelle Tonacity Digital Marketing Plan displays the integration of Squared Online course learnings around multi-channel strategies in the digital world. Squarelle Tonacity is premium brand Hair Colouring product.
Similar to Consumer characteristics in b2 c markets-a case study of Ikea (20)
Understanding marketing processes and consumer behavior
Understanding marketing processes and consumer behavior
Innovative Models and e-Marketing for Social Enterprises in the age of Digita...
Innovative Models and e-Marketing for Social Enterprises in the age of Digita...
Squared Online - Squarelle Tonacity - Module 3 - Digital Multi-Channel Project
Squared Online - Squarelle Tonacity - Module 3 - Digital Multi-Channel Project
Recently uploaded
Digital Transformation Frameworks: Driving Digital Excellence
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Industrial Tech SW: Category Renewal and Creation
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
永久可查学历认证【微信：A575476】【(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
2022 Vintage Roman Numerals Men Rings
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
欧洲杯赌球-欧洲杯赌球买球官方官网-欧洲杯赌球比赛投注官网|【网址🎉ac55.net🎉】
【网址🎉ac55.net🎉】欧洲杯赌球是世界上历史最悠久的博彩公司之一。其历史可以追溯到十九世纪末，确切时间是1886年。这家英国公司拥有超过15000名员工，是博彩行业规模最大的公司。欧洲杯赌球是英国最受欢迎的实体博彩公司之一，其排名仅次于欧洲杯赌球，旗下2800家投注站遍布全英国。
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Lithium Will Power Us For The Next 50 Years And Then Robots: Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Part 2 Deep Dive: Navigating the 2024 Slowdown
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSSBest Competitive Marble Pricing in Dubai - ☎ 9928909666
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
一比一原版新西兰奥塔哥大学毕业证（otago毕业证）如何办理
一模一样【微信：A575476】【新西兰奥塔哥大学毕业证（otago毕业证）成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
Sattamatka.satta.matka.satta matka.kalyan weekly chart.kalyan chart.kalyan jodi chart.kalyan penal chart.kalyan today.kalyan open.fix satta.fix fix fix Satta matka nambarDearbornMusic-KatherineJasperFullSailUni
My powerpoint presentation for my Music Retail and Distribution class at Full Sail University
The latest Heat Pump Manual from Newentide
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Recently uploaded (20)
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Consumer characteristics in b2 c markets-a case study of Ikea
- 1. How does Ikea deal with Chinese consumer characteristics when designing marketing strategies? Yiyang Chang Aarhus University 2013
- 2. Why did I choose Ikea in China? Stores open in China Store open in China 40 40 15 30 20 10 13 17 2 12 10 5 0 0 1998 2013 2014 2020 0 2006 2012
- 3. What did I want to explore? What are Chinese consumer characteristics in home furnishing industry? How does Ikea tailor Chinese consumer’s demands by understanding customer characteristics? How can Ikea benefit more by improving the integration of consumer characteristics and its marketing strategies?
- 4. What is the main theoretical model I used? Source : Kotler, P., Marketing Management, 2nd edition, Pearson, P259
- 5. • Culture • Subculture • Social class • Reference Group • Family • Roles and status Personal Social Culture Three factors perspective : Chinese consumer characteristics • Age • Occupation • Economic situation • Lifestyle • Personality
- 6. Ikea’s marketing mix in China Product • Special products to cater for local needs • More after-sale services to adapt “do-it-for-me” Price • Cut prices to the lowest around the world • Fall by 50% in the past decade Place • Closer to the center and public transportation • Local sourcing Promotion “Today’s visitors could be tomorrow’s client” Utilize social website to promote
- 7. My findings and suggestions Culture Lack of “DIY” notion More free services? Social Conspicuous consumption Differentiation > cost leadership? Personal Popular onlineshopping E-commerce?
- 8. What would I add if I had more time/resources? Dynamic customer characteristics Difficulties Ikea has face in early times Marketing mix in other markets