IKEA uses a variety of social media platforms and digital tools to engage customers and promote its brand. These include official Twitter, Facebook, YouTube, and Instagram accounts for different countries and stores. IKEA also maintains helpful websites for product information, online shopping, kitchen planning tools, and signups for catalogs, emails and mobile alerts. The document provides an overview of IKEA's multi-channel media convergence strategy across social media, mobile, and digital platforms.

1. IKEA’s Media Convergence

2. Twitter Many accounts for different countries and even city stores IKEA Italia is the most popular of the profiles Two that seem to be the main profiles in English IKEAliving IKEAfans

3. IKEAfans.com Contains listings of good deals, links to IKEA-related blogs, an IKEA forum, picture galleries that show IKEA products as well as plans/diagrams for furniture arrangements, IKEApedia The blogs involve mostly postings to update people about the progress of their remodeling projects or to review IKEA products, but are also used as personal blogs

4. YouTube Multiple channels for different countries IKEA USA channel has 15 videos and 1,716 subscribers IKEA Products channel has 143 videos but only 2 subscribers

5. Facebook Multiple pages but IKEA USA has most fans Spreads the word about IKEA’s promotions Shows IKEA as very environmentally conscious and caring for the community Postings from fans are mostly positive

6. Website www.IKEA.com Countries Europe Asia North America Caribbean

7. Ask Anna! IKEA Help Center Automated online Assistant Search term/question Bedroom Brought to bedroom section http://tinyurl.com/22sn8ax

8. Mobile website Find IKEA store Specials/discounts Poll Sign-up catalog, emails, text messages IPHONE Apps IKEA Catalog and Lekar

9. Join Email List “Let the inspiration come to you” Emails, updates, offers, news Mobile texts 2011 catalog Also available through mail

10. Special Offers IKEA Planner tools http://tinyurl.com/34a99rr Design a kitchen Exact measurements Doors and windows Fixtures Plumbing, gas, electricity, heat, ventilation

11. Drop and drag Kitchen cabinets Appliances Accessories Dining tables Wall panels View 3D Rearrange Save, print, email List of supplies and cost

12. Departments Bedroom http://www.ikea.com/us/en/catalog/categories/departments/bedroom Guide and planners Series Products

13. Online Shopping Login Cart Save List Save and print Check availability

14. Press Room Press releases Press contacts Images Press kits “Home Ideas” Newsletter http://tinyurl.com/34ygmgr

15. Fix this Kitchen Kitchen makeover IKEA products Celebrity Chefs IKEA in conjunction with A&E