IKEA's key selling points include low cost, unique branding through blue-and-yellow buildings, fair quality, large inventory and parking, and creating an impulsive family shopping experience. IKEA's strategy focuses on self-assembly to reduce costs, individual rather than mass marketing, small stores with localized management, and diversified businesses. IKEA targets blue collar workers by emphasizing affordability and uses Swedish cultural symbols to position its products.

1. IKEA key Selling PointLow cost

2. Ludicrous commercials

3. Social and ethical responsibility