IKEA Global Success Strategy

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Sanil Subhash Chandra Bose

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For the Copywriting class in the Master in Visual and Digital Media at IE School of Human Science and Technology our group, under the name of our own creative agency, developed a transmedia customer acquisition campaign for IKEA. After thoroughly analysing the market and defining the target audience we designed an activation campaign including online as well as offline initiatives to get Spanish people from the ages of 20 to 55 who currently believe IKEA products to always be the same to visit IKEA stores more frequently by changing their perception of the brand and mobilizing them.

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