Samsung has seen declining profits and demand for its Galaxy smartphones since 2013. There are several reasons for this, including increasing prices which reduced demand according to the law of supply and demand, as well as increased competition from cheaper substitutes from other manufacturers. To address this problem, the document recommends that Samsung focus on research and development to create truly unique and innovative features, offer a range of low and high-cost Galaxy phones to compete at different price points, control supply levels to avoid saturating the market, and only advertise genuine product attributes to rebuild brand loyalty.
ALL SAMSUNG MARKETING CAMPAIGNS. SAMSUNG BEAT MI. SAMSUNG - HISTORY, DEVELOPMENT, MARKETING CAMPAIGN, THEIR MARKETING AGENCY, 360 MARKETING, ADVERTISEMENTS OF SAMSUNG IN INDIA.
ALL SAMSUNG MARKETING CAMPAIGNS. SAMSUNG BEAT MI. SAMSUNG - HISTORY, DEVELOPMENT, MARKETING CAMPAIGN, THEIR MARKETING AGENCY, 360 MARKETING, ADVERTISEMENTS OF SAMSUNG IN INDIA.
top 10 brands in HOUSE OF CARDS season 4 - by Concave Brand TrackingDominic Artzrouni
Concave Brand Tracking has combed through all 4 seasons of HOUSE OF CARDS, recording all recognizable Branded products that appeared in the show. The resulting sample that this report looks at is made up of 52 episodes over 4 years.
In addition to recording sighted Brands, we observed how visible the products were, whether or not their logos/names were visible and how long they were on screen, as well as an array of contextual data regarding their portrayal.
This report looks at the top 10 most visible Brands in season 4 of HOUSE OF CARDS
Brand presence & portrayal analysis: BALLERS: PILOT & RAISE UP (2015)Dominic Artzrouni
Concave Brand Tracking has combed through the 2 first episodes of HBO's new show BALLERS (2015) starring Dwayne Johnson recording the many Brands that appear.
This short report takes a look at which types of Branded products appear, which Brands get the most visibility, the demographics of associated individuals as well as the context in which Brands are portrayed.
For more information please contact us at info@concavebt.com.
2020 product placement in movies - annual review by Concabe Brand TrackingDominic Artzrouni
Concave Brand Tracking has manually combed through the 50 most-watched movies of 2020 (accounting for both theatrical and non-theatrical views), recording all recognizable branded products that appeared on screen or were mentioned in the dialogue. This movie sample accounts for 73% of all worldwide views for movies that were released in 2020.
In addition to recording brands, we also measured how visible their products were, how long they were on screen and how much advertising value they generated. The product placement value and the viewership of films are estimated based on in-house Concave Brand Tracking models.
This report contains the following:
- the 10 most brand-filled movies of 2020
- the top 10 product categories of 2020 and their respective brand leaders
- the top 10 single-movie product placements of 2020
- the top 100 product placement brands for 2020
- a closer look at the top 10 product placement brands of 2020
- the top 10 brands in 2020 movies’ dialogue
historic value for brands that appeared in 2019 movies
Concave brand tracking product placement in movies - 2018 annual reviewDominic Artzrouni
Concave Brand Tracking has manually combed through the top 100 movies at the 2018 US box office recording all recognizable branded products that appeared on screen or were mentioned in the dialogue. This movie sample accounts for 89% of the yearly US box office total. All box office information is sourced from Box Office Mojo.
In addition to recording brands, we also measured how visible their products were, how long they were on screen and how much advertising value they generated, as well as an array of contextual data regarding their portrayal.
This report contains the following:
- high-level metrics for 2018 compared to previous years
- the 10 most brand-filled movies of 2018 (http://concavebt.com/brand-filled-movies-2018-product-placement)
- the top 10 product categories of 2018 and their respective brand - leaders
- the top 10 single movie product placements of 2018
- the top 100 product placement brands for 2018 (http://concavebt.com/top-100-brands-2018-movies-product-placement)
- a closer look at the top 10 product placement brands (http://concavebt.com/top-10-brands-2018-movies-product-placement)
- the top 10 brands in 2018 movies’ dialogue (http://concavebt.com/2018-movies-top-10-brand-mentioned)
product placement in movies - 2019 annual review - by Concave Brand TrackingDominic Artzrouni
Concave Brand Tracking has manually combed through the top 100 movies at the 2019 US box office recording all recognizable branded products that appeared on screen or were mentioned in the dialogue.
This report summarises our findings. It includes a list of the top 100 brands in film, the top 10 most brand-filled movies, the top 10 single-movie product placements and lots more.
Please contact us at info@concavebt.com for more info.
Marketing Mix of OnePlus from a User's PespectiveAks19852012
Oneplus (1+) just had a Mathematical connotation before it became - 'THE OnePlus'. Presenting my interesting take on Marketing Mix of OnePlus from a User's perspective in an unorthodox way.
Reference: Millward Brown | AD Reaction Video | Global Digital Strategist
Millward Brown’s AdReaction Video study explored how, where, and why multiscreen users in 42 countries are viewing video, and what marketers need to know to create video that is effective across screens. We have interviewed over 13 500 multiscreen users (ages 16-45 who own or have access to a TV and a smartphone or tablet). We also tested 20 Tv ads in 8 countries across TV, digital and mobile platforms.
#ADReaction
top 10 brands in HOUSE OF CARDS season 4 - by Concave Brand TrackingDominic Artzrouni
Concave Brand Tracking has combed through all 4 seasons of HOUSE OF CARDS, recording all recognizable Branded products that appeared in the show. The resulting sample that this report looks at is made up of 52 episodes over 4 years.
In addition to recording sighted Brands, we observed how visible the products were, whether or not their logos/names were visible and how long they were on screen, as well as an array of contextual data regarding their portrayal.
This report looks at the top 10 most visible Brands in season 4 of HOUSE OF CARDS
Brand presence & portrayal analysis: BALLERS: PILOT & RAISE UP (2015)Dominic Artzrouni
Concave Brand Tracking has combed through the 2 first episodes of HBO's new show BALLERS (2015) starring Dwayne Johnson recording the many Brands that appear.
This short report takes a look at which types of Branded products appear, which Brands get the most visibility, the demographics of associated individuals as well as the context in which Brands are portrayed.
For more information please contact us at info@concavebt.com.
2020 product placement in movies - annual review by Concabe Brand TrackingDominic Artzrouni
Concave Brand Tracking has manually combed through the 50 most-watched movies of 2020 (accounting for both theatrical and non-theatrical views), recording all recognizable branded products that appeared on screen or were mentioned in the dialogue. This movie sample accounts for 73% of all worldwide views for movies that were released in 2020.
In addition to recording brands, we also measured how visible their products were, how long they were on screen and how much advertising value they generated. The product placement value and the viewership of films are estimated based on in-house Concave Brand Tracking models.
This report contains the following:
- the 10 most brand-filled movies of 2020
- the top 10 product categories of 2020 and their respective brand leaders
- the top 10 single-movie product placements of 2020
- the top 100 product placement brands for 2020
- a closer look at the top 10 product placement brands of 2020
- the top 10 brands in 2020 movies’ dialogue
historic value for brands that appeared in 2019 movies
Concave brand tracking product placement in movies - 2018 annual reviewDominic Artzrouni
Concave Brand Tracking has manually combed through the top 100 movies at the 2018 US box office recording all recognizable branded products that appeared on screen or were mentioned in the dialogue. This movie sample accounts for 89% of the yearly US box office total. All box office information is sourced from Box Office Mojo.
In addition to recording brands, we also measured how visible their products were, how long they were on screen and how much advertising value they generated, as well as an array of contextual data regarding their portrayal.
This report contains the following:
- high-level metrics for 2018 compared to previous years
- the 10 most brand-filled movies of 2018 (http://concavebt.com/brand-filled-movies-2018-product-placement)
- the top 10 product categories of 2018 and their respective brand - leaders
- the top 10 single movie product placements of 2018
- the top 100 product placement brands for 2018 (http://concavebt.com/top-100-brands-2018-movies-product-placement)
- a closer look at the top 10 product placement brands (http://concavebt.com/top-10-brands-2018-movies-product-placement)
- the top 10 brands in 2018 movies’ dialogue (http://concavebt.com/2018-movies-top-10-brand-mentioned)
product placement in movies - 2019 annual review - by Concave Brand TrackingDominic Artzrouni
Concave Brand Tracking has manually combed through the top 100 movies at the 2019 US box office recording all recognizable branded products that appeared on screen or were mentioned in the dialogue.
This report summarises our findings. It includes a list of the top 100 brands in film, the top 10 most brand-filled movies, the top 10 single-movie product placements and lots more.
Please contact us at info@concavebt.com for more info.
Marketing Mix of OnePlus from a User's PespectiveAks19852012
Oneplus (1+) just had a Mathematical connotation before it became - 'THE OnePlus'. Presenting my interesting take on Marketing Mix of OnePlus from a User's perspective in an unorthodox way.
Reference: Millward Brown | AD Reaction Video | Global Digital Strategist
Millward Brown’s AdReaction Video study explored how, where, and why multiscreen users in 42 countries are viewing video, and what marketers need to know to create video that is effective across screens. We have interviewed over 13 500 multiscreen users (ages 16-45 who own or have access to a TV and a smartphone or tablet). We also tested 20 Tv ads in 8 countries across TV, digital and mobile platforms.
#ADReaction
The Samsung Galaxy Note 7 is a discontinued Android phablet smartphone that was produced and marketed by Samsung Electronics.
The case study is about the blast of the device and company's profile and performances.
Kindly share your valuable comments, use it by giving proper credits.
Credit Acceptance Corp.Presented by Key Statistics .docxfaithxdunce63732
Credit Acceptance Corp.
Presented by:
Key Statistics
Competitors
One year price trend
CACC Beta
CACC DCF Valuation
SAMSUNG
Introduction
Introducing a new product or service in the marketplace requires a lot of time and resources. Firms must carefully plan and strategize to achieve successful results, which are often measured by net revenue. Samsung, although a well- known brand, is no different from any other firm. Samsung must strategically move through the steps of identifying its target market by way of market segmentation, understand the reasons its customer will purchase the new product, clearly define the product, being sure to appeal to both the logical and emotional needs of the consumer. Samsung must also rely on analyses such as SWOT to identify its current areas of strengths and weaknesses, and Porter’s 5 competitive forces to identify potential areas for competition as well as the industry’s strengths and weaknesses. This paper will address all areas necessary for Samsung to introduce and capitalize on its soon to be released Gear A smart watch.
Overview
On March 1, 1938, founding chairman Byung-Chull Lee started a business in Daegu, Korea, focused primarily on trade export. Mr. Lee sold dried Korean fish, vegatables and fruit to Manchuria and Beijing. In a little more than a decade, Samsung owned its own flour mills and confectionery machines and its own manufacturing and sales operations. From these humble beginnings, Samsung would ultimately evolve to become the modern global corporation that would still bear the same name today ("Samsung", 2015). By the 1970’s, Samsung started investing heavily in chemical and petrochemical industries. It was at this point Samsung began to dabble in the home electronics market. Samsung started to manufacture its own electronics and exporting for the first time. In the 1980’s, Samsung restructured its business models to become the world’s top five electronics companies. In the 1980’s Samsung expanded its business and technology globally. The 1990’s were a big challenge for Samsung, the market was booming and the technology was changing so fast it was hard to keep up with demand. Samsung changed the way business took care of their customers in the 1990’s. They dedicated themselves to total customer satisfaction and making sure that quality was their main objective. During the late 1990’s financial crisis, Samsung continued to grow. This is mainly due to Samsung’s leadership and network technologies concentration on electronics. This kind of preparation and leadership is what encourages investments and long term customers. In 1998, Samsung developed a completely flat television screen. This technology would eventually revolutionize the television industry. Samsung also makes appliances along with home electronics. In 2004, Samsung produced the first wrinkle-free steam washer. Also in 2004 they became the top ranked m.
SAMSUNGKeith Brumfield, David Greenfield, Cathrine.docxkenjordan97598
SAMSUNG
Keith Brumfield, David Greenfield, Cathrine James
MKT 421
June 22, 2015
John Brady
Introduction
Introducing a new product or service in the marketplace requires a lot of time and resources. Firms must carefully plan and strategize to achieve successful results, which are often measured by net revenue. Samsung, although a well- known brand, is no different from any other firm. Samsung must strategically move through the steps of identifying its target market by way of market segmentation, understand the reasons its customer will purchase the new product, clearly define the product, being sure to appeal to both the logical and emotional needs of the consumer. Samsung must also rely on analyses such as SWOT to identify its current areas of strengths and weaknesses, and Porter’s 5 competitive forces to identify potential areas for competition as well as the industry’s strengths and weaknesses. This paper will address all areas necessary for Samsung to introduce and capitalize on its soon to be released Gear A smart watch.
Overview
On March 1, 1938, founding chairman Byung-Chull Lee started a business in Daegu, Korea, focused primarily on trade export. Mr. Lee sold dried Korean fish, vegatables and fruit to Manchuria and Beijing. In a little more than a decade, Samsung owned its own flour mills and confectionery machines and its own manufacturing and sales operations. From these humble beginnings, Samsung would ultimately evolve to become the modern global corporation that would still bear the same name today ("Samsung", 2015). By the 1970’s, Samsung started investing heavily in chemical and petrochemical industries. It was at this point Samsung began to dabble in the home electronics market. Samsung started to manufacture its own electronics and exporting for the first time. In the 1980’s, Samsung restructured its business models to become the world’s top five electronics companies. In the 1980’s Samsung expanded its business and technology globally. The 1990’s were a big challenge for Samsung, the market was booming and the technology was changing so fast it was hard to keep up with demand. Samsung changed the way business took care of their customers in the 1990’s. They dedicated themselves to total customer satisfaction and making sure that quality was their main objective. During the late 1990’s financial crisis, Samsung continued to grow. This is mainly due to Samsung’s leadership and network technologies concentration on electronics. This kind of preparation and leadership is what encourages investments and long term customers. In 1998, Samsung developed a completely flat television screen. This technology would eventually revolutionize the television industry. Samsung also makes appliances along with home electronics. In 2004, Samsung produced the first wrinkle-free steam washer. Also in 2004 they became the top ranked mobile phone provider in Russia. S.
Samsung has some rough waters ahead. While still the biggest smartphone seller in the world, its last few quarters reveal an alarming trend. The company’s market share plummeted from 32.6% to 25.2%. If that wasn’t enough, news broke in quick succession that Samsung had lost its crown as top mobile seller in India and China to local manufacturers Micromax and Xiaomi respectively. This is extremely worrying given the fact that these countries represent the greatest potential growth markets for the company.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
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Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
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It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
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Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
1. Running head: SAMSUNG GALAXY SMARTPHONES DECREASED DEMAND 1
Samsung Galaxy Smartphones Decreased Demand
Group Members
Institution
Date
2. SAMSUNG GALAXY SMARTPHONES DECREASED DEMAND 2
Introduction
Samsung Electronics is one of the Korea's top electronics companies and was
founded in 1938. It has grown from small business to be one of top leading electronics
and Technology in the world.It makes many kinds of consumer devices, including DVD
players, digital TVs, and digital still cameras; computers, color monitors, LCD panels,
and printers; semiconductors such as DRAMs, static RAMs, flash memory, and display
drivers; and communications devices ranging from wireless handsets and smartphones to
networking gear. However, they are mostly popular for their Smartphones (Galaxy),
which is considered as one of its mains products. Samsung Galaxy includes categories
such as Galaxy Note series, Galaxy Tab Series and Galaxy S series.
Samsung from several years are relying mostly on its smartphones sale to
maximizing its profit, as other products sales are showing decline such examples include
home appliances and LCD TV (Metodiev, 2014). Unfortunately, currently Samsung are
struggling to sustain their sales and profit from Galaxy smartphones. What could be the
problem? And how could it be solved? The current paper analyses the economic problem
facing Samsung galaxy sales, the solutions available and the extent of improvement these
solution can avail.
The Problem
Samsung profits have been on declining demand since 2013 (Costello, 2013).
Despite the company being the greatest in the world when it comes to production of
smart phones, the pressure that it continues to receive from the market can no longer be
denied. In this year second quarter Samsung Galaxy smartphones has shown even huge
3. SAMSUNG GALAXY SMARTPHONES DECREASED DEMAND 3
profit and demand dropfor its smartphones (Fried, 2014). As you can see below the chart
clearly shows the Samsung profit have been going down from year 2013 and was worst
in the second quarter of this year.
There are various reasons for this downfall. Firstly, Samsung Galaxy was
introduced first as a budget phone with high end attributes for business. The price on
introduction was therefore low. However, as the sales of the product chain increased, new
models of Samsung galaxy came with escalated prices which also affected the demand of
the products. As noted by the law of demand, an increase in price automatically results in
an decrease in quantity sold and thus demand (Frank, 2008). In addition to this, when
Samsung raised its prices, it increased the number of substitutes since such substitutes as
the iPhone, Google Nexus, Sony Xperia and HTC Desire that formerly had higher prices
than the galaxy found an economically flat playing ground. In this regard thus, the
demand for Samsung Galaxy phones was slashed by these substitutes more easily since
they shared all the attributes. According to Krugman (2009) in increase in number of
4. SAMSUNG GALAXY SMARTPHONES DECREASED DEMAND 4
substitutes results in a relatively elastic demand and therefore the increase in price has a
tremendous effect on the units sold. In addition to this, other Samsung’s competitors, who
are mostly based in china, are producing phones that have features that are essentially
similar to those of Samsung. They are however, offering these phones at prices that are
much cheaper and affordable. This has; therefore, beat the purpose of purchasing
Samsung phones that are unnecessarily expensive and shifted people demand from its
smartphones to their rivals’ cheaper smartphones. Essentially, thus, Samsung is suffering
firstly the effects of lower priced substitutes that thus reduce its demand coupled with
increased price of its products to reach luxury substitutes.
Other economists have also argued that brand loyalty has also been compromised
since the release of the S chain of galaxy models (Case & Fair, 1999; Fibich, 2005).
According to this school of thought, consumers feel cheated since the differences in the
phones since the release of S3 has been negligible. The advertisements poised are thus
considered to overrate the gadgets thus injuring the consumer relationship with the brand
and thus demand for its products. According to Manjoo (2014) the strategy of using
quality as a reason to increase price and demand has been poorly employed by Samsung
since it has only been psychological. The problem is that consumers have realized this
and they have started shunning ‘the lie’.
The Solution
The main problem as noted is the fact that the increased elasticity of demand
brought about increased number of substitutes has brought the main problem to Samsung
sales. To address this, firstly, Samsung must invest more on research and development to
ensure the production of genuinely unique features in their galaxy phones, feature that
5. SAMSUNG GALAXY SMARTPHONES DECREASED DEMAND 5
will give them a competitive edge over others. Meanwhile, Samsung should expand the
scope of their smartphone markets by providing both low cost galaxy phones and high
cost ones. This is to ensure that Samsung competes both with the low cost substitutes and
high cost substitutes. However, the organization should be careful to ensure that its high
quality phones are sold at price lower than the high end competitors. This will ensure that
it enjoys two particular competitive advantages; high quality and relatively lower prices.
The favor of quality will thus improve demand while the law of demand will apply for
the reduced prices. While one would argue that reduced prices will reduce revenue, it
important to note that reduced price will increase the quantity sold and the firm will enjoy
economies of scale.
While advertising, the firm should also ensure that the galaxy phones are not
overrated and the qualities quoted are the exact ones available. This will ensure brand
loyalty and therefore improved demand. In this regard the sustainable demand of the
products will be generated and thus the organizational performance. The firm could also
introduce the use of such gadget incentives as headsets and other complimentary
equipments.
In addition to these Samsung should also be careful with their supply of the
products to the market. According to Klein (1983) mass distribution of product are often
associated with reduced demand as the surplus existence of the product if it is not basic
makes it redundant and thus reduces its value. Supply and demand are inversely
proportionate and therefore a new distribution strategy of an upcoming model that
ensures just enough products in the market is critical to improving sales. This strategy is
already successfully employed by Apple and HTC.
6. SAMSUNG GALAXY SMARTPHONES DECREASED DEMAND 6
Conclusion
While Samsung suffers reduced sales due to increased substitutes, increased
prices and adverse competitions, solutions exist. Samsung can improve their status in the
market by reducing their prices lower than their high end competitors and introduce a
new product line of cheap phones that can combat the cheaper substitutes. In addition, the
firm can also improve its innovativeness and only advertise genuine attributes of their
gadgets. Samsung can also control their supply system so that the market is never
saturated by Samsung galaxy products. While the improvement may be slow, the
adoption of these strategies will ensure that Samsung at least gets back to its original
sales volume if not enable it enjoy the grown world population and improved disposable
income.
7. SAMSUNG GALAXY SMARTPHONES DECREASED DEMAND 7
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8. SAMSUNG GALAXY SMARTPHONES DECREASED DEMAND 8
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