1. Presented By:
Philomen Prem
Mayur Gupta
Rahul Pawar
Jayesh Raut
Pawan Sharma
Sanjeev Kumar
Khandu Chaudhari
Swapnil Rathore
Under The Guidance of :Mr.Nimish Deshpande1Sir

2. Introduction
These include bar soaps,
The world's leading The brand has stayed
hand sanitizers, liquid
brand of antiseptics and contemporary through
hand washes, shower
a trusted champion of the launch of new
gels and antibacterial
family health. products
wipes
Dettol Antiseptic Liquid
Usage of the brand
is a versatile
DETTOL gives rise to tagline says ‐ Be 100%
product, which has many
many emotions in the Sure
uses for protecting your
consumers’ minds.
family from germs
For first aid and personal
Available in a wide range
care uses, Dettol Brand evokes positive
of sizes from 50 ml to
Antiseptic Liquid must imageries and emotions.
500 ml.
always be used
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3. Product level:
Expected Core
Product: Benefit:
Basic Potential
Product: Product:
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4. Market Potential:
a) Market Size:
2005 2006 2007
Market Size Value 90.1 103.3 120.2
(Rs Crore)
Market Size 5719 6499 7339
Volume (Kilo Litre)
B) MARKET SHARES:
Market Share 2005 2006 2007
(Value)
Dettol 86% 85% 84%
Savlon 13% 13% 13%
Suthol 0% 1% 2%
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5. PRODUCT STRATEGY:
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6. Promotion Strategy:
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7. Segmentation:
Benefit User Status
Self- Family Life
concept Cycle
Personality Lifestyle
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8. Targeting:
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9. Positioning:
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10. Dettol:
Be 100% Sure
Dettol is the trade name for a line of hygiene products manufactured
by Reckitt Benckiser.
Dettol Products:
• Antiseptic Liquid
• Original Soap
• Skincare Soap
• Re-Energize Soap
• Original Handwash
• Skincare Handwash
• Sensitive Handwash
• Fresh Handwash
• No Touch Handwash
• Hand Sanitizer
• Skincare Bodywash
• Soothing Bodywash
• Shaving Cream with Fresh Fragrance
• Washproof Medicated Plaster
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