Consumer Behavior.pptx

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Consumer behaviour in marketing

Consumer Behavior
• Consumer behavior: study of individuals, groups, or
organizations and the processes they use to select,
secure, use, and dispose of products, services,
experiences, or ideas to satisfy needs and the impacts
that these processes have on the consumer and
society.

Role of Consumer in Marketing
“Marketing is a cycle of actions
institutes from picking an idea
to project feedbacks and then
restarting the cycle from New /
Improved picking an another
Idea for Customer Retention and
goes on.”

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Consumer Behavior.pptx

1.

2.

3. Consumer Behavior • Consumer behavior: study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.

4. Role of Consumer in Marketing “Marketing is a cycle of actions institutes from picking an idea to project feedbacks and then restarting the cycle from New / Improved picking an another Idea for Customer Retention and goes on.”