The document discusses how athleisure will shape the future of apparel. It summarizes the growth of the global athleisure market, which was estimated to be $160 billion in 2017 and is forecast to reach $303 billion by 2023. It also discusses the financial performance of prominent athleisure brands like Nike, Adidas, Under Armour and Lululemon. Major suppliers to the athleisure industry are located in Asia, particularly China and Vietnam. The target market for athleisure includes North America, Europe, Asia Pacific, Latin America and the Middle East. The document outlines some prominent export-import trends and tariff barriers for different countries. It concludes by stating that athleisure will continue

1. HOW ATHLEISURE
WILL SHAPE THE
FUTURE OF APPAREL
WE BINAR
20th
September 2018,
Thursday
Presenter:
Milindrasinh Jadeja
Market Intelligence Team - Fibre2Fashion

2. Topics Covered
01. Introduction
02. The Global Athleisure Market
03. Financial Performance of Prominent Brands
04. Major Suppliers
05. Target Market for Active Wear
06. Prominent Export-Import Trends in Major Markets
07. Tariff and Non-Tariff Barriers
08. Athleisure Is Slithering Its Way up the Fashion Ladder
HOW ATHLEISURE WILL SHAPE THE
FUTURE OF APPAREL
WEBINAR

3. The past few years have
witnessed quite a few big brands
breaking into the sportswear
industry.
The global sports-inspired
apparel or athleisure market was
estimated to be $160 billion in
2017 and is forecasted to reach
$303 billion by 2023, growing at
a CAGR of 10.6%.
The numbers clearly paint a
bright picture of the burgeoning
popularity of athleisure.
HOW ATHLEISURE WILL SHAPE THE FUTURE OF APPAREL
3 |

4. North America is a market leader in athleisure consumption.
North America and Europe combined together have more
than 50% share in the global market. The Asia Pacific market
for sportswear is projected to grow fastest in the next ten
years.
Global Athleisure Market,
2017-2023 ($ Billion)
The Global
Athleisure Market
02
HOW ATHLEISURE WILL SHAPE THE FUTURE OF APPAREL
4 |

5. The net revenue of Nike has been
growing since 2013, and has
increased by 35.7% as compared
to that of in 2013. Major share of its
revenue was from North America
(47.3%) followed by Western
Europe (19.3%) in 2017.
The net revenue of Under Armour
has been growing since 2013,
and has increased by 113.4% as
compared to that of in 2013. Major
share of its revenue was from North
America (76.4%) and followed
by Europe Middle East & Africa
(EMEA) (9.4%) in 2017.
The net revenue of Adidas has
been growing since 2013, and has
increased by 24.7% as compared
to that of in 2013. Major share of
its revenue was from Western
Europe (28.7%) followed by North
America (20.9%) in 2017.
The net revenue of Lululemon has
been growing since 2013, and has
increased by 34.0% as compared
to that of in 2013. Major share of its
revenue was from North America
(90.7%) and followed by Outside
of North America (9.3%) in 2017.
Financial Performance of Prominent Brands
0
20,000
40,000
2013 2014 2015 2016 2017
$Million
Nike, Inc Adidas AG
Under Armour Inc. Lululemon Athletica Inc.
Net Revenue of Major
Brands 2013-2017
($ Million)
03
HOW ATHLEISURE WILL SHAPE THE FUTURE OF APPAREL
5 |

6. Major Suppliers
• Majority of sports manufacturers such as, Nike Inc., Adidas AG, Under Armour Inc., Kering
Group, ASICS, & Columbia Sportswear Co. have majority of their garment suppliers from
Asia Pacific, which has an average share of 75% in total garments suppliers of these brands.
• In Asia Pacific, majority of these brands have their garment suppliers from China and
Vietnam, which has an average share of 30% and 20% respectively in total garments
suppliers of these brands.
04
HOW ATHLEISURE WILL SHAPE THE FUTURE OF APPAREL
6 |

7. And this brings us
to the popular fabric
choices for athleisure
– Polyester and
Viscose
Majority of athleisure clothing is
prepared using polyester. However,
globally viscose is being preferred
for sportswear category, owing to its
properties such as, softness, shrinkage
resistance, absorbency (50% more than
cotton), better sweat and moisture
management properties, durability,
luxurious look and feel, and higher skin
friendly characteristics.
1,127
1,180
1,325 1,320 1,333 1,315
1,398 1,408 1,378 1,360 1,362
1,308 1,302
1,100
1,200
1,300
1,400
1,500
China: Polyester Staple Fibre Domestic Price (USD/Ton)
1.94
2.01 2.03 2.01
1.95
1.84 1.85 1.87
1.95 1.98 1.96 1.98 1.96
1.8
1.9
2.0
2.1
FOB SE Asia: Viscose Staple Fibre Domestic Price (USD/kg)
HOW ATHLEISURE WILL SHAPE THE FUTURE OF APPAREL
7 |

8. Target Market for Active Wear
• The North America is market leader in athleisure consumption. North America and Europe combined together has a more
than 50% share in the global market. The Asia Pacific market for sportswear is projected to grow fastest in next ten years.
• The U.S. is the biggest consumer of athleisure, with a share of 28.4% in the global athleisure market.
• All the major brands have around 30% to 40% of its total store outlets in North America.
Asia Pacific
23%
Europe
29%North America
33%
Latin America
10%
Middle East & Africa
05%
05
HOW ATHLEISURE WILL SHAPE THE FUTURE OF APPAREL
8 |

9. Prominent Export-Import Trends in Major Markets
The U.S. is sourcing 58%
of its imports from China,
Vietnam & Bangladesh, where
majority of garment suppliers
of major brands are based.
China has the highest number
of garment suppliers for
majority of brands. China
exported 21% of its total
garment exports to the U.S.
for the year 2017.
Vietnam is next to China
in the number of garment
suppliers for majority of
brands. Vietnam exported
41% of its total garment
exports to the U.S. for the
year 2017.
China:
Garment
Export Share
by Countries
(2017)
Vietnam:
Garment
Export Share
by Countries
(2017)
US: Garment
Import Share
by Countries
(2017)
49% 53%
24%
41%
13%
12%
5%
4%
21%
10%
6%
6%
4%
36%
13%
10%
6%6%
United States Japan
Germany Others
United Kingdom United States
United Kingdom Germany Others
Korea - Rep. Japan
Hong Kong - China
China
Indonesia
Vietnam
India
Bangladesh
Others
06
HOW ATHLEISURE WILL SHAPE THE FUTURE OF APPAREL
9 |

10. 0.00%
5.00%
10.00%
15.00%
20.00%
France
Germany
Italy
Spain
UK
USA
Knitted Garments
Women Garments
11.79%
11.79%
11.79%
11.79%
11.79%
14.33%
11.52%
11.52%
11.52%
11.52%
11.52%
10.82%
0.00%
5.00%
10.00%
15.00%
20.00%
France
Germany
Italy
Spain
UK
USA
Knitted Garments
Women Garments
9.43%
9.43%
9.43%
9.43%
9.43%
14.33%
9.22%
9.22%
9.22%
9.22%
9.22%
10.82%
Vietnam: Garment Export Basic Import Duty by Importers
China: Garment Export Basic Import Duty by Importers
Tariff and
Non-Tariff
Barriers
• Overall the tariff rates on
imports of woven garments
from China and Vietnam are less
as compared to the same on
knitted garments.
• The tariff rates on imports
of garments from China and
Vietnam to the U.S. are same for
both the countries.
• The tariff rates on imports of
garments to European countries
from China are higher than that
of Vietnam.
07
HOW ATHLEISURE WILL SHAPE THE FUTURE OF APPAREL
10 |

11. Athleisure Is
Slithering Its Way
up the Fashion
Ladder
With the lines between style and
convenience getting blurred, the next few
years will see athleisure gaining more steam.
The sportswear-meets-street wear blend
won’t go out of vogue anytime soon. The
active wear industry will continue to evolve
as brands will shift their focus on innovating
new fabrics and technologies, which will help
enhance functionality and comfort.
08
HOW ATHLEISURE WILL SHAPE THE FUTURE OF APPAREL
11 |

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