The fashion industry in India is growing rapidly at over 10% per year, and is expected to reach $400 million by 2014. This growth has led to an increase in the number of design schools and fashion weeks in India, creating more opportunities for showcasing work. The growing market has also made the industry more competitive, forcing veteran designers to partner with new stores targeting middle class consumers. Looking forward, the expanding internet and e-commerce sector presents new opportunities for the fashion industry, as online shopping grows at 30% annually in India. Foreign investment from companies like LVMH is also expected to further open up the Indian market and help Indian brands go global.

2. Growth of Fashion in India
• A very young industry if
compared globally.
• Aggressive growth in a
country where first
profession fashion week
was held in 2000.
• Growing at a rate of
above 10% per year.
• Will cross $400million
by 2014.

3. Impact of this growth
• Increase in number of design schools, and International Schools coming to
India.
• Showcasing work more accessible with increasing number of fashion
weeks.
• More demand of raw materials with a variety, and quick access to it since
the industry is very impulsive.
• Huge increase in number of private labels, with places like shahpur jat
Delhi having more than 350 designers.
• Making the market more competitive for veterans like JJ vallaya,Rohit
bal .
• As a result seen in LFW summer resort2012,12 veteran designers have tied
up with kimaya in starting a new store “KarmiK” with a price range of INR
6000.targetting the middle class and tier 2 cities.
• Final verdict – Market is wide open people with a combination of
creativity and management will survive ,targetting the right consumer with
right product.

4. Growing Internet population and emerging e-commerce
opportunity:
• To be part of the INR 12,600 crore e-commerce industry, growing at 32% per
annum (Visa, Inc. Report)
• E-tailing market (on-line consumer retailing/ auction) estimated at 2700 crores,
also growing at 30% per annum
• Online shoppers contributed INR 9210 crores, of which INR 2210 crores was
for non-travel products (mainly consumer goods, clothing, books etc)
Increasing demand for online shopping
Recent successes of ecommerce sites such as 99Labels, fashionandyou etc
suggests that there is very high demand for online branded products amongst
Indian consumers (Business Week, Economic Times, Internal sales data).

5. Foreign investment in India
• With government trying to bring in cross border
investment(FDI) will increase multiple opportunities even for
Fashion industry.
• But with congress downfall in Uttar Pradesh state elections, it
can get delayed further.
• LVMH investment arm L capital Asia plans to invest $400m
in Asia primarily India.
• Already invested in Fabindia and Genesis luxury, Raymond
apparel may be next.
• Foreign investment will also open the market for Indian
private labels to go global.
• Even procuring the Raw material from international locations
will be more accessible.

6. THANK YOU