Using Social Media to Market Yourself or Your Business (Nicole Newman)

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This is handout material for Nicole Newman's workshop at the 2010 BDPA Technology Conference in Philadelphia PA.

She will provide some timely insights on using social media to build your business or your personal brand (for job hunters).

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Using Social Media to Market Yourself or Your Business (Nicole Newman)

  1. 1. 2010 National BDPA Technology Conference Using Social Media to Market yourself or Your Business Nicole Newman July 28-31, 2010 Philadelphia, PA X Quarter NBOD Meeting2007 National BDPA Technology Conference
  2. 2. Agenda • YouTube - Social Media Revolution • Nicole Newman • Social Media Defined • Benefits of Social Media • Job hunting o Education o Communication  Marketing  Branding Your Story  Real World Examples  Viral Marketing o To Do List X Quarter NBOD Meeting2007 National BDPA Technology Conference
  3. 3. Nicole Newman • Philadelphia Native • Magna Cum Laude Graduate of Temple University 1995 • MBA Robert Smith School of Business 2000 • Deloitte Touche Tomatsu 2004-2007 • Entrepreneur, founder of Newman Networks • Single Mom of 8, 6,5 year old X Quarter NBOD Meeting2007 National BDPA Technology Conference
  4. 4. What is Social Media • Social media is online content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. • It is the democratization of information, transforming people from content readers into publishers. • Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal, political and business use. “How to become liked, known and X Quarter NBOD Meeting2007 National BDPA Technology Conference
  5. 5. Social Media Websites • Facebook – 400 Million Active users (70% outside the US) • Myspace – 120 Million Active Users • Blogs - 55 million active users (declining) • Linkedin – 60 million registered users • Twitter – not disclosed • YouTube - over 100 million videos a day • Plaxo X Quarter NBOD Meeting2007 National BDPA Technology Conference
  6. 6. Facebook Statistics • More than 35 million users update their status each day • More than 60 million status updates posted each day • More than 3.5 million events created each month • More than 1.5 million local businesses have active Pages on Facebook • Average user spends more than 55 minutes per day on Facebook • Every month, more than 70% of Facebook users engage with Platform applications • There are more than 100 million active users currently accessing Facebook through their mobile devices. X Quarter NBOD Meeting2007 National BDPA Technology Conference
  7. 7. Facebook's Road to 350 ml.
  8. 8. Marketing • Marketing • belief in yourself transferred to someone else o Resume o Testimonials o Visual appearance o Posture X Quarter NBOD Meeting2007 National BDPA Technology Conference
  9. 9. What are you thinking?word of mouth • Recent post from FB friend - Is looking to switch banks. Where do you bank? Do you like it and why? o 17 comments in 2 hours o Last post - "Wow! Thanks for all the feedback. I think I've made a decision..." • Who is interested in an technology event on July 23rd in Philadelphia? “We are the world”
  10. 10. Education • Microwave age attention span • Video and Audio bringing books alive • Learning without a teacher/ cost savings • Adaptation • Cyber charter schools • On-line degrees • Corporate e-learning • On-line learning of past events “My time is my own”
  11. 11. Marketing Average household income is 107,628. Target by Industry, job function, company size and geography
  12. 12. Viral Marketing • Viral marketing - depends on a high pass-along rate from person to person. If a large percentage of recipients forward something to a large number of friends, the overall growth snowballs very quickly. If the pass-along numbers get too low, the overall growth quickly fizzles. • Facebook is an application development platform • Can be achieved through games or other FB applications developed by programmers... o Snowballs o Drinks o Be a Tycoon o Peace and Love Icons!
  13. 13. Real World Examples • Newman Networks (1500+) Fans o 3 advertising Campaigns - o 30,000 impressions o cost 2.00 o Increased fan base by 300. • Real Estate Company (650+) Fans o 1 advertising campaign o 120,000 impressions o cost 40.00 o Increased fan base by 50 • Wealth Building Series (1300+ Fans) VIRAL MARKETING o No advertising Campaign o average 30 fans a week Social media campaigns MUST include relevant , timely content!
  14. 14. Increase your Social Media presence • CREATE accounts on • BUILD a fan page for your www.linkedin.com, business www.facebook.com and • MODIFY your website to www.twitter.com include your social media • RESPOND to other posts - presence social means 2 way • NETWORK, NETWORK communication and NETWORK to get • CONNECT With everyone business cards and invite - people are in 3 people into your social categories - customer, media circles potential customer, referral • CONSISTENTLY provide marketing partner information to help your target market
  15. 15. Contact Information Nicole Newman Newman Networks nnewman@newmannetworks.com 215-207-0996 http://www.facebook.com/newmannetworks http://www.linkedin.com/in/nicolenewman http://www.newmannetwork.com X Quarter NBOD Meeting2007 National BDPA Technology Conference

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