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Using YouTube for
Government
Connecting with Your Citizens
Carmine Media | Social Media Consultation| Web Marketing | Blogging
Background
• R+L Carriers
• State Government agency
• ...
Carmine Media | Social Media Consultation| Web Marketing | Blogging
Why should government
agencies care about making
video...
Carmine Media | Social Media Consultation| Web Marketing | Blogging
Inform!
• Tax levies
• Elections
• Programming
YouTube’s mission is for YOU
to discover and shape the world
through video
Carmine Media | Social Media Consultation| Web Marketing | Blogging
Background
• Created in 2005
• Founders Chad Hurley, S...
Carmine Media | Social Media Consultation| Web Marketing | Blogging
YouTube 100th
Anniversary
Carmine Media | Social Media Consultation| Web Marketing | Blogging
What does YouTube offer
Government?
• Transparency
• I...
Carmine Media | Social Media Consultation| Web Marketing | Blogging
Site Traffic
• 24 hours uploaded every minute
• Search...
Carmine Media | Social Media Consultation| Web Marketing | Blogging
Sharing
• 400 tweets per minute contain a YouTube
vide...
Carmine Media | Social Media Consultation| Web Marketing | Blogging
How do I develop a content
strategy?
Carmine Media | Social Media Consultation| Web Marketing | Blogging
Research your Audience
• Where are they?
• Facebook, T...
Carmine Media | Social Media Consultation| Web Marketing | Blogging
Federal & State Agencies
Federal: visit the Web Conten...
Carmine Media | Social Media Consultation| Web Marketing | Blogging
How to Customize your
YouTube Channel
Carmine Media | Social Media Consultation| Web Marketing | Blogging
Build your Channel
• Customize
• Decide on comments
• ...
Carmine Media | Social Media Consultation| Web Marketing | Blogging
Original Content
• Set goals
• What message do you wan...
Carmine Media | Social Media Consultation| Web Marketing | Blogging
Tips for Creating Content
• Interview clients, experts...
Carmine Media | Social Media Consultation| Web Marketing | Blogging
But I don’t have a Media
Department!
• Flip Cameras
• ...
Carmine Media | Social Media Consultation| Web Marketing | Blogging
Get Found
• Engage on other platforms
• Titles
• Tag a...
Carmine Media | Social Media Consultation| Web Marketing | Blogging
How YouTube is Effective for
Agencies
• Research tool
...
Carmine Media | Social Media Consultation| Web Marketing | Blogging
Citizen Tube
• www.citizentube.com
References
• http://www.website-
monitoring.com/blog/2010/05/17/youtube-facts-and-
figures-history-statistics/
• Web Conte...
Carmine Media | Social Media Consultation| Web Marketing | Blogging
Questions? Connect with me!
Twitter: @suereynolds
Web:...
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Using YouTube for Government

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How to create a YouTube channel for a Government agency.

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Using YouTube for Government

  1. 1. Using YouTube for Government Connecting with Your Citizens
  2. 2. Carmine Media | Social Media Consultation| Web Marketing | Blogging Background • R+L Carriers • State Government agency • Carmine Media • County Site Administrator
  3. 3. Carmine Media | Social Media Consultation| Web Marketing | Blogging Why should government agencies care about making videos?
  4. 4. Carmine Media | Social Media Consultation| Web Marketing | Blogging Inform! • Tax levies • Elections • Programming
  5. 5. YouTube’s mission is for YOU to discover and shape the world through video
  6. 6. Carmine Media | Social Media Consultation| Web Marketing | Blogging Background • Created in 2005 • Founders Chad Hurley, Steven Chen and Jawed Karim worked together at PayPal. • Started as a dating site
  7. 7. Carmine Media | Social Media Consultation| Web Marketing | Blogging YouTube 100th Anniversary
  8. 8. Carmine Media | Social Media Consultation| Web Marketing | Blogging What does YouTube offer Government? • Transparency • Immediacy • Dialogue • Speed
  9. 9. Carmine Media | Social Media Consultation| Web Marketing | Blogging Site Traffic • 24 hours uploaded every minute • Search bar is #2 on the Internet. Google is first • Average person spends 15 minutes a day on YouTube • More video is uploaded to YouTube in 60 days than all 3 major US networks created in 60 years • 2.9 billion hours in one month – equal to 325,000 years - not including embedded or linked videos or mobile access.
  10. 10. Carmine Media | Social Media Consultation| Web Marketing | Blogging Sharing • 400 tweets per minute contain a YouTube video • 150 years of video are watched every day on Facebook alone • Visit http://www.youtube.com/charts see what’s trending
  11. 11. Carmine Media | Social Media Consultation| Web Marketing | Blogging How do I develop a content strategy?
  12. 12. Carmine Media | Social Media Consultation| Web Marketing | Blogging Research your Audience • Where are they? • Facebook, Twitter? • Keyword search • What problems/issues are they concerned with?
  13. 13. Carmine Media | Social Media Consultation| Web Marketing | Blogging Federal & State Agencies Federal: visit the Web Content Managers Forum at https://forum.webcontent.gov/?page=TOS_YouTube for information on Terms of Service for YouTube. State: Send to government@youtube.com – Agency name – .gov website url – YouTube account name (username) – Email address associated with the account – Description of content
  14. 14. Carmine Media | Social Media Consultation| Web Marketing | Blogging How to Customize your YouTube Channel
  15. 15. Carmine Media | Social Media Consultation| Web Marketing | Blogging Build your Channel • Customize • Decide on comments • Curate first! • Favorites • Playlists – embed into your blog or site
  16. 16. Carmine Media | Social Media Consultation| Web Marketing | Blogging Original Content • Set goals • What message do you want to send? • What results do you want? • Call to action
  17. 17. Carmine Media | Social Media Consultation| Web Marketing | Blogging Tips for Creating Content • Interview clients, experts on a variety of relevant topics • Information on public concerns • Calls to action – stop smoking • How-To videos • Public meetings
  18. 18. Carmine Media | Social Media Consultation| Web Marketing | Blogging But I don’t have a Media Department! • Flip Cameras • Smart phones • Windows Live Movie Maker • PowerPoint • Still images • Local Schools
  19. 19. Carmine Media | Social Media Consultation| Web Marketing | Blogging Get Found • Engage on other platforms • Titles • Tag and describe • Allow embedding • Encourage people to subscribe
  20. 20. Carmine Media | Social Media Consultation| Web Marketing | Blogging How YouTube is Effective for Agencies • Research tool • Program promotion • Emergency or crisis communications • As part of your Web Presence • Two way communication with citizens
  21. 21. Carmine Media | Social Media Consultation| Web Marketing | Blogging Citizen Tube • www.citizentube.com
  22. 22. References • http://www.website- monitoring.com/blog/2010/05/17/youtube-facts-and- figures-history-statistics/ • Web Content Managers Forum for YouTube Terms of Service https://forum.webcontent.gov/? page=TOS_YouTube • http://mashable.com/2011/02/19/youtube-facts/ • How to make a playlist: http://www.google.com/support/youtube/bin/answer.py? hl=en&answer=57792
  23. 23. Carmine Media | Social Media Consultation| Web Marketing | Blogging Questions? Connect with me! Twitter: @suereynolds Web: Carminemedia.com Facebook: /carminemedia LinkedIn: suesreynolds

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