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Digital Agenda and
Business Opportunities




                           Arian Zwegers
                           European Commission
Information Society and Media Directorate General
Agenda


• The ICT world is changing
• Digital Agenda
• Examples
The ICT world is changing
                               Twitter example




??                                     28 Aug

??                                     5 Oct

                                       11 March

                                       2 May

                                       29 April



     Financial Times, 8 October 2011
The ICT world is changing
                              Twitter example




                                      28 Aug

                                      5 Oct

                                      11 March

                                      2 May

                                      29 April



    Financial Times, 8 October 2011
The ICT world is changing
                             Global Information Flow




Mary Meeker, http://www.kpcb.com/internettrends2011, Oct 2011
The ICT world is changing
                                         Business and ICT transformations




 1960             1970            1980            1990          2000            2010             2020
 Mainframes      mini-computers          PC client-sever    Internet    Convergence    Cloud, beyond PC
Company level     Departmental      Personal      Pervasive global           Anytime, anywhere;
information       Empowerment       Freedom       & integrated groups     Platforms and ecosystems
& automation

Automated         Speed;            Business Supply        Enterprise       Globalisation, customisation,
Support; Costs    Logistics         Process    chains      networks                 outsourcing
                                    Re-engineering                             Consumerisation of IT
The ICT world is changing
                                        Business and ICT transformations




 1960            1970            1980            1990          2000            2010             2020
 Mainframes     mini-computers          PC client-sever    Internet    Convergence    Cloud, beyond PC
Company level    Departmental  Personal          Pervasive global           Anytime, anywhere;
                   Globalisation
information      Empowerment Freedom             & integrated groups     Platforms and ecosystems
& automation
                                Commoditisation
Outsourcing The world gets
Automated        Speed;      Business Supply Enterprise                    Globalisation, customisation,
Support; Costs Logistics     Process     chains   networks                         outsourcing
              flatter every day
                             Re-engineering                                   Consumerisation of IT
                                  Differentiation


                    Specialisation


                Geoffrey Moore
http://www.youtube.com/watch?v=QKgBsEISAbM
The ICT world is changing
                       World Internet penetration rates


                                                                                 272 / 347

                                                                     21 / 35

                                                                  476 / 816

                                              216 / 597

                                          69 / 216

                                          2,095 / 6,930

                                   922 / 3,880

                        119 / 1,037




 Source: “Did you know 3.0”, http://www.youtube.com/watch?v=jpEnFwiqdx8
Source: http://www.slideshare.net/hirsch30/social-mobile-convergence-in-gaming
The ICT world is changing
                            World Internet penetration rates


                                                                                      272 / 347

                                                                          21 / 35

                                                 476 / 816
         480,000,000: newspapers (daily)
       1,500,000,000: TV sets in use / 597
                                    216
       1,700,000,000: credit cards
                                69 / 216
       2,250,000,000: tooth brushes in use
      >5,000,000,000: mobile phone / 6,930
                                2,095 subscriptions

                                        922 / 3,880

                             119 / 1,037




“China has more Internet users than America has citizens”
               (sometimes size matters)
      Source: “Did you know 3.0”, http://www.youtube.com/watch?v=jpEnFwiqdx8
     Source: http://www.slideshare.net/hirsch30/social-mobile-convergence-in-gaming
The ICT world is changing
World Map of Social Networks, June 2009




                 Credits: Vincenzo Cosenza, www.vincos.it
The ICT world is changing
World Map of Social Networks, June 2011




                 Credits: Vincenzo Cosenza, www.vincos.it
The ICT world is changing
                                          Facebook takes it all

      Consumption in total minutes of US Web use
   (indexed, excl online video and mobile-device time)




http://allthingsd.com/20110623/the-web-is-shrinking-now-what/, 23 June 2011
The ICT world is changing
                            Growth of the gadget




http://www.economist.com/node/21531109, 8 Oct 2011
The ICT world is changing
  Smartphones and Feature Phone Shipments




Mary Meeker, http://www.kpcb.com/internettrends2011, Oct 2011
The ICT world is changing
                                                Apple takes it all




http://twitter.com/#!/asymco/status/128470842177892352/photo/1, 24 Oct 2011,
http://www.asymco.com/2011/11/01/the-mobile-phone-landscape/, 1 Nov 2011
The ICT world is changing
                                                Apple takes it all




http://twitter.com/#!/asymco/status/128470842177892352/photo/1, 24 Oct 2011,
http://www.asymco.com/2011/11/01/the-mobile-phone-landscape/, 1 Nov 2011
The ICT world is changing
                                                          Tech wars?




http://www.fastcompany.com/magazine/160/tech-wars-2012-amazon-apple-google-facebook
The ICT world is changing
                                            Where is Europe?
                         Instant          Apps
                        messaging


                                                                       IaaS




   Webmail
                                                                               PaaS




                                                                              SaaS

Search engines




Social & Professional
      networks
                                                                    Virtual
                                                                    Worlds

                         Sharing                  Other content-
                          files                  related services
The ICT world is changing
                    Are we going to act?



• Web 3.0 = Google/Apple/
  Amazon/Facebook Inc?
• What can Europe do?
    Framework Programmes
    Digital Agenda
• Are we going to act
  (or not)?
Digital Agenda
                      Political Framework: Europe 2020



• Europe 2020 flagships
  –   Digital Agenda for Europe
  –   Innovation Union
  –   Youth on the move
  –   Resource efficient Europe
  –   Industrial policy for the globalisation era
  –   An agenda for new skills and jobs
  –   European Platform against poverty



  http://ec.europa.eu/europe2020/tools/flagship-initiatives/index_en.htm
Digital Agenda
                                    7 pillars, 101 specific actions


Interoperability &
    standards                          A vibrant digital
                                        single market
                                                                Fast & ultra-fast
  Research &                                                    Internet access
  Innovation

      Enhancing digital literacy,                           Using ICT to help
         skills & inclusion                                      society

  ”…an ambitious European
  Digital Agenda that takes
  concrete steps towards the
completion of an Online Single
Market will be a key element in
 Europe’s sustainable recovery           Trust & Security
   and social development.”                 http://ec.europa.eu/digital-agenda
Digital Agenda
                        An open and inclusive process




Open data                                                 Online
 from the                                               engagement
scoreboard      Going Local
                                  Coordination with
                                authorities in Member
                                        States

             Digital Agenda
               Assembly




                 http://ec.europa.eu/digital-agenda
Digital Agenda
                                                                     Broadband



      • Broadband targets
           – By 2013, basic broadband coverage for all EU
             citizens
           – By 2020, fast broadband coverage at 30 Megabits
             per second available to all EU citizens
           – At least half of European households subscribing
             to broadband access at 100 Megabits per second.
      • “Connecting Europe Facility”: €50 bn for
        networks in transport, energy, and digital
        infrastructures
           – Expenditure through loan guarantees,
             infrastructure funds, plus grants and procurement
      • Case for EU investment in broadband and
        digital services
                             http://ec.europa.eu/digital-agenda,
http://ec.europa.eu/commission_2010-2014/president/news/speeches-statements/pdf/20111019_1_en.pdf
Digital Agenda
                                 EGovernment Action Plan
                                    User Centric services

                                    Collaborative production
                Empowering
                Citizens and        Re-use of information

    Malmö       Businesses          Transparency
  declaration
                                    Involvement of Citizens


                Strengthening       Seamless Services
                 the Internal       Personal Mobility
                    Market
                                    Cross Border Services
eGovernment
 Action Plan                        Organisation process
                 Efficiency &       Administrative burden
                Effectiveness
                                    Green Government


                                    Open Specifications and
                                    Interoperability
   DAE          Pre-conditions      Key enablers

                                    Innovative eGovernment
Digital Agenda
                                          Digital Single Market


•   Most important aim of the Digital Agenda
•   For businesses and consumers
•   Stimulate growth, creation of jobs and enterprises,
    and e-commerce
•   A single market for content and services
•   Build trust and confidence of consumers
                            •   Reduce differences between roaming
                                and national tariffs for mobile phone
                                calls
                            •   Promote broadband Internet
                                everywhere in Europe
                            •   Proposal for directive on e-signature,
                                e-id for mid-2012

                     http://ec.europa.eu/digital-agenda
Examples
     Cloud Computing Strategy (DAE 53) 1/2




                  Sources: Gartner, 2008;
http://cordis.europa.eu/fp7/ict/ssai/study-sw-2009_en.html;
Examples
     Cloud Computing Strategy (DAE 53) 1/2




                  Sources: Gartner, 2008;
http://cordis.europa.eu/fp7/ict/ssai/study-sw-2009_en.html;
Examples
             Cloud Computing Strategy (DAE 53) 2/2



• DAE: “EU-wide strategy on 'cloud
  computing' notably for government and
  science”
• Consultations: with industry, web-based,
  targeted hearings, (expert group), study
• Industry recommendations
• Topics include
   –   Contractual issues, rights and responsibilities
   –   Data security
   –   Jurisdiction; Data protection
   –   Data Portability


 Source: http://cordis.europa.eu/fp7/ict/ssai/docs/cloud-report-final.pdf
Examples
     New generation of web-based applications and
                            services (DAE 54) 1/2


•   DAE: “Work with stakeholders to develop a new
    generation of web-based applications and services,
    including for multilingual content and services, by
    supporting standards and open platforms through
    EU-funded programmes”
•   Need for open, interoperable solutions, standards
    and platforms for new web-based products and
    services
•   EU action to agree on common solutions, standards
    and platforms
•   Actions
    – Bring together stakeholders around common research
      and innovation agendas
    – Engage with web-related stakeholders groups
    – ICT Work Programme 2013? …


                  http://ec.europa.eu/digital-agenda
Examples
   New generation of web-based applications and
                          services (DAE 54) 2/2


Future Internet Public-Private Partnership
• 2011 – 2016
• Euro 600 million, 300 M co-funding
• Advance Europe's competitiveness in Future
  Internet technologies
• Support Internet-enhanced applications of
  public and social relevance
• Make public service infrastructures and
  business processes smarter
• Addresses different areas, e.g. energy,
  environment or transport

                  http://www.fi-ppp.eu
Examples
Interoperability and Standards DAE 21, 22, 23, 25



• DAE 21: Rules on implementation of
  ICT standards in Europe
• DAE 22: Ex-ante disclosure rules for
  essential IPR and licensing terms and
  conditions
• DAE 23: Guidance on link between
  ICT standardisation and public
  procurement
• DAE 25: Measures that could lead
  significant market players to license
  interoperability information

              http://ec.europa.eu/digital-agenda
Summary


• ICT world is changing
• Digital Agenda aims to remove
  obstacles in information society
• To facilitate life of consumers in
  a digital world
• To facilitate business
  opportunities
Questions?
For more information


Digital Agenda
Digital Agenda
http://ec.europa.eu/digital-agenda
http://ec.europa.eu/digital-agenda
   blogs.ec.europa.eu/digital-agenda
   blogs.ec.europa.eu/digital-agenda
  @DigitalAgendaEU
  @DigitalAgendaEU
  DigitalAgenda
  DigitalAgenda
Future Internet
 Future Internet
http://ec.europa.eu/foi
 http://ec.europa.eu/foi
http://www.fi-ppp.eu/
 http://www.fi-ppp.eu/
This presentation
This presentation
http://www.slideshare.net/azwegers
http://www.slideshare.net/azwegers
E-mail
E-mail
Arian.Zwegers@ec.europa.eu
Arian.Zwegers@ec.europa.eu

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20111102 TIVIT Business Forum Helsinki

  • 1. Digital Agenda and Business Opportunities Arian Zwegers European Commission Information Society and Media Directorate General
  • 2. Agenda • The ICT world is changing • Digital Agenda • Examples
  • 3. The ICT world is changing Twitter example ?? 28 Aug ?? 5 Oct 11 March 2 May 29 April Financial Times, 8 October 2011
  • 4. The ICT world is changing Twitter example 28 Aug 5 Oct 11 March 2 May 29 April Financial Times, 8 October 2011
  • 5. The ICT world is changing Global Information Flow Mary Meeker, http://www.kpcb.com/internettrends2011, Oct 2011
  • 6. The ICT world is changing Business and ICT transformations 1960 1970 1980 1990 2000 2010 2020 Mainframes mini-computers PC client-sever Internet Convergence Cloud, beyond PC Company level Departmental Personal Pervasive global Anytime, anywhere; information Empowerment Freedom & integrated groups Platforms and ecosystems & automation Automated Speed; Business Supply Enterprise Globalisation, customisation, Support; Costs Logistics Process chains networks outsourcing Re-engineering Consumerisation of IT
  • 7. The ICT world is changing Business and ICT transformations 1960 1970 1980 1990 2000 2010 2020 Mainframes mini-computers PC client-sever Internet Convergence Cloud, beyond PC Company level Departmental Personal Pervasive global Anytime, anywhere; Globalisation information Empowerment Freedom & integrated groups Platforms and ecosystems & automation Commoditisation Outsourcing The world gets Automated Speed; Business Supply Enterprise Globalisation, customisation, Support; Costs Logistics Process chains networks outsourcing flatter every day Re-engineering Consumerisation of IT Differentiation Specialisation Geoffrey Moore http://www.youtube.com/watch?v=QKgBsEISAbM
  • 8. The ICT world is changing World Internet penetration rates 272 / 347 21 / 35 476 / 816 216 / 597 69 / 216 2,095 / 6,930 922 / 3,880 119 / 1,037 Source: “Did you know 3.0”, http://www.youtube.com/watch?v=jpEnFwiqdx8 Source: http://www.slideshare.net/hirsch30/social-mobile-convergence-in-gaming
  • 9. The ICT world is changing World Internet penetration rates 272 / 347 21 / 35 476 / 816 480,000,000: newspapers (daily) 1,500,000,000: TV sets in use / 597 216 1,700,000,000: credit cards 69 / 216 2,250,000,000: tooth brushes in use >5,000,000,000: mobile phone / 6,930 2,095 subscriptions 922 / 3,880 119 / 1,037 “China has more Internet users than America has citizens” (sometimes size matters) Source: “Did you know 3.0”, http://www.youtube.com/watch?v=jpEnFwiqdx8 Source: http://www.slideshare.net/hirsch30/social-mobile-convergence-in-gaming
  • 10. The ICT world is changing World Map of Social Networks, June 2009 Credits: Vincenzo Cosenza, www.vincos.it
  • 11. The ICT world is changing World Map of Social Networks, June 2011 Credits: Vincenzo Cosenza, www.vincos.it
  • 12. The ICT world is changing Facebook takes it all Consumption in total minutes of US Web use (indexed, excl online video and mobile-device time) http://allthingsd.com/20110623/the-web-is-shrinking-now-what/, 23 June 2011
  • 13. The ICT world is changing Growth of the gadget http://www.economist.com/node/21531109, 8 Oct 2011
  • 14. The ICT world is changing Smartphones and Feature Phone Shipments Mary Meeker, http://www.kpcb.com/internettrends2011, Oct 2011
  • 15. The ICT world is changing Apple takes it all http://twitter.com/#!/asymco/status/128470842177892352/photo/1, 24 Oct 2011, http://www.asymco.com/2011/11/01/the-mobile-phone-landscape/, 1 Nov 2011
  • 16. The ICT world is changing Apple takes it all http://twitter.com/#!/asymco/status/128470842177892352/photo/1, 24 Oct 2011, http://www.asymco.com/2011/11/01/the-mobile-phone-landscape/, 1 Nov 2011
  • 17. The ICT world is changing Tech wars? http://www.fastcompany.com/magazine/160/tech-wars-2012-amazon-apple-google-facebook
  • 18. The ICT world is changing Where is Europe? Instant Apps messaging IaaS Webmail PaaS SaaS Search engines Social & Professional networks Virtual Worlds Sharing Other content- files related services
  • 19. The ICT world is changing Are we going to act? • Web 3.0 = Google/Apple/ Amazon/Facebook Inc? • What can Europe do? Framework Programmes Digital Agenda • Are we going to act (or not)?
  • 20. Digital Agenda Political Framework: Europe 2020 • Europe 2020 flagships – Digital Agenda for Europe – Innovation Union – Youth on the move – Resource efficient Europe – Industrial policy for the globalisation era – An agenda for new skills and jobs – European Platform against poverty http://ec.europa.eu/europe2020/tools/flagship-initiatives/index_en.htm
  • 21. Digital Agenda 7 pillars, 101 specific actions Interoperability & standards A vibrant digital single market Fast & ultra-fast Research & Internet access Innovation Enhancing digital literacy, Using ICT to help skills & inclusion society ”…an ambitious European Digital Agenda that takes concrete steps towards the completion of an Online Single Market will be a key element in Europe’s sustainable recovery Trust & Security and social development.” http://ec.europa.eu/digital-agenda
  • 22. Digital Agenda An open and inclusive process Open data Online from the engagement scoreboard Going Local Coordination with authorities in Member States Digital Agenda Assembly http://ec.europa.eu/digital-agenda
  • 23. Digital Agenda Broadband • Broadband targets – By 2013, basic broadband coverage for all EU citizens – By 2020, fast broadband coverage at 30 Megabits per second available to all EU citizens – At least half of European households subscribing to broadband access at 100 Megabits per second. • “Connecting Europe Facility”: €50 bn for networks in transport, energy, and digital infrastructures – Expenditure through loan guarantees, infrastructure funds, plus grants and procurement • Case for EU investment in broadband and digital services http://ec.europa.eu/digital-agenda, http://ec.europa.eu/commission_2010-2014/president/news/speeches-statements/pdf/20111019_1_en.pdf
  • 24. Digital Agenda EGovernment Action Plan User Centric services Collaborative production Empowering Citizens and Re-use of information Malmö Businesses Transparency declaration Involvement of Citizens Strengthening Seamless Services the Internal Personal Mobility Market Cross Border Services eGovernment Action Plan Organisation process Efficiency & Administrative burden Effectiveness Green Government Open Specifications and Interoperability DAE Pre-conditions Key enablers Innovative eGovernment
  • 25. Digital Agenda Digital Single Market • Most important aim of the Digital Agenda • For businesses and consumers • Stimulate growth, creation of jobs and enterprises, and e-commerce • A single market for content and services • Build trust and confidence of consumers • Reduce differences between roaming and national tariffs for mobile phone calls • Promote broadband Internet everywhere in Europe • Proposal for directive on e-signature, e-id for mid-2012 http://ec.europa.eu/digital-agenda
  • 26. Examples Cloud Computing Strategy (DAE 53) 1/2 Sources: Gartner, 2008; http://cordis.europa.eu/fp7/ict/ssai/study-sw-2009_en.html;
  • 27. Examples Cloud Computing Strategy (DAE 53) 1/2 Sources: Gartner, 2008; http://cordis.europa.eu/fp7/ict/ssai/study-sw-2009_en.html;
  • 28. Examples Cloud Computing Strategy (DAE 53) 2/2 • DAE: “EU-wide strategy on 'cloud computing' notably for government and science” • Consultations: with industry, web-based, targeted hearings, (expert group), study • Industry recommendations • Topics include – Contractual issues, rights and responsibilities – Data security – Jurisdiction; Data protection – Data Portability Source: http://cordis.europa.eu/fp7/ict/ssai/docs/cloud-report-final.pdf
  • 29. Examples New generation of web-based applications and services (DAE 54) 1/2 • DAE: “Work with stakeholders to develop a new generation of web-based applications and services, including for multilingual content and services, by supporting standards and open platforms through EU-funded programmes” • Need for open, interoperable solutions, standards and platforms for new web-based products and services • EU action to agree on common solutions, standards and platforms • Actions – Bring together stakeholders around common research and innovation agendas – Engage with web-related stakeholders groups – ICT Work Programme 2013? … http://ec.europa.eu/digital-agenda
  • 30. Examples New generation of web-based applications and services (DAE 54) 2/2 Future Internet Public-Private Partnership • 2011 – 2016 • Euro 600 million, 300 M co-funding • Advance Europe's competitiveness in Future Internet technologies • Support Internet-enhanced applications of public and social relevance • Make public service infrastructures and business processes smarter • Addresses different areas, e.g. energy, environment or transport http://www.fi-ppp.eu
  • 31. Examples Interoperability and Standards DAE 21, 22, 23, 25 • DAE 21: Rules on implementation of ICT standards in Europe • DAE 22: Ex-ante disclosure rules for essential IPR and licensing terms and conditions • DAE 23: Guidance on link between ICT standardisation and public procurement • DAE 25: Measures that could lead significant market players to license interoperability information http://ec.europa.eu/digital-agenda
  • 32. Summary • ICT world is changing • Digital Agenda aims to remove obstacles in information society • To facilitate life of consumers in a digital world • To facilitate business opportunities
  • 34. For more information Digital Agenda Digital Agenda http://ec.europa.eu/digital-agenda http://ec.europa.eu/digital-agenda blogs.ec.europa.eu/digital-agenda blogs.ec.europa.eu/digital-agenda @DigitalAgendaEU @DigitalAgendaEU DigitalAgenda DigitalAgenda Future Internet Future Internet http://ec.europa.eu/foi http://ec.europa.eu/foi http://www.fi-ppp.eu/ http://www.fi-ppp.eu/ This presentation This presentation http://www.slideshare.net/azwegers http://www.slideshare.net/azwegers E-mail E-mail Arian.Zwegers@ec.europa.eu Arian.Zwegers@ec.europa.eu