The document provides guidance on local SEO strategies to increase foot and web traffic, covering research on search interest, basic search engine optimization practices, and the significance of map listings and reviews. It emphasizes the importance of keyword research for webpage optimization and includes tips for acquiring positive reviews to boost trust and search rankings. The author, Conrad O'Connell, also highlights various platforms for listing and gathering reviews.

1. Local SEO - Get More Foot
& Web Traffic

2. By InterCoastal Net Designs
Conrad O'Connell
Search Engine Marketing Manager

3. We're going to cover:
4 How To Research Interest (and search volume) In
Your Business
4 How To Perform Basic Search Engine Optimization
4 Why Map Listings Are Important
4 Getting Reviews

4. But first....

5. What is a search engine?

8. And the job of a search
engine is return
information to the
searcher.

9. It does this with an
algorithm.

10. algorithm defined:
a set of rules to be followed in
calculations or other problem-solving
operations

11. Why?

12. 100 billion searches per month.

13. Lucky for us, they capture that
information and let us analyze it.

14. How To Perform Basic
Search Engine On Page
Optimization

15. Starting Out - Research
4 First, research.
4 Find out how many people search for what & how
they search
4 http://google.com/sktool (keyword tool)
4 Start researching!

18. You may learn that 600
people, on average, per
month, search for
restaurants in Brunswick
County.

19. Demo. Any volunteers?

21. You can learn a lot from
some basic research. It
helps guide what keywords
you place on your website.

22. On most content
management systems,
you'll be able to easily edit
your title tags.

23. These are important. They
impact what search engines
think that webpage is
about.

24. Check out a well optimized
title and meta description.

26. They are focusing their
target keywords - found
through research - content
marketing strategy.

27. More website traffic

28. Questions?

29. Why Map Listings Are
Important

31. I can search for "car detailer"

33. Ranking high in map listings can get
you more business.

34. Can't be on the page
without a correct google
map listing.

36. Get these listings correct:
4 Google Maps
4 Google Plus Local
4 TripAdvisor
4 Yelp
4 FourSquare
4 Bing Maps

37. Demo: I need a volunteer
moz.com/local/search

38. Getting Reviews

39. Reviews create trust in
your business & help search
rankings

40. Great ways to get reviews:
4 Ask - in person and somewhere in your business
4 Send an email to your loyal customers
4 If you're in retail, put it on your reciept
4 (Ethical) bribes - ask for feedback in exchange for a
discount, then send high-reviewing customers to a
review page.

41. Places to get reviews:
4 Google Plus Page
4 Facebook
4 Yelp
4 TripAdvisor
4 & much more...

42. Questions?