SlideShare a Scribd company logo
The Science of a great 
career in data science 
K a t e M a t s u d a i r a 
C E O , P o p f o r m s 
@katemats
What’s your number?
What do you 
need to be 
great? 
image source https://www.flickr.com/photos/kwg73/4642433571/sizes/z/
imagine your 
monday 
morning…
D o t h e y 
w o r k m o r e 
h o u r s ?
D o t h e y 
w o r k m o r e 
h o u r s ? 
D o t h e y 
k n o w 
s o m e t h i n g 
y o u d o n ’ t ?
D o t h e y 
w o r k m o r e 
h o u r s ? 
D o t h e y 
k n o w 
s o m e t h i n g 
y o u d o n ’ t ? 
H o w a r e 
t h e y 
d i f f e r e n t ?
It’s not just what you do, 
it’s how you do it
why doesn’t recognition 
correlate with merit?
data science is different 
image source: https://www.flickr.com/photos/34558813@N07/3502250317/sizes/o/
people don’t 
understand 
what you do
How do you create 
that Ah-ha Moment?
1) Communication
craft clear 
messages
put things in a 
business context 
image source: h!ps://www.flickr.com/photos/kevinpoulton/4535814351/sizes/l
Before 
P r e c i s i o n : 8 0 % 
R e c a l l 2 5 %
After 
F o r t h e t o p s e a r c h t e r m s * a c c e s s o r i e s a p p e a r 
2 5 % o f t h e t i m e o n t h e f i r s t p a g e . 
! 
F o r t o p s e a r c h t e r m s t h e h e a d p r o d u c t s a r e 
p r e s e n t 9 0 % o f t h e t i m e i n t h e t o p 3 r e s u l t s , 
9 8 % o f t h e t i m e i n t h e t o p 5 . 
! 
* T o p s e a r c h t e r m s a r e t h e 1 0 0 0 m o s t p o p u l a r q u e r i e s o n o u r w e b s i t e 
o v e r t h e l a s t 3 0 d a y s .
measure with data 
that matters 
image source: https://www.flickr.com/photos/gardner67/9159875478/sizes/l
how do you get 
things done?
collect data 
do we have the 
infrastructure to 
analyze the data? 
build it.... 
get results run experiments 
are we finished or 
do we need 
more.....? 
start here 
yes 
no 
no 
yes 
research 
data 
do we have the 
right data?
share your progress 
image source https://www.flickr.com/photos/kevinpoulton/4331601741/sizes/l
show before & after 
image source: https://www.flickr.com/photos/legojeff/5464802716/sizes/l/
do they know 
what you 
really mean?
there are three kinds of falsehoods: 
lies, damned lies, and statistics. 
! 
mark twain
use 
analogies & 
examples
this is a really 
hard problem
constructing model lineages for 
products is really difficult
Macbook Air 
Macbook 
Macbook Pro 
? Bravia 
EX500 LCD 
Bravia 
EX523 LCD 
? 
Bravia 
EX620 LED 
be specific
take it up a level 
product evolution 
we are 
building a 
lineage
! 
we know it is hard… 
! 
! 
!
we know it is hard… 
! 
but we don’t know 
why it is hard.
what can you do to 
communicate better?
2) Make sure 
your work 
matters
Tie every Analysis to a 
business decision
where can you fill 
in the gaps 
image source: https://www.flickr.com/photos/gardner67/10559917655
manage your 
manager 
image source: http://cbs1037litefm.files.wordpress.com/2012/11/113257831.jpg image source: https://www.flickr.com/photos/kwg73/4291698418/sizes/l
you should send your 
status in email every week
share with your whole team 
image source: https://www.flickr.com/photos/zedthedragon/4494168312/sizes/o/
creative problem solving 
image source: https://www.flickr.com/photos/93123479@N00/6823941239/sizes/l/
hard: value estimation 
1.7GHz dual-core Intel Core 
i5 $300 
256GB flash storage 
Intel HD Graphics 4000 
Apple premium 
$250 
8GB SDRAM 
$100 
$200 
$200 
Estimated Value: $1050
easier: comparing products
focus on your speed 
image source: https://www.flickr.com/photos/gardner67/10333462023/sizes/l
get deliberate 
i n s t i t u t e a w e e k l y n i n j a 
p l a n n i n g s e s s i o n
how can you be sure 
your work matters?
3) create 
career capital
what you know + 
who you know + 
what you produce 
= 
career capital
image source:image image source: https://www.flickr.com/photos/xjohns/6785555314/sizes/l 
success comes 
from people
what are 
they doing 
all day? 
image source: http://cbs1037litefm.files.wordpress.com/2012/11/113257831.jpg image source: https://www.flickr.com/photos/jys07/8426549548/sizes/o/
trust 
image source: http://redditlurker.com/funny/Post/t3_1152wx
what is 
trust?
build trust 
image source: https://www.flickr.com/photos/kevinpoulton/4320490368/sizes/l
elements 
of trust 
relationship 
architecture 
reputation 
contribution 
Elements are based on Kay’s framework from the “Foundations of Corporate Success”
think about your coworkers…. 
Who is the person you admire most at work? 
! 
What do they do differently? 
! 
How do they make you feel?
be the model teammate 
image source: https://www.flickr.com/photos/templar_tan/9427894521/sizes/l
help people make 
things happen
be amazing 
image source: https://www.flickr.com/photos/zedthedragon/5694561428
dependable 
r e m e m b e r t h a t r e p o r t y o u 
r a n f o r m e l a s t m o n t h …
Make your work reproducible 
image source: https://www.flickr.com/photos/30045765@N07/5595745081/sizes/o/
know your timing 
estimate 
incorporate 
analyze actual 
validate 
confidence
relationship architecture 
Make 2 ordered lists: 
! 
1. The most important people on your team 
2. The people with whom you have the best relationships 
How can you improve your relationships on the team? 
How will that impact your work and happiness?
relationships are 
like filmstrips 
r e l a t i o n s h i p s a r e l i k e f i lms t r i p s
what can you do to build 
your career capital?
communication + 
! 
! 
!
communication + 
work that matters + 
! 
!
communication + 
work that matters + 
career capital 
!
communication + 
work that matters + 
career capital 
= 
greatness
Where do you 
want to go 
from here?
Thank you! 
h t t p s : / / p o p f o r m s . c o m 
h t t p : / / k a t e m a t s . c o m

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The Science of a Great Career in Data Science

  • 1. The Science of a great career in data science K a t e M a t s u d a i r a C E O , P o p f o r m s @katemats
  • 2.
  • 3.
  • 4.
  • 6. What do you need to be great? image source https://www.flickr.com/photos/kwg73/4642433571/sizes/z/
  • 7. imagine your monday morning…
  • 8. D o t h e y w o r k m o r e h o u r s ?
  • 9. D o t h e y w o r k m o r e h o u r s ? D o t h e y k n o w s o m e t h i n g y o u d o n ’ t ?
  • 10. D o t h e y w o r k m o r e h o u r s ? D o t h e y k n o w s o m e t h i n g y o u d o n ’ t ? H o w a r e t h e y d i f f e r e n t ?
  • 11. It’s not just what you do, it’s how you do it
  • 12. why doesn’t recognition correlate with merit?
  • 13. data science is different image source: https://www.flickr.com/photos/34558813@N07/3502250317/sizes/o/
  • 15. How do you create that Ah-ha Moment?
  • 18. put things in a business context image source: h!ps://www.flickr.com/photos/kevinpoulton/4535814351/sizes/l
  • 19. Before P r e c i s i o n : 8 0 % R e c a l l 2 5 %
  • 20. After F o r t h e t o p s e a r c h t e r m s * a c c e s s o r i e s a p p e a r 2 5 % o f t h e t i m e o n t h e f i r s t p a g e . ! F o r t o p s e a r c h t e r m s t h e h e a d p r o d u c t s a r e p r e s e n t 9 0 % o f t h e t i m e i n t h e t o p 3 r e s u l t s , 9 8 % o f t h e t i m e i n t h e t o p 5 . ! * T o p s e a r c h t e r m s a r e t h e 1 0 0 0 m o s t p o p u l a r q u e r i e s o n o u r w e b s i t e o v e r t h e l a s t 3 0 d a y s .
  • 21. measure with data that matters image source: https://www.flickr.com/photos/gardner67/9159875478/sizes/l
  • 22. how do you get things done?
  • 23. collect data do we have the infrastructure to analyze the data? build it.... get results run experiments are we finished or do we need more.....? start here yes no no yes research data do we have the right data?
  • 24. share your progress image source https://www.flickr.com/photos/kevinpoulton/4331601741/sizes/l
  • 25. show before & after image source: https://www.flickr.com/photos/legojeff/5464802716/sizes/l/
  • 26. do they know what you really mean?
  • 27. there are three kinds of falsehoods: lies, damned lies, and statistics. ! mark twain
  • 28. use analogies & examples
  • 29. this is a really hard problem
  • 30. constructing model lineages for products is really difficult
  • 31. Macbook Air Macbook Macbook Pro ? Bravia EX500 LCD Bravia EX523 LCD ? Bravia EX620 LED be specific
  • 32. take it up a level product evolution we are building a lineage
  • 33. ! we know it is hard… ! ! !
  • 34. we know it is hard… ! but we don’t know why it is hard.
  • 35. what can you do to communicate better?
  • 36. 2) Make sure your work matters
  • 37. Tie every Analysis to a business decision
  • 38. where can you fill in the gaps image source: https://www.flickr.com/photos/gardner67/10559917655
  • 39. manage your manager image source: http://cbs1037litefm.files.wordpress.com/2012/11/113257831.jpg image source: https://www.flickr.com/photos/kwg73/4291698418/sizes/l
  • 40. you should send your status in email every week
  • 41. share with your whole team image source: https://www.flickr.com/photos/zedthedragon/4494168312/sizes/o/
  • 42. creative problem solving image source: https://www.flickr.com/photos/93123479@N00/6823941239/sizes/l/
  • 43. hard: value estimation 1.7GHz dual-core Intel Core i5 $300 256GB flash storage Intel HD Graphics 4000 Apple premium $250 8GB SDRAM $100 $200 $200 Estimated Value: $1050
  • 45. focus on your speed image source: https://www.flickr.com/photos/gardner67/10333462023/sizes/l
  • 46. get deliberate i n s t i t u t e a w e e k l y n i n j a p l a n n i n g s e s s i o n
  • 47. how can you be sure your work matters?
  • 48. 3) create career capital
  • 49. what you know + who you know + what you produce = career capital
  • 50. image source:image image source: https://www.flickr.com/photos/xjohns/6785555314/sizes/l success comes from people
  • 51. what are they doing all day? image source: http://cbs1037litefm.files.wordpress.com/2012/11/113257831.jpg image source: https://www.flickr.com/photos/jys07/8426549548/sizes/o/
  • 52. trust image source: http://redditlurker.com/funny/Post/t3_1152wx
  • 54. build trust image source: https://www.flickr.com/photos/kevinpoulton/4320490368/sizes/l
  • 55. elements of trust relationship architecture reputation contribution Elements are based on Kay’s framework from the “Foundations of Corporate Success”
  • 56. think about your coworkers…. Who is the person you admire most at work? ! What do they do differently? ! How do they make you feel?
  • 57. be the model teammate image source: https://www.flickr.com/photos/templar_tan/9427894521/sizes/l
  • 58. help people make things happen
  • 59. be amazing image source: https://www.flickr.com/photos/zedthedragon/5694561428
  • 60. dependable r e m e m b e r t h a t r e p o r t y o u r a n f o r m e l a s t m o n t h …
  • 61. Make your work reproducible image source: https://www.flickr.com/photos/30045765@N07/5595745081/sizes/o/
  • 62. know your timing estimate incorporate analyze actual validate confidence
  • 63. relationship architecture Make 2 ordered lists: ! 1. The most important people on your team 2. The people with whom you have the best relationships How can you improve your relationships on the team? How will that impact your work and happiness?
  • 64. relationships are like filmstrips r e l a t i o n s h i p s a r e l i k e f i lms t r i p s
  • 65. what can you do to build your career capital?
  • 67. communication + work that matters + ! !
  • 68. communication + work that matters + career capital !
  • 69. communication + work that matters + career capital = greatness
  • 70. Where do you want to go from here?
  • 71. Thank you! h t t p s : / / p o p f o r m s . c o m h t t p : / / k a t e m a t s . c o m