What your brand needs to consider when pivoting your social and influencer marketing strategies given COVID-19.

1. GETTING
SOCIAL
ON SOCIAL
CONNECTING IS NOW MORE
IMPORTANT THAN EVER
PART I

2. What your brand needs to consider when pivoting
your social and influencer marketing strategies
given COVID-19.

3. Like our lives, the online world is continuously
changing, and now rapidly, which means our strategies
need to keep adapting too. Unfortunately, it’s no longer all
about the double-tap love. People want to see authentic
and meaningful content on their feeds, and
what they engage with, represents that.

4. Look at your consumer’s current psyche.
Think about where their heads are at?
How are they viewing this lockdown?
What are they doing at home?
Can you add value to their life?

5. 3 INSIGHTS
TIME
TO INDULGE
A NEW WAY
TO CONNECT
ALTRUISTIC
SHARING

6. TIME
TO INDULGE
1

7. Very suddenly, many of us now find we have
quite a lot of time on our hands. Brands should be
investing in incredibly creative, immersive online
experiences that consumers can really enjoy and
get ‘lost’ in, now that they have the time to do so.
Using creative tech
is a great way to do just this.

8. 2A NEW WAY
TO CONNECT

9. We may not be able to connect physically,
but we are connecting more than ever!
Video chat and AR experiences allow individuals or
members of an entire ‘tribe’ to connect simultaneously.
Your brand’s consumers are using the tech, so ask
yourself how you can be a part of the home-to-home
occasion in a meaningful way?

10. Alcohol brands have traditionally relied on
sampling and couponing both on and off-trade.
But what if they now offered virtual coupons instead,
and encouraged video chat catch-ups?
This can be easily done using
virtual atoms (vAtoms),
a platform that allows the
distribution of infinite digital
tokens into the virtual-sphere.
It can literally take the form of
ANYTHING.

11. ALTRUISTIC
SHARING
3

12. Think about how your brand can partner with
relevant influencers, but in a truly authentic way.
Because recently did an online content campaign
with Weber to help enhance the UK’s BBQ experience,
in layman’s terms, make British BBQers more
than just sausage burners...

13. We reached out to local foodies and gave each
person a Weber, a chicken and a mission - showcase
their personal take on a simple yet effective Weber
recipe - the Beer Can Chicken. The content that was
created was engaging, enjoyable, memorable, but
most importantly authentic and believable, and this
simple strategy worked incredibly well for the brand.

14. When pivoting your social and influencer strategies,
it’s imperative to know and understand where your consumer’s
headspace is in order to be relevant. But it’s also essential to
know and understand what works online, and why.

15. BECAUSE | CREATIVE EXPERIENCES AGENCY
REAL CONNECTIONS IN A DIGITAL WORLD
We are content creators, experience makers and brand activators
who help brands connect with people in extraordinary ways.
C R E A T I V E E X P E R I E N C E S
Get in touch now www.becausexm.com