In this paper we examine how the Leisure & Tourism Industry is approaching mobile technology and we provide our top 6 tips to consider when making the transition into the mobile environment.
My slides from SAScon 2013 on the topic of "Maximising your online reputation" with some tips around how to gain and use insights into social conversations to manage brand reputation online.
In recent months, we have noted growing interest in customer-centricity among our clients. In parallel with delivering great digital experiences, we are having discussions on which other business activities could be enhanced and how. Moreover, many industry conferences have identified integrated UX and customer understanding as the next step in the evolution of business process design.
We therefore decided it was the perfect time to share our own thoughts by publishing our introductory ebook.
The cycle of innovation and iteration that digital is known for means existing concepts can suddenly find radically new trajectories. In this report, we highlight ten ideas that have been gaining rapid traction, and which will reshape how we digitally interact with the world around us.
The keynote presentation from UserConf 2012. Richard White, CEO of UserVoice.com, talks about how business on the web has changed...and why taking care of customers is the only way you can succeed anymore.
Check out the video of this talk on YouTube: http://www.youtube.com/watch?v=qKapwfmpvew
Learn more about UserConf at http://www.userconf.co
In this paper we examine how the Leisure & Tourism Industry is approaching mobile technology and we provide our top 6 tips to consider when making the transition into the mobile environment.
My slides from SAScon 2013 on the topic of "Maximising your online reputation" with some tips around how to gain and use insights into social conversations to manage brand reputation online.
In recent months, we have noted growing interest in customer-centricity among our clients. In parallel with delivering great digital experiences, we are having discussions on which other business activities could be enhanced and how. Moreover, many industry conferences have identified integrated UX and customer understanding as the next step in the evolution of business process design.
We therefore decided it was the perfect time to share our own thoughts by publishing our introductory ebook.
The cycle of innovation and iteration that digital is known for means existing concepts can suddenly find radically new trajectories. In this report, we highlight ten ideas that have been gaining rapid traction, and which will reshape how we digitally interact with the world around us.
The keynote presentation from UserConf 2012. Richard White, CEO of UserVoice.com, talks about how business on the web has changed...and why taking care of customers is the only way you can succeed anymore.
Check out the video of this talk on YouTube: http://www.youtube.com/watch?v=qKapwfmpvew
Learn more about UserConf at http://www.userconf.co
State of influence 2.0 by Brian Solis and TraackrBrian Solis
A groundbreaking report on the state and future of influencer marketing by Brian Solis and Traackr. What if influencer marketing was more than marketing? What if it was about the end-to-end customer or employee experience?
Welcome to a new era of marketing; an era where brands are shaped by the people who experience them. In a world where most consumers are connected, the experiences that they have and share online collectively shape their perceptions, impressions and actions. To a certain extent, all connected consumers are becoming influential in their own ways.
Influence has never been more import- ant. Every year, global communica- tions marketing firm Edelman pub- lishes its “Trust Barometer” report that captures the sentiment of trust in a variety of industries and scenarios. In its 2017 edition1, Edelman learned that the credibility of CEOs was at its lowest level ever. At the same time, the report found that trust in peers, or “a person like yourself,” is as cred- ible a source of information about a company as a technical or academic expert. Without trust, brand market- ing may fall upon skeptical, distrusting or altogether inattentive audiences.
By partnering with the right influenc- ers, or people who tell the right stories in the right context by delivering value at each step, brands can reach people through those they trust while earning trust in the process.
THE CONSUMER AND ADVERTISING LANDSCAPES IN INDIA EVOLVE QUICKLY AND OMG IS CONSTANTLY THINKING ABOUT HOW TO KEEP UP WITH THAT RATE OF CHANGE IN ORDER TO HELP BUILD BRANDS AND DELIVER GROWTH.
Wunderman Singapore's guide on handling digital communications for FMCG brands.
Don’t be intimidated into replacing logical thinking with buzzwords— Marketers too often come under pressure to make decisions based on the technology of the moment, rather than strategy.
In this paper, Wunderman takes a step back to think about rationale the old-fashioned way. After all, communication channels change, but marketing fundamentals do not.
10 trends reshaping digital - updated Q1 2016Beyond
The cycle of innovation and iteration that digital is known for means existing concepts can suddenly find radically new trajectories. In this report, we highlight ten ideas that have been gaining rapid traction in Q1, and which will reshape how we digitally interact with the world around us.
Top 10 Digital Trends: How India will hack growth in 2016Avinash Jhangiani
Welcome to the What’s Next Trend Report 2016. Change is the only constant in life. Those who look only to the past or present might miss the future. We therefore hope that you enjoy reading this report and that it inspires you for the year ahead.
At Omnicom Media Group, we’re passionate about the intersections between consumer culture, business practices and the never ending march of technology and media. We believe these intersections are what drives the future.
This report is created by Omnicom Media Group in collaboration with MICA, Ahmedabad.
Me Data - The Rising Opportunity for Self Optimization Apps Beyond
A new research study from creative digital agency Beyond, shows that the lack of concern over the privacy of Me Data - open, freely available, personal data - and the popularity of personal tracking apps is leading to a demand in self-optimization services like Google Now. These products and services will break out of the niches created by personal tracking apps, instead offering overall lifestyle self-optimization services based on several different strands of Me Data.
Isobar predicts that 2018 will be the year of Augmented Humanity, a year where technology enhances and scales our most human attributes. In 2018, technological interfaces will become more natural and instinctive, technology will automate repetitive tasks to free up time for creativity and compassion, and artificial intelligence will meet emotional intelligence.
Shouldn’t all marketing be relevant? Brands have access to more data than ever, especially in digital, so there is increasing potential to create more personalized experiences. But consumers are savvy and do not want to feel stalked by advertising. Brands now need to demonstrate value to the consumer at every single touchpoint. Here, we will review the opportunities and obstacles for personalized marketing and present a way forward.
Consumers have become increasingly tech savvy, customizing their experiences and curating their minute-by-minute interactions with content, media and social networks. At the same time, the entertainment industry is booming, accelerating in pace and possibility. This has opened a whole new world of content-led marketing, though few brands have truly embraced this strategy to-date, putting real entertainment (and the budgets to support it) at the heart of their marketing. While not all brands can become a large-scale media entity, there is a valid case for making entertainment a permanent component of the marketing mix.
Today, brands should be asking: What content (not just message) is needed to tell my brand story? And how can this support my business ambition? The resulting strategy and breadth of content can then be applied across the year, leading to more opportunities to turn brands into true entertainment properties. The Ogilvy Branded Entertainment Assessment Model™ (Ogilvy BEAM™) brings rigor and consistency to the planning and measurement of this strategy.
At a time when brand stories must come alive through ongoing, multi-platform Branded Entertainment, the balance of logic and magic will bring out the inner greatness of brands.
The world is facing difficult times. I hope to inspire you all about the impact the crisis may have on customer experience. In this presentation, I share some ideas about the future of customer experience. How will customer experience evolve during and after this corona crisis.
In the deck I work with three strategic pillars to focus your customer experience efforts on: digital convenience, empathy and responsibility.
Every year, the IPG Media Lab attends SXSW in Austin, Texas, to meet promising startups and attend interesting panels in order to monitor developing media trends. This year, we noticed two key themes: personalization and immersion, both led by the proliferation of mobile devices and aided by other emerging interfaces. And brands can leverage these trends into a deeper connection with their audience, but only if they know how.
State of influence 2.0 by Brian Solis and TraackrBrian Solis
A groundbreaking report on the state and future of influencer marketing by Brian Solis and Traackr. What if influencer marketing was more than marketing? What if it was about the end-to-end customer or employee experience?
Welcome to a new era of marketing; an era where brands are shaped by the people who experience them. In a world where most consumers are connected, the experiences that they have and share online collectively shape their perceptions, impressions and actions. To a certain extent, all connected consumers are becoming influential in their own ways.
Influence has never been more import- ant. Every year, global communica- tions marketing firm Edelman pub- lishes its “Trust Barometer” report that captures the sentiment of trust in a variety of industries and scenarios. In its 2017 edition1, Edelman learned that the credibility of CEOs was at its lowest level ever. At the same time, the report found that trust in peers, or “a person like yourself,” is as cred- ible a source of information about a company as a technical or academic expert. Without trust, brand market- ing may fall upon skeptical, distrusting or altogether inattentive audiences.
By partnering with the right influenc- ers, or people who tell the right stories in the right context by delivering value at each step, brands can reach people through those they trust while earning trust in the process.
THE CONSUMER AND ADVERTISING LANDSCAPES IN INDIA EVOLVE QUICKLY AND OMG IS CONSTANTLY THINKING ABOUT HOW TO KEEP UP WITH THAT RATE OF CHANGE IN ORDER TO HELP BUILD BRANDS AND DELIVER GROWTH.
Wunderman Singapore's guide on handling digital communications for FMCG brands.
Don’t be intimidated into replacing logical thinking with buzzwords— Marketers too often come under pressure to make decisions based on the technology of the moment, rather than strategy.
In this paper, Wunderman takes a step back to think about rationale the old-fashioned way. After all, communication channels change, but marketing fundamentals do not.
10 trends reshaping digital - updated Q1 2016Beyond
The cycle of innovation and iteration that digital is known for means existing concepts can suddenly find radically new trajectories. In this report, we highlight ten ideas that have been gaining rapid traction in Q1, and which will reshape how we digitally interact with the world around us.
Top 10 Digital Trends: How India will hack growth in 2016Avinash Jhangiani
Welcome to the What’s Next Trend Report 2016. Change is the only constant in life. Those who look only to the past or present might miss the future. We therefore hope that you enjoy reading this report and that it inspires you for the year ahead.
At Omnicom Media Group, we’re passionate about the intersections between consumer culture, business practices and the never ending march of technology and media. We believe these intersections are what drives the future.
This report is created by Omnicom Media Group in collaboration with MICA, Ahmedabad.
Me Data - The Rising Opportunity for Self Optimization Apps Beyond
A new research study from creative digital agency Beyond, shows that the lack of concern over the privacy of Me Data - open, freely available, personal data - and the popularity of personal tracking apps is leading to a demand in self-optimization services like Google Now. These products and services will break out of the niches created by personal tracking apps, instead offering overall lifestyle self-optimization services based on several different strands of Me Data.
Isobar predicts that 2018 will be the year of Augmented Humanity, a year where technology enhances and scales our most human attributes. In 2018, technological interfaces will become more natural and instinctive, technology will automate repetitive tasks to free up time for creativity and compassion, and artificial intelligence will meet emotional intelligence.
Shouldn’t all marketing be relevant? Brands have access to more data than ever, especially in digital, so there is increasing potential to create more personalized experiences. But consumers are savvy and do not want to feel stalked by advertising. Brands now need to demonstrate value to the consumer at every single touchpoint. Here, we will review the opportunities and obstacles for personalized marketing and present a way forward.
Consumers have become increasingly tech savvy, customizing their experiences and curating their minute-by-minute interactions with content, media and social networks. At the same time, the entertainment industry is booming, accelerating in pace and possibility. This has opened a whole new world of content-led marketing, though few brands have truly embraced this strategy to-date, putting real entertainment (and the budgets to support it) at the heart of their marketing. While not all brands can become a large-scale media entity, there is a valid case for making entertainment a permanent component of the marketing mix.
Today, brands should be asking: What content (not just message) is needed to tell my brand story? And how can this support my business ambition? The resulting strategy and breadth of content can then be applied across the year, leading to more opportunities to turn brands into true entertainment properties. The Ogilvy Branded Entertainment Assessment Model™ (Ogilvy BEAM™) brings rigor and consistency to the planning and measurement of this strategy.
At a time when brand stories must come alive through ongoing, multi-platform Branded Entertainment, the balance of logic and magic will bring out the inner greatness of brands.
The world is facing difficult times. I hope to inspire you all about the impact the crisis may have on customer experience. In this presentation, I share some ideas about the future of customer experience. How will customer experience evolve during and after this corona crisis.
In the deck I work with three strategic pillars to focus your customer experience efforts on: digital convenience, empathy and responsibility.
Every year, the IPG Media Lab attends SXSW in Austin, Texas, to meet promising startups and attend interesting panels in order to monitor developing media trends. This year, we noticed two key themes: personalization and immersion, both led by the proliferation of mobile devices and aided by other emerging interfaces. And brands can leverage these trends into a deeper connection with their audience, but only if they know how.
First aid is the provision of initial care for an illness or injury. It is usually performed by non-expert, but trained personnel to a sick or injured person until definitive medical treatment can be accessed.d by non-expert, but trained personnel to a sick or injured person until definitive medical treatment can be accessed.
HOME TO MEXICAN DECOR MEXICAN ARTS, MEXICAN TILES, COPPER SINKS & MUCH MORE Terra Artesana brings you the creative beauty of Mexico directly from the artisan’s hands to your home. Our copper kitchen sinks, talavera tiles and talavera toilet, frost proof tiles, copper bathtubs, decorative tiles, mural tiles designs are personally selected. We ensure you receive the highest quality at an affordable price while keeping the artisans' traditions and profession alive.
2013 trendleri neler?
Beklentiler neydi ve bu trendlerin ne kadarı gerçekleşti?
Bu hafta paylaştığımız araştırmada bu soruların yanıtlarına ulaşabileceksiniz...
İyi okumalar...
Serve4impact Araştırma Şirketinin Tüketici
Trendlerine İlişkin İkinci Yaklaşımı : Sell it to me!
Sell it to me: Kişiselleşmenin daha da önemli hale geldiği günümüz pazarlama dünyasında, tüketicilerin beklentilerinin ne derece ileri gittiğine dair bir araştırma...
İyi Okumalar...
A Research About Customer Trends Until 2020 Game Kudra
Merhaba,
Önümüzdeki 4 hafta boyunca, Serve4impact Araştırma Şirketi tarafından yayınlanan, 2020 yılına kadar tüketiciler için öngördükleri 4 ayrı trendi inceleyen bir dizi araştırma sunumunu sizlerle paylaşacağız.
Serve4impact, 2020 yılına kadar tüketicilerin 4 ayrı yaklaşımla pazarlama dünyasını etkileyeceğini düşünüyor.
Bunlar:
1. My way: Tüketicilerin, yaşadığımız belirsiz ve kaotik dünyada kendilerine farklı fırsatlar yaratması üzerine kurulu bir araştırma
2. Sell it to me: Kişiselleşmenin daha da önemli hale geldiği günümüz pazarlama dünyasında, tüketicilerin beklentilerinin ne derece iler gittiğine dair bir araştırma
3. From me to you: Tükettiği markalar ve ürünler dünyasında, daha direk, özgür ve özel hizmet talep eden tüketicilerin öykülerine yer verilen bir araştırma
4. I’m in your hands: Tüketicilerin, markalar ve hükümetlerle güven ve uzun vadeli, fonksiyon ilişki beklentisine dönüşü üzerine bir araştırma
Bu hafta okuyacağımız makale My Way…
Keyifli okumalar dileriz.
GAME KUDRA
Türkiye’nin gitmekte olduğu kutuplaşmanın Game Kudra gözünden analizi!
Geçirdiğimiz heyecanlı ve olaylı 24 günün ardından Game Kudra olarak, bu sürecin yansımalarını bir yazı diziyle analiz ettik. Bu dizinin ilk analizi: Onlar- Bunlar-Biz-Siz
Keyifli okumalar dileriz.
Geçtiğimiz yıl sosyal mecralarda ne gibi yenilikler oldu?
Dijital pazarlama hangi konumda?
Krombera'nın 2013 Şubat ayında yayınladığı Trend Raporu ile geçtiğimiz yıla bir göz atalım...
İyi okumalar...
Game Kudra
Digital Leadership: An interview with Renée GoslineCapgemini
Digital Leadership: An interview with Renée Gosline,Assistant Professor MIT Sloan School of Management to understand the impact of technological shifts on customer experience and how organizations can connect with customers in a digital world.
Content strategy and earned media have huge potential to help brands better serve their customers, but many struggle to change old habits and ways of working. This book shares many of the things that we in the Brilliant Noise team have learned in recent years about developing and scaling a branded content organisation.
The consumer landscape has changed over the last ten years. New digital and mobile platforms and devices have transformed the way consumers interact with the organisations they do business with.
Read our new white paper to understand why cross-channel segmentation is more important than ever to keep up with today's hyper-connected consumers and what are the 8 critical success factors for an effective cross-channel classification.
Conversation Agent presents: Marketing in 2014Valeria Maltoni
At the risk of restating the obvious, marketing has become exponentially more interesting today. The adoption of digital tools, customer mobility, and mainstream use of social technologies require a broader mix of competences to sort out the added complexity.
While this is simple to point out, developing great products and delivering services worth coming back for is not that easy. I asked 7 friends who are both marketers, and technologists, visual thinkers, analysts, and product pros, to share their forecast for Marketing in 2014.
Our outlook for 2014 is optimistic. As marketers, it has never been a more exciting time. The following things to watch for range from very strategic to very tactical, but all are related in one big way. For marketers, none of them will matter, and none of them will work at all if not driven by a healthy, big idea.
12th Alex Marketing Club (What's Next in Marketing) by Dr.Ahmed Shama'aMahmoud Bahgat
12th Alex Marketing Cub (Public Relations Management) by Dr. Ahmed Saleh
*#Mahmoud_Bahgat*
*#Marketing_Club*
للاشتراك في نادي التسويق بالشرق الاوسط
*If you are a Marketer now*
To Join our whatsapp &Monthly Meeting in Middle East Cities
Send me ur data on Whatsap
00966569654916
*Fill ur data here as speaker or member*
https://lnkd.in/efkTE7T
Join now
*Marketing Club Facebook Page*
https://lnkd.in/gm4c4hD
*Marketing Club Facebook Group*
https://lnkd.in/gX-5au5
*Egyptian Pharmacists Society Facebook Page*
https://lnkd.in/fucnv_5
•••••••••••••••••••••••••••••
*#Mahmoud_Bahgat*
00966568654916
لخدمات التسويق والدعاية والاعلان
*#Legendary_ADLAND*
Complete Marketing Solutions
*www.LegendaryADLAND.com*
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للحصول على اقامة او شركة في اوروبا
*#Legendary_Europe*
Europe Companies & Residency
*www.LegendaryEurope.info*
•••••••••••••••••••••••••••••
*Contact Bahgat*
M.Bahgat@TheLegendary.Info
Your B2B customers are human, of course. We all
know that. But think about it. We spend most of our
time targeting companies; and the influencers and
decision makers in those companies. And maybe
(just maybe) the humans behind those roles and
titles don’t always get the level of consideration
they deserve.
Interested in learning more? Contact us at rightpoint.com/contact
The TMI team played host to a group of customer experience professionals. The purpose was to get together to discuss key trends, share best practice and identify any emerging needs
over the next 12 months.
Pazarlama ve iletişimde ayrışmak için tüketici ile buluşma noktalarını ve deneyimi nasıl çeşitlendirebilirizin cevaplarını her gün arıyoruz.
Ekteki araştırma, farklı pazarlarda çeşitli markaların izlediği 52 pazarlama stratejisi ve taktiğini bu yolları çeşitlendirebilmek için bize örnek sunuyor. GameKudra olarak okumanızı tavsiye ederiz.
Keyifli okumalar...
1990'lar itibariyle mobil iletişim hayatımızda önemli bir rol oynuyor.
Bugün mobil iletişim sadece konuşmanın değil, görüntülü konuşmadan da öte internet erişiminin de ana cihazı demek. Bu bağlamda akıllı telefonların önemi çok açık.
Game Kudra olarak, sitemize eklediğimiz mobilitede ve akıllı telefonlardaki trendleri ele alan araştırmayı keyifle okumanızı dileriz.
Serve4impact Araştırma Şirketinin Tüketici
Trendlerine İlişkin Dördüncü Yaklaşımı : I'm in your hands!
I’m in your hands: Tüketicilerin, markalar ve hükümetlerle güven ve uzun vadeli, fonksiyon ilişki beklentisine dönüşü üzerine bir araştırma.
Keyifli okumalar dileriz.
GAME KUDRA
Serve4impact, 2020 yılına kadar tüketicilerin 4 ayrı yaklaşımla pazarlama dünyasını etkileyeceğini düşünüyor. İşte o yaklaşımların 3.sü: From Me To You...
From me to you: Tükettiği markalar ve ürünler dünyasında, daha direk, özgür ve özel hizmet talep eden tüketicilerin öykülerine yer verilen bir araştırma.
Keyifli okumalar dileriz.
GAME KUDRA
Türk Gençlerinin Sosyolojik Analizi, 2013Game Kudra
Türk gençlerinin, markalar ve reklam dünyasına bakışları, iç dünyalarına yolculukları... Neleri severler, nelerden nefret edeler, nerelerde yakalanırlar...
Game Kudra, gençleri hedefleyen markalar için en doğru adres!
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
2. In partnership with the Health Experience Project, GSW has
expanded its fourth-annual trends report to include a broader
look at the shifts that are changing healthcare marketing.
3. 2014 TRENDS
Consumer
Marketing
Digital
Healthcare
Overview
Do you ever get the feeling that healthcare and people
are just missing each other? Healthcare is full of “do this”
and “take that” directives. And, people… well, people
are full of good intentions, everyday missteps, and hope
that it will get better.
The kinds of experiences we need to build today –
to get people off the sidelines, to change behavior, to
earn commitment – aren’t healthcare-marketing-as-usual.
Instead, they’re innovative approaches that engage
people in new ways.
Here’s the real challenge, though: We live in a world
of rapidly changing expectations. But, our approval
processes aren’t as fast. They’re long and rely more
on insulating risk than innovating experience.
The opportunity is finding the smart risks, the ones
that can truly change our marketplaces. To prepare
for where the world is going – not just respond to
where it’s been.
That’s where trends come in.
4. We look at trends to understand our customers’ new
expectations for brand interactions. The ones built on
their day-to-day experiences with technology, culture,
and media.
This year, we’ve uncovered actionable trends in
four key areas: consumer, digital, marketing and
healthcare. We’ll use those trends to systematically
point to new opportunities for healthcare marketers
and spur innovation.
We’ll ask, “What Could Be?” for healthcare brands
and customers. And deliver bold new solutions that
change that business-as-usual game.
Leigh Householder
Chief Innovation Officer
GSW
Core Contributors
Abigail Schmelzer
Alex Bragg
Alex Brock
Amanda Joly
Bruce Rooke
Eduardo Menendez
Jason Sankey
Jeffrey Giermek
Joel Gerber
Joy Hart
Kathryn Bernish-Fisher
Mark Stinson
Matt Cash
Michael Donahoe
Nick Bartlett
Rupert Dooley
Ryan Deshazer
Shawn Mullings
Tyler Durbin
6. Hey You
Rapid Scale
Dear [insert name]. It looks so
simple now, but that was the start
of how marketers thought about
personalization: simply calling a
customer by name.
The majority of marketers are now
customizing content based on
online messaging exposure (if you
liked this, you might like that).
The promise - and power - of truly
personalized marketing has been
at the center of the conversation
about marketing trends and theory
for years.
Now, with real-time behavioral
data on customers, many are
determining each customer’s level
of interest in the brand, their
loyalty, and their potential for
incremental cross selling.
Now, we’re in a period of rapid,
widespread adoption of mass
personalization that can be largely
attributed to smarter segmentation
strategies and more automation.
By matching that first-party data
with third-party data from other
online and offline sources,
marketers are delivering ever more
personalized content offers and
opportunities.
74
%
Nearly 3/4 of consumers get
frustrated when presented
with non-personalized online
experiences.
7. Hey You
Rapid Scale
Dear [insert name]. It looks so
simple now, but that was the start
of how marketers thought about
personalization: simply calling a
customer by name.
The majority of marketers are now
customizing content based on
online messaging exposure (if you
liked this, you might like that).
Now, with real-time behavioral
The promise - and power - of truly
data on customers, many are
personalized marketing has been
determining each customer’s level
at the center of the conversation
of interest in the brand, their
about marketing trends and theory
loyalty, and their potential for
Personalized Media
for years.
incremental cross selling.
Companies like Spotify, Pandora, and the newly
Now, we’re in a period of rapid,
launched iTunes Radio are all first-party data
By matching that built upon a base of
widespread adoption of mass
active user participation in the development of
with third-party data from other
personalization that can be largely
personalized content tooffline you interested for
online and keep sources,
attributed to smarter segmentation term.
the long
marketers are delivering ever more
strategies and more automation.
personalized content offers, and
The more you’re willing to participate, the better
opportunities.
the service becomes for you, and the less willing
you are to jump to a new service.
74
%
Nearly 3/4 of consumers get
frustrated when presented
with non-personalized online
experiences.
8. 2.
CONTENT
IN
THE
C-SUITE
In Short
CMO, meet the CCO. In 2014,
marketing organizations will be expected
to be “content native.”
9. It’s Time
Mobile Differentiator
The end of 2013 saw a big shift in the
conversation around content. The question
moved from, “why is content important to
our brand?” to “how do we organize our
business around content delivery?”
The most usable brand content will be ready to use on the go: to
be scanned while waiting in a line, browsed on a second screen,
flipped through as mobile fidgeting. That means leaders will be
focused on shorter, more actionable posts and shareworthy
images. They’ll be thinking beyond static, too, as video becomes
an essential component of mobile strategy.
That new question is a big recognition
that content can’t just be a lever of search
engine optimization, it has to be how
brands live in the digital world. How we
connect with today’s enlightened buyer
whose very non-linear “path to purchase”
is socially influenced and brand inspired.
New Leadership
Creating these new content native
organizations has led to the development
of new leadership roles and team
realignments. Today’s content engineers
are part of integrated creative, social and
search teams. They’re supported by
photographers, writers and analysts.
Netflix
YouTube
iTunes
Amazon
Video
Hulu
Real-time entertainment represents 67% of all peak internet
traffic, and nearly 40% of all peak mobile web traffic.
10. 3.
BLURRING
THE
LINES
OF REALITY
In Short
To draw people in today, marketers are creating new
kinds of brand experiences, ones powered by visual
spectacle and a lot of clever creativity.
11. 1.
Three technologies
are leading the way in
changing our everyday
surroundings, by adding
layers of images, video,
even interactivity.
Projection Mapping
Projection mapping can change
the face of buildings or create
entirely new interactive installations
that blur the line between the
digital and physical world.
View >
2.
Virtual Reality
2014 will see the consumer release
of the head-mounted Oculus Rift,
a 3D headset with sensors that track
the user’s motions at incredible
speeds with low-latency.
12. 3.
Augmented Reality
Augmented reality has been used to
do everything from add another layer of
information to a printed page to immerse
people in epic video games that take over
their physical worlds.
These involving experiences reach further than the people
who directly use them. Early AR case studies show that AR can
not only prompt downloads and increase engagement, but
also earn curiosity – significantly increasing other digital
behavior, particularly key word searches.
13. AR Growth
More and more brands are starting to integrate
AR campaigns into their ad budgets.
3.
Augmented Reality
Augmented reality has been used to
do everything from add another layer of
information to a printed page to immerse
people in epic video games that take over
their physical worlds.
These involving experiences reach further than the people
who directly use them. Early AR case studies show that AR can
prompt downloads and increase engagement, but also earn
curiosity – significantly increasing other digital behavior,
particularly key word searches.
14. 4.
THE
BRAND
FORGIVES
YOU
In Short
Forgiving brands do more than sell you a
product – they can give you something to feel
good about.
15. Everyday Indulgence
Everyday Indulgence
It’s so easy to indulge.
The BOGO shopping events,
extra caramel and whipped
cream on frappuccinos, a long
shower that doesn’t end until
the hot water runs out.
Brands are helping add to the credit column with promises of guilt-free, even
guilt-reversing, purchasing. They’re dialing up parts of their message that give
consumers permission to feel good about themselves (while still indulging).
Their new, winning brand promise, “have a positive impact on yourself, society,
or, heck, the whole word.”
Life is full of temptation.
And, that creeping sense of
guilt that goes with it.
Rapid Scale
Many consumers are keeping
count in their heads – debits
and credits that add up to
how “good” they’ve been in a
given day.
Chipotle was an early entrant in brand penance. It’s most recent
“The Scarecrow” video tapped into to people’s uneasy feelings about
factory farms and promised Chipotle as the planet-positive choice.
View >
16. Everyday Indulgence
Everyday Indulgence
It’s so easy to indulge.
The BOGO shopping events,
extra caramel and whipped
cream on frappuccinos, a long
shower that doesn’t end until
the hot water runs out.
Brands are helping add to the credit column with promises of guilt-free, even
guilt-reversing, purchasing. They’re dialing up parts of their message that give
consumers permission to feel good about themselves (while still indulging).
Their new, winning brand promise, “have a positive impact on yourself, society,
or, heck, the whole word.”
Life is full of temptation.
And, that creeping sense of
guilt that goes with it.
Rapid Scale
Many consumers are keeping
count in their heads – debits
and credits that add up to
how “good” they’ve been in a
given day.
Grade
Chipotle was an early entrant in brand penance. It’s most recent
“The Scarecrow” video tapped into to people’s uneasy feelings about
When asked about their own diet and levels of
factory farms and promised Chipotle as the planet-positive choice.
physical activity, and to assign themselves a grade
from ‘A’ to ‘F’, US consumers gave themselves an
View >
average grade of ‘C+’ for their level of physical activity, and their personal diets an average grade
of‘B-’. Only 12% gave themselves an ‘A’ or ‘A-’.
18. Talking Points
If you’ve ever watched the Sunday morning news shows, you know what “talking
points” are. They’re the short list of memorable catchphrases that politicians
develop and repeat over and over and over again in interviews until they solidify
into fact.
Launch Language
The first brands to pick up the practice were technology companies. At launch
events and in all the interviews that follow, they use short, repeatable phrases to
frame the topic the way they want the public to talk about it. The #1 hallmark of
this ready-to-pass on language is brevity. The phrases people remember and
repeat are about half as long as your average tweet.
Beyond Social
These clever headlines aren’t slogans, they’re hooks that change the context
people wrap around the product. It works because the brain looks for the big
picture before details. Once we have that big picture filter, it changes the
long-tail of search, the comparative criteria for similar products, and certainly
the expectations for the experience.
Listen to Apple’s
next launch. You’ll
hear each exec
repeat the desired
headline at least
twice, sometimes
three times.
19. Talking Points
Easily Repeatable
If you’ve ever watched the Sunday morning news shows, you know what “talking
“Most forward-thinking smartphone in the world.”
points” are. They’re the short list of memorable catchphrases that politicians
develop and repeat over and over and over again in interviews until they solidify
into fact.
Launch Language
The first brands to pick up the practice were technology companies. At launch
events and in all the interviews that follow, they use short, repeatable phrases to
frame the topic the way they want the public to talk about it. The #1 hallmark of
this ready-to-pass on language is brevity. The phrases people remember and
repeat are about half as long as your average tweet.
Beyond Social
These clever headlines aren’t slogans, they’re hooks that change the context
people wrap around the product. It works because the brain looks for the big
picture before details. Once we have that big picture filter, it changes the
long-tail of search, the comparative criteria for similar products, and certainly
the expectations for the experience.
Listen to Apple’s
next launch. You’ll
hear each exec
repeat the desired
headline at least
twice, sometimes
three times.
20. 6.
THE
HUMAN
IN THE
MACHINE
In Short
After years of answer algorithms and
recommendation engines, the human touch
is once again the new gold standard.
21. People Powered
Hyper Personalized
Welcome back, curators. It turns out that
data alone can’t create the perfect brand
experience. The human touch is what sets
apart something we think you’d like from
something we can’t wait to tell you about.
These interactions are delivered on big come-one-come-all
websites and events, but they quickly move people to a very
personal 1:1 experience in the form of pop-up concierges,
celebrity curators, even real-live personal shoppers.
Luxury Inspired
Brands are borrowing from the
hyper-personalized approaches of
luxury goods to give their customers a
sense of exclusivity powered by access
and accuracy.
Access: to collections designed by
the love/it hate it whim of celebrity
or the savvy preferences of the
almost-just-like-me athlete role model.
Accuracy: through questions that sound
like a personality quiz but give curators
just the right insight to recommend
everything from the right snack to the
perfect blue jeans.
This very-human point of view is changing the website
experience, even leading people to expect - of all things - an
actual phone call to follow up.
22. People Powered
Hyper Personalized
Welcome back, curators. It turns out that
data alone can’t create the perfect brand
experience. The human touch is what sets
apart something we think you’d like from
something we can’t wait to tell you about.
These interactions are delivered on big come-one-come-all
websites and events, but they quickly move people to a very
personal 1:1 experience in the form of pop-up concierges,
celebrity curators, even real-live personal shoppers.
Luxury Inspired
Brands are borrowing from the
hyper-personalized approaches of
luxury goods to give their customers a
sense of exclusivity powered by access
and accuracy.
This very-human point of view is changing the website
experience, even leading people to expect - of all things - an
actual phone call to follow up.
Handpicked
Access: to collections designed by
Companies like whim of celebrity
the love/it hate itTrunk Club and Indinchino offer a
personal stylist who handpicks
or the savvy preferences of the a trunk of high-end
clothes and ships it to you role model.
almost-just-like-me athlete for free.
The service is way questions that sound
Accuracy: through more hands-on than first time users
expect. After completing give curators
like a personality quiz but an online form, they receive
a phone call from their stylist and answer questions
just the right insight to recommend
about their real the - not just their messy closets.
everything from livesright snack to the
perfect blue jeans.
23. 7..
THE
BIG
DATA
REVOLT
In Short
In big data lies the potential for
revolutionizing, well, everything. But this year
marketers are thinking much smaller.
24. The Unfulfilled Promise
Remember how data was supposed to be the new creative? The new
competitive advantage? Even the new oil? In 2014, we’ll still be trying to crack
that code, leading many marketers to ask: Is it really worth it?
We expect to see three main strategy shifts:
Visualization
Small Data
Revolt
Data visualization to make data
instantly meaningful
Small data to find numbers that
are instantly actionable
Replace big data with instincts
and category experience
25. 74
%
74% of marketers say
they need to be better at
analyzing data.
53
8
%
53% of marketers say
they have more data than
they know what to with.
%
Only 8% of marketers say
it’s been easy to convert
data into intelligence.
Behind the Scenes
During this lull in the dream of data, automation will continue to improve,
creating more sophisticated systems that can cull through the sea of data
to deliver greater insight against specific business objectives and more
seamless activation / personalization in key marketing channels.
26. 74
%
74% of marketers say
they need to be better at
analyzing data.
53
8
%
53% of marketers say
they have more data than
they know what to with.
Only 8% of marketers say
it’s been easy to convert
data into intelligence.
Behind the Scenes
During this lull in the dream of data, automation will continue to improve,
creating more sophisticated systems that can cull through the sea of data
Crowdsourcing
to deliver greater insight against specific business objectives and more
Our ability to generate data far outstrips our ability
seamless activation / personalization in key marketing channels.
to analyze it. So, some brands and even scientists are
crowdsourcing the investigation.
The New York Times and Washington Post have posted
the text files of major legislation, asking readers to
quickly uncover questions and hidden sweetheart deals.
%
27. 7..
AGE
OF
VISUAL
CULTURE
In Short
Today, our favorite stories are told in pictures.
28. 1,000 Words
Mobile Differentiator
The old saying “a picture is worth
a thousand words” may need to be
updated in 2014 to “a picture replaces
a thousand words.”
In 2013, several image-heavy networks were sold for $1 billion or
more. Aging web companies - like Facebook (bought Instagram)
and Yahoo (bought Tumblr) - believed these new social destinations
would be their own fountain of youth.
The communications we value most
today are images that tell stories more
quickly and succinctly than words or
headlines ever could.
This visual content and the visual surge is prompting marketers
to communicate differently, too. They’re telling stories in pictures
and video, earning gestures (likes and forwards), and creating
share-worthy illustrations and graphics.
Pinterest
Technology + Volume
Technology is a big driver of the
visual shift. More people are engaging
with social media via their smartphones
and they’ve discovered that typing out a
blog post on a two-inch keyboard is just
short of impossible.
But more than hardware, pictures have
tapped into a core human need to make
sense of the vast amount of information
we’re exposed to every day. They’re
easy to sort, scan, and feel in control of.
Tumblr
Twitter
LinkedIn
The visual web is driving the rise of Pinterest & Tumblr
with growth rates of 88% and 74% respectively over the
last 12 months.
29. To discuss this report live, request another module, or
schedule a presentation of trends, please contact Leigh Householder
at 614-543-6496 or leigh.householder@gsw-w.com
Sources
Janrain & Harris Interactive, 2013, eMarketer, CompTIA, 2013, ABI
Research, 2013, International Food Information Council Foundation,
May 2013, Sandvine, 2H 2013