The key to successful marketing is to understand how and why people think and act in the way they do - to tap into the psyche of your audience and to create stories that mean something to them - ultimately, driving positive consumer action. This talk looks at ways to use language to effectively target your audience and improve the success of your paid search campaigns.
Getting your audience to create your content for you Bozboz-digital
Discover how to turn your audience into your best content creators. From reviews to content creation, this presentation explores the opportunities generated by the latest content marketing trend - user generated content.
Lessons Learned From Spending & €1m on Facebook Ads #InOrbit18 - by @NedPoult...Ned Poulter
In a world where focus is shifting away from keywords and more towards audiences, how do we keep up and stay ahead of the curve? And how do we master the true potential that Facebook’s advertising product provides?
The paid landscape is changing. Year-on-year incremental CPC increases have forced paid marketers to look beyond search advertising. In a world where focus is shifting away from keywords and more towards audiences, how do we keep up and stay ahead of the curve? And how do we master the true potential that Facebook’s advertising product provides?
With the recent announcement that the Facebook algorithm is changing, brand and marketers are having to adapt and, if they’re not already, look into investing into paid Facebook advertising.
This talk is aimed at all those wishing to understand the truly impressive results that Facebook can provide when used properly and to help you master Facebook ads. The talk with share insights, best practices, tips, tricks and tools learned from spending > €1 Million on Facebook Ads.
Facebook Ads: Process, Targeting & Tools, then back again. In 20 minutesNed Poulter
Many people deny the opportunity that awaits them when it comes to Facebook Ads. Having spent a SIGNIFICANT amount of time working with our clients to ideate, create and optimise our clients paid social media strategies - here are my top tips and tricks for optimising you Facebook Ad campaigns. Delivered in 20 minutes!
Getting your audience to create your content for you Bozboz-digital
Discover how to turn your audience into your best content creators. From reviews to content creation, this presentation explores the opportunities generated by the latest content marketing trend - user generated content.
Lessons Learned From Spending & €1m on Facebook Ads #InOrbit18 - by @NedPoult...Ned Poulter
In a world where focus is shifting away from keywords and more towards audiences, how do we keep up and stay ahead of the curve? And how do we master the true potential that Facebook’s advertising product provides?
The paid landscape is changing. Year-on-year incremental CPC increases have forced paid marketers to look beyond search advertising. In a world where focus is shifting away from keywords and more towards audiences, how do we keep up and stay ahead of the curve? And how do we master the true potential that Facebook’s advertising product provides?
With the recent announcement that the Facebook algorithm is changing, brand and marketers are having to adapt and, if they’re not already, look into investing into paid Facebook advertising.
This talk is aimed at all those wishing to understand the truly impressive results that Facebook can provide when used properly and to help you master Facebook ads. The talk with share insights, best practices, tips, tricks and tools learned from spending > €1 Million on Facebook Ads.
Facebook Ads: Process, Targeting & Tools, then back again. In 20 minutesNed Poulter
Many people deny the opportunity that awaits them when it comes to Facebook Ads. Having spent a SIGNIFICANT amount of time working with our clients to ideate, create and optimise our clients paid social media strategies - here are my top tips and tricks for optimising you Facebook Ad campaigns. Delivered in 20 minutes!
Getting your audience to create your content for you Sophie J Turton
83% of consumers say they are happy to recommend a service to a friend, but only 29% do. It’s up to us to inspire them to actually do it. So how do we get our audiences creating?
Personalisation: Putting People at the Centre of Your Conversion Efforts - Ne...Ned Poulter
How people use the web has changed. Consumers are demanding more from their online interaction with brands. They expect only specific and personally relevant messaging before they are inclined to take the actions that you are influencing them towards.
In this talk, Ned will share observations on the changing nature of how personalisation is being used across the web. He’ll provide insight and actionable takeaways from his work to help fuel your conversion efforts and better optimise your digital activities., challenging some ideals and hopefully prompting greater use of personalisation in your marketing.
It isn’t enough to build a website and hope for visitors. You need to be proactive in not only optimizing your site, but also in creating local listing, responding to reviews and promoting your site on social media.
Learn what elements of your site you need to optimize for search, why local listings are important, why you need to monitor and respond to online reviews, and how to choose which social media channels will provide the best ROI.
In today’s ultra local while ultra global digital world, brands have to strike a balance and be global while also resonating on a local level with consumers. In this webinar led by digital marketing pioneer, President and Founder of Cement Marketing Alaina Shearer, you'll learn how to take your local marketing to the next level.
PubCon 2016 | Content, Search and Social InterplayMMI Agency
MMI's Head of Public Relations and Social Media Maggie Malek shares insight on the connection between search, social and content at PubCon 2016 in Las Vegas.
Digital Innovation (Digital vs Traditional Marketing)Sean Si
This is my deck for my talk at the Philippine Business Enterprise Congress where I spoke to 1,000 entrepreneurs who attended. It's a talk on digital marketing and SEO compared to what we have traditionally. Enjoy!
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Hampton Roads Multifamily University event on 10/28/2015.
What the Heck is Inbound Marketing? HubSpotHubSpot
The Internet has transformed the way people learn about and shop for products. Today, people start their learning and buying process on the Internet, in search engines, blogs, and social media sites. Inbound marketing is all about getting found by the people already looking for you online and connecting directly with your prospects. This presentation covers: what is inbound marketing, why you should care, and how you can do it on a day-to-day basis.
Presented by Ellie Mirman and Rebecca Corliss at Geek Girl Camp Boston.
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented at a For Rent Media Solutions event in Atlanta, GA on 11/11/2015.
This is my presentation in ICTT 2019 in Kerala, India at the Le Meridien Kochi Hotel. I talk about how Expertise, Authority and Trust affects SEO, how to optimize it, and how Google stashed critical data to jump-start E-A-T as a ranking factor.
It’s impossible to communicate the value of social media efforts when you’re using a metric like follower count. It’s easy to measure, but it doesn’t mean anything. You’ve got to put in the work to measure the right things so that you can determine whether your efforts are actually making a difference.
Using Twitter to Define and Target Your Audience Interests By Geoff ColonMarketing Land
From the SocialPro Conference in Seattle, Washington, June 20-21, 2016. SESSION: Advanced Twitter Ads Strategies That Capture Audiences & Convert. PRESENTATION: Using Twitter to Define and Target Your Audience Interests - Given by Geoff Colon, @djgeoffe - Microsoft, Group Product Marketing Manager. #SocialPro #13B
Getting your audience to create your content for you Sophie J Turton
83% of consumers say they are happy to recommend a service to a friend, but only 29% do. It’s up to us to inspire them to actually do it. So how do we get our audiences creating?
Personalisation: Putting People at the Centre of Your Conversion Efforts - Ne...Ned Poulter
How people use the web has changed. Consumers are demanding more from their online interaction with brands. They expect only specific and personally relevant messaging before they are inclined to take the actions that you are influencing them towards.
In this talk, Ned will share observations on the changing nature of how personalisation is being used across the web. He’ll provide insight and actionable takeaways from his work to help fuel your conversion efforts and better optimise your digital activities., challenging some ideals and hopefully prompting greater use of personalisation in your marketing.
It isn’t enough to build a website and hope for visitors. You need to be proactive in not only optimizing your site, but also in creating local listing, responding to reviews and promoting your site on social media.
Learn what elements of your site you need to optimize for search, why local listings are important, why you need to monitor and respond to online reviews, and how to choose which social media channels will provide the best ROI.
In today’s ultra local while ultra global digital world, brands have to strike a balance and be global while also resonating on a local level with consumers. In this webinar led by digital marketing pioneer, President and Founder of Cement Marketing Alaina Shearer, you'll learn how to take your local marketing to the next level.
PubCon 2016 | Content, Search and Social InterplayMMI Agency
MMI's Head of Public Relations and Social Media Maggie Malek shares insight on the connection between search, social and content at PubCon 2016 in Las Vegas.
Digital Innovation (Digital vs Traditional Marketing)Sean Si
This is my deck for my talk at the Philippine Business Enterprise Congress where I spoke to 1,000 entrepreneurs who attended. It's a talk on digital marketing and SEO compared to what we have traditionally. Enjoy!
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Hampton Roads Multifamily University event on 10/28/2015.
What the Heck is Inbound Marketing? HubSpotHubSpot
The Internet has transformed the way people learn about and shop for products. Today, people start their learning and buying process on the Internet, in search engines, blogs, and social media sites. Inbound marketing is all about getting found by the people already looking for you online and connecting directly with your prospects. This presentation covers: what is inbound marketing, why you should care, and how you can do it on a day-to-day basis.
Presented by Ellie Mirman and Rebecca Corliss at Geek Girl Camp Boston.
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented at a For Rent Media Solutions event in Atlanta, GA on 11/11/2015.
This is my presentation in ICTT 2019 in Kerala, India at the Le Meridien Kochi Hotel. I talk about how Expertise, Authority and Trust affects SEO, how to optimize it, and how Google stashed critical data to jump-start E-A-T as a ranking factor.
It’s impossible to communicate the value of social media efforts when you’re using a metric like follower count. It’s easy to measure, but it doesn’t mean anything. You’ve got to put in the work to measure the right things so that you can determine whether your efforts are actually making a difference.
Using Twitter to Define and Target Your Audience Interests By Geoff ColonMarketing Land
From the SocialPro Conference in Seattle, Washington, June 20-21, 2016. SESSION: Advanced Twitter Ads Strategies That Capture Audiences & Convert. PRESENTATION: Using Twitter to Define and Target Your Audience Interests - Given by Geoff Colon, @djgeoffe - Microsoft, Group Product Marketing Manager. #SocialPro #13B
Finding Customers (presented by Dave Conklin)
Today's Growth Consultant Digital Footprint 2014
November 14-16, 2014 - Day One
Concourse LAX (Los Angeles, CA)
Mobi Cash Cyclone - Lead Generation Session 1Squeeze Mobi
Lead generation session shows you how you are going to get leads quickly and to make them regular customers.
Know more information about Mobi Cash Cyclone, here's the link to the salespage: http://www.warriorforum.com/warrior-special-offers-forum/691626-mobi-cash-cyclone-clone-sell-595-20-minutes.html
Slides from my talk at INBOUND 2017.
What does your funnel look like today? Is it efficient? Leaky? Stuck? Every marketer has been there, including HubSpot. Come learn about the challenges we've faced in our marketing funnel and how we completely re-invented our lead nurturing programs to drive more engagement and more customers. You'll hear about cutting-edge tactics and get real-life examples that you can take back to your desk and start implementing right now.
We all know the balance of power has shifted and the buyer now holds all the cards. What does this really mean for marketing? How can you sell to today's buyer? What's love got to do with it? This presentation will try to change your view of marketing and your mindset of how to approach generating more revenue through inbound marketing. Read it now, for the love of marketing!
10 Digital Marketing Activities Anyone Can Do to Generate Quick Wins:
How to market to qualified prospects, engage them with your business then turn them into clients.
The 30 Greatest Lead Generation Tips, Tricks & IdeasTPG
Generating leads - both high in quantity and quality - is a marketers most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep. Surprisingly, only 1 in 10 marketers feel their lead generation campaigns are effective. What gives?
Your Brand Is Not My Friend: Twin Cities VersionAlan Wolk
The Classic "Your Brand Is Not My Friend" presentation adapted for the students at MCAD and for the Conversations About the Future of Advertising Series
Search Engine Optimization continues to play a crucial role in lead generation and in 2013, updates to algorithms made it clear that marketers would have to make some serious adjustments to stay on top. These changes put even more emphasis on creating valuable content that is specifically for the users, and it’s your responsibility to take technical steps that communicate that value to the search engines.
"Les erreurs à ne pas faire sur votre homepage" par Oussama AmarTheFamily
- Va plus loin dans ton projet de startup avec Koudetat.co : http://bit.ly/1Fz1SXm
- Ne rate aucun événement de TheFamily, inscris-toi sur http://www.thefamily.co/education
- Youtube: https://www.youtube.com/watch?v=ixa_fiF1Dqs
Dans ce cours de growth hacking, Oussama te donne les règles pour bâtir une homepage pour gagner des utilisateurs.
- Une homepage ne devrait pas être faite pour plaire à tous. Elle t'aide à vérifier la pertinence de ta value proposition. Sois radicale, la haine est le plus court chemin vers l'intérêt ;)
- Par sa simplicité, une squeeze page te permet de savoir avec certitude ce qui marche.
- N'aie pas peur de recommencer. Si ta homepage n'est pas à 30% de conversion, tu n'y es pas encore.
- Une value proposition est la raison principale pour laquelle les gens vont s'inscrire sur ta homepage.
- Le but est de pouvoir expliquer clairement ce que tu fais, ce que ca apporte et pourquoi tu es le meilleur... en une phrase !
- Apprends le language de ta cible.
- Si tu vois quelque chose qui marche, tu le fais.
- Va plus loin dans ton projet de startup avec Koudetat.co : http://bit.ly/1Fz1SXm
- Ne rate aucun événement de TheFamily, inscris-toi sur http://www.thefamily.co/education
- Youtube: https://www.youtube.com/watch?v=ixa_fiF1Dqs
Similar to Psychology of language for Paid Search - Brighton SEO (20)
How to boost your Facebook marketing with custom audiencesBozboz-digital
What are custom audiences on Facebook? This slideshare explains why we see some Facebook ads and the benefits of using custom audiences, lookalike audiences, and Facebook tracking.
PPC Hero - The psychology of language for paid searchBozboz-digital
It's time to say goodbye to generic PPC copy forever. Discover how to tap into your audience's psyches to generate more clicks and stand out in the ever competitive SERPs.
How user-generated content is changing content marketing Bozboz-digital
Content isn't king, the customer is king. Content is the kingdom in which they frolic and we marketers are the court jesters. Learn how to keep the customer engaged and entertained.
How to run successful competitions on social mediaBozboz-digital
Learn how to develop social media competitions across a range fo social media platforms. This talk takes you through every stage of the competition process.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
4. I WANT YOU TO LEAVE WITH THREE THINGS.
THE UNDERSTANDING
That language is your most
powerful asset.
THE INSPIRATION
To be creative.
SOME TRICKS
To get the most out of it.
5. POWERFUL COPY CONSIDERS...
WHO
You are talking to.
WHAT
You want them to learn from
your message...and then do
with it.
WHY
They should care.
? ? ?
8. People don’t buy what you do, they
buy why you do it and why your
product or service will in some way
enhance their lives. It’s not your
why they care about, it’s theirs.
9. Less space makes it even
more important to create a
powerful message.
10. If great ads were just keywords, text
and some clever fandagglement,
then every worthwhile ad would
be successful - but they’re not.
11. THE TIME HAS COME TO
BREAK THE HABIT OF
GENERIC PPC COPY FOREVER.
26. PERRY MARSHALL’S SWISS
ARMY KNIFE METHOD:
(THE RELATIONSHIP THAT EXISTS BETWEEN YOUR CUSTOMER AND ELEMENTS IN THEIR LIVES)
IDENTIFY YOUR CUSTOMERS
IDENTIFY A THING YOUR CUSTOMERS LOVE
A THING THEY HATE
THEIR BEST FRIEND
THEIR WORST ENEMY