Shwen Gwee, profile picture
Uploaded byShwen Gwee
PDF, PPTX3,843 views

Pharma Twitterama

Pharma! Twitterama:! Exploring The Use of Twitter! in Pharma & Healthcare The document discusses Twitter and its potential uses in the pharmaceutical and healthcare industries. It begins with an introduction to Twitter, including its definition, functions, and growth statistics. It then provides examples of how pharmaceutical companies and others in healthcare have used Twitter for objectives like market research, customer service, promotions, and crisis management. The document concludes by listing several pharmaceutical companies that are active on Twitter and how their Twitter activities have grown over time.

Embed presentation

Download as PDF, PPTX
Pharma! Twitterama:! Exploring The Use of Twitter! in Pharma & Healthcare ! Shwen Gwee (@shwen) Lead, New Media Communications Vertex Pharmaceuticals!
Disclaimer •! The opinions and ideas expressed in this presentation are strictly my own and are not screened by my employer. •! Everything mentioned or presented is strictly my personal opinion and does not necessarily represent the views of Vertex Pharmaceuticals. ! Image by: Monkey Works Illustration
Intro to Twitter
What is Twitter? •! Micro Blogging / Micro Sharing Tool; or Micro Media •! Wikipedia (July 2009): •! “Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets.” •! “Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers” •! About.com (July 2009): •! “…micro-blogging is for people who want a blog but don't want to blog.” •! Twitter is micro-blogging. It is social messaging. It is an event coordinator, a business tool, a news reporting service and a marketing utility.
What is Twitter? Remember The Tipping Point’s “Law of the Few” ? “The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts” Malcolm Gladwell (2003), The Tipping Point: How Little Things Can Make a Big Difference
What is Twitter? Illustration: David Armano, Logic+Emotion Blog (http://darmano.typepad.com)
What is Twitter? •! “Connectors – the kinds of people who know everyone and possess special gifts for bringing the world together” •! Twitter is a conduit for connecting: You Followers People Each Other Followers What You Value as Important Illustration: David Armano, Logic+Emotion Blog (http://darmano.typepad.com)
Is Twitter Social CRM? Source: Brent Leary, Social CRM in Pictures....and Words, Brent’s Social CRM Blog (http://crm2.typepad.com/brents_blog/2008/07/social-crm-in-p.html)
! Twitter Basics
Twitter – Basic Functions Post Follow @ Reply + Unfollow Direct Message (DM) ! 140 CHARACTERS Favorite
Twitter – Follow/Unfollow Click to Follow
Twitter – Follow/Unfollow Now You’re Following
Twitter – Basic Interface & Functions Tweet Stream Mentions/Replies Private DMs
Twitter – Basic Functions
Twitter – Posting
Twitter – Replying & Direct Messaging @
Twitter – Favorite
Beyond Basics: Welcome to the Twitterverse… Source: Brian Solis, Gazing into the Twitterverse, PR 2.0 Blog (http://www.briansolis.com/2009/05/gazing-into-twitterverse)
Beyond! ! Twitter Basics
#Hashtags •! Wikipedia Definition: •! Hashtags are a community-driven convention for adding additional context and metadata to your tweets. •! They're like tags on Flickr, only added inline to your post. You create a hashtag simply by prefixing a word with a hash “#” symbol: e.g. #hashtag. •! Acts like a reference label for events and/or topics •! e.g. #Twitterama for this webinar •! E.g. #health20 for Health 2.0 Conference
Search: search.twitter.com
Searching Events/Topics: Hashtags.org
Trends: TwitScoop.com
TweetMemes: Tweetmeme.com
Finding/Following People: Twellow.com
Twitter Directories: WeFollow.com
URL Shorteners: e.g. TinyURL.com, Bit.ly, Ow.ly
Tweet Management: TweetDeck
Tweet Management: TweetDeck Insert Source: http://www.1stwebdesigner.com/tutorials/learn-how-to-use-tweetdeck-effectively-and-save-time
Tweet Management: TweetDeck Insert Source: http://www.1stwebdesigner.com/tutorials/learn-how-to-use-tweetdeck-effectively-and-save-time
Tweet Management: TweetDeck Insert Source: http://www.1stwebdesigner.com/tutorials/learn-how-to-use-tweetdeck-effectively-and-save-time
Multiple Account Management: HootSuite.com
Corporate Tweet Management: CoTweet.com
Dispelling! Twitter Myths !
Myth 1 Twitter is Just for Teens & College Students
Myth 1: Twitter is Just for Teens & College Students •! Facebook is popular as one can interact with friends on a wide scale. •! On the other hand, teenagers do not use Twitter. •! Most have signed up to the service, but then just leave it as they realize that they are not going to update it (mostly because texting Twitter uses up credit, and they would rather text friends with that credit). •! In addition they realize that no one is viewing their profile, so their 'tweets' are pointless. Source: Guardian.co.uk, July 13, 2009 (http://www.guardian.co.uk/business/2009/jul/13/twitter-teenage-media-habits)
Myth 1: Twitter is Just for Teens & College Students •! 18-24 year olds 12 percent less likely than average to visit Twitter •! 25-34 year olds are 30 percent more likely to visit Twitter •! 45-54 year olds are 36 percent more likely than average to visit Twitter Age Distribution of Twitter Users Source: comScore Voices, April 7, 2009 (http://blog.comscore.com/2009/04/twitter_traffic_explodesand_no.html)
Myth 2 Twitter is a Time Suck – It’s All Just Useless Info Anyway
Myth 2: Twitter is a Time Suck – It’s All Just Useless Info Anyway •! Depends who you follow…And What You’re Interested In
Myth 3 Pharma/Healthcare Can’t Engage on Twitter
Myth 3: Pharma/Healthcare Can’t Engage on Twitter •! Adoption of Twitter has surpassed YouTube in Hospitals •! 213 Twitter Accounts •! 142 YouTube Channels •! 109 Facebook pages •! 26 Blogs Source: @EdBennett, Hospital Social Network List, Found in Cache Blog, June 15, 2009 (http://ebennett.org/hsnl/)
Myth 3: Pharma/Healthcare Can’t Engage on Twitter •! Pharma presence on Twitter is Growing Steadily Start of Twitter Activities Nov Dec Jan Feb Mar Apr May June July 2008 2009 @Boehringer @AstraZenecaUS @JNJComm @NovartisTrials @Amgen @SanofiPasteur @Pfizer_news @Novartis @Roche_com @GenentechNews @GSKUS @SanofiAventisTV Adapted from: @WhyDotPharma, Pharma twittersphere - To be followed or to follow?, WhyDotPharma Blog, July 14, 2009 (http://www.whydotpharma.com/2009/07/14/pharma-twittersphere-to-be-followed-or-to-follow/)
Stats and Facts About Twitter!
Twitter Growth (2008–2009) •! In 2008, Twitter grew ~753%1 •! From FEB 2008 to FEB 2009, Twitter grew ~1382%2 Site Feb 08 Feb 09 % growth Twitter.com 475,000 7,038,000 1382% Source: 1. Compete.com, 2. Nielsen NetView, 2/09, U.S., Home and Work (http://blog.nielsen.com/nielsenwire/online_mobile/twitters-tweet-smell-of-success)
Twitter Age Range Unique Visitors to Twitter.com by Age Demographic Age Group Unique Audience Composition % 2-17 250,000 3.6 18 – 24 ** ** 25 – 34 1,379,000 19.6 35 – 49 2,935,000 41.7 55+ 1,165,000 16.6 65+ 477,000 6.8 **These demographics have insufficient sample sizes Source: Nielsen NetView, 2/09, U.S., Home and Work (http://blog.nielsen.com/nielsenwire/online_mobile/twitters-tweet-smell-of-success)
Twitter Users by Age and Gender Source: Sysomos Inc, June 2009, An In-Depth Look Inside the Twitter World (http://www.sysomos.com/insidetwitter/)
Twitter Users by Geography Description: The bar chart shows the number of Twitter users from top-10 cities relative to the number of users in New York City. The chart shows that the number of users in NYC is four times that in San Diego. Source: Sysomos Inc, June 2009, An In-Depth Look Inside the Twitter World (http://www.sysomos.com/insidetwitter/)
Twitter Activity Source: Sysomos Inc, June 2009, An In-Depth Look Inside the Twitter World (http://www.sysomos.com/insidetwitter/)
The More Followers, the More You Tweet •! As Twitter users attract more followers, they tend to Tweet more often # of Followers Avg. # of Tweets/Day < 1,000 ~3 1,000–1,749 ~6 >1,750 ~10 Source: Sysomos Inc, June 2009, An In-Depth Look Inside the Twitter World (http://www.sysomos.com/insidetwitter/)
Twitter Activity •! 5% of users account for 75% of all activity •! 10% account for 86% of activity •! 30% account for 97.4% Source: Sysomos Inc, June 2009, An In-Depth Look Inside the Twitter World (http://www.sysomos.com/insidetwitter/)
Twittter: Objectives!
What Can Twitter Do For You? •! Research (prospective and retrospective) •! Reinforce and Expand Your Brand •! Promote Content •! Extend Audience (e.g. link traffic, SEO) •! Networking and “Media Relations” •! Previews and Feedback (e.g. testing messages) •! Speedlinking (e.g. auto-tweeted links) •! Story Gathering (e.g. for breaking news) •! What people really think (good, bad, and ugly) •! Establish, Engage, and Maintain Relationships Adapted from: ProBlogger, January 23, 2008, 9 Benefits of Twitter for Bloggers (http://www.problogger.net/archives/2008/01/23/9-benefits-of-twitter-for-bloggers/)
Groundswell Objectives Listen Research Engage Talk to people Energize Energize your advocates Support Support your customers Embrace Embrace customer feedback Josh Bernoff, Groundswell Blog: Twitter is a 5-tool player -- how it should get paid (http://blogs.forrester.com/groundswell/2009/03/twitter-is-a-5.html)
Groundswell Objectives & Roles OBJECTIVES ROLES Listen Market Research/ CorpComm Engage CorpComm/Marketing Energize Marketing/Sales Support Sales/Customer Service Embrace Marketing/CorpComm Charlene Li & Josh Bernoff (2008), Groundswell: Winning in a World Transformed by Social Technologies (http://www.forrester.com/Groundswell)
Corporate Objectives •! Market Research •! Customer Service •! Customer Relations •! Publicity and Promotion •! Marketing and Sales •! Crisis Communication •! Issues Advocacy •! Event Support/Management •! Event Updates Adapted from: ProBlogger, January 23, 2008, 9 Benefits of Twitter for Bloggers (http://www.problogger.net/archives/2008/01/23/9-benefits-of-twitter-for-bloggers/)
! Examples
Market Research
Customer Service/Support
Promotions / Customer Relations
Crisis Management
Issues Advocacy
Publicity
Promotion/Sales, Customer Support, etc. Promotion / Sales Community Relations News/Event Updates “Embracing” Customers Customer Support
Event Updates
Other Healthcare! Examples !
Clinical Trial Matching: @TrialX •! "The TrialX Twitter App allows you to find clinical trials of new treatments in your area." •! You can DM them for privacy
Bipolar/Depression Support: @PolarWisdom •! News, community, and advocacy feed for those dedicated to living well with bipolar disorder and depression, including support networks of family, friends, and fellow patients •! “Twitter helps reframe healthcare research, news and content in terms of personal, n=1 context” •! Tweet contents: •! News/Journal articles (from POV of afflicted) •! Resources available for caregivers/survivors •! Latest research on medication development, clinical trials, and side effects •! Developing advocacy by learning more about condition Source: @JensMccabe, Meet @PolarWisdom: A Ground Zero Glance at Building the First Condition-Specific, Collaborative advocacy Twitter Feed, April 6, 2009 (http://www.twitter.com/polarwisdom)
HealthCare and Social Media #hcsm Tweet Chat
Pharma! ! Examples
PharmaCo’s On Twitter 1.! @Allergan" 2.! @Amgen – Currently unconfirmed as true corporate account (6/18)! 3.! @AstraZenecaUS" 4.! @Boehringer" 5.! @GenentechNews" 6.! @GSKUS" 7.! @JNJComm" 8.! @Novartis" 9.! @NovartisTrials – Clinical Trials focused Twitter account" 10.!Novo Nordisk: @RaceWithInsulin – Promotional Rx Twitter Account" 11.! @Pfizer_news" 12.!@Roche_com" 13.!@SanofiAventisTV – Provides updates new video channel" 14.!@SanofiPasteur" Source: @Jonmrich, Pharma and Healthcare Social Media Wiki, Dose of digital Blog, July 2009 (http://www.doseofdigital.com/healthcare-pharma-social-media-wiki/)
PharmaCo’s On Twitter Start of Twitter Activities Nov Dec Jan Feb Mar Apr May June July 2008 2009 @Boehringer @AstraZenecaUS @JNJComm @NovartisTrials @Amgen @SanofiPasteur @Pfizer_news @Novartis @Roche_com @GenentechNews @GSKUS @SanofiAventisTV Adapted from: @WhyDotPharma, Pharma twittersphere - To be followed or to follow?, WhyDotPharma Blog, July 14, 2009 (http://www.whydotpharma.com/2009/07/14/pharma-twittersphere-to-be-followed-or-to-follow/)
PharmaCo’s: Twitter Activities •! Follower/Following Activity: Follow Activity PharmaCo’s Do not follow anyone Amgen Only follows a selection of AZ, Roche, Genentech, GSK, Novartis followers Follows (almost) everyone Boehringer, JNJ who follows them •! NOTE – Following Someone Allows You To… -! Receive their tweets in your tweet stream -! Receive direct messages (DMs) from them Adapted from: @WhyDotPharma, Pharma twittersphere - To be followed or to follow?, WhyDotPharma Blog, July 14, 2009 (http://www.whydotpharma.com/2009/07/14/pharma-twittersphere-to-be-followed-or-to-follow/)
PharmaCo’s: Number of Followers Number of Followers on twitter 2')3'()**)+#$,' (July 13th, 2009) 2500 2126 1965 2000 1617 1500 1191 1167 !"#$%&#'()**)+#$,-'./01' 1058 1000 741 638 500 0 Data Source: www.twitter.com, July 13th, 2009; whydotpharma analysis Source: @WhyDotPharma, Pharma twittersphere - To be followed or to follow?, WhyDotPharma Blog, July 14, 2009 (http://www.whydotpharma.com/2009/07/14/pharma-twittersphere-to-be-followed-or-to-follow/)
PharmaCo’s: Number They Are Following Number of Following on twitter 2')3'()**)+45&' (July 13th, 2009) 2000 1559 1500 1095 1000 500 !"#$%&#'()**)+45&-'/67' 182 163 76 50 9 0 0 Data Source: www.twitter.com, July 13th, 2009; whydotpharma analysis Source: @WhyDotPharma, Pharma twittersphere - To be followed or to follow?, WhyDotPharma Blog, July 14, 2009 (http://www.whydotpharma.com/2009/07/14/pharma-twittersphere-to-be-followed-or-to-follow/)
PharmaCo’s: Number of Updates Number of Updates on twitter 2')3'<9:%;#,' (July 13th, 2009) 500 311 261 250 155 92 79 !"#$%&#'89:%;#,-'..6' 28 20 6 0 Source: www.twitter.com, July 13th, 2009; whydotpharma analysis Source: @WhyDotPharma, Pharma twittersphere - To be followed or to follow?, WhyDotPharma Blog, July 14, 2009 (http://www.whydotpharma.com/2009/07/14/pharma-twittersphere-to-be-followed-or-to-follow/)
PharmaCo’s: Number Following & Updates 2')3'()**)+45&' Number Following and Updates by PharmaCo 2000 1500 @Boehringer 1000 @JNJComm 500 !"#$%&#'3)**)+45&-'/67' @GSKUS @AstraZeneca @Roche_com @genentechnews @Amgen @Novartis 0 0 50 100 150 200 250 300 350 400 !"#$%&#'<9:%;#,-'..6' 2')3'<9:%;#,' Data Source: www.twitter.com, July 13th, 2009; whydotpharma analysis Bubble size = # of followers: 1,306 Source: @WhyDotPharma, Pharma twittersphere - To be followed or to follow?, WhyDotPharma Blog, July 14, 2009 (http://www.whydotpharma.com/2009/07/14/pharma-twittersphere-to-be-followed-or-to-follow/)
Types of PharmaTweets •! Types of PharmaCo Updates on Twitter: Types of Tweets PharmaCo’s Speedlinking / SanofiAventisTV Auto-updates News Updates / Amgen, Genentech, Novartis, Pfizer, Sanofi Pasteur Corp Comm Engaging and AZ, Boehringer, GSK, JNJ, Roche Energizing* Promotional: Race with Insulin (Novo Nordisk) Specialized CT Recruitment: Novartis Trials *Includes: ReTweeting, linking to other (non-company) resources, engaging in conversation, expressing gratitude, etc.
PharmaTweets: SanofiAventisTV
PharmaTweets: @Pfizer_news
PharmaTweets: @JNJcomm
PharmaTweets: @RaceWithInsulin
PharmaTweets: @NovartisTrials
What Do People Want From PharmaTweets? •! Which topics would you like PharmaCo’s to cover more on Twitter? Source: @WhyDotPharma, The state of the pharma twittersphere, WhyDotPharma Blog, July 13, 2009 (http://www.whydotpharma.com/2009/07/13/the-state-of-the-pharma-twittersphere/)
What Do People Want From PharmaTweets? •! Would it be a good idea for PharmaCo’s to offer separate Twitter accounts per topic? •! If PharmaCo’s would offer Twitter accounts per topic, how many would you be ready to follow per company? Source: @WhyDotPharma, The state of the pharma twittersphere, WhyDotPharma Blog, July 13, 2009 (http://www.whydotpharma.com/2009/07/13/the-state-of-the-pharma-twittersphere/)
! Conclusions
Conclusions for PharmaCo Tweets •! Update tweets regularly •! Follow people back (if possible) •! People want to hear about: •! Social causes and events •! Medical and science news •! Other activities not readily available by traditional media •! Provide value to your followers, both with your tweets and what you do with theirs (e.g. ReTweet, link to resources, etc.) •! Have a conversation with your followers (if possible)
Final Thwoughts and Twips •! Look before you leap •! Consider developing a guideline for tweeting (before starting) •! Who should Tweet •! What should be tweeted (contents, voice, etc.) •! How to respond to mentions (@ replies) and DMs •! See: Airforce Blog Assesment flowchart – http://bit.ly/R6sqg •! Start internally •! Experiment with tools like Yammer •! Don’t be afraid to ask for feedback and suggestions •! Let your tweets evolve organically •! Be authentic and don’t try to sell •! Bring booze to the party
Thank You! @shwen Illustration by: Hellvetica

More Related Content

PDF
Pharma Twitterama Redux (2014): LatAm Edition
byShwen Gwee
 
PPT
AEJMC12 State of the Industry: ONA
byJody Brannon
 
PDF
Social Media Strategy Personal And Professional 01 20 10
byAnne Theis
 
PDF
Inside Twitter - Statistics
byDan St. Peter
 
PPTX
Online Engagement
byAnne Adrian
 
PPTX
Social Media for Public Safety Telecommunicators
byglarsen911
 
PPT
The value of social media to public affairs
bySeth Stuck
 
PPTX
Extensionnewagent
byElaine Edwards, Kansas State University
 
Pharma Twitterama Redux (2014): LatAm Edition
byShwen Gwee
 
AEJMC12 State of the Industry: ONA
byJody Brannon
 
Social Media Strategy Personal And Professional 01 20 10
byAnne Theis
 
Inside Twitter - Statistics
byDan St. Peter
 
Online Engagement
byAnne Adrian
 
Social Media for Public Safety Telecommunicators
byglarsen911
 
The value of social media to public affairs
bySeth Stuck
 
Extensionnewagent
byElaine Edwards, Kansas State University
 

What's hot

PPTX
Socialmediaagtech
byElaine Edwards, Kansas State University
 
PPT
What's New In Communication 2009
byKim Kruse
 
PPTX
Using Twitter And Social Networking As A Tool
bymfaulkner
 
PDF
Shellharbour Small Business Network RDA Illawarra - What Can Social Media Do ...
byRegional Development Australia (RDA) Illawarra
 
PPTX
A Discussion On Social Networking
byPenn State University
 
PPTX
Congresso Mega Brasil de Comunicação 2010 - The Power and Importance of Sear...
byMichael Pranikoff
 
PPT
2010: NJ GMIS: Getting Your Message Out
byCarol Spencer
 
PPT
Gcc social media presentation
byErnest Staats
 
PPT
4 hstaff final
byElaine Edwards, Kansas State University
 
PPTX
Social Media, FCS Workshop
byAnne Adrian
 
PDF
Twitter And Status Updating Pew Internet Report Oct 2009
bySubrahmanyam KVJ
 
PDF
Twitter And Status Updating, Fall 2009
byMarketingfacts
 
PPTX
Social Media for Non-Profits (Einstein version)
byAlbert Einstein Cancer Center
 
PDF
TOUCHPOINTS5: THE POWER OF PASSIVE DATA
byStudioRevolucija
 
PDF
The web of where: How location is being woven into the web
byKevin Anderson
 
PPTX
Intro Social Media for Small Business
byAnne Adrian
 
PPTX
Social Media Beltwide Cotton
byAnne Adrian
 
Socialmediaagtech
byElaine Edwards, Kansas State University
 
What's New In Communication 2009
byKim Kruse
 
Using Twitter And Social Networking As A Tool
bymfaulkner
 
Shellharbour Small Business Network RDA Illawarra - What Can Social Media Do ...
byRegional Development Australia (RDA) Illawarra
 
A Discussion On Social Networking
byPenn State University
 
Congresso Mega Brasil de Comunicação 2010 - The Power and Importance of Sear...
byMichael Pranikoff
 
2010: NJ GMIS: Getting Your Message Out
byCarol Spencer
 
Gcc social media presentation
byErnest Staats
 
4 hstaff final
byElaine Edwards, Kansas State University
 
Social Media, FCS Workshop
byAnne Adrian
 
Twitter And Status Updating Pew Internet Report Oct 2009
bySubrahmanyam KVJ
 
Twitter And Status Updating, Fall 2009
byMarketingfacts
 
Social Media for Non-Profits (Einstein version)
byAlbert Einstein Cancer Center
 
TOUCHPOINTS5: THE POWER OF PASSIVE DATA
byStudioRevolucija
 
The web of where: How location is being woven into the web
byKevin Anderson
 
Intro Social Media for Small Business
byAnne Adrian
 
Social Media Beltwide Cotton
byAnne Adrian
 

Similar to Pharma Twitterama

PPT
Teaching Twitter
byBovee and Thill
 
PDF
Fluid Studio Twitter Presentation March 2009
byJohn Dye ( dyejo, inc. )
 
PDF
Twitter Presentation
byFluid
 
PPTX
Healthcare Get Started With Twitter
byPlus91 Technologies Pvt. Ltd.
 
PDF
09 Fsd007218 Fluid Social Media Presentation2
byJohn Dye ( dyejo, inc. )
 
PPTX
Twitter For Business
byHM Revenue & Customs
 
PPTX
Definitions and characteristics
byOhoooud
 
PDF
Michele Payn-Knoper - Farming Your Online Community: Social Networks and Beyond
byguest5147da
 
PDF
Michele Payn-Knoper - Twittering Techniques for Ag Tweeps
byJohn Blue
 
PPTX
Ketchum ISG Twitter 101
byKetchumISG
 
PDF
What Every Company Should Know About Using Social Media and Twitter During A ...
byJohn Dye ( dyejo, inc. )
 
ZIP
Twitter 101: 140 characters. Don't be a douche.
byAlison Gianotto
 
PPTX
Twitter
byashley_lulu
 
PDF
Twitter Tipsheet
byBriana Tomkinson
 
PDF
Fluid Studio Twitter and LinkedIn Presentation
byJohn Dye ( dyejo, inc. )
 
PDF
7 steps-for-using-twitter-for-business
byNuno Fraga Coelho
 
PDF
Fluid Studio Social Media
byJohn Dye ( dyejo, inc. )
 
PDF
Fluid Social Media Presentation
byFluid
 
PDF
Enterprise Use of Twitter by Doug Ross
byThe Circuit
 
PDF
All about Twitter
byAabha Sharma
 
Teaching Twitter
byBovee and Thill
 
Fluid Studio Twitter Presentation March 2009
byJohn Dye ( dyejo, inc. )
 
Twitter Presentation
byFluid
 
Healthcare Get Started With Twitter
byPlus91 Technologies Pvt. Ltd.
 
09 Fsd007218 Fluid Social Media Presentation2
byJohn Dye ( dyejo, inc. )
 
Twitter For Business
byHM Revenue & Customs
 
Definitions and characteristics
byOhoooud
 
Michele Payn-Knoper - Farming Your Online Community: Social Networks and Beyond
byguest5147da
 
Michele Payn-Knoper - Twittering Techniques for Ag Tweeps
byJohn Blue
 
Ketchum ISG Twitter 101
byKetchumISG
 
What Every Company Should Know About Using Social Media and Twitter During A ...
byJohn Dye ( dyejo, inc. )
 
Twitter 101: 140 characters. Don't be a douche.
byAlison Gianotto
 
Twitter
byashley_lulu
 
Twitter Tipsheet
byBriana Tomkinson
 
Fluid Studio Twitter and LinkedIn Presentation
byJohn Dye ( dyejo, inc. )
 
7 steps-for-using-twitter-for-business
byNuno Fraga Coelho
 
Fluid Studio Social Media
byJohn Dye ( dyejo, inc. )
 
Fluid Social Media Presentation
byFluid
 
Enterprise Use of Twitter by Doug Ross
byThe Circuit
 
All about Twitter
byAabha Sharma
 

More from Shwen Gwee

PDF
Stop, Collaborate and Listen: The Social Lives of Healthcare Professionals
byShwen Gwee
 
PPTX
Healthcare IT is the New Black
byShwen Gwee
 
PDF
Exploring the Pharma Twitterverse - Tweet Cred or Fail Whale?
byShwen Gwee
 
PDF
Twitter is a Petri Dish: Growing Your Social Media Culture in a Regulated Env...
byShwen Gwee
 
PDF
Overcoming Our Social Challenges - Getting Started with Social Media in Biote...
byShwen Gwee
 
PDF
Twitter Power Tools for Health Activists
byShwen Gwee
 
PPT
Can Pharma Make a Business Case for Social Media
byShwen Gwee
 
Stop, Collaborate and Listen: The Social Lives of Healthcare Professionals
byShwen Gwee
 
Healthcare IT is the New Black
byShwen Gwee
 
Exploring the Pharma Twitterverse - Tweet Cred or Fail Whale?
byShwen Gwee
 
Twitter is a Petri Dish: Growing Your Social Media Culture in a Regulated Env...
byShwen Gwee
 
Overcoming Our Social Challenges - Getting Started with Social Media in Biote...
byShwen Gwee
 
Twitter Power Tools for Health Activists
byShwen Gwee
 
Can Pharma Make a Business Case for Social Media
byShwen Gwee
 

Recently uploaded

PPTX
FEBRUARY 2026 ONCOLOGY CARTOONS BY DR KANHU CHARAN PATRO
byKanhu Charan
 
PDF
Medicinal &Toilet Preparation Act T.Y.B-PHARM
byAkshata Jain
 
PPTX
Circulatory System by Dr. Rabia Inam Gandapore.pptx
byDr. Rabia Inam Gandapore
 
PDF
Management of medication MOM PHARMACY Training NABH 6th Edition.pdf
byannapurnakaja1
 
DOCX
Pharmacotherapeutics - II Practical Record with Clinical Examination (20 cases)
bySreenivasa Reddy Thalla
 
PDF
Preparing Medicare Cost Reports Seems Easy Until It's Not
byNMP Professional Services, Inc
 
PPT
Managemant of Mutilated Vital Teeth presentation
bySamahHashem5
 
PPTX
Template for presentation of patients at the MDT Meeting
byNasri937947
 
PPTX
muscles of facial expressions and mastication.pptx
byClevin Aswani
 
PDF
The Doctor's Balance Sheet By Dr Kanhu Charan Patro
byKanhu Charan
 
PPTX
LEVELS OF THINKING. SHILPA HOTAKAR Applied Psychology pptx
bySHILPA HOTAKAR
 
PDF
Vitamin K works in conjunction with D to the Knesset .pdf
byHaim R. Branisteanu
 
PPTX
HYPERTENSION III SEMESTER ADULT HEALTH NURSING-I
bykeerthi samuel
 
PPTX
LOW DOSE RADIATHERAPY (LDRT) IN OSTEOARTHRITIS
byKanhu Charan
 
PDF
Antitubercular agents medicinal chemistry.pdf
byPrerana Jadhav
 
PDF
Safe and Comfortable Plagiocephaly Helmet Solutions| Plagiocephaly Helmet Tre...
byHope Abilitation Medical Center
 
PPTX
sinusitis.....................................pptx
by62cjjqfcvg
 
PPTX
THE STUDY OF MIND content intro and basics.pptx
byLakshmiPrasanthi11
 
PPTX
“Autoimmune Hemolytic Anemia (AIHA) with Pleural Effusion – Clinical Case Pre...
byPriyankapadvalkar
 
PPTX
The Autonomic Nervous System and Visceral Reflexes
bycotomato21
 
FEBRUARY 2026 ONCOLOGY CARTOONS BY DR KANHU CHARAN PATRO
byKanhu Charan
 
Medicinal &Toilet Preparation Act T.Y.B-PHARM
byAkshata Jain
 
Circulatory System by Dr. Rabia Inam Gandapore.pptx
byDr. Rabia Inam Gandapore
 
Management of medication MOM PHARMACY Training NABH 6th Edition.pdf
byannapurnakaja1
 
Pharmacotherapeutics - II Practical Record with Clinical Examination (20 cases)
bySreenivasa Reddy Thalla
 
Preparing Medicare Cost Reports Seems Easy Until It's Not
byNMP Professional Services, Inc
 
Managemant of Mutilated Vital Teeth presentation
bySamahHashem5
 
Template for presentation of patients at the MDT Meeting
byNasri937947
 
muscles of facial expressions and mastication.pptx
byClevin Aswani
 
The Doctor's Balance Sheet By Dr Kanhu Charan Patro
byKanhu Charan
 
LEVELS OF THINKING. SHILPA HOTAKAR Applied Psychology pptx
bySHILPA HOTAKAR
 
Vitamin K works in conjunction with D to the Knesset .pdf
byHaim R. Branisteanu
 
HYPERTENSION III SEMESTER ADULT HEALTH NURSING-I
bykeerthi samuel
 
LOW DOSE RADIATHERAPY (LDRT) IN OSTEOARTHRITIS
byKanhu Charan
 
Antitubercular agents medicinal chemistry.pdf
byPrerana Jadhav
 
Safe and Comfortable Plagiocephaly Helmet Solutions| Plagiocephaly Helmet Tre...
byHope Abilitation Medical Center
 
sinusitis.....................................pptx
by62cjjqfcvg
 
THE STUDY OF MIND content intro and basics.pptx
byLakshmiPrasanthi11
 
“Autoimmune Hemolytic Anemia (AIHA) with Pleural Effusion – Clinical Case Pre...
byPriyankapadvalkar
 
The Autonomic Nervous System and Visceral Reflexes
bycotomato21
 

Pharma Twitterama

  • 1.
    Pharma! Twitterama:! Exploring The Useof Twitter! in Pharma & Healthcare ! Shwen Gwee (@shwen) Lead, New Media Communications Vertex Pharmaceuticals!
  • 2.
    Disclaimer •! The opinionsand ideas expressed in this presentation are strictly my own and are not screened by my employer. •! Everything mentioned or presented is strictly my personal opinion and does not necessarily represent the views of Vertex Pharmaceuticals. ! Image by: Monkey Works Illustration
  • 3.
  • 4.
    What is Twitter? •!Micro Blogging / Micro Sharing Tool; or Micro Media •! Wikipedia (July 2009): •! “Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets.” •! “Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers” •! About.com (July 2009): •! “…micro-blogging is for people who want a blog but don't want to blog.” •! Twitter is micro-blogging. It is social messaging. It is an event coordinator, a business tool, a news reporting service and a marketing utility.
  • 5.
    What is Twitter? RememberThe Tipping Point’s “Law of the Few” ? “The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts” Malcolm Gladwell (2003), The Tipping Point: How Little Things Can Make a Big Difference
  • 6.
    What is Twitter? Illustration: David Armano, Logic+Emotion Blog (http://darmano.typepad.com)
  • 7.
    What is Twitter? •!“Connectors – the kinds of people who know everyone and possess special gifts for bringing the world together” •! Twitter is a conduit for connecting: You Followers People Each Other Followers What You Value as Important Illustration: David Armano, Logic+Emotion Blog (http://darmano.typepad.com)
  • 8.
    Is Twitter SocialCRM? Source: Brent Leary, Social CRM in Pictures....and Words, Brent’s Social CRM Blog (http://crm2.typepad.com/brents_blog/2008/07/social-crm-in-p.html)
  • 9.
  • 10.
    Twitter – BasicFunctions Post Follow @ Reply + Unfollow Direct Message (DM) ! 140 CHARACTERS Favorite
  • 11.
  • 12.
  • 13.
    Twitter – BasicInterface & Functions Tweet Stream Mentions/Replies Private DMs
  • 14.
  • 15.
  • 16.
    Twitter – Replying& Direct Messaging @
  • 17.
  • 18.
    Beyond Basics: Welcometo the Twitterverse… Source: Brian Solis, Gazing into the Twitterverse, PR 2.0 Blog (http://www.briansolis.com/2009/05/gazing-into-twitterverse)
  • 19.
    Beyond! ! Twitter Basics
  • 20.
    #Hashtags •! Wikipedia Definition: •! Hashtags are a community-driven convention for adding additional context and metadata to your tweets. •! They're like tags on Flickr, only added inline to your post. You create a hashtag simply by prefixing a word with a hash “#” symbol: e.g. #hashtag. •! Acts like a reference label for events and/or topics •! e.g. #Twitterama for this webinar •! E.g. #health20 for Health 2.0 Conference
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
    URL Shorteners: e.g.TinyURL.com, Bit.ly, Ow.ly
  • 28.
  • 29.
    Tweet Management: TweetDeck Insert Source: http://www.1stwebdesigner.com/tutorials/learn-how-to-use-tweetdeck-effectively-and-save-time
  • 30.
    Tweet Management: TweetDeck Insert Source: http://www.1stwebdesigner.com/tutorials/learn-how-to-use-tweetdeck-effectively-and-save-time
  • 31.
    Tweet Management: TweetDeck Insert Source: http://www.1stwebdesigner.com/tutorials/learn-how-to-use-tweetdeck-effectively-and-save-time
  • 32.
  • 33.
  • 34.
  • 35.
    Myth 1 Twitter is Just for Teens & College Students
  • 36.
    Myth 1: Twitteris Just for Teens & College Students •! Facebook is popular as one can interact with friends on a wide scale. •! On the other hand, teenagers do not use Twitter. •! Most have signed up to the service, but then just leave it as they realize that they are not going to update it (mostly because texting Twitter uses up credit, and they would rather text friends with that credit). •! In addition they realize that no one is viewing their profile, so their 'tweets' are pointless. Source: Guardian.co.uk, July 13, 2009 (http://www.guardian.co.uk/business/2009/jul/13/twitter-teenage-media-habits)
  • 37.
    Myth 1: Twitteris Just for Teens & College Students •! 18-24 year olds 12 percent less likely than average to visit Twitter •! 25-34 year olds are 30 percent more likely to visit Twitter •! 45-54 year olds are 36 percent more likely than average to visit Twitter Age Distribution of Twitter Users Source: comScore Voices, April 7, 2009 (http://blog.comscore.com/2009/04/twitter_traffic_explodesand_no.html)
  • 38.
    Myth 2 Twitter is a Time Suck – It’s All Just Useless Info Anyway
  • 39.
    Myth 2: Twitteris a Time Suck – It’s All Just Useless Info Anyway •! Depends who you follow…And What You’re Interested In
  • 40.
  • 41.
    Myth 3: Pharma/HealthcareCan’t Engage on Twitter •! Adoption of Twitter has surpassed YouTube in Hospitals •! 213 Twitter Accounts •! 142 YouTube Channels •! 109 Facebook pages •! 26 Blogs Source: @EdBennett, Hospital Social Network List, Found in Cache Blog, June 15, 2009 (http://ebennett.org/hsnl/)
  • 42.
    Myth 3: Pharma/HealthcareCan’t Engage on Twitter •! Pharma presence on Twitter is Growing Steadily Start of Twitter Activities Nov Dec Jan Feb Mar Apr May June July 2008 2009 @Boehringer @AstraZenecaUS @JNJComm @NovartisTrials @Amgen @SanofiPasteur @Pfizer_news @Novartis @Roche_com @GenentechNews @GSKUS @SanofiAventisTV Adapted from: @WhyDotPharma, Pharma twittersphere - To be followed or to follow?, WhyDotPharma Blog, July 14, 2009 (http://www.whydotpharma.com/2009/07/14/pharma-twittersphere-to-be-followed-or-to-follow/)
  • 43.
    Stats and Facts About Twitter!
  • 44.
    Twitter Growth (2008–2009) •! In 2008, Twitter grew ~753%1 •! From FEB 2008 to FEB 2009, Twitter grew ~1382%2 Site Feb 08 Feb 09 % growth Twitter.com 475,000 7,038,000 1382% Source: 1. Compete.com, 2. Nielsen NetView, 2/09, U.S., Home and Work (http://blog.nielsen.com/nielsenwire/online_mobile/twitters-tweet-smell-of-success)
  • 45.
    Twitter Age Range Unique Visitors to Twitter.com by Age Demographic Age Group Unique Audience Composition % 2-17 250,000 3.6 18 – 24 ** ** 25 – 34 1,379,000 19.6 35 – 49 2,935,000 41.7 55+ 1,165,000 16.6 65+ 477,000 6.8 **These demographics have insufficient sample sizes Source: Nielsen NetView, 2/09, U.S., Home and Work (http://blog.nielsen.com/nielsenwire/online_mobile/twitters-tweet-smell-of-success)
  • 46.
    Twitter Users byAge and Gender Source: Sysomos Inc, June 2009, An In-Depth Look Inside the Twitter World (http://www.sysomos.com/insidetwitter/)
  • 47.
    Twitter Users byGeography Description: The bar chart shows the number of Twitter users from top-10 cities relative to the number of users in New York City. The chart shows that the number of users in NYC is four times that in San Diego. Source: Sysomos Inc, June 2009, An In-Depth Look Inside the Twitter World (http://www.sysomos.com/insidetwitter/)
  • 48.
    Twitter Activity Source: Sysomos Inc, June 2009, An In-Depth Look Inside the Twitter World (http://www.sysomos.com/insidetwitter/)
  • 49.
    The More Followers,the More You Tweet •! As Twitter users attract more followers, they tend to Tweet more often # of Followers Avg. # of Tweets/Day < 1,000 ~3 1,000–1,749 ~6 >1,750 ~10 Source: Sysomos Inc, June 2009, An In-Depth Look Inside the Twitter World (http://www.sysomos.com/insidetwitter/)
  • 50.
    Twitter Activity •! 5%of users account for 75% of all activity •! 10% account for 86% of activity •! 30% account for 97.4% Source: Sysomos Inc, June 2009, An In-Depth Look Inside the Twitter World (http://www.sysomos.com/insidetwitter/)
  • 51.
  • 52.
    What Can TwitterDo For You? •! Research (prospective and retrospective) •! Reinforce and Expand Your Brand •! Promote Content •! Extend Audience (e.g. link traffic, SEO) •! Networking and “Media Relations” •! Previews and Feedback (e.g. testing messages) •! Speedlinking (e.g. auto-tweeted links) •! Story Gathering (e.g. for breaking news) •! What people really think (good, bad, and ugly) •! Establish, Engage, and Maintain Relationships Adapted from: ProBlogger, January 23, 2008, 9 Benefits of Twitter for Bloggers (http://www.problogger.net/archives/2008/01/23/9-benefits-of-twitter-for-bloggers/)
  • 53.
    Groundswell Objectives Listen Research Engage Talk to people Energize Energize your advocates Support Support your customers Embrace Embrace customer feedback Josh Bernoff, Groundswell Blog: Twitter is a 5-tool player -- how it should get paid (http://blogs.forrester.com/groundswell/2009/03/twitter-is-a-5.html)
  • 54.
    Groundswell Objectives &Roles OBJECTIVES ROLES Listen Market Research/ CorpComm Engage CorpComm/Marketing Energize Marketing/Sales Support Sales/Customer Service Embrace Marketing/CorpComm Charlene Li & Josh Bernoff (2008), Groundswell: Winning in a World Transformed by Social Technologies (http://www.forrester.com/Groundswell)
  • 55.
    Corporate Objectives •! Market Research •! Customer Service •! Customer Relations •! Publicity and Promotion •! Marketing and Sales •! Crisis Communication •! Issues Advocacy •! Event Support/Management •! Event Updates Adapted from: ProBlogger, January 23, 2008, 9 Benefits of Twitter for Bloggers (http://www.problogger.net/archives/2008/01/23/9-benefits-of-twitter-for-bloggers/)
  • 56.
  • 57.
  • 58.
  • 59.
  • 60.
  • 61.
  • 62.
  • 63.
    Promotion/Sales, Customer Support,etc. Promotion / Sales Community Relations News/Event Updates “Embracing” Customers Customer Support
  • 64.
  • 65.
  • 66.
    Clinical Trial Matching:@TrialX •! "The TrialX Twitter App allows you to find clinical trials of new treatments in your area." •! You can DM them for privacy
  • 67.
    Bipolar/Depression Support: @PolarWisdom •!News, community, and advocacy feed for those dedicated to living well with bipolar disorder and depression, including support networks of family, friends, and fellow patients •! “Twitter helps reframe healthcare research, news and content in terms of personal, n=1 context” •! Tweet contents: •! News/Journal articles (from POV of afflicted) •! Resources available for caregivers/survivors •! Latest research on medication development, clinical trials, and side effects •! Developing advocacy by learning more about condition Source: @JensMccabe, Meet @PolarWisdom: A Ground Zero Glance at Building the First Condition-Specific, Collaborative advocacy Twitter Feed, April 6, 2009 (http://www.twitter.com/polarwisdom)
  • 68.
    HealthCare and SocialMedia #hcsm Tweet Chat
  • 69.
    Pharma! ! Examples
  • 70.
    PharmaCo’s On Twitter 1.!@Allergan" 2.! @Amgen – Currently unconfirmed as true corporate account (6/18)! 3.! @AstraZenecaUS" 4.! @Boehringer" 5.! @GenentechNews" 6.! @GSKUS" 7.! @JNJComm" 8.! @Novartis" 9.! @NovartisTrials – Clinical Trials focused Twitter account" 10.!Novo Nordisk: @RaceWithInsulin – Promotional Rx Twitter Account" 11.! @Pfizer_news" 12.!@Roche_com" 13.!@SanofiAventisTV – Provides updates new video channel" 14.!@SanofiPasteur" Source: @Jonmrich, Pharma and Healthcare Social Media Wiki, Dose of digital Blog, July 2009 (http://www.doseofdigital.com/healthcare-pharma-social-media-wiki/)
  • 71.
    PharmaCo’s On Twitter Start of Twitter Activities Nov Dec Jan Feb Mar Apr May June July 2008 2009 @Boehringer @AstraZenecaUS @JNJComm @NovartisTrials @Amgen @SanofiPasteur @Pfizer_news @Novartis @Roche_com @GenentechNews @GSKUS @SanofiAventisTV Adapted from: @WhyDotPharma, Pharma twittersphere - To be followed or to follow?, WhyDotPharma Blog, July 14, 2009 (http://www.whydotpharma.com/2009/07/14/pharma-twittersphere-to-be-followed-or-to-follow/)
  • 72.
    PharmaCo’s: Twitter Activities •!Follower/Following Activity: Follow Activity PharmaCo’s Do not follow anyone Amgen Only follows a selection of AZ, Roche, Genentech, GSK, Novartis followers Follows (almost) everyone Boehringer, JNJ who follows them •! NOTE – Following Someone Allows You To… -! Receive their tweets in your tweet stream -! Receive direct messages (DMs) from them Adapted from: @WhyDotPharma, Pharma twittersphere - To be followed or to follow?, WhyDotPharma Blog, July 14, 2009 (http://www.whydotpharma.com/2009/07/14/pharma-twittersphere-to-be-followed-or-to-follow/)
  • 73.
    PharmaCo’s: Number ofFollowers Number of Followers on twitter 2')3'()**)+#$,' (July 13th, 2009) 2500 2126 1965 2000 1617 1500 1191 1167 !"#$%&#'()**)+#$,-'./01' 1058 1000 741 638 500 0 Data Source: www.twitter.com, July 13th, 2009; whydotpharma analysis Source: @WhyDotPharma, Pharma twittersphere - To be followed or to follow?, WhyDotPharma Blog, July 14, 2009 (http://www.whydotpharma.com/2009/07/14/pharma-twittersphere-to-be-followed-or-to-follow/)
  • 74.
    PharmaCo’s: Number TheyAre Following Number of Following on twitter 2')3'()**)+45&' (July 13th, 2009) 2000 1559 1500 1095 1000 500 !"#$%&#'()**)+45&-'/67' 182 163 76 50 9 0 0 Data Source: www.twitter.com, July 13th, 2009; whydotpharma analysis Source: @WhyDotPharma, Pharma twittersphere - To be followed or to follow?, WhyDotPharma Blog, July 14, 2009 (http://www.whydotpharma.com/2009/07/14/pharma-twittersphere-to-be-followed-or-to-follow/)
  • 75.
    PharmaCo’s: Number ofUpdates Number of Updates on twitter 2')3'<9:%;#,' (July 13th, 2009) 500 311 261 250 155 92 79 !"#$%&#'89:%;#,-'..6' 28 20 6 0 Source: www.twitter.com, July 13th, 2009; whydotpharma analysis Source: @WhyDotPharma, Pharma twittersphere - To be followed or to follow?, WhyDotPharma Blog, July 14, 2009 (http://www.whydotpharma.com/2009/07/14/pharma-twittersphere-to-be-followed-or-to-follow/)
  • 76.
    PharmaCo’s: Number Following& Updates 2')3'()**)+45&' Number Following and Updates by PharmaCo 2000 1500 @Boehringer 1000 @JNJComm 500 !"#$%&#'3)**)+45&-'/67' @GSKUS @AstraZeneca @Roche_com @genentechnews @Amgen @Novartis 0 0 50 100 150 200 250 300 350 400 !"#$%&#'<9:%;#,-'..6' 2')3'<9:%;#,' Data Source: www.twitter.com, July 13th, 2009; whydotpharma analysis Bubble size = # of followers: 1,306 Source: @WhyDotPharma, Pharma twittersphere - To be followed or to follow?, WhyDotPharma Blog, July 14, 2009 (http://www.whydotpharma.com/2009/07/14/pharma-twittersphere-to-be-followed-or-to-follow/)
  • 77.
    Types of PharmaTweets •!Types of PharmaCo Updates on Twitter: Types of Tweets PharmaCo’s Speedlinking / SanofiAventisTV Auto-updates News Updates / Amgen, Genentech, Novartis, Pfizer, Sanofi Pasteur Corp Comm Engaging and AZ, Boehringer, GSK, JNJ, Roche Energizing* Promotional: Race with Insulin (Novo Nordisk) Specialized CT Recruitment: Novartis Trials *Includes: ReTweeting, linking to other (non-company) resources, engaging in conversation, expressing gratitude, etc.
  • 78.
  • 79.
  • 80.
  • 81.
  • 82.
  • 83.
    What Do PeopleWant From PharmaTweets? •! Which topics would you like PharmaCo’s to cover more on Twitter? Source: @WhyDotPharma, The state of the pharma twittersphere, WhyDotPharma Blog, July 13, 2009 (http://www.whydotpharma.com/2009/07/13/the-state-of-the-pharma-twittersphere/)
  • 84.
    What Do PeopleWant From PharmaTweets? •! Would it be a good idea for PharmaCo’s to offer separate Twitter accounts per topic? •! If PharmaCo’s would offer Twitter accounts per topic, how many would you be ready to follow per company? Source: @WhyDotPharma, The state of the pharma twittersphere, WhyDotPharma Blog, July 13, 2009 (http://www.whydotpharma.com/2009/07/13/the-state-of-the-pharma-twittersphere/)
  • 85.
  • 86.
    Conclusions for PharmaCoTweets •! Update tweets regularly •! Follow people back (if possible) •! People want to hear about: •! Social causes and events •! Medical and science news •! Other activities not readily available by traditional media •! Provide value to your followers, both with your tweets and what you do with theirs (e.g. ReTweet, link to resources, etc.) •! Have a conversation with your followers (if possible)
  • 87.
    Final Thwoughts andTwips •! Look before you leap •! Consider developing a guideline for tweeting (before starting) •! Who should Tweet •! What should be tweeted (contents, voice, etc.) •! How to respond to mentions (@ replies) and DMs •! See: Airforce Blog Assesment flowchart – http://bit.ly/R6sqg •! Start internally •! Experiment with tools like Yammer •! Don’t be afraid to ask for feedback and suggestions •! Let your tweets evolve organically •! Be authentic and don’t try to sell •! Bring booze to the party
  • 88.
    Thank You! @shwen Illustration by: Hellvetica