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YES, WE ARE ALL INDIVIDUALS!
Social media and crisis communication

Martijn Kriens | @martijnkriens | martijn.kriens@icrowds.net
Martijn Kriens

Business|Science|Government|Innovation|ICT|
eHealth	
  Cloud|Pancakes|iCrowds|RTLNieuws|
iCrowds|AIM|IIPSaaS	
  WirelessArnhem|Vlieger|
Recalcitrant|	
  ....

@martijnkriens | martijn.kriens@icrowds.net
Facebook
Daily in NL

12.000.000
Twitter
Daily tweets in NL

5.000.000
Sources Dutch social web
In the Netherlands

390.000
Three years of Facebook

Valentine

Facebook	
  movie
Three years of twitter

Elections
Three years of Hyves (Dutch social network)
Three years of WhatsApp
Elections 2012
Listening to people in the living room
# political messages
25 Maart tot en met 23 September 2012

Verkiezingen

5	
  Miljoen	
  berichten!
Val	
  kabinet
Programma’s
Sources political messages
i In total 2,2 million messages

Bron

Aantal

Twitter

1.644.184

Nieuws

224.855

Facebook

96.168

Forum

50.135

Blog

35.105

Hyves

21.967

Overigen

Minder dan 1%

Twitter	
  is	
  the	
  most	
  important	
  social	
  platform	
  for	
  political	
  discussion
Role sentiment in debates
“There you go again”
Predictive value

Premier-­‐debat

VVD	
  	
  	
  	
  	
  	
  	
  	
   41	
  
PVDA	
  	
  	
  	
  	
   40	
  
!
!
!
!
SP	
   	
   15	
  
PVV	
   	
   15	
  
CDA	
   	
   12
Project X Haren
Social and mass media working together…
Project X Haren

A	
  16	
  year	
  old	
  girl	
  invites	
  some	
  friends	
  to	
  
her	
  sweet	
  sixteen	
  party…
Project X Haren
Tweet from NOS on 15:29 starts the real
buzz on social media
Project X Haren
th

th

19 and 20 September it grows to 11.000 messages.
Main subject is youth planning to join the “party”
Project X Haren
Messages are more and more comming
from all over the country

65%	
  of	
  all	
  messages	
  
are	
  from	
  Groningen
Project X Haren
In the evening it further growths, especially
after 20:30. Topics mainly from younger people
ProjectX Arnhem
The party that never started
Project X Arnhem
The start

In	
  the	
  evening	
  a	
  Facebook	
  page	
  is	
  made	
  that	
  
immediately	
  attracts	
  attention	
  in	
  the	
  night	
  
!

Messages	
  mainly	
  from	
  Arnhem
Project X Arnhem
Page creation until 28th September (date of
the “party”)

Practically	
  no	
  buzz	
  from	
  the	
  creation	
  of	
  the	
  page	
  until	
  the	
  
date	
  of	
  the	
  party
Project X Arnhem
Afternoon 28th September

15:30	
  article	
  on	
  the	
  
government	
  action	
  by	
  
the	
  NOS	
  on	
  the	
  
webpage
Project X Arnhem
Late afternoon, early evening

Short	
  burst	
  of	
  attention	
  
due	
  to	
  the	
  police	
  
barricades	
  at	
  the	
  
entrance	
  of	
  the	
  city

Hardly	
  any	
  conversation	
  of	
  youth	
  talking	
  about	
  going	
  to	
  the	
  party
Pressure from Twitter to media
making journalists nervous
“Hijack” of Vuelling flight

Flight	
  from	
  Malaga	
  to	
  Amsterdam	
  loses	
  
radio	
  contact
“Hijack” of Vuelling flight
Tijdlijn
“Hijack” of Vuelling flight
Tijdlijn
“Hijack” of Vuelling flight: role of reporters
Storm aan berichten op Twitter start om 13:54, eerste bericht op massamedia om 14:18. Op dat moment al 200
berichten per minuut op Twitter. Om 14:48 is het duidelijk dat er niets aan de hand is (scherpe stijging sentiment)

17.000	
  berichten
New realities

Using the crowd
Profiling
Gender
Male

Female

Normal

ProjectXHaren
Picking up signals
Lansdall-Welfare, T., Lampos, V., & Cristianini, N. (2012). Effects of the recession on public mood in the UK. Proceedings of the 21st
International Conference Companion on World Wide Web - WWW ’12 Companion, 1221. doi:10.1145/2187980.2188264
A New reality

Organized individuals
New paradigm
• “The invisible hand”

Cooperation	
  without	
  Coordination	
  
!

	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Clay	
  Shirky
The power of open networks

Hello everybody out there using minix -	
  
!

I'm doing a (free) operating system
(just a hobby, won't be big and
professional like gnu) for 386(486) AT
clones. This has been brewing since
april, and is starting to get ready.
From: torvalds@klaava.Helsinki.FI
(Linus Benedict Torvalds)
Transaction cost & Firm size (Ronald Coase)

Breakup	
  in	
  logical	
  and	
  more	
  
consistent	
  units
Nieuwe modellen

Theatre	
  production	
  model

Common	
  interest	
  model
Centralised <> De-Centralised
Centralised

Distributed

De-­‐Centralised

Rand
Walmart during Katrina

“A lot of you are going to have to make
decisions above your level. Make the
best decision that you can with the
information that’s available to you at the
time, and, above all, do the right thing”!
!

Lee Scot, CEO Walmart
YES	
  

we	
  are	
  all	
  individuals!
Questions?

@martijnkriens | martijn.kriens@icrowds.net | Martijn Kriens | www.icrowds.net
Thank you!
@martijnkriens | martijn.kriens@icrowds.net | Martijn Kriens | www.icrowds.net

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