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Uploaded byTom De Ruyck
Becoming a Consumer-Centric-Thinking Organization
The document discusses transitioning a business from selling products to telling stories by leveraging consumer insights. It emphasizes becoming a cook-centric company by sharing passion for cooking and recognizable stories. The presentation encourages starting a conversation and believing in the strategy to create a pull effect through meetings, training, and maximizing consumer insights. The overall message is about managing a business through storytelling and a consumer-focused approach.
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Becoming a Consumer-Centric-Thinking Organization
- 2. B2B = NoControl @TOMDERUYCK
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- 5. From Selling Products to TellingStories @TOMDERUYCK
- 6. A Cook-Centric-Company Plain textslide! @TOMDERUYCK
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- 13. Meet & Greet +Training @TOMDERUYCK
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- 17. Leverage Consumer Insights tothe Max @TOMDERUYCK
- 18. The Rules of TheGame @TOMDERUYCK
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- 20. www.insites-consulting.com Managing Partner & Headof Consumer Consulting Boards linkedin.com/in/tomderuyck @tomderuyck tom@insites-consulting.com Thank You! @TOMDERUYCK
Editor's Notes
- #7 Plain text slide!