The document provides an overview of a presentation on content marketing strategies. It discusses various umbrella terms related to content marketing and the need for a strategic approach. It outlines Du Plessis' framework containing six essential elements of content marketing and applies it to analyze Microsoft's stories blog as an example of best practice. The presentation describes the research questions, methodology, and conceptual map linking the six elements. It is concluded that the conceptual map represents knowledge in the under-researched area of content marketing and could be used as a heuristic for developing strategies, while requiring further interpretation and adaptation over time.