Guiding the customer journey is hardly new concept, nor is the practice of content marketing. But for some, moving away from a traditional ‘product-centric’ advertising model into the realm of ‘the customer experience’ can be intimidating and overwhelming. This guide has been developed to help with this transition and to achieve three main goals: • Shed light on the benefits of leveraging content for ecommerce brands. • Help any ecommerce business looking to understand the fundamental basics in creating a killer Content Strategy. • Learn practical, proven tips, insights and effective strategies to develop content pilot programs and achieve measurable results.