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The Concept of Culture
Think of 10 ways in which we use the word culture
or cultural.
Eg. Culture shock, Canadian culture, multicultural
C. Construction C. Awareness Deviant C.
C. Shock Underground C. Rural C.
Agriculture Pop C. Youth C.
Global C. C. Identity gay/lesbian C
C. Exchange C. Perspective C. Assimilation
Cross-C Elite C. Dead C
C. Diversity C. Sustainability Café C.
Multicultural Canadian C. C. event
To be C. C. Imperialism C. survival
High C. C. Hegemony drug C.
Enculturation C. Evolution Subculture
C. Phenomenon uncultured World C.
Intercultural Consumer C Bacterial C.
Counter C. Safety C Public C..
C. Genocide Corporate C. C. Relativism
The Concept of Culture
A Way of Life
Rural C. Corporate C. Canadian C.
Youth C. Café C.
Non-anthropological/sociological
Agriculture Bacterial C.
A continuum
Global C. World C. C. Evolution Public C.
A set of shared attitudes, values, goals, and practices
To be C. High C. uncultured C. event
Counter C. Safety C Elite C C. Phenomenon.
drug C. Consumer C C. Perspective gay/lesbian C
A sense of identity and otherness
C. Identity Canadian C
An object (of manipulation)
C. Sustainability C. Genocide Dead C C. survival
C. Hegemony C. Imperialism
A disparagement of difference
C. Shock Deviant C. Pop C.Underground C.
Subculture C. Assimilation
A sense of agency
C. Construction Enculturation
A celebration of difference
C. Diversity C. Awareness Multicultural C. Relativism
Intercultural Cross-C C. Exchange
Edward Burnett Tylor
1832-1917
Culture or civilization,
taken in its wide
ethnographic sense, is
that complex whole
which includes
knowledge, belief, art,
morals, law, custom, and
any other capabilities
and habits acquired my
man as a member of
society. E. B. Tylor 1871
`The sum total of knowledge,
attitudes and habitual behaviour
patterns shared and transmitted by
the members of a particular society'
Ralph Linton (1940).
The pattern of life within a
community, the regularly recurring
activities and material and social
arrangements characteristic of a
particular group'. Ward Goodenough (1957):
2
“Culture is the framework of beliefs, expressive symbols,
and values in terms of which individuals define their
feelings and make their judgements” (Geertz 1957
American Anthropologist 59:32-54).
Geertz 1973: `an historically transmitted pattern of
meaning embodied in symbols, a system of inherited
conceptions expressed in symbolic form by means which
men communicate' (1973: 89).
What is Canadian Culture?
I A M C A N A D I A N !!!
I am not a lumberjack or a fur trader,
And I don't live in an igloo or eat blubber or own a dogsled,
And I don't know Jimmy, Sally, or Susie from Canada,
Although I am certain they are really, really nice.
I have a Prime Minister, not a President.
I speak English and French, not American.
And I pronounce it "about" ... not "a-boot".
I can proudly sew my country's flag on my backpack.
I believe in peacekeeping not policing;
Diversity not assimilation;
And that the beaver is a truly proud and noble animal!
A tuque is hat; a chesterfield is a couch.
And it is pronounced ZED not ZEE, ZED!
Canada is the second largest landmass,
The first nation of hockey,
And the best part of North America!
Culture is Relative
Culture is a way of life
Material
Objects
Ideas
Attitudes
Values
Behavior
Patterns
“Everything that people have, think, and do as
members of a society” (Ferraro, 2003)
Topical:Culture consists of everything on a list of topics, or
categories, such as social organization, religion, or economy
Historical Culture is social heritage, or tradition, that is passed on to
future generations
Behavioral Culture is shared, learned human behavior, a way of life
the total way of life of a people
Normative Culture is ideals, values, or rules for living a way of
thinking, feeling, and believing
Functional Culture is the way humans solve problems of adapting to
the environment or living together
Mental Culture is a complex of ideas, or learned habits, that inhibit
impulses and distinguish people from animals
Structural Culture consists of patterned and interrelated ideas,
symbols, or behaviors
Symbolic Culture is based on arbitrarily assigned meanings that are
shared by a society
Culture reified
Values
Norms
Ideas/Beliefs
Attitudes
Symbols
Traditions
Artifacts
Dimensions of Culture
3
Characteristics of Culture
Culture is learned
Culture is unconscious
Culture is shared
Culture is integrated
Culture is Symbolic
Culture is a way of life
Culture is Dynamic
Culture is Relative
Culture is learned
How do we learn our culture?
Enculturation
Culture is unconscious Culture is shared
USA 89%
French Canada 81%
English Canada 77%
United Kingdom 71%
Italy 69%
France 59%
Australia 25%
Such findings signal that Canadian values, ideas, and attitudes
should not be relied upon when planning marketing forays into
foreign consumer markets
Everyone should
use a deodorant
Culture is Relative Culture is Integrated
Kinship
Medicine
Law &
politics
Economics
Religion
4
Culture is Symbolic
A wink or a twitch
1896 1918 1924 1935 1955
1960 1970 1986 1990 2005
Culture is Dynamic
To communicate - makes the actions of individuals
intelligible to others
A tool
gives meaning to differences
Identity
Adaptive
Why do humans have Culture?
What is its function?
Can culture be maladaptive?
Is Culture Public
or Private?
Ishi ?-1916
5
What is society?
`A distinct and relatively autonomous community
whose members' mutual social relations are
embedded in and expressed through the medium of
culture'.
`Any portion of a community regarded as a unit
distinguishable by particular aims or standards of
living or conduct'. i.e. culture
`A group of people who occupy a specific locality
and who share the same cultural traditions or
culture.'
Society
Young Huli girls of
Papua New Guinea
dressed for
traditional dance
Imagine you wanted to
understand how tourism
had affected Huli culture.
1. What would you do to
prepare yourself for the
fieldwork?
2. What would you do when
you got there?
3. What would you do when
you got back?
FIELDWORK BEFORE YOU GO
1.Funding
2.Health Precautions
3.Language
4.Personal Affairs
5.Authorization/Permission
6.Research – Group and Topic
“Imagine yourself suddenly set
down surrounded by all your gear
on a tropical beach close to a native
village while the launch or dinghy
which has brought you sails away
out of sight….Imagine yourself then,
making your first entry into the
village….Some natives flock around
you, especially if they smell tobacco”
(Malinowski 1922)
kitchen in a local house
special dinner for a visitor
“I looked up and gasped
when I saw a dozen burley,
naked, sweaty, hideous men
staring at us down the shafts
of their drawn arrows! I am
not ashamed to admit that
had there been a diplomatic
way out, I would have ended
my fieldwork then and
there….I wondered why I
ever decided to switch from
physics and engineering in
the first place. “Chagnon
1983
6
Mt Hagen
Local street
General store
The market
“to grasp the native’s point of view,
his relation to life, to realise his vision
of his world”. Malinowski 1922
What is the goal of Fieldwork?
CONDUCTING FIELDWORK
1. Establish Rapport
2. Find an “Informant”
3. Learn Language
4. Take notes, photograph, conduct census,
interview, analyze documents, case histories
5. Participate and Observe
Stages of Field Research
1.Selecting a Research Problem
2.Formulating a Research Design
3.Collecting the Data
4.Analyzing the Data
5.Interpreting the Data
– basic propositions about human nature and
motivation, and about the nature of society and
culture which guide the inquiry.
– the process of observing and
producing published descriptions of
societies, in whole or in part
ETHNOGRAPHY:
METHOD:
– how the ethnographer selects and treats
the data of observation
THEORY:
Deduction
7
Induction
!
!
Deductive Methodology
Theories
Observations
Inductive Methodology
Logical
Deduction
Hypotheses
InterpretationsPatterns
Hypotheses
Generalizations
Meaning and Interpretation
Mandan Rain dance George Catlin
Manifest and latent Functions Intended versus unintended consequences
Martin Luther
8
Ego's cross cousins (in yellow) are distinguished from his parallel
cousins (in green) as the children of opposite and same sexed
parental siblings, respectively.
In many societies the ideal is to marry one’s cross cousin, as he/she
will belong to a different lineage (for alliance purposes), or parallel
cousin, as the cousin will be in the same lineage (for inheritance
purposes). Although the ideal, in actuality only 10% of marriages
will be of the ideal type.
The Ideal versus the Actual

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Concept of culture

  • 1. 1 The Concept of Culture Think of 10 ways in which we use the word culture or cultural. Eg. Culture shock, Canadian culture, multicultural C. Construction C. Awareness Deviant C. C. Shock Underground C. Rural C. Agriculture Pop C. Youth C. Global C. C. Identity gay/lesbian C C. Exchange C. Perspective C. Assimilation Cross-C Elite C. Dead C C. Diversity C. Sustainability Café C. Multicultural Canadian C. C. event To be C. C. Imperialism C. survival High C. C. Hegemony drug C. Enculturation C. Evolution Subculture C. Phenomenon uncultured World C. Intercultural Consumer C Bacterial C. Counter C. Safety C Public C.. C. Genocide Corporate C. C. Relativism The Concept of Culture A Way of Life Rural C. Corporate C. Canadian C. Youth C. Café C. Non-anthropological/sociological Agriculture Bacterial C. A continuum Global C. World C. C. Evolution Public C. A set of shared attitudes, values, goals, and practices To be C. High C. uncultured C. event Counter C. Safety C Elite C C. Phenomenon. drug C. Consumer C C. Perspective gay/lesbian C A sense of identity and otherness C. Identity Canadian C An object (of manipulation) C. Sustainability C. Genocide Dead C C. survival C. Hegemony C. Imperialism A disparagement of difference C. Shock Deviant C. Pop C.Underground C. Subculture C. Assimilation A sense of agency C. Construction Enculturation A celebration of difference C. Diversity C. Awareness Multicultural C. Relativism Intercultural Cross-C C. Exchange Edward Burnett Tylor 1832-1917 Culture or civilization, taken in its wide ethnographic sense, is that complex whole which includes knowledge, belief, art, morals, law, custom, and any other capabilities and habits acquired my man as a member of society. E. B. Tylor 1871 `The sum total of knowledge, attitudes and habitual behaviour patterns shared and transmitted by the members of a particular society' Ralph Linton (1940). The pattern of life within a community, the regularly recurring activities and material and social arrangements characteristic of a particular group'. Ward Goodenough (1957):
  • 2. 2 “Culture is the framework of beliefs, expressive symbols, and values in terms of which individuals define their feelings and make their judgements” (Geertz 1957 American Anthropologist 59:32-54). Geertz 1973: `an historically transmitted pattern of meaning embodied in symbols, a system of inherited conceptions expressed in symbolic form by means which men communicate' (1973: 89). What is Canadian Culture? I A M C A N A D I A N !!! I am not a lumberjack or a fur trader, And I don't live in an igloo or eat blubber or own a dogsled, And I don't know Jimmy, Sally, or Susie from Canada, Although I am certain they are really, really nice. I have a Prime Minister, not a President. I speak English and French, not American. And I pronounce it "about" ... not "a-boot". I can proudly sew my country's flag on my backpack. I believe in peacekeeping not policing; Diversity not assimilation; And that the beaver is a truly proud and noble animal! A tuque is hat; a chesterfield is a couch. And it is pronounced ZED not ZEE, ZED! Canada is the second largest landmass, The first nation of hockey, And the best part of North America! Culture is Relative Culture is a way of life Material Objects Ideas Attitudes Values Behavior Patterns “Everything that people have, think, and do as members of a society” (Ferraro, 2003) Topical:Culture consists of everything on a list of topics, or categories, such as social organization, religion, or economy Historical Culture is social heritage, or tradition, that is passed on to future generations Behavioral Culture is shared, learned human behavior, a way of life the total way of life of a people Normative Culture is ideals, values, or rules for living a way of thinking, feeling, and believing Functional Culture is the way humans solve problems of adapting to the environment or living together Mental Culture is a complex of ideas, or learned habits, that inhibit impulses and distinguish people from animals Structural Culture consists of patterned and interrelated ideas, symbols, or behaviors Symbolic Culture is based on arbitrarily assigned meanings that are shared by a society Culture reified Values Norms Ideas/Beliefs Attitudes Symbols Traditions Artifacts Dimensions of Culture
  • 3. 3 Characteristics of Culture Culture is learned Culture is unconscious Culture is shared Culture is integrated Culture is Symbolic Culture is a way of life Culture is Dynamic Culture is Relative Culture is learned How do we learn our culture? Enculturation Culture is unconscious Culture is shared USA 89% French Canada 81% English Canada 77% United Kingdom 71% Italy 69% France 59% Australia 25% Such findings signal that Canadian values, ideas, and attitudes should not be relied upon when planning marketing forays into foreign consumer markets Everyone should use a deodorant Culture is Relative Culture is Integrated Kinship Medicine Law & politics Economics Religion
  • 4. 4 Culture is Symbolic A wink or a twitch 1896 1918 1924 1935 1955 1960 1970 1986 1990 2005 Culture is Dynamic To communicate - makes the actions of individuals intelligible to others A tool gives meaning to differences Identity Adaptive Why do humans have Culture? What is its function? Can culture be maladaptive? Is Culture Public or Private? Ishi ?-1916
  • 5. 5 What is society? `A distinct and relatively autonomous community whose members' mutual social relations are embedded in and expressed through the medium of culture'. `Any portion of a community regarded as a unit distinguishable by particular aims or standards of living or conduct'. i.e. culture `A group of people who occupy a specific locality and who share the same cultural traditions or culture.' Society Young Huli girls of Papua New Guinea dressed for traditional dance Imagine you wanted to understand how tourism had affected Huli culture. 1. What would you do to prepare yourself for the fieldwork? 2. What would you do when you got there? 3. What would you do when you got back? FIELDWORK BEFORE YOU GO 1.Funding 2.Health Precautions 3.Language 4.Personal Affairs 5.Authorization/Permission 6.Research – Group and Topic “Imagine yourself suddenly set down surrounded by all your gear on a tropical beach close to a native village while the launch or dinghy which has brought you sails away out of sight….Imagine yourself then, making your first entry into the village….Some natives flock around you, especially if they smell tobacco” (Malinowski 1922) kitchen in a local house special dinner for a visitor “I looked up and gasped when I saw a dozen burley, naked, sweaty, hideous men staring at us down the shafts of their drawn arrows! I am not ashamed to admit that had there been a diplomatic way out, I would have ended my fieldwork then and there….I wondered why I ever decided to switch from physics and engineering in the first place. “Chagnon 1983
  • 6. 6 Mt Hagen Local street General store The market “to grasp the native’s point of view, his relation to life, to realise his vision of his world”. Malinowski 1922 What is the goal of Fieldwork? CONDUCTING FIELDWORK 1. Establish Rapport 2. Find an “Informant” 3. Learn Language 4. Take notes, photograph, conduct census, interview, analyze documents, case histories 5. Participate and Observe Stages of Field Research 1.Selecting a Research Problem 2.Formulating a Research Design 3.Collecting the Data 4.Analyzing the Data 5.Interpreting the Data – basic propositions about human nature and motivation, and about the nature of society and culture which guide the inquiry. – the process of observing and producing published descriptions of societies, in whole or in part ETHNOGRAPHY: METHOD: – how the ethnographer selects and treats the data of observation THEORY: Deduction
  • 7. 7 Induction ! ! Deductive Methodology Theories Observations Inductive Methodology Logical Deduction Hypotheses InterpretationsPatterns Hypotheses Generalizations Meaning and Interpretation Mandan Rain dance George Catlin Manifest and latent Functions Intended versus unintended consequences Martin Luther
  • 8. 8 Ego's cross cousins (in yellow) are distinguished from his parallel cousins (in green) as the children of opposite and same sexed parental siblings, respectively. In many societies the ideal is to marry one’s cross cousin, as he/she will belong to a different lineage (for alliance purposes), or parallel cousin, as the cousin will be in the same lineage (for inheritance purposes). Although the ideal, in actuality only 10% of marriages will be of the ideal type. The Ideal versus the Actual