This document discusses the importance of thinking differently and provides examples of companies that have disrupted their industries through unconventional thinking. It quotes Albert Szent-Györgyi saying that discovery consists of looking at things differently than others and provides examples of companies like Airbnb, Kickstarter, Uber, Makerbot, and Dwolla that have achieved success by thinking outside the box. The document encourages the reader to also think differently about disruption and the future.