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Social Networks for Business OBF, 24.11.09 http://www.neogen.ro/calinf
O retea sociala este un oras
Oamenii comunica, relationeaza
Joaca jocuri,
Se informeaza,
Fac shopping,
Voteaza in alegeri
"A social network is a social structure made of individuals  (or organizations) called "nodes," which are tied (connected)  by one or more specific types of interdependency, such as  friendship, kinship, financial exchange, dislike, sexual relationships,  or relationships of beliefs, knowledge or prestige." "Social media are media designed to be disseminated through  social interaction".  = media diseminata (produsa/filtrata) de consumatori,  nu de catre editori profesionisti (media traditionala)  sau de catre algoritmi (google). Definitii / Wikipedia
people content
Unde socializam personale  profesionale
Ce facem pe o retea profesionala
Schimba-ti jobul -> Performeaza mai bine in cel actual
Cum face bani orasul?
Ca si orasele, RS pot avea 2 sisteme de monetizare Servicii : - publicitate - servicii premium Taxe : - flat fee - functie de nr.de fani /clienti /tranzactii
What is Social Media
1. Set up your brand/business profile
2. Select your audience (age, sex, location..)‏
3. Communicate your message
Murfatlar – cadouri virtuale
Tema: Felicitarea viitorilor miri `Vin cu dar la nunta ta` `Sus paharele. Viata-i frumoasa baieti.` Obiectiv:  branding  Durata campanie:  1 luna  Audienta tinta:  publicul tanar, varsta 25-34 de ani Instrument promovare - cadouri virtuale personalizate - mesaj promotionale 4396 de cadouri - epuizate in numai 5 zile Durata  Etapa I – 2000 cadouri - epuizare in mai putin de 48 de ore de la lansare Etapa II – 2396 cadouri – epuizare in 3 zile Distribuire geografica Etapa I - zona estica, centrala si sudica a tarii - primele 3 locuri: Bucuresti, Constanta, Iasi
Companiile se integreaza in oras
Dar orasul este 'facut' de locuitori..
Totusi, cine-i Primarul? :)‏
Va multumesc.

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