This document provides an overview of ethnic diversity in the UK based on census and population data. Some key points:
- According to the 2001 UK Census, nearly 8% of the UK population belonged to a non-white ethnic group. The 2011 Census will expand categories and questions to better capture diversity.
- London is the most ethnically diverse city, home to representatives of 189/192 UN-recognized countries. Nearly 40% of London's population is projected to be from minority ethnic communities by 2026.
- The borough of Newham has the largest proportion of ethnic minorities at 68% of the population. Other diverse boroughs include Brent, Tower Hamlets, Hackney and Ealing.
Multicultural Britain 2012 by http://www.mediareach.co.uk
Mediareach Advertising is an integrated marketing agency creating campaigns for UK audiences by applying deep insights, innovation and unique approaches.
Race Issues - Comic Meme Series About MicroaggressionsCanadianCMF
Race Issues is a relatable comic meme series created as a way of expressing the overlooked yet extremely common ways that people of colour are treated in a variety of social settings in our nation. We reached out to youth across the country, both in person and online, and asked them to share their unfiltered stories about how race plays a role in their daily interactions. Common themes emerged from the many responses we received, and the notion of microaggressions was included by each individual.
Microaggressions can be hard to identify unless you’ve experienced them personally, and that’s because they can manifest in so many ways. Essentially, a microaggression is any kind of behavior that emphasizes one’s “different-ness”-- usually a reference to their race or ethnicity. It can be projected through ignorant questions, avoidance,
or even a backhanded compliment. While racist comments are normally blatantly obvious, micro-aggressions are much more difficult to recognize, which is why they occur so frequently. These subtle social cues are often unintentional; however, a lack of intent does not mean that these words and behaviors are harmless.
The images and stories presented within these comics symbolize a disconnect between the perception of an equitable Canadian society and the very real experiences of Indigenous peoples of this land and racialized Canadians. Although diverse cultures do coexist and
thrive within Canada, many individuals cannot help but feel that their identity is constantly compared and contrasted to whiteness. It is up to all of us to be more conscious of the ways we treat each other, and to avoid the use of microaggressions by being more aware of how biases, stereotypes, and misconceptions frame the way we interact with
others. Differences are what make our country such a vibrant and unique place to live, and we all have to learn to embrace people that look, speak, and act differently than we do. When we choose to acknowledge that our personal experiences are not universally
shared by everyone, we will no longer react in ways that “other” people for not being just like us. We exist within a time and generation where there is no one way to look or speak Canadian, and it is important that we continue to challenge the assumption that there is.
The goal of this project is not only to highlight the impact of micro-aggressions, it was also developed with the hope to initiate a constructive dialogue on how we can better work together to make ALL Canadians feel welcome and worthy.
A Long Way To Go: Educators Perspectives of Multiculturalism and Racism in Al...CanadianCMF
Racism creates a ripple effect of exceedingly detrimental impacts to individuals, communities, and the collective wellbeing of any given geographical or social region as a whole. Though all who experience racism are subject its negative and harmful effects, children are especially vulnerable to the consequences. Racism exists in many forms, including racially or culturally-based prejudice, discrimination, bias, stereotyping, or violence. In order to gauge the level of racism that school-aged children experience in Alberta, as well as assess teacher preparedness with regards to teaching multiculturalism in classrooms, we conducted a research project and subsequent report outlining the issues. The report examines race relations in K-12 classrooms throughout urban and rural Alberta, and measures teacher knowledge and preparedness in the context of educating students on multiculturalism and racism.
From August 2017 to June 2018, teachers were contacted in person and online to complete an anonymous survey that answered various questions related to the research topic. Teachers were also given the opportunity to elaborate on their responses through comments on the online questionnaire, as well as through in person interviews. The researchers received 150 responses that were later used for the purposes of data analysis and to compose a research report that was released to the public on July 22, 2019. Another purpose of the research was for the foundation to examine if there is a need to develop a K-12 resource hub that teachers could utilize in order to teach multiculturalism, anti-racism, and inclusion to their classrooms in the future.
Within the results, half of respondents surveyed answered that students at their schools do engage in racism. This result is significant as it supports the idea that racism is still a considerable problem in Alberta that impacts children and youth, whose brains, personalities, and identities are still developing. Further research results are outlined in the report.
It is hoped that our research results will raise awareness about the magnitude of the issues discussed, and that further steps will be taken in order to address racism among school-aged children, including future research projects.
Multicultural Britain 2012 by http://www.mediareach.co.uk
Mediareach Advertising is an integrated marketing agency creating campaigns for UK audiences by applying deep insights, innovation and unique approaches.
Race Issues - Comic Meme Series About MicroaggressionsCanadianCMF
Race Issues is a relatable comic meme series created as a way of expressing the overlooked yet extremely common ways that people of colour are treated in a variety of social settings in our nation. We reached out to youth across the country, both in person and online, and asked them to share their unfiltered stories about how race plays a role in their daily interactions. Common themes emerged from the many responses we received, and the notion of microaggressions was included by each individual.
Microaggressions can be hard to identify unless you’ve experienced them personally, and that’s because they can manifest in so many ways. Essentially, a microaggression is any kind of behavior that emphasizes one’s “different-ness”-- usually a reference to their race or ethnicity. It can be projected through ignorant questions, avoidance,
or even a backhanded compliment. While racist comments are normally blatantly obvious, micro-aggressions are much more difficult to recognize, which is why they occur so frequently. These subtle social cues are often unintentional; however, a lack of intent does not mean that these words and behaviors are harmless.
The images and stories presented within these comics symbolize a disconnect between the perception of an equitable Canadian society and the very real experiences of Indigenous peoples of this land and racialized Canadians. Although diverse cultures do coexist and
thrive within Canada, many individuals cannot help but feel that their identity is constantly compared and contrasted to whiteness. It is up to all of us to be more conscious of the ways we treat each other, and to avoid the use of microaggressions by being more aware of how biases, stereotypes, and misconceptions frame the way we interact with
others. Differences are what make our country such a vibrant and unique place to live, and we all have to learn to embrace people that look, speak, and act differently than we do. When we choose to acknowledge that our personal experiences are not universally
shared by everyone, we will no longer react in ways that “other” people for not being just like us. We exist within a time and generation where there is no one way to look or speak Canadian, and it is important that we continue to challenge the assumption that there is.
The goal of this project is not only to highlight the impact of micro-aggressions, it was also developed with the hope to initiate a constructive dialogue on how we can better work together to make ALL Canadians feel welcome and worthy.
A Long Way To Go: Educators Perspectives of Multiculturalism and Racism in Al...CanadianCMF
Racism creates a ripple effect of exceedingly detrimental impacts to individuals, communities, and the collective wellbeing of any given geographical or social region as a whole. Though all who experience racism are subject its negative and harmful effects, children are especially vulnerable to the consequences. Racism exists in many forms, including racially or culturally-based prejudice, discrimination, bias, stereotyping, or violence. In order to gauge the level of racism that school-aged children experience in Alberta, as well as assess teacher preparedness with regards to teaching multiculturalism in classrooms, we conducted a research project and subsequent report outlining the issues. The report examines race relations in K-12 classrooms throughout urban and rural Alberta, and measures teacher knowledge and preparedness in the context of educating students on multiculturalism and racism.
From August 2017 to June 2018, teachers were contacted in person and online to complete an anonymous survey that answered various questions related to the research topic. Teachers were also given the opportunity to elaborate on their responses through comments on the online questionnaire, as well as through in person interviews. The researchers received 150 responses that were later used for the purposes of data analysis and to compose a research report that was released to the public on July 22, 2019. Another purpose of the research was for the foundation to examine if there is a need to develop a K-12 resource hub that teachers could utilize in order to teach multiculturalism, anti-racism, and inclusion to their classrooms in the future.
Within the results, half of respondents surveyed answered that students at their schools do engage in racism. This result is significant as it supports the idea that racism is still a considerable problem in Alberta that impacts children and youth, whose brains, personalities, and identities are still developing. Further research results are outlined in the report.
It is hoped that our research results will raise awareness about the magnitude of the issues discussed, and that further steps will be taken in order to address racism among school-aged children, including future research projects.
Social Studies Chapter 6 What are the Experiences and Effects of Living in a ...Goh Bang Rui
Subscribe to my education channel.
bit.ly/gohbangrui
These slides introduce Chapter 6: What are the Experiences and Effects of Living in a Diverse Society under Issue 2: Living in a Diverse Society to the Secondary 3 students who are studying Social Studies for the Singapore current syllabus 2016.
These slides are divided into 3 areas.
1. Interactions in a Diverse Society [Slide 4]
2. Exchanges and Appreciation in a Diverse Society [Slide 19]
3. Challenges in a Diverse Society [Slide 30]
Video
https://www.youtube.com/watch?v=kkKkx3MDoeM&ab_channel=MrGohBR
Any feedback is welcome.
New frontiers for south african librarianshipUjala Satgoor
South African librarianship is at a crossroads and this presentation suggests the direction it needs to take to be relevant and meaningful to the development agenda of South Africa.
Canada is known as being diverse, very progressive and multicultural. Although the Canadian, until the year of 1940s were just considered in terms of French and English language, cultural and political identities as well as to some extent also aboriginal. Ukrainian and German Canadians ethnicity were suspects at the time of First World War, as they were initially enemy states citizens. There was an issue about Anti-semitism in Quebec, Jewish Canadian were believe that Quebec Catholic Church connected Jews with liberalism, radicalism and several other objectionable values on their according (PALMER, 2012). While the United States black ex-slave refugees were tolerated, Asian or African racial minorities were usually believed “beyond the pastel” by missing a morality sense. The mood started shifting dramatically at the duration of Second World War. Nonetheless, the Japanese Canadians were jailed in war as well as their properties were also confiscated. Earlier to the Canadian Multiculturalism advent in Canada, in the context of equal acceptance of religions, races and cultures was accepted as the Canadian government official policy in the 1970s and 1980s, in the prime ministership of Pierre Elliot Trudeau (Canadian Multiculturalism Act, 2012). The government of Canada has been described the multiculturalism instigator as a philosophy, for the reason its public concentrates on social importance of immigration rights in 1960 plus its successor in 1982 the Canadian Charter of Rights and Freedom. The Canadian laws did not give much in the path of civil rights as well as it was generally a concern of courts. From the period of 1960s the Canadian has placed prominence on inclusiveness and equality for all people.
According to studies, there are four major lore bodies that reflect the traditions of the main
groups of the Canadian population. These include the Anglo-Canadian (Scottish, English, Welsh
and Irish), French Canadian, and aboriginal (Inuit and native Indian) as well as the other groups.
A common belief is that the development and preservation of folklore in Canada has been
favored by several factors.
See more at: http://www.customwritingservice.org/blog/canadian-folklore/
The african-american audience has increasingly changed with being much more affluent, Educated and Diverse. Read out more about the African-American Consumers and their purchasing power in this document.
Presentation delivered by Ayub Khan (Warwickshire Libraries) at CILIP West Midlands Branch Members’ Day. The event was held on Wednesday 28 January 2009 at the Lanchester Library, Coventry University.
Multicultural Britain 2012 by http://www.mediareach.co.uk
In 2003, the IPA Ethnic Diversity Group published its first major collaborative work on ethnic diversity which looked at the employment, portrayal and economic value of ethnic minorities. This was followed in 2010 with an update entitled The marketing opportunities for advertisers and agencies in multicultural Britain. This latest report, published in October 2012 to coincide with the release of the first 2011 ONS Census figures in July 2012, profiles black and minority ethnic (BME) Britain, the ethnic media landscape and marketing opportunities.
Multicultural Marketing: An inclusive marketing approach to reach diverse populations.
Are you interested in engaging more diverse populations? Do you want to learn how to create authentic messages that resonate with a multicultural America? If so, then you are ready for multicultural marketing, an inclusive and culturally relevant approach that not only reaches diverse populations but also creates trust and builds advocates for people and organizations.
Learn the basic tools to engage multicultural communities by understanding population changes, cultural insights and motivations; in addition, learn ways your organization can start to engage and market to diverse populations.
Attendees will leave with
-Marketing insights that will help you reach multicultural audiences
-An understanding of engagement principles
-Key insights about motivations and trends of multicultural communities
-Basic tools on how to market to and engage with diverse populations
Multicultural Marketing is part of the Engage501 Series. For more information, go to www.cultural-strategies.com or contact Mando Rayo at arayo@cultural-strategies.com.
Social Studies Chapter 6 What are the Experiences and Effects of Living in a ...Goh Bang Rui
Subscribe to my education channel.
bit.ly/gohbangrui
These slides introduce Chapter 6: What are the Experiences and Effects of Living in a Diverse Society under Issue 2: Living in a Diverse Society to the Secondary 3 students who are studying Social Studies for the Singapore current syllabus 2016.
These slides are divided into 3 areas.
1. Interactions in a Diverse Society [Slide 4]
2. Exchanges and Appreciation in a Diverse Society [Slide 19]
3. Challenges in a Diverse Society [Slide 30]
Video
https://www.youtube.com/watch?v=kkKkx3MDoeM&ab_channel=MrGohBR
Any feedback is welcome.
New frontiers for south african librarianshipUjala Satgoor
South African librarianship is at a crossroads and this presentation suggests the direction it needs to take to be relevant and meaningful to the development agenda of South Africa.
Canada is known as being diverse, very progressive and multicultural. Although the Canadian, until the year of 1940s were just considered in terms of French and English language, cultural and political identities as well as to some extent also aboriginal. Ukrainian and German Canadians ethnicity were suspects at the time of First World War, as they were initially enemy states citizens. There was an issue about Anti-semitism in Quebec, Jewish Canadian were believe that Quebec Catholic Church connected Jews with liberalism, radicalism and several other objectionable values on their according (PALMER, 2012). While the United States black ex-slave refugees were tolerated, Asian or African racial minorities were usually believed “beyond the pastel” by missing a morality sense. The mood started shifting dramatically at the duration of Second World War. Nonetheless, the Japanese Canadians were jailed in war as well as their properties were also confiscated. Earlier to the Canadian Multiculturalism advent in Canada, in the context of equal acceptance of religions, races and cultures was accepted as the Canadian government official policy in the 1970s and 1980s, in the prime ministership of Pierre Elliot Trudeau (Canadian Multiculturalism Act, 2012). The government of Canada has been described the multiculturalism instigator as a philosophy, for the reason its public concentrates on social importance of immigration rights in 1960 plus its successor in 1982 the Canadian Charter of Rights and Freedom. The Canadian laws did not give much in the path of civil rights as well as it was generally a concern of courts. From the period of 1960s the Canadian has placed prominence on inclusiveness and equality for all people.
According to studies, there are four major lore bodies that reflect the traditions of the main
groups of the Canadian population. These include the Anglo-Canadian (Scottish, English, Welsh
and Irish), French Canadian, and aboriginal (Inuit and native Indian) as well as the other groups.
A common belief is that the development and preservation of folklore in Canada has been
favored by several factors.
See more at: http://www.customwritingservice.org/blog/canadian-folklore/
The african-american audience has increasingly changed with being much more affluent, Educated and Diverse. Read out more about the African-American Consumers and their purchasing power in this document.
Presentation delivered by Ayub Khan (Warwickshire Libraries) at CILIP West Midlands Branch Members’ Day. The event was held on Wednesday 28 January 2009 at the Lanchester Library, Coventry University.
Multicultural Britain 2012 by http://www.mediareach.co.uk
In 2003, the IPA Ethnic Diversity Group published its first major collaborative work on ethnic diversity which looked at the employment, portrayal and economic value of ethnic minorities. This was followed in 2010 with an update entitled The marketing opportunities for advertisers and agencies in multicultural Britain. This latest report, published in October 2012 to coincide with the release of the first 2011 ONS Census figures in July 2012, profiles black and minority ethnic (BME) Britain, the ethnic media landscape and marketing opportunities.
Multicultural Marketing: An inclusive marketing approach to reach diverse populations.
Are you interested in engaging more diverse populations? Do you want to learn how to create authentic messages that resonate with a multicultural America? If so, then you are ready for multicultural marketing, an inclusive and culturally relevant approach that not only reaches diverse populations but also creates trust and builds advocates for people and organizations.
Learn the basic tools to engage multicultural communities by understanding population changes, cultural insights and motivations; in addition, learn ways your organization can start to engage and market to diverse populations.
Attendees will leave with
-Marketing insights that will help you reach multicultural audiences
-An understanding of engagement principles
-Key insights about motivations and trends of multicultural communities
-Basic tools on how to market to and engage with diverse populations
Multicultural Marketing is part of the Engage501 Series. For more information, go to www.cultural-strategies.com or contact Mando Rayo at arayo@cultural-strategies.com.
Highlights the demographics related to education levels in San Antonio and the need to collaborate on how local organizations must raise the levels of education before 2040. Presented by Ernest Bromley on March 10, 2009
The face of Britain has changed. Among the heroes of Britain’s 2012 Olympic triumph were a Somali immigrant and a mixed-race girl fromYorkshire. Mo Farah and Jessica Ennis captured the spirit of the nation and came to represent Britain’s incredible diversity. Black and Minority Ethnic (BME) people now make up a significant and fast-growing part of the population. However, understanding of these communities has not kept up with their rising importance.
From a political perspective, few attempts have been made to properly understand Britain’s minority communities and there is a tendency in the media to assume that all BME communities can be treated as a single political entity – as if all ethnic minorities held similar views and lived similar lives.
Black Consumer Project Wave 4 - Media + EntertainmentThinkNow
Black Consumer Project is an in-depth multi-wave study of the economic and cultural contributions of Black Americans. This community has more buying power than ever, and our goal is to uncover the unique perspectives, behaviors, and preferences of Black and African American consumers.
The fourth wave of the Black Consumer Project explores explores media consumption, behaviors and the power of creators.
1Transcultural Diversityand Health CareChapter 1.docxherminaprocter
1
Transcultural Diversity
and Health Care
Chapter 1
LARRY D. PURNELL
The Need for Culturally Competent
Health Care
Cultural competence in multicultural societies continues as
a major initiative for business, health-care, and educational
organizations in the United States and throughout most of
the world. The mass media, health-care policy makers, the
Office of Minority Health, and other Governmental organi-
zations, professional organizations, the workplace, and
health insurance payers are addressing the need for individ-
uals to understand and become culturally competent as one
strategy to improve quality and eliminate racial, ethnic, and
gender disparities in health care. Educational institutions
from elementary schools to colleges and universities also
address cultural diversity and cultural competency as they
relate to disparities and health promotion and wellness.
Many countries are now recognizing the need for
addressing the diversity of their society, including the
client base, the provider base, and the organization.
Societies that used to be rather homogeneous, such as
Portugal, Norway, Sweden, Korea, and selected areas in the
United States and the United Kingdom, are now facing sig-
nificant internal and external migration, resulting in eth-
nocultural diversity that did not previously exist, at least
not to the degree it does now. As commissioned by the
U.K. Presidency of the European Union, several European
countries—such as Denmark, Italy, Poland, the Czech
Republic, Latvia, the United Kingdom, Sweden, Norway,
Finland, Italy, Spain, Portugal, Hungary, Belgium, Greece,
Germany, the Netherlands, and France—either have in
place or are developing national programs to address the
value of cultural competence in reducing health dispari-
ties (Health Inequities: A Challenge for Europe, 2005).
Whether people are internal migrants, immigrants, or
vacationers, they have the right to expect the health-care
system to respect their personal beliefs, values, and
health-care practices. Culturally competent health care
from providers and the system, regardless of the setting in
which care is delivered, is becoming a concern and expec-
tation among consumers. Diversity also includes having a
diverse workforce that more closely represents the popu-
lation the organization serves.
Health-care personnel provide care to people of diverse
cultures in long-term-care facilities, acute-care facilities,
clinics, communities, and clients’ homes. All health-care
providers—physicians, nurses, nutritionists, therapists,
technicians, home health aides, and other caregivers—
need similar culturally specific information. For example,
all health-care providers engage in verbal and nonverbal
communication; therefore, all health-care professionals
and ancillary staff need to have similar information and
skill development to communicate appropriately with
diverse populations. The manner in which the informa-
tion is used may differ significantly based on the.
1Transcultural Diversityand Health CareChapter 1.docxeugeniadean34240
1
Transcultural Diversity
and Health Care
Chapter 1
LARRY D. PURNELL
The Need for Culturally Competent
Health Care
Cultural competence in multicultural societies continues as
a major initiative for business, health-care, and educational
organizations in the United States and throughout most of
the world. The mass media, health-care policy makers, the
Office of Minority Health, and other Governmental organi-
zations, professional organizations, the workplace, and
health insurance payers are addressing the need for individ-
uals to understand and become culturally competent as one
strategy to improve quality and eliminate racial, ethnic, and
gender disparities in health care. Educational institutions
from elementary schools to colleges and universities also
address cultural diversity and cultural competency as they
relate to disparities and health promotion and wellness.
Many countries are now recognizing the need for
addressing the diversity of their society, including the
client base, the provider base, and the organization.
Societies that used to be rather homogeneous, such as
Portugal, Norway, Sweden, Korea, and selected areas in the
United States and the United Kingdom, are now facing sig-
nificant internal and external migration, resulting in eth-
nocultural diversity that did not previously exist, at least
not to the degree it does now. As commissioned by the
U.K. Presidency of the European Union, several European
countries—such as Denmark, Italy, Poland, the Czech
Republic, Latvia, the United Kingdom, Sweden, Norway,
Finland, Italy, Spain, Portugal, Hungary, Belgium, Greece,
Germany, the Netherlands, and France—either have in
place or are developing national programs to address the
value of cultural competence in reducing health dispari-
ties (Health Inequities: A Challenge for Europe, 2005).
Whether people are internal migrants, immigrants, or
vacationers, they have the right to expect the health-care
system to respect their personal beliefs, values, and
health-care practices. Culturally competent health care
from providers and the system, regardless of the setting in
which care is delivered, is becoming a concern and expec-
tation among consumers. Diversity also includes having a
diverse workforce that more closely represents the popu-
lation the organization serves.
Health-care personnel provide care to people of diverse
cultures in long-term-care facilities, acute-care facilities,
clinics, communities, and clients’ homes. All health-care
providers—physicians, nurses, nutritionists, therapists,
technicians, home health aides, and other caregivers—
need similar culturally specific information. For example,
all health-care providers engage in verbal and nonverbal
communication; therefore, all health-care professionals
and ancillary staff need to have similar information and
skill development to communicate appropriately with
diverse populations. The manner in which the informa-
tion is used may differ significantly based on the.
Coaching Toward Multi Cultural Selling TranscriptTom Floyd
Your company has a multicultural marketing strategy, but how knowledgeable – and adaptive – is your sales team to the needs of your target customer groups?
In this program, we hear from coaches who are experts in multicultural marketing and how they help organizations build winning multi-cultural sales strategies, and how they help sales teams to develop winning strategies with diverse cultural groups.
Guests
* Jeff McFarland, Executive Director of Multicultural Marketing, Verizon
* Earl Honeycutt, Professor of Marketing and Sales Management, Elon University
* Michael Soon Lee, President, EthnoConnect
* Shelley Willingham-Hinton, Founder & President, National Organization for Diversity in Sales and Marketing
Summary
The National Organization for Diversity in Sales and Marketing (NODSM) defines multicultural as women, African-Americans, Hispanics/Latinos, Asian Americans, Indians, People with Disabilities, the LGBT community, multicultural youth, those with diverse religious beliefs, and Baby Boomers. However NODSM points out that multicultural is more than ethnicity and race – it’s a state of mind,
lifestyle, and perception.
According to the Association of National Advertisers (ANA), multicultural markets have not only grown, they have become increasingly complex. To align with this trend, successful organizations have taken multicultural marketing beyond creating and promoting a single, standard message to a specific group, such as African Americans or the LGBT community.
How have consultants, coaches, and other outside experts helped corporations develop strategies targeted at these various groups?
What are the challenges in implementing them, and how are coaches helping marketing and sales leaders overcome them?
Our guests address these questions and more.
Similar to Multicultural Britain - An interim report by the Ethnic Diversity Forum (20)
Ramadan travel report by master card crescent 2016Think Ethnic
The Muslim travel market is one of the fastest growing segments in the global travel industry. According
to the MasterCard-CrescentRating Global Muslim Travel Index (GMTI) 2016, there were 117 million
Muslim international travelers globally in 2015. Driven by a rapid population growth of Muslims, a
growing middle class and younger population, this number is projected to grow to 168 million by 2020.
The travel expenditure by this segment is expected to exceed USD 200 billion by 2020. This growth has
been facilitated by an increase in ease of access to travel information and the availability of
Muslim-friendly travel services and facilities at more destinations.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
3. In 2003 the IPA Ethnic Diversity
Group published its first major
collaborative work on ethnic diversity
which looked at the employment,
portrayal and economic value of
ethnic minorities. A sequel to this
report will be published on its tenth
anniversary in 2013.
The purpose of this interim report is
to update advertisers and their
agencies on the rapidly expanding
multi-cultural landscape of the UK;
both as a potential employer and a
market place. There is an overview
of population data as well as an
outline of Black, Asian and Eastern
European media and explanation of
the complexities of marketing to
different cultures.
The IPA is grateful to the members
of the IPA Ethnic Diversity Forum
for their continuing work in this
area, and in particular on this interim
report. We are particularly grateful
to Trevor Robinson, OBE, for his
foreword, and to the two chapter
authors, Saad Saraf and Sanjay
Shabi, for their contributions.
In terms of attracting talent, the IPA
continues to monitor the ethnic
makeup of its membership through
its annual Agency Census, and to
search for talent through its careers
programme and its two online tests:
a copy test at
www.ipacopytest.co.uk
and a self-assessment test at
www.diagonalthinking.co.uk
We will also be updating our ‘Role
Model’ exhibition which showcases
just some of the people who are
already making an impact on our
dynamic industry.
Further information, including
employment advice for employers
and potential employees, can be
found on
www.ipa.co.uk
or by contacting Juliet Bawtree on
020 7201 8202
juliet@ipa.co.uk
021
Ethnic Diversity in the UK – interim report 2010
PREFACE
4. 0311
Multi-cultural communities will
become increasingly visible and
more influential as its people climb
the business and corporate ladder.
As budget holders they will have
more say. The forecasted increases
in numbers also means they will
want to feel they are being
communicated to, so targeting
diverse groups and communities
should be on the agenda of every
successful UK brand and marketer.
Ignoring diversity means that you
could be overlooking a potentially
lucrative new market. However,
responding to the needs of a
diverse, but culturally-rich group,
will mean understanding the
cultural, religious, identity and
ethnicity issues that are not always
so obvious, but are deeply embedded
within the groups. Not understanding
the subtle differences could result in
miscommunication and wasting
marketing spend.
Ethnic media has witnessed a
massive growth in the past two
decades, from just eight titles in the
early 1980s, to more than 250 media
organisations today covering
television, radio, newspapers and
magazines, cinema, ambient media,
internet and new media. As
migration into the UK rises, it is
expected that ethnic media outlets
will continue to thrive because of
the lack of relevant content offered
by mainstream media.
Ethnic Diversity in the UK – interim report 2010
mANAgEmENT
SUmmARY
5. 04
Ethnic Diversity in the UK – interim report 2010Management summary
UK population statistics
In 2001, 8% of the UK belonged to
an ethnic minority group while 9%
of England were non-white, the
percentages for Wales, Scotland and
Northern Ireland were 2%, 2% and
7% respectively. London houses the
largest number of ethnic minorities
and Eastern Europeans. It is home
to 189 out of the 192 countries
recognised by the United Nations.
The largest number of ethnic
minorities live in Newham (68%).
The total population of London is
expected to be 8.3 million in 2026
vs 7.7 million now (2009).
Age profile
Black Minority Ethnics (BME) and
Eastern European communities
have a young age profile. The
median age for ethnic minorities is
27 compared to 40 for their white
counterparts.
Household profile
Ethnic community households tend
to be larger in number and have
family obligations. The average
Bangladeshi household is 4.5,
followed by Pakistani (4.1) and
Indian (3.3). The smallest
households are White Irish (2.1),
Black Caribbean and White British
(2.3). These three groups have an
older age profile.
Education
At National Curriculum Key Stages
1 (up to 2 years), 2 (3-6 years) and 4
(10 to 11 years) Chinese, Mixed White,
Asian and Indian children do well.
Lower than average achievement is
seen in Gypsy/Romany and Traveller
of Irish Heritage, Black African-
Caribbean, Bangladeshi and
Pakistani children at these stages.
Pakistani, Bangladeshi and Black
pupils have made the greatest
improvement in 06/07 GCSE results.
Girls consistently outperform boys
from all ethnic minority groups.
Higher education
Asian or British Asian women are
more likely to have a first degree.
Black or Black British-African
achieve the highest number of
undergraduate degrees. Asian or
Asian British Indian achieve more
postgraduate degrees.
Labour market
BMEs make up 11% of the UK’s
working age population. This is
valued at £3.26 million. Black-
Caribbean and Indian groups exhibit
the highest rates of economic
activity (77.7% each). White Indians
exhibit the highest rate of
employment (71.3%).
Language
14.4% of primary school children
have a first language other than
English. This falls to 10.8% for
secondary school children. There
are over 300 different languages
spoken in London schools.
Disposable incomes
The projection for the disposable
income of ethnic minorities (The
Brown Pound) is £300bn in 2011.
The Polish Pound is worth in excess
of £4bn. The Eastern European
Pound is worth £8.4bn.
Consumer insights
Ethnic groups are more likely to take
up new technologies. They also
follow different purchasing patterns.
For example, 60% of ethnic groups
are more likely to have cable satellite
television services to view
programmes associated with their
culture that are not currently provided
by the main channels.
Business performance
275,000 ethnic minorities run small
businesses that contribute £20bn to
the UK economy. In London there
are 66,000 ethnic-owned businesses
employing 560,000 people and with
a turnover of £90bn in sales. Their
business performance outstrips that
of their white counterparts.
11
6. Ethnic Diversity in the UK – interim report 2010Management summary
05
Black and minority media
The enlargement of the EU has had
a dramatic effect on the media
landscape. Media for the UK’s classic
ethnic minorities (Asian and African-
Caribbean) is now splintering into
various media and spin-off brands
targetted at different generations,
and by topic. Ofcom awarded 117
broadcast licences in 2008; 34 for
BME community channels.
Asian media
There are two long-standing sales
houses (MEMS and Zierler Media)
that sell the airtime of 40 quality
Asian satellite TV channels on the
Sky Digital Platform. The advent
of Indoor Media and the rise of
Panjab Radio are recent, bigger
developments.
Black media
No prolific growth due to levels of
integration and lack of cultural and
social pressures on these
communities. There have been
casualties in the press sector, except
for the well-established market
leader, The Voice.
Eastern European media
The Polish media is the most
established and heavily geared
towards press. There is a greater
tendency to consume media
originating from Poland.
IPA Agency Census
The IPA began to gather
information on its members’
ethnic makeup in 2002.
The figures are:
2009 – 8.9%
2008 – 8.4%
2007 – 7.3%
2006 – 7.3%
2005 – 6.9%
2004 – 5.1%
2003 – 8.5%
2002 – 4.3% (first-year reporting)
11
7. 06foREWoRD 111by Trevor Robinson, OBE
Founder and Creative Director, Quiet Storm
The UK, as a market, is changing
rapidly due to a number of influences
that include: unpredictable migration
patterns encouraged by the expansion
of the European Union; and the
impact of second and third
generation BMEs on population
numbers. It is a cultural melting pot
that we in Adland need to understand
if we are to attract the very best
talent, and communicate effectively
to UK consumers.
Culture is a wide topic, but it is
generally accepted that levels of
acculturation can affect one’s
behaviour, identity and sense of
belonging to a particular society and
group. There can be no assumptions.
For example, not all people who are
Black and Minority Ethnic (BME) are
equally as acculturated to each
other and to UK culture. The
influence of culture can be seen
across consumer spending decisions;
both in goods and services.
It is fair to say that agencies are
versed in targeting the easy stuff,
the ‘18-24s’ or the ‘ABC1
housewives with kids, aged 20-45’
mainstay of FMCG targeting. But we
are not so well known for campaigns
that target BMEs and other ethnic
groups. It is not as rare as it once
was to see a non-white face in
advertising, while outside of specialist
agencies, it is rare for mainstream
agencies to target people from an
ethnic background. To an outsider it
could seem that the closest
advertising comes to acknowledging
that the BME communities exist is
when we appropriate their cultural
reference points and repackage them
for mainstream consumers.
None of this is surprising given the
complexity of understanding
cultures, and when the proportion
of BMEs in Adland is still below the
national average. I’d like us to be
more connected (collectively at
least). I’d also like more IPA agencies
to report on the ethnic makeup of
their employees so we can see how
truly representative we are.
After all, people from BME
backgrounds already account for
10% (ONS 2007) of the population,
a figure that will increase to 15% by
2020. That is one-in-every-six
people; people more likely to own a
mobile phone, more likely to have
access to multi-channel TV, and
more likely to own a new BMW or
Mercedes. Dig deeper, and their
importance increases further. Today,
one-in-five under-15s are non-white,
with diverging birth rates only
accelerating this situation. While in
our urban centres, BME communities
have long passed figures that could
be described as a minority: 40% of
Londoners forecast to be non-white
by 2020, and within the next 15 years
both Birmingham and Leicester will
have majority ethnic populations.
This is why this report is so important.
It provides an opportunity to learn
about the most significant
demographic trends in our country
and to understand modern, multi-
cultural Britain, and the importance
of engaging with it effectively; of
developing more creative ideas that
better reflect this world we now live
in; and of ensuring that our own
creative industries are just as
ethnically representative.
On behalf of my colleagues on the
Ethnic Diversity Forum, I commend
this report to you. We hope you
read it, use it, and help to change
the advertising industry and the
work it produces for the better.
Ethnic Diversity in the UK – interim report 2010
8. 07
Ethnic Diversity in the UK – interim report 2010
THE UK‘S ETHNIC
mINoRITIES
1111
by Saad Saraf, Founder and CEO of Media Reach
A question relating to ethnicity was
first included in the ONS Census in
1991, and information has been
collected annually since that time.
In 2001 the UK Census had 11
categories for measuring an
individual’s ethnicity. The Census
found that 4,635,296 people, almost
8% of the UK population, belonged
to a non-white ethnic group. 1
Following consultations between
various stakeholder groups and the
ONS, the 2011 Census 2
will feature
questions on ethnicity (with new
categories added), national identity
and religion. This expansion of
categories and inclusion of new
questions will enable researchers,
marketers, advertisers and other
stakeholder groups to get a better
picture of these groupings of people.
In 2026 the total population of
London is projected to increase by
789,000 to 8.3 million. By this year
38.5 per cent of London’s population
is also projected to be from BME
communities.3
1 The UK population: by ethnic group, April 2001, Office for National Statistics (above)
2 Helping to shape tomorrow: The 2011 Census of Populations and Housing in England
and Wales, ONS 2008 (above right)
3 MCC Insight Study 2007, Weber Shandwick
2
9. 08
Ethnic Diversity in the UK – interim report 2010The UK’s Ethnic Minorities
1111ETHNIC mINoRITy brItaIN at a glaNcE
3
10. 09
Migrants from Eastern Europe in the UK 4
We must not forget to take into
consideration the number and effect
of re-migrants from the UK.
Re-migrants are those non-British
citizens emigrating.
Latest figures estimate that in 2008
the figure topped 200,000, with
emigration of citizens of the A8
countries doubling in the year ending
September 2008. 6
The 2011 Census will take into
consideration the migration and
re-migration of new and diverse
communities to and from the UK in
recent years. The most notable
group in recent times has been the
group referred to as Eastern
Europeans (including the Accession
8 (A8), Czech Republic, Estonia,
Hungary, Latvia, Lithuania, Poland,
Slovakia and Slovenia).
854,000= the number of workers registered in the UK
from Eastern Europe 5
4 Article ‘East European immigration levels falling’
by Daniel Bentley, PA from an Independent article
21 August 2009
5 The Home Office 2008. This excludes dependants, the
self-employed and people who refused to register.
6 Shall We Stay or Shall We Go? Re-migration trends
among Britain’s immigrants. IPPR 2009
Ethnic Diversity in the UK – interim report 2010The UK’s Ethnic Minorities
1111
11. 10
Geographical distribution
Whilst ethnic minorities make up 8%
of the UK’s total population, this
percentage varies across the four
countries of England, Ireland,
Scotland and Wales. England is
home to the largest number;
equating to 9% of the population.
In Wales and Scotland they amount
to 2% of the total population, and
Northern Ireland is home to .07%.
London is home to the largest
number of ethnic minorities
(including recent arrivals from
Eastern Europe) than any another
city in the UK. London is also the
most cosmopolitan city; home to
representatives of 189 countries
from the total 192 countries as
recognised by United Nations.
The London Borough of Newham
has the largest proportion of ethnic
minorities where 68% of the
population is from an ethnic minority
group (including white minorities),
followed by Brent, Tower Hamlets,
Hackney and Ealing.8
It is interesting to note that three of
these boroughs: Newham, Hackney
and Tower Hamlets, are also the
2012 Olympic host boroughs.
Ethnic Diversity in the UK – interim report 2010The UK’s Ethnic Minorities
7 Migration and Rural Economies: Assessing and
addressing risks, IPPR 2009
8 www.lho.org.uk/Download/Public/13235/1/DMAG%20
Briefing%202008-03%20GLA%202007%20Round%20
Ethnic%20Group%20Projections.pdf – Greater London
Authority, Data Management and Analysis Group,
Ethnic Group Projections. February 2008
7
11
1111
12. 11
The Olympic Delivery Authority
stipulated in their Equality and
Diversity 9
paper that it is their
intention to “maximise the economic,
social, health and environmental
benefits of the 2012 Games for the
UK”. The authority felt that diversity
was central to London winning the
2012 bid and by choosing London
boroughs with dense proportions of
ethnic minorities they could help to
reduce inequality and discrimination,
whilst promoting equality and
opportunity for all, when the eyes of
the world will be on London.
Having a clear understanding of the
culturally diverse population across
regions nationally will give further
insights into the behaviour, values
and lives of multi-cultural Britain.
Age
The media constantly talks about
the UK being an ageing society,
however, this is usually in reference
to the population as a whole (92%
white, 8% non-white). However, if
the BME community is examined in
isolation then the converse is true.
The overwhelming majority of
Eastern Europeans tend to be aged
20-39 years as they come to the UK
primarily in search of work.
Ethnic Diversity in the UK – interim report 2010The UK’s Ethnic Minorities
Households
An examination of BME households
gives an in depth insight into the
cultural trends exhibited by culturally
and ethnically diverse communities.
Ethnic community households tend
to be larger in number and often
have multi-generations living under
one roof. 10
Some remain traditional,
maintaining long established norms
passed down through generations.
Others exist with no one dominant
culture. There can be a strong
reliance on the extended family.
Particular ethnic communities live in
extended networks with familial
obligations. Chain migration has led
to the development of wide family
networks with communities
established throughout Britain.
Asian households tend to be larger
than households of any other ethnic
group. Data from April 2001 show
that homes headed by a Bangladeshi
person were the largest of all with
an average size of 4.5 people,
followed by Pakistani households
(4.1 people) and Indian households
(3.3 people).11
The smallest households were found
among the White Irish (average size
2.1 people). Black Caribbean and
White British households were the
9 Equality and Diversity Strategy: Summary, 2007.
Olympic Diversity Authority
10 Office for National Statistics (2001) and Social Trends
39 report (2009)
11 www.statistics.gov.uk/downloads/theme_social/social_
trends39/social_trends_39.pdf
1111
11
13. 12
next smallest, both with an average
size of 2.3 people. All these groups
have an older age structure than
other ethnic groups, and contain a
higher proportion of one-person
households. 38% of Black Caribbean
households, 37% of White Irish
households and 31% of White British
households contained only one
person. Only 9% of Bangladeshi
households contained just one person.
Education
The numerical evidence is that at
National Curriculum Key Stages 1
(up to 2 years), 2 (3-6 years) and 4
(10 to 11 years) children from
Chinese, Mixed White, Asian and
Indian pupils achieved above the
national average scores in tests.
This is compared with the lower
than average achievement of children
from all other ethnic groups including
Gypsy/Romany and Traveller of Irish
Heritage, Black African-Caribbean,
Bangladeshi and Pakistani children,
at the same developmental stages.
It is interesting to note, however,
that girls consistently outperform
boys from all ethnic minority
groups, with Black Groups having
the largest gender gap.
It is also worth noting that children
with English as a first language
perform better than children with a
Ethnic Diversity in the UK – interim report 2010The UK’s Ethnic Minorities
first language other than English at
each stage of education.12
Pakistani, Bangladeshi and Black
pupils have made the greatest
improvements in the 06/07 GCSE
results according to the DFES 13
with Bangladeshi and Black
Caribbean pupils who attain five
good GCSEs increasing 2% above
the national average.
Higher education
Data from the ONS (2008) revealed
that Asian (or British Asian) women
(2.1%) were more likely to have a
first degree, closely followed by
Asian (or British Asian) men (2.05%).
However, as a whole Black (or Black
British-African) individuals achieve
the largest number of overall
undergraduate degrees (3.5%),
whilst Asians (or Asian British-Indian)
achieve more postgraduate degrees
(3.2%).14
Labour market
As marketers, the ability to understand
the labour market gives an insight
into disposable income and the
decision-making and the buying
habits of potential new consumers.
BMEs make up 11%
of the UK working age
population19
The high birth rate and net migration
of BMEs has been growing strongly.
With a younger age profile, the
median age for ethnic minorities is
27 years, compared with 40 years
for their white counterparts.15
Therefore it is not surprising that
the ethnic minority share of the
working age population is increasing
– reaching 3.26 million or 9.3% of
the 35.2 million people of working
age in 2004 .16
Black Caribbean (77.7%) and Indian
(77.7%) groups exhibit the highest
rates of economic activity of all BME
communities, whilst Indians exhibit
the highest rate of employment
(71.3%). Across the gender divide,
Indian men (86.1%) and Black
Caribbean women (76.8%) show the
highest rates of economic activity.17
Rural areas have seen at first-hand
the impact of migration, especially
from the A8 countries. Migrants
have made significant economic
contributions, filling vacancies and
skills gaps, and supporting some
key sectors including agriculture,
food processing and hospitality. It is
estimated that irregular migrants
would pay in excess of £1bn of tax
per year if they worked in the legal
and regular economy.18
12 First Release Bulletin, National Statistics Office and
Department for Children, Schools and Families, 2007
13 DFES Ethnic Minority Achievement Unit Newsletter,
Spring 2008
14 First year UK domiciled HE students by qualification aim,
mode of study, gender and ethnicity 2007.2008 (ONS)
15 Labour Force Survey 2005
16 Labour Force Survey 2004
17 Labour Force Survey 2004
18 Irregular Migration in the UK: An IPPR update, IPPR 2009
19 Race For Opportunity Benchmarking Exercise 2009
(Labour Force Survey, Q4 2008)
19
1111
14. 13
Religion
An individual’s religious belief is
closely linked to their sense of
identity; often this is synonymous
with their sense of culture and
cultural heritage.
Religious belief was included in the
Census in 2001 and for the first time
provided information which
supplemented the data gathered
from the ethnicity question. As a
result, ethnic minority sub-groups
were identified, particularly those
from the Indian sub-continent. More
recently it has helped to foster an
understanding of ethnic minority
groups from Eastern Europe and
the A8 countries.
Questions on religious belief will be
included in the 2011 Census, and in
conjunction with the questions of
ethnicity and national identity, will
allow people to better indicate what
they feel to be their own identity.
For marketers and advertisers this
presents a great opportunity to
understand the complexities of a
truly multi-cultural society.
Ethnic Diversity in the UK – interim report 2010The UK’s Ethnic Minorities
of the Olympic
host boroughs population is Muslim,
compared with
of the wider London population and
8.5%
19%
3%across the UK. There is also a
higher proportion of people who
are Buddhist, Hindu or Jewish
compared to the whole UK. 9
1111
Illustration courtesy of Media Reach Advertising Limited
15. 14
Language
The language20
a person speaks is
an extension of their personal and
social identity. It can also connect
them to a national brand 21
and lead
them to form groupings not
necessarily determined by ethnicity.
Understanding the intricacies of
language allows cultural references
to be made and new methods of
segmentation to be formed.
Migration will have a profound
effect on the dominant language of
any society. Language is becoming
such an important metric; the UK
Statistics Authority proposes to
introduce the question of
language into the 2011 Census.
Ethnic Diversity in the UK – interim report 2010The UK’s Ethnic Minorities
The Annual Schools Census carried
out by the Department for Children,
Schools and Families (DCSF) asked
schools to report on the number of
children with a first language other
than English22
.
The 2008 data shows:
have a first language known to be,
or believed to be, a language other
than English.
children have a first language
known to or believed to be a language
other than English.
Some of the most common
languages are:
Arabic, Bengali, Chinese, Farso/
Persian, French, Gujarati, Polish,
Portuguese, Punjabi, Somali,
Spanish, Tamil, Turkish, Urdu,
Yuruba (Nigeria).
There are over 300differentlanguages spoken in London schools 23
20 Language: 1) The method of human communication,
either spoken or written, consisting of the use of words in a
structured and conventional way; 2) The system of
communication used by a particular community of country;
3) The phraseology and vocabulary of a particular group.
The Oxford English Dictionary.
21 Nation-brands of the twenty-first century, Simon Anholt, 1998
22 www.dcsf.gov.uk/rsgateway/DB/SFR s000786/SFR_09_2008.pdf
23 www.dcsf.gov.uk/rsgateway/DB/SFR/s000786/Language081b.xls
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16. 15
Ethnic Diversity in the UK – interim report 2010The UK’s Ethnic Minorities
Around 160 different
languages are spoken
in the five Olympic host
boroughs of Greenwich,
Hackney, Newham,
Tower Hamlets and
Waltham Forest.9
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17. 16
Identity
It is important to have a clear
understanding of what is meant by
the term identity. An identity can
include a sense of common custom,
language, religion, values, morality
and etiquette. Often the expressions
“one’s ethnicity” or “ethnic identity”
are used interchangeably. What is
clear is that ethnicity is complex in
nature. Identity is multi-faceted and
is more than just belonging to one
homogenous culture with a single
and distinct identity. Identity is
forever evolving and has a number
of influences; these influences can
include one’s occupation, place of
geographical residence, integration
with the indigenous population and
levels of affiliation.
There are clear distinctions between
British-born ethnic minority groups
and first generation or new migrants.
Identity tends to vary across
generations. Older generations
(often referred to as first generation)
and new migrants attach a great
deal of importance to their
backgrounds. They often have very
strong ties with their hometowns
and may regard themselves as
temporary residents despite having
lived in the UK for many years.
Ethnic Diversity in the UK – interim report 2010The UK’s Ethnic Minorities
The younger generations are
generally much more integrated
into British culture. They tend to
describe themselves in hyphenated
identities, and they may feel they
have more in common with other
young British people than with their
parents’ culture. Research
undertaken by Sekhon (2007)
suggests that second and third
generation immigrants try to balance
the expectations of living between
two cultures. The research findings
suggested that subsequent
generations have to negotiate and
balance two cultures and cannot
neatly be categorised into one over
another. Whilst the second and third
generation are British-born, they
still face the pressures and the pulls
of spanning two cultures as their
parents did.
The tensions can be two-fold: at
one level it is the differences in the
actual culture, and at another, it is
expectations from the first
generation that cause the conflict.
Most still feel that they are unable
to fit in comfortably in either.
Identity is complex and multi-
layered. There is a clear difference
between one’s cultural identity and
passport identity.24
Consumer insights
Ethnic minority consumers have
significant disposable incomes and
recent figures indicate that by 2011
that total will be as much as £300bn
(a new figure for the value of the
Brown Pound).25
The Polish Pound is worth in excess
of £4bn. “… it’s like adding the
consumer demand of Liverpool to
the economy in two years.”26
According to Mintel, the value of the
Eastern European Pound (including
the A8 markets) is estimated to be in
the region of £8.4bn. This figure has
doubled in the last two years. If you
take into account many people from
the A8 countries are irregular
migrant workers, the value of their
disposable income becomes more
appealing to marketers.
In an attempt to understand
consumer decision-making, the
impact of culture in the decision-
making process is key to developing
socially, culturally and consumer
focused plans. Information on
consumer behaviour, trends and
habits helps to contextualise the
state of play in the market, helping
businesses to plan for the future in
the right context and manner.
24 Race, Representation and the Media, Essential and Connect
Research for Channel 4 (2008)
25 Incomes Data Services (www.incomesdata.co.uk/studies/
racequal.htm)
26 Centre for Economics and Business Research (CEBR) and
Doug McWilliams, Chief Executive CEBR
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18. 17
A recent report by Ofcom27
on
ethnic minority groups and
communication services revealed:
slightly more likely to own a mobile
phone (83% compared to 80% of all
adults). This may reflect the younger
age profile of these groups, as
research shows younger people are
more likely to have mobile phones
than older people. Among mobile
phone users, for ethnic groups the
most popular network is T-mobile,
as opposed to O2 for all UK adults. A
greater proportion of these groups
have a contract phone, over pre-pay,
than the general population.
on fixed-line and on mobile telecoms
services that all UK adults.
take up new technologies, as those
ethnic groups who have internet
access, have broadband services.
having internet connection at home,
a greater proportion of ethnic groups
say it is for their children’s education
than the overall UK population.
Ethnic Diversity in the UK – interim report 2010The UK’s Ethnic Minorities
60% ethnic groups more likely to
have cable/satellite television
services that the average UK
population. The main reason for this
is that certain groups (Asians,
Chinese and Middle Eastern) have
particular needs to view programming
featuring culture, heritage, news
and language associated with their
ethnic background that is not being
met in the mainstream.
63.8% of viewing by ethnic groups
in multi-channel households is of
non-terrestrial channels, compared
to 42.3% of viewing among all
individuals.
Ethnic minority groups are three
times more likely to own a BMW
and twice as likely to own a
Mercedes Benz than the population
as a whole. Furthermore, 60% of
these BMW’s and 66% of Mercedes
Benz’s were brand new cars.28
Eastern Europeans
Research conducted in 2007 reveals
some interesting insights into
Eastern European migrants in the
UK in terms of their mobile phone
usage (STMC Consulting, 2007).
Europeans do upon arrival to the UK
is to buy a pre-paid mobile SIM
card. They spend, on average, £34
per month on top-ups, which is 74
per cent more that the average UK
pre-pay customer.
O2 is getting the largest share
(33.2 %) of this attractive market
segment. T-mobile is the second
largest with 20.6%).
are very loyal mobile customers.
The research sampled showed that
the average lifetime with a mobile
network was 22 months).
As a general insight Eastern
Europeans are tech savvy, spending
any spare time on their community
specific portals.
Business
There are 275,000 ethnic-minority-
run small businesses in the UK that
contribute an estimated £20bn to
the UK economy.29
Research finding from a report by
Barclays Bank30
on BME-run
businesses in the UK revealed that
BME business start-ups grew by a
third, reaching record levels from
32,000 in 2000, to 50,000 in 2004.
The research went on to state that
BME businesses are three times
27 Communications Market Special Report – Ethnic minority
groups and communications services – Ofcom – Research
Document. Publication date: 21 June 2007
28 www.starfishresearch.com/minority_report_sample.html
29 www.berr.gov.uk/whatwedo/enterprise/enterprisesmes/
building-enterprise/enterprising-people/Ethnic%20Minorities/
page38527.html) BERR Enterprise and Business support,
Ethnic Minority Enterprise
30 Black and Minority Ethnic Business Owners: A Market
Research Perspective, Barclays Bank, June 2005.
www.prowess.org.uk/about/documents/ProwessProfile5for
Website_000.pdf
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19. 18
more likely to have a turnover
between £250k and £1m and to
employ staff. Their business
performance also outstrips that of
their white counterparts.
In London, there are 66,000
ethnic-owned businesses,
employing 560,000 and generating
a combined sales turnover of £90bn,
compared to the turnover of all
London businesses of £800bn.
These figures do not include
approximately 93,000 self-employed
minority ethnic people. 31
The British Polish Chamber of
Commerce estimates that Polish
entrepreneurs have set up some
40,000 businesses in the UK,
creating thousands of jobs.
The Labour Force Survey of 2007
reveals that 14% of A8 and A2
nationals are self-employed. More
than half (52%) of those self-
employed are under the age of 30,
and approaching three quarters
(73%) of the self-employed are men.
According to LFS and IPPR (2008)
calculations, three-in-every-four
(74 %) of the self-employed workers
are located in London.
Ethnic Diversity in the UK – interim report 2010The UK’s Ethnic Minorities
Conclusions
Multi-cultural communities will be
increasingly more visible and
influential as they climb the business
and corporation ladder. As budget
holders they will have more say. With
the forecast increases in numbers,
they will also want to feel they are
being communicated to, so targeting
diverse groups and communities is
going to be a given for all successful
UK brands and marketers.
Ignoring the ethnic pound could mean
that a potentially lucrative market is
overlooked. More importantly, it could
result in miscommunication and
wasting potential marketing spend by
not clearly understanding the subtle
differences between different ethnic
groups, and the day-to-day cultural
differences they are a part of.
Responding to such a diverse, but
culturally rich group, will mean
understanding the cultural, religious,
identity and ethnicity issues that are
not always so obvious, but are deeply
embedded within the groups.
31 London Annual Business Survey 2005 Summary – LDA
www.lda.gov.uk/upload/pdf/London_Annual_Business_
Survey_2005_Summary.PDF
32 2006-2008
It is estimated that more than 1.8 million
people have arrived from the A8 member
states since 2004.
Travel, trade and property purchases
between the UK and A8 increased.
The UK Polish community jumped from
13th to first place in two years.
A8 doctors registered with the GMC
increased by 25%.32
In December 2007 more than 385,000 Poles
flew from UK to Polish airports.
In 2006 more than 125,000 current accounts
were opened by Poles at Lloyds Bank.
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20. 19
Ethnic Diversity in the UK – interim report 2010
Black AND mINorITY
mEDIA
AN ovERvIEW oF ETHNIc mINoRITY mEDIa IN THE uK
by Sanjay Shabi, Director of CultureCom, MediaCom
Introduction
In the past few years, the growth in
ethnic media has been particularly
intense. While there have been many
new launches which have often sunk
without trace after a brief run, the
overall trend is one of growth and
expansion.
The emphasis is on serving the main
ethnic groups, namely Asians,
African-Caribbeans, and to a lesser
degree, the Chinese community.
There are now a vast array of
communities that are being catered
for. As we have seen the Office of
National Statistics reports that over
300 languages are spoken in London’s
school playgrounds. Ethnic media is
developing at such a rate that this
wide range of communities continue
to witness an increase in the number
of media consumption opportunities,
whether they be simple newsletters,
DAB-based 24-hour radio stations
or dedicated satellite television
channels.
Enlargement of the European Union
has also had a noticeable role to
play with the rise of assorted Polish
media. The more prominent players
have expanded, offering shared
broadcasts on satellite channels,
online radio broadcasts and events.
This is on top of more traditional
print products, although this has
begun to plateau (perhaps linked to
the plateau in the migration habits
of these communities).
Some regional press publishers
have also got in on the act by
producing Polish special editions
in key regions like Reading. Even
Rupert Murdoch’s newspaper
The Sun, dabbled with running
Polish editions during the Euro 2008
football tournament.
Media for the UK’s classic ethnic
communities, namely Asian and
African-Caribbeans are now
splintering, showing early signs of
maturity. Where previously ethnic
products took an ’all eggs in one
basket’ approach to their audience
by providing content that appealed
to a broad demographic spread,
there are now various media and
spin-off brands catering specifically
by generation, and even by differing
topics of interest.
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Ethnic Diversity in the UK – interim report 2010Black and Minority Media
23 A list of other sales houses can be found in Appendix C.
Mainstream media owners are
realising the potential of this market.
There are examples where, in
relation to Polish communities,
certain regional press sales houses,
(e.g. Clacksons and Johnston Press),
and Outdoor contractors are offering
concentrated packages in more
densely populated ethnically diverse
areas. So, too, are the cinema sales
houses with their Bollywood film
packages which are entering into
mainstream multiplexes.
Online as a medium represents real
opportunities with companies such
as Indoor Media emerging as a
convenient, centralised sales
function offering agencies an easy,
one-stop-shop for a plethora of
ethnic web portals.23
A major topic of debate, and one
which appears to prevent ethnic
media from being embraced as
commonplace advertising vehicles
for mainstream advertisers, is the
current lack of research and
accountability. Some industry
bodies do make great attempts to
deliver accountable, audited
audience data, whether it is RAJAR,
ABC data or otherwise, but they are
in the minority.
Independent desktop research such
as the National Readership Survey
(NRS), Broadcasters’ Audience
Research Board (BARB) and Radio
Joint Audience Research (RAJAR),
work off ethnic sample sizes
woefully short of the national
average. Though this is through no
fault of their own, given the endemic
problem of randomly sourcing and
successfully recruiting ethnic
respondents who are willing to
participate in such surveys, this still
leaves the industry with data that is
far from robust.
Despite this, the UK’s ethnic
populations are continuing to
flourish and expand. Across all
generations, there is a still a
fundamental appetite for such
communities to consume and
embrace media that provides news
from home, recognises their unique,
cultural differences and dials into
their own, personal cultural
perspective. Ethnic media is borne
out of culturally different groups
hungry for such media content, and
that in itself points towards ethnic
media continuing to thrive. These
media channels allow for more
targeted and culturally relevant
campaigns to be developed. They
are not only aimed at the first
generation, but also subsequent
generations and are communicated
in a wide variety of languages.
It is estimated that ethnic
communities in the UK pay £140m
a year in licence fees to the BBC
with very little relevant
programming to show for it. This
has led to ethnic communities
paying more money to subscribe
to their own channels of choice
and has resulted in an ethnic
television phenomenon.
Appendix A gives a brief summary
of the more renowned media
currently available for the UK’s
larger ethnic communities, namely
Asian and African-Caribbean, which,
based on the last Census (2001),
represent three-quarters of the UK’s
ethnic population.
As this report went to press
(3rd March 2010) the BBC has
announced that it intends to close
the Asian Network. It is expected
that a number of organisations will
lobby against this decision.
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Ethnic Diversity in the UK – interim report 2010Black and Minority Media
Asian media
Television
There are 40, quality, Asian satellite
TV channels broadcasting regularly
on the Sky Digital platform; a
number which has more than
doubled in the past few years. Much
of this has come about from free-to-
air platforms. While airtime can be
bought directly from these channels,
there are two sales houses: MEMS
(Multicultural and Ethnic Media
Sales) and Zierler Media, who sell
the airtime for most of these channels.
They offer efficient ways of accessing
such channels, between them
controlling more than half of the
market, and represent an equally
strong combination of paid-for and
free-to-air channels.
Outside of these two sales houses,
others worthy of note are Sunrise
TV, a free-to-air channel owned by
the UK’s leading commercial Asian
radio broadcasters Sunrise Radio
Group, and like Channel S, are the
only two main channels to provide
UK-sourced content as opposed to
importing programmes originating
from the Indian sub-continent. The
third is Aastha TV which attracts a
huge first-generation, paid-for,
communal following. Its programming
is geared towards self-help through
Indian yoga techniques. They have
been recently added to Zierler
Media’s sales package of channels.
There is an assortment of other
channels but their frequency is
irregular, may have specialised
themes and often are of lower quality.
Lack of BARB data prevents
examination of their audience levels.
Radio
In addition to those that are transmitted
via FM and AM, there are a
burgeoning number of national
Asian radio stations available either
on DAB or transmitted via Sky
satellite. A simple scan across the
radio channels available on Sky
illustrates the wide choice available,
with some stations conveying
religious programming, Bhangra,
vintage Asian music, chat shows,
news and current affairs. A number
are reported on RAJAR.
Unranked, the main radio stations are:
caters for 22 different languages)
Panjab Radio deserves particular
attention. A relative newcomer,
solely on DAB and Sky Digital, it has
made major inroads based on
recent RAJAR data, and appeared to
be stealing share of listening,
particularly from Club Asia which
has now gone into administration.
Regionally, the list includes
Radio XL(Birmingham), Sabras
Sound (Leicester) and Asian Sound
(Manchester).
The Radio Authority also grants RSL
licences during key festival periods
for local Asian stations, which are
either offshoots from the existing
radio stations or run independently.
In addition to its Asian Network, the
BBC also provides dedicated Asian
programming across the regions.
Press
This sector as a whole is still
hampered by lack of transparency
and independently audited circulation
data. Desktop research such as
National Readership Survey and
The Target Group Index (TGI) do not
measure their readerships.
The sector has seen many new
launches, some targeting regions of
the UK with heavier concentrations
of Asians, e.g Asian Leader and
Asian Lite in the North, while others
have closed soon after launching
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Ethnic Diversity in the UK – interim report 2010Black and Minority Media
despite being interesting, unique
propositions, e.g. Ikonz (Asian
version of the celebrities-based Heat
magazine) and Teen Asia.
The biggest print news has been the
demise of Ethnic Media Group and
the sell-off of their lead title Eastern
Eye to the Asian Media and Marketing
Group. AMG have an interest in
Asian publishing and this will help
consolidate their position.
Appendix B includes a list of main,
credible titles currently in circulation
by community. These are a blend of
magazines and newsprint titles with
daily or weekly frequency.
Websites
Indoor Media are one of several
sales houses for online BME sites
(more can be found in Appendix C).
Indoor Media represent a large
range of established websites
targeting this community. They
represent news portals like Times of
India, networking voiceboxes such
as Barficulture, lifestyle sites like
redhotcurry, as well as matrimonial/
dating and job recruitment websites,
to name a few. In total, Indoor
Media now look after the interests
of 120 websites delivering in total
5.5m unique users every month.
Events
Many of these have become large-
scale events attracting large crowds
in salubrious locations with
London’s Olympia, Birmingham’s
NEC or the O2 Arena in Greenwich
proving to be popular venues. Many
of these events take place over the
course of a few days and attract
tens of thousands of people. Unless
specified, these “melas” are family
events which provide a blend of live
music and dance performances,
guest appearances from Bollywood
stars and other famous personalties,
retail stalls, fashion, food and
drink exhibitions.
Some popular shows include:
merchandise
Shows
Black media
Black media has not seen as prolific
a growth as Asian media, but in
recent times, more media has
become available serving the
Nigerian community. Overall, this
could be down to both the level of
integration and the lack of cultural
and social pressures on these
communities.
The following media, however, do
exist. As with the main Asian
channels, Zierler Media and MEMS
are the main sales points for these
channels:
Television
AIT Nigerian-based general
entertainment
BEN General entertainment
HiTV General entertainment
Nollywood Nigerian-based movies
OBE TV Ghanaian General
entertainment
Radio
Choice FM Urban, Rap Reggae,
Soul/R&B
Kiss FM House and Dance
Premier Religious
Christian Radio
Spectrum Radio Ghanaian programming
The Voice of
Africa
11111
London-based
community format
24. There are at least 180 ethnic press
titles; language titles are more popular
with first and second generations.
Ofcom awarded 117 broadcast licenses
in 2008,34 were for channels targeting
BME communities.
34
BME community radio has a higher
income (£124k) than all other types of
community radio (£110k).
34
23
Ethnic Diversity in the UK – interim report 2010Black and Minority Media
34 Ofcom Media Literacy Audit: Report on UK ethnic minority
groups (2008)
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Ethnic Diversity in the UK – interim report 2010Black and Minority Media
Press
Unfortunately there have been
casualties in this sector, mostly due
to lack of commercial support. Touch,
the long-running urban music title
has closed. Likewise, New Nation
has ceased publication in the wake
of Ethnic Media Group’s demise. It
is possible that the latter title might
be resurrected by a rival publisher,
although no offer has been made so
far to acquire the rights to publish.
As a result, Gleaner Voice Group
has become clear market leader and
its flagship, The Voice, continues
after nearly 30 years of publishing.
Some of the more renowned titles:
African Voice
Aspire
Knowledge
Newspapers
Pride
RWD
The Gleaner
The Trumpet
The Voice
Urban Music and Youth
Young Voices (now online only).
This is by no means an exhaustive
examination of the media available
for targeting these communities, as
there are a plethora of other channels
available, many that are niche and
may require investigation and
consideration, depending on the
objectives to hand. Similarly, there
are countless other ethnic minority
communities which also have media
targeting them, both in their mother
tongue and in English and, again,
for different demographic groups.
More sources can be found in the
Appendices of this report.
Eastern European media
Polish media is the most established
media for Eastern Europeans. While
it is heavily geared towards press,
other media presence is limited
either to intermittent, channel-shared
broadcasts on Sky, namely Polski
TV, or radio, where output is chiefly
aired via the internet. In no particular
order, the main radio stations are
Polish Radio London 24 (who also
own one of the main print titles,
Cooltura), HeyNow.com and Orla FM.
Press
All titles are topical news-based
with general lifestyle and
entertainment content too.
The main publications are:
Cooltura
Nowy Czas
Polish Daily
Polish Express
Polish Times (Goniec Polski)
The Voice of Poland
In the past, mainstream regional
press publishers have regularly
produced Polish dedicated sections/
editions in key concentrations like
Reading, although much of this
content has shifted online.
Polish websites aside, the Polish
community also have a greater
tendency of bringing back to the UK,
and consuming, media originating
from Poland, whether it is print
products like their best selling
newspaper Fakt or one of their
leading Polish broadcasters, PolSat
TV. Such channels, like others, can
be accessed to varying degrees via
a privately-installed dish or through
the internet.
Conclusion
Ethnic media has witnessed a
massive growth in the past two
decades from just eight titles in the
early 80s to more than 250 media
organisations today covering
television, radio, newspapers and
magazines, cinema, ambient media,
internet and new media.
As migration into the UK rises,
ethnic media outlets can only do
well due to the lack of relevant
content offered by mainstream
media organisations.
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26. 25ApPENDICES
Appendix A: acroynms and glossary
ONS Office for National Statistics
BME Black and Minority Ethnic
DCSF Department for Children, Schools and Families
FMCG Fast Moving Consumer Goods
MEMS Multicultural and Ethnic Media Sales
RAJAR Radio Joint Audience Research Limited
BARB Broadcasters’ Audience Research Board
CPD Continuous Professional Development
NGO Non Governmental Organisations
NRS National Readership Survey
Ethnic Diversity in the UK – interim report 2010
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27. 26
Appendix B – BME TV Channels
Asian TV Channels
9XM Music www.9xm.in
Aaj Talk Current affairs and news www.aaj.tv
Aag Youth programming, sister channel to Geo www.aag.tv
Aastha TV Yoga and self-help www.aasthatv.com
ARY General entertainnment and cricket www.arydigital.tv
ARY One World Current affairs and news www.aryoneworld.net
ATN Bangladeshi general entertainment www.atnbangla.tv
B4U Movies Bollywood films www.b4utv.com/b4umovies
B4U Music Music www.b4utv.com/b4umusic
Bangla TV Bangladeshi general entertainment www.banglatv.co.uk
BritAsian TV Bhangra and Asian urban music www.britasia.tv
Channel i Bangladeshi general entertainment www.channel-i-tv.com
Channel S Bangladeshi general entertainment www.chsuk.tv
Ekushey TV Bangladeshi general entertainment www.ekushey-tv.com
Geo General entertainment for Pakistani viewers www.geo.tv
MATV National General entertainment www.matv.co.uk
NTV Bangladeshi general entertainment www.ntvbd.com
Music India Music www.musicindiaonline.com
Ethnic Diversity in the UK – interim report 2010Appendices
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28. 27
Asian TV Channels
PrimeTV Pakistani general entertainment www.primetv.tv
QTV Religious progamming for Muslims www.geotv.net/tv_channels/QTV.htm
SAB Comedy, drama and movies www.sabtv.com
Sahara General entertainment www.sahara-one.com
Sony Ents TV general entertainment www.setindia.com
Sony MAX Film, events and Bollywood www.maxasia.tv
South For You Tamil general entertainment www.mediauk.com/tv/341959/south-for-you
Star Gold Movies www.stargold.indya.com
Star News Current affairs and news www.starnews.indya.com
Star One General entertainment for younger viewers www.starone.indya.com
Star Plus General entertainment and popular soaps www.starplus.in
Sunrise TV General entertainment, UK-based content www.sunrisetv.tv
Venus TV General entertainment, regional languages www.venustv.tv
Zee Cinema Films www.zee-cinema.com
Zee Muzic Music www.zeemuzic.tv
Zee TV General entertainment www.zeeuk.com
Ethnic Diversity in the UK – interim report 2010Appendices
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29. 28
Other BME TV Channels
Al-Hiwar Arabic current affairs www.alhiwar.tv
Al-Sharqia Iraqi current affairs www.alsharqiya.com
Al-Iraqia Iraqi current affairs www.iraqimedianet.net/tv
Islam TV Current affairs and entertainment www.islamchannel.tv
programming from an Islamic perspective
TRT Turkish general entertainment www.trt.net.tr
Kanal 6 Turkish current affairs www.turkey.kanal-6.tv-for.me
TVP1 Polish general entertainment & current affairs www.tvp.pl/tvp1
TVN Polish entertainment www.tvn.pl
BEN African current affairs www.bentelevision.com
OBE General entertainment www.obetv.co.uk
Nollywood TV Movies www.nollywoodmovies.tv
KICC TV Religious programming www.kicc.org.uk
Ethnic Diversity in the UK – interim report 2010Appendices
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30. 29
Appendix C – BME Radio
BBC Asian Network www.bbc.co.uk/asiannetwork/
Panjab Radio www.panjabradio.co.uk
Spectrum Radio www.spectrumradio.net
Sunrise Radio Group www.sunriseradio.com
Choice FM www.choice-fm.co.uk
Kiss FM www.totalkiss.com
Premier Christian Radio www.premierradio.org.uk
Spectrum Radio www.spectrumradio.net
The Voice of Africa www.voiceofafricaradio.com
Ethnic Diversity in the UK – interim report 2010Appendices
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31. 30
Appendix D – BME Press / Print Titles
Al-Arab www.alarabonline.org
Al-Muhajir (Arab)
Al-Qods (Arab) www.alquds.co.uk
Al-Sharq Awsat (Arab) www.aawsat.com
Asiana www.asianamag.com
Asian Age www.asianage.com
Asian Enterprise www.asianenterprise.com
Asian Trader www.asiantrader.biz
Asian Woman www.asianwomanmag.com
Asian Voice www.gujarat-samachar.com
Avrupai (Turkish) www.avrupagazete.com
Bangladeshi
Bangle Post
BG Ben (Bulgarian) www.bgben.co.uk
Black Hair and Beauty www.blackbeautyandhair.com
Cineblitz www.bollywood-gossips.com/category/cineblitz-magazine
Cooltura (Polish) www.cooltura.co.uk
Curry Life www.currylife.com
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Appendix D – BME Press / Print Titles
Daily Ausaf www.dailyausaf.com
Daily Jang www.jang.com.pk
Diaspora (Romanian) www.diasporaro.com
Des Pardes www.despardes.com
East End Life www.towerhamlets.gov.uk/news/east_end_life.aspx
Emel www.emel.com
Epoch Times (Chinese) www.theepochtimes.com
Etelaat (Iranian) www.ettelaat.com/new
Garavi Gujarat www.gg2.net
Gujarat Samachar www.gujarat-samachar.com
Hurriyet (Turkish) www.hurriyet.com.tr
India Today www.india-today.com
Infozona (Lithuanian) www.infozona.co.uk
Irish Post www.irishpost.co.uk
Janomot www.ssba.info/Tenants/Janomot.html
The Jewish Chronicle www.thejc.com
Kayhan (Iranian) www.kayhannews.ir
Masala www.masala.com
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Appendix D – BME Press / Print Titles
Muslim News www.muslimnews.co.uk
Muslim Weekly www.themuslimweekly.com
Naija Times (Nigeria) www.naija-times.com
The Nation www.nation.com.pk
The New Nation www.nation.ittefaq.com
Nawai Jang www.nawaijang.com
Newslanka www.newslanka.net/news.html
Notun Din www.notundin.com
One Philippine www.onephilippines.co.uk
Potrika www.potrika.co.uk
Polish Express www.polishexpress.co.uk
Polski
Pride www.pridemagazine.com
Punjabi
Q News www.q-news.com
Somali Eye www.somalieye.co.uk
Sikh Times – online only www.sikhtimes.com
Sing Tao (Chinese) www.singtao.com
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Appendix D – BME Press / Print Titles
South African Times www.southafrican.co.uk
Sri Lanka today www.srilankatoday.com
Surma www.surmanewsgroup.co.uk
Tandoori
Toplum (Turkish) www.toplum.co.uk
The Trumpet (Nigeria) www.thetrumpet.com
The Voice (Caribbean) www.voice-online.co.uk
UK Lanka Times www.ukasiatimes.com
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Appendix E – BME Media Sales Houses
247 Real Media www.247realmedia.co.uk
Ad Mob www.admob.com
Adconion UK Ltd www.adconion.com
Addvantage Media www.addvantagemedia.com
Clacksons www.clacksons.com
Digital Spark www.digital-spark.co.uk
Forward Ltd www.theforwardgroup.com
Huson Media www.husonmedia.com
Indoor Media www.indoormedia.co.uk
Johnston Press www.johnstonpress.co.uk
Logika Media www.logikamedia.com
Mediamorphosis Inc. www.mediamorphosis.co.uk
MEMS – Multicultural www.tmhtelemedia.co.uk
and Ethnic Media Sales
Strongest Media www.strongestmedia.co.uk
Zierler Media www.zmedia.tv
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1999
Include Me In
Annabelle Sreberny
www.ofcom.org.uk/static/archive/bsc/pdfs/research/Include.pdf
2001
Boxed In – Offence from Negative Stereotyping in
Television Advertising
Jane Sancho and Andy Wilson, ITC
Research conducted by The Qualitative Consultancy (TQC)
www.ofcom.org.uk/static/archive/itc/research/boxed_in_offence.pdf
2001
Briefing Update: The Representation of Minorities on
Television: a Content Analysis
Broadcasting Standards Commission
www.ofcom.org.uk/static/archive/bsc/pdfs/research/briefing9.pdf
2002
Multicultural Broadcasting: Concept and Reality
Andrea Millwood Hargrave (ed.)
www.ofcom.org.uk/static/archive/bsc/pdfs/research/multi-cultural.pdf
2002
Minority Ethnic Pupils in Mainly White Schools
Tony Cline, Guida de Abreu, Cornelius Fihosy, Hilary Gray,
Hannah Lambert and Jo Neale
www.standards.dfes.gov.uk/ethnicminorities/links_and_publications
/763023/research__report.pdf
2003
Ethnic Diversity in the UK: A Guide for the Advertising Industry
Ray Barrett, Bobby Hui et al
www.ipa.co.uk/Content/Ethnic-diversity-in-the-UK-2003
Ethnic Diversity in the UK – interim report 2010
FURTHER READINg 1111111
37. 36
2003
COI Communications Common Good Research:
Ethnic Minority Communities
Executive Summary
Turnstone Research Connect Research and Consultancy
www.coi.gov.uk/documents/common-good-bme-exec-summ.pdf
2003
Reaching The Ethnic Consumer: A Challenge For Marketers
David Fletcher
www.ofcom.org.uk/static/archive/bsc/pdfs/research/ethnic.pdf
2003
Ethnic Minorities And The Labour Market
This report was prepared by a multidisciplinary team guided by
a Sponsor Minister and an Advisory Group with Government
and non-Government representation.
www.cabinetoffice.gov.uk/media/cabinetoffice/strategy/assets/ethnic
_minorities.pdf
2004
Britain’s Creativity Challenge
Charles Leadbeater
Creative and Cultural Skills
2004
The Changing Face of Britain: Ethnic Minorities in the UK
Opportunity Now
www.opportunitynow.org.uk/resources/external_publications/blank_1_4.html
2005
The Greater London Authority’s Race Equality Scheme
Summary 2005–2008
Greater London Authority
www.london.gov.uk/mayor/equalities/docs/race_equality_scheme_summary.pdf
Ethnic Diversity in the UK – interim report 2010Further Reading
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2005
Ethnic Representation in Agencies
M.I.M. Umarji
www.ipa.co.uk/Content/Ethnic-Representation-in-Agencies
2005
What Does it Mean to be British?
Jennie Beck
www.scribd.com/doc/17677649/What-Does-It-Mean-to-Be-British
2005
Prowess Profile: The Journal for Women’s Enterprise Issue 5
www.prowess.org.uk/about/documents/ProwessProfile5for
Website_000.pdf
2007
Communications Market Special Report: Ethnic Minority Groups
and Communications Services
Ofcom
www.ofcom.org.uk/research/cm/ethnic_minority/ethnic_grps.pdf
2009
Social Trends No. 39
Office for National Statistics
www.statistics.gov.uk/downloads/theme_social/Social_Trends39/
ST39_Ch11.pdf
Ethnic Diversity in the UK – interim report 2010Further Reading
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