The document profiles competitive strategies of major vendors in the data center physical infrastructure industry. It discusses Schneider Electric's focus on offering integrated energy management solutions globally through its power quality products and services. Schneider aims to build a competitive advantage in data centers by combining efficient energy technology with engineering and project management solutions. The company maintains its product leadership through R&D investment in areas such as ultra-high efficiency UPS, fuel cells, cooling systems and energy management software.
KERS systems capture kinetic energy lost during braking and store it to provide a power boost by releasing stored energy. There are two main types - electrical systems store energy in batteries while mechanical systems use a flywheel. Formula One introduced KERS in 2009 to increase overtaking opportunities by providing a short power boost. Mechanical KERS has higher efficiency than electrical systems as it avoids multiple energy conversions.
Design and Fabrication of Solar Electric ScooterIJRES Journal
This document describes the design and fabrication of a solar electric scooter. The scooter uses solar panels to generate electricity that is stored in a battery. The stored electricity then powers a hub motor to propel the scooter. The solar panels charge the battery during the day through a charging circuit. A controller regulates the power from the battery to the hub motor. The motor provides torque to turn the rear wheel and propel the scooter. The design calculations specify the solar panel output, motor specifications, speed and torque relationships. The scooter aims to provide eco-friendly transportation using renewable solar energy.
Conventional Braking System
Introduction OfRegenerative Braking System
Necessity Of The System
Elements Of Regenerative Braking System
Different Types Of Regenerative Braking System
Advantages And Disadvantages
Research Papers
Conclusion
Future Scope
References
The document outlines the final year project presentation for the fabrication of a solar powered wheelchair. It discusses the introduction, literature review, problem definition, objectives, components, methodology, specifications, and significance of the project. The project aims to provide independent mobility to physically disabled individuals through a solar powered wheelchair that is optimally cost effective. It discusses the various parts of the wheelchair including the solar panels, batteries, motors, wheels and castors. Market research was also conducted to source the required components.
This document provides an overview of advanced metering infrastructure (AMI) for smart grids. It begins with outlining the challenges faced by today's electric grids, such as peak demand, power theft, lack of visibility, and aging infrastructure. It then presents the conceptual model of a smart grid, including bidirectional power and information flows. Key components of AMI are described, including smart meters, smart appliances, and various communication technologies. The role of AMI in enabling applications like bulk meter reading, demand response, and outage notification is explained. Finally, the document discusses a smart grid pilot project in Puducherry, India and lists relevant resources and companies in the field.
Design a Standalone PV Solar Umbrella Rajeev Kumar
This presents a generalized idea of a solar
application by an umbrella, which has powered by solar radiation.
This umbrella used a solar panel which has a several advantages,
and provide a ample surface for mounted the panels, its design to
allow the exposure of sunlight and conveniently portable. The solar
powered umbrella has uses of providing shades for the user making
outdoor experience more enjoyable.
This ppt explained on LED based street lights with auto intensity control using solar power from photovoltaic cells and Photovoltaic panels are used for charging batteries by converting the sunlight into electricity
KERS systems capture kinetic energy lost during braking and store it to provide a power boost by releasing stored energy. There are two main types - electrical systems store energy in batteries while mechanical systems use a flywheel. Formula One introduced KERS in 2009 to increase overtaking opportunities by providing a short power boost. Mechanical KERS has higher efficiency than electrical systems as it avoids multiple energy conversions.
Design and Fabrication of Solar Electric ScooterIJRES Journal
This document describes the design and fabrication of a solar electric scooter. The scooter uses solar panels to generate electricity that is stored in a battery. The stored electricity then powers a hub motor to propel the scooter. The solar panels charge the battery during the day through a charging circuit. A controller regulates the power from the battery to the hub motor. The motor provides torque to turn the rear wheel and propel the scooter. The design calculations specify the solar panel output, motor specifications, speed and torque relationships. The scooter aims to provide eco-friendly transportation using renewable solar energy.
Conventional Braking System
Introduction OfRegenerative Braking System
Necessity Of The System
Elements Of Regenerative Braking System
Different Types Of Regenerative Braking System
Advantages And Disadvantages
Research Papers
Conclusion
Future Scope
References
The document outlines the final year project presentation for the fabrication of a solar powered wheelchair. It discusses the introduction, literature review, problem definition, objectives, components, methodology, specifications, and significance of the project. The project aims to provide independent mobility to physically disabled individuals through a solar powered wheelchair that is optimally cost effective. It discusses the various parts of the wheelchair including the solar panels, batteries, motors, wheels and castors. Market research was also conducted to source the required components.
This document provides an overview of advanced metering infrastructure (AMI) for smart grids. It begins with outlining the challenges faced by today's electric grids, such as peak demand, power theft, lack of visibility, and aging infrastructure. It then presents the conceptual model of a smart grid, including bidirectional power and information flows. Key components of AMI are described, including smart meters, smart appliances, and various communication technologies. The role of AMI in enabling applications like bulk meter reading, demand response, and outage notification is explained. Finally, the document discusses a smart grid pilot project in Puducherry, India and lists relevant resources and companies in the field.
Design a Standalone PV Solar Umbrella Rajeev Kumar
This presents a generalized idea of a solar
application by an umbrella, which has powered by solar radiation.
This umbrella used a solar panel which has a several advantages,
and provide a ample surface for mounted the panels, its design to
allow the exposure of sunlight and conveniently portable. The solar
powered umbrella has uses of providing shades for the user making
outdoor experience more enjoyable.
This ppt explained on LED based street lights with auto intensity control using solar power from photovoltaic cells and Photovoltaic panels are used for charging batteries by converting the sunlight into electricity
plug in hybrid electrical vehicals seminar ppt by MD NAWAZMD NAWAZ
A 'gasoline-electric hybrid car' or 'Plug in hybrid electric vehicle' is a vehicle which relies not only on batteries but also on an internal combustion engine which drives a generator to provide the electricity and may also drive a wheel. It has great advantages over the previously used gasoline engine that drives the power from gasoline only. It also is a major source of air pollution. The objective is to design and fabricate a two wheeler hybrid electric vehicle powered by both battery and gasoline. The combination of both the power makes the vehicle dynamic in nature. It provides its owner with advantages in fuel economy and environmental impact over conventional automobiles. Hybrid electric vehicles combine an electric motor, battery and power system with an internal combustion engine to achieve better fuel economy and reduce toxic emissions.
In HEV, the battery alone provides power for low-speed driving conditions where internal combustion engines are least efficient. In accelerating, long highways, or hill climbing the electric motor provides additional power to assist the engine. This allows a smaller, more efficient engine to be used. Besides it also utilizes the concept of regenerative braking for optimized utilization of energy. Energy dissipated during braking in HEV is used in charging battery. Thus the vehicle is best suited for the growing urban areas with high traffic. Initially the designing of the vehicle in CAD, simulations of inverter and other models are done. Equipment and their cost analysis are done. It deals with the fabrication of the vehicle. This includes assembly of IC Engine and its components. The next phase consists of implementing the electric power drive and designing the controllers. The final stage would consist of increasing the efficiency of the vehicle in economic ways.
This document discusses smart grid technology. It defines smart grid as an electric grid that uses information and communication technology to gather data and act on information about supplier and consumer behavior. The key components of a smart grid are smart meters, phasor measurement, information transfer, and distributed generation. A smart grid offers benefits like reduced carbon footprint, improved distribution management, self-healing capabilities, and increased efficiency. Specific ideas presented for a smart grid include a power management app that provides household electricity usage insights and allows selling regenerative power back to the grid.
ELECTRIC VEHICLE PRESENTATION BY PRANAY GHATODE PranayGhatode
Electric vehicles are vehicles that are either partially or fully powered by electric power. The demand for EVs is increasing day by day. As we have several benefits for Electric Vehicles when compared to Gas Vehicles. Here in this informative essay on electric vehicles, we are giving complete details about them.
Electric Vehicles are means of transport that consume eclectic energy as fuel instead of traditional fuels such as petrol, diesel, and CNG. These vehicles may be powered through a collector system by electricity from off-vehicle sources or maybe inbuilt with a battery, solar panels, fuel cells, or an electric generator to convert fuel to electricity. Electric bikes, electric cars, electric rickshaws, etc are some examples.
The document provides highlights and key insights from the DNV Energy Transition Outlook 2021 report. It finds that:
1) Global emissions are not decreasing fast enough to meet Paris Agreement goals, and warming is projected to reach 2.3°C by 2100 despite renewable growth.
2) Electrification is surging, with renewables like solar and wind outcompeting other sources by 2030 and providing over 80% of power by 2050, supported by technologies like storage.
3) Energy efficiency gains lead to flat global energy demand after the 2030s, with a 2.4% annual improvement in energy intensity outpacing economic growth.
BCET balasore Slides on most advance HYBRID ELECTRIC VEHICLE Guddu Mohanty
This document discusses hybrid electric vehicles. It defines a hybrid electric vehicle as any vehicle that combines two or more sources of power for propulsion. Hybrid electric vehicles have several key parts, including an engine, electric motor, generator, battery, and power split device. They work by using the electric motor for propulsion assisted by the engine when more power is needed. The generator charges the battery during braking to capture wasted energy. There are two main hybrid structures - parallel and series hybrids. Hybrids can help reduce oil consumption, emissions, and address climate change issues compared to conventional vehicles.
A hybrid vehicle combines two or more power sources, such as gasoline and electricity. There are three levels of hybrids - full, medium, and mild. Hybrid powertrains can be arranged in either parallel or series layouts. Parallel hybrids allow both the gasoline engine and electric motor to power the transmission simultaneously, while series hybrids use the gasoline engine to charge a battery which powers an electric motor. High-voltage batteries are used to power electric motors in hybrids and are recharged through regenerative braking or the electric motor. Emergency responders must take precautions with hybrids such as chocking wheels when the vehicle is in silent mode and not damaging high-voltage cables or battery packs. Due to the increasing
OVERVIEW
WHAT IS SMART GRID?
NEED OF SMART GRID IN INDIAN CONTEXT.
SMART GRID ATTRIBUTES.
INDIAN GOVERNMENT INTIATIVE TOWARDS SMART GRID
SMART GRID PROJECTS IN INDIA.
INDIAN GOVT. APPROVED PROJECTS.
PRESENT STATUS OF PROJECTS
BARRIERS TO SMART GRID IMPLEMETATION
LAYOUT OF SMARTGRID
CONCLUSION
REFRERENCES
Electric Vehicles in India: Challenges & Opportunities Nitin Sukh
Electric vehicles (EVs) are no longer science fiction. Scientific achievements in this space have led to the mainstreaming of EVs in the United States, Israel and some European countries. India isn’t far behind either with Mahindra-Reva, Hero Electric and other domestic OEMs leading the front. Durable lithium ion batteries, fast charging networks, efficient chassis design and electric drive trains are key links in the EV value chain and extensive technological progress has been made in all these areas. However, for EVs to truly lead GhG reduction in Indian Industry and have a positive impact on the country’s energy security, the integration of smart grids and renewable energy feeds into these grids are a must. In fact, without these two critical components, the introduction of EVs into the current ecosystem would be an ecological burden and lead to greater GhG emissions since energy will be derived from a predominantly coal powered and inefficient energy grid.
Therefore, this study undertaken by YES BANK and TERI-BCSD critically analyses the EV value chain, identifying hidden triple bottom line risks and highlighting innovative clean technologies and business models that mitigate those risks, thereby making the value chain more attractive from lending and investment perspectives. The paper also concludes with a sobering and pragmatic analysis of the current and projected EV scenario in India versus the internal combustion engine.
The document discusses smart grids and microgrids. A smart grid is an electrical grid that uses smart technologies like smart meters and renewable energy. It aims to be more reliable, flexible, efficient, sustainable, and market-enabling compared to traditional grids. Microgrids are localized grids that can operate independently from the main grid during outages. They consist of local generation sources, loads, energy storage, and a connection point to the main grid. The document outlines key features and components of smart grids and microgrids as well as security requirements for their applications.
This document discusses smart energy systems and the future of energy in India. It addresses the increasing energy demand, shortage of sources, and issues of pollution and climate change. Smart energy solutions are presented as being available now to help manage these challenges through greater energy efficiency, distributed generation, smart grids, and demand response. The role of various players and new technologies in creating a more decentralized and interactive energy system is outlined.
This document summarizes a seminar presentation on wind power cars. It introduces the concept of a wind power car that converts wind energy to electrical energy using wind turbines and valves. The first wind-powered car race took place in 2008 in the Netherlands. It describes the working principles of how wind is harnessed and converted to electricity to power the car. Advantages are that it is renewable and produces no pollution, while disadvantages include variable wind strength and potential negative impacts on landscapes. The conclusion is that wind power cars can provide an alternative fuel source and be more environmentally friendly if adopted more widely.
Hybrid electric vehicles (HEVs) combine a conventional internal combustion engine with an electric propulsion system. This allows HEVs to achieve better fuel economy than conventional vehicles. Modern HEVs make use of regenerative braking to capture kinetic energy and charge the battery. HEVs have both a mechanical drive train and an electric drive train consisting of a battery, electric motor, and power electronics. HEVs can reduce emissions and fuel consumption compared to conventional vehicles and other alternative fuel vehicles. However, HEVs currently have a higher purchase price though lower lifetime costs through fuel savings.
OCPP INTEROPERABILITY: DEMOCRATIZED FUTURE OF CHARGINGiQHub
Dr. Silke Kirchner presented on open communication protocols for electric vehicle charging infrastructure interoperability. She discussed current challenges with backend system interoperability and proposed solutions like the Open Charge Point Protocol (OCPP) for charger-to-backend communication and OpenADR for demand response integration. Adopting open protocols supports a user-friendly driver experience by enabling universal payments and accessibility across charging networks.
Solar and Wind Powered Hybrid Energy Vehiclekushaal hn
The wind and solar powered car has high efficiency and is a maintenance free vehicle. The car works on the concept of charging and discharging of the battery on board. When the vehicle runs the motor consumes power from the battery and after certain kilometers, it needs to be recharged. In this car, power is generated from wind turbines and the solar modules and are directed to the battery for the charging. The battery is recharged on board and the car doesn’t need to be standby for charging. To conserve the energy and to utilize it at best we are designing a vehicle which will run on the battery which will get charged by free energy sources. Then as per the requirement, we connected the solar panel and wind energy generator motor
We started with various kind of frictional forces which are projected to bicycle during the run. Then after we calculate approx motor power t which needed to drive the bicycle. We used BLDC motor as a hub drive and connect it in the front wheel of the bicycle. We use lithium-ion battery cells and by connecting them in series-parallel, we made a 36V, 13.2 Ah battery pack. We also connect BMS(Battery Management System) which protects the battery pack from over-charging and over-discharging kind of faults. Top speed of the bicycle is 35kmph and the distance traveled on a single charge is up to 35 to 40km.
This document provides an overview of different types of tariffs used in power systems. It discusses simple tariffs, flat rate tariffs, block rate tariffs, two-part tariffs, maximum demand tariffs, power factor tariffs, and three-part tariffs. It also covers the differences between low tension (LT) and high tension (HT) supply and categories of consumers under each. Finally, it introduces time of day (TOD) tariffs which charge different rates for electricity used at different times of the day.
The document discusses electric vehicles and hybrid electric vehicles. It provides details on the types of electric vehicles, their components like electric motors and batteries. It explains the benefits of electric vehicles like higher energy efficiency, regenerative braking, and quiet operation. However, it also mentions challenges like limited driving range due to low battery energy density and long charging times. The document provides a comprehensive overview of electric vehicles and hybrid electric vehicles.
A hybrid electric vehicle combines an electric motor with an internal combustion engine or other power source to improve fuel efficiency. There are two main types of hybrid systems - series and parallel. In a series hybrid, the engine only charges a battery which powers the electric motor to turn the wheels. In a parallel hybrid, both the engine and motor can power the wheels directly and work together or independently based on driving conditions. Key components of hybrid systems include batteries to store energy, a generator to charge batteries, and regenerative braking to capture kinetic energy during deceleration. Hybrid vehicles provide benefits like lower emissions and fuel use while maintaining the performance of conventional vehicles. Further research and development of hybrid technology promises more efficient and environmentally friendly vehicles.
This document provides an overview of the design and methodology for an enterprise data center. It discusses foundational philosophies of data center design including keeping the design simple, flexible, scalable, and modular. It also outlines ten key data center design guidelines. The document then covers various aspects of data center design such as determining project scope and budget, criteria, structural layout, support systems, security, and planning for expansion.
ScottMadden has developed an approach for analyzing data center requirements and driving improvements in existing data center retrofits. Our approach takes into account the technological requirements, the physical attributes of a data center, and the requirements for a rigorous measurement and verification program needed to ensure improvements actually capture the energy efficiently gains and the resultant greenhouse gas reductions.
Our approach addresses the latest trends in data center management such as virtualization and cloud computing and provide a framework for developing metrics needed to drive changes in data center performance.
This document discusses considerations for planning data center facilities systems. It covers key issues like capacity planning, reliability, budget, and aesthetics that facilities managers should keep in mind. The planning process requires collaboration between business, IT, and facilities teams to develop an integrated solution that meets business needs. Factors like tier levels, standards, and power requirements are also discussed to ensure the facilities infrastructure can support operations now and grow over time.
plug in hybrid electrical vehicals seminar ppt by MD NAWAZMD NAWAZ
A 'gasoline-electric hybrid car' or 'Plug in hybrid electric vehicle' is a vehicle which relies not only on batteries but also on an internal combustion engine which drives a generator to provide the electricity and may also drive a wheel. It has great advantages over the previously used gasoline engine that drives the power from gasoline only. It also is a major source of air pollution. The objective is to design and fabricate a two wheeler hybrid electric vehicle powered by both battery and gasoline. The combination of both the power makes the vehicle dynamic in nature. It provides its owner with advantages in fuel economy and environmental impact over conventional automobiles. Hybrid electric vehicles combine an electric motor, battery and power system with an internal combustion engine to achieve better fuel economy and reduce toxic emissions.
In HEV, the battery alone provides power for low-speed driving conditions where internal combustion engines are least efficient. In accelerating, long highways, or hill climbing the electric motor provides additional power to assist the engine. This allows a smaller, more efficient engine to be used. Besides it also utilizes the concept of regenerative braking for optimized utilization of energy. Energy dissipated during braking in HEV is used in charging battery. Thus the vehicle is best suited for the growing urban areas with high traffic. Initially the designing of the vehicle in CAD, simulations of inverter and other models are done. Equipment and their cost analysis are done. It deals with the fabrication of the vehicle. This includes assembly of IC Engine and its components. The next phase consists of implementing the electric power drive and designing the controllers. The final stage would consist of increasing the efficiency of the vehicle in economic ways.
This document discusses smart grid technology. It defines smart grid as an electric grid that uses information and communication technology to gather data and act on information about supplier and consumer behavior. The key components of a smart grid are smart meters, phasor measurement, information transfer, and distributed generation. A smart grid offers benefits like reduced carbon footprint, improved distribution management, self-healing capabilities, and increased efficiency. Specific ideas presented for a smart grid include a power management app that provides household electricity usage insights and allows selling regenerative power back to the grid.
ELECTRIC VEHICLE PRESENTATION BY PRANAY GHATODE PranayGhatode
Electric vehicles are vehicles that are either partially or fully powered by electric power. The demand for EVs is increasing day by day. As we have several benefits for Electric Vehicles when compared to Gas Vehicles. Here in this informative essay on electric vehicles, we are giving complete details about them.
Electric Vehicles are means of transport that consume eclectic energy as fuel instead of traditional fuels such as petrol, diesel, and CNG. These vehicles may be powered through a collector system by electricity from off-vehicle sources or maybe inbuilt with a battery, solar panels, fuel cells, or an electric generator to convert fuel to electricity. Electric bikes, electric cars, electric rickshaws, etc are some examples.
The document provides highlights and key insights from the DNV Energy Transition Outlook 2021 report. It finds that:
1) Global emissions are not decreasing fast enough to meet Paris Agreement goals, and warming is projected to reach 2.3°C by 2100 despite renewable growth.
2) Electrification is surging, with renewables like solar and wind outcompeting other sources by 2030 and providing over 80% of power by 2050, supported by technologies like storage.
3) Energy efficiency gains lead to flat global energy demand after the 2030s, with a 2.4% annual improvement in energy intensity outpacing economic growth.
BCET balasore Slides on most advance HYBRID ELECTRIC VEHICLE Guddu Mohanty
This document discusses hybrid electric vehicles. It defines a hybrid electric vehicle as any vehicle that combines two or more sources of power for propulsion. Hybrid electric vehicles have several key parts, including an engine, electric motor, generator, battery, and power split device. They work by using the electric motor for propulsion assisted by the engine when more power is needed. The generator charges the battery during braking to capture wasted energy. There are two main hybrid structures - parallel and series hybrids. Hybrids can help reduce oil consumption, emissions, and address climate change issues compared to conventional vehicles.
A hybrid vehicle combines two or more power sources, such as gasoline and electricity. There are three levels of hybrids - full, medium, and mild. Hybrid powertrains can be arranged in either parallel or series layouts. Parallel hybrids allow both the gasoline engine and electric motor to power the transmission simultaneously, while series hybrids use the gasoline engine to charge a battery which powers an electric motor. High-voltage batteries are used to power electric motors in hybrids and are recharged through regenerative braking or the electric motor. Emergency responders must take precautions with hybrids such as chocking wheels when the vehicle is in silent mode and not damaging high-voltage cables or battery packs. Due to the increasing
OVERVIEW
WHAT IS SMART GRID?
NEED OF SMART GRID IN INDIAN CONTEXT.
SMART GRID ATTRIBUTES.
INDIAN GOVERNMENT INTIATIVE TOWARDS SMART GRID
SMART GRID PROJECTS IN INDIA.
INDIAN GOVT. APPROVED PROJECTS.
PRESENT STATUS OF PROJECTS
BARRIERS TO SMART GRID IMPLEMETATION
LAYOUT OF SMARTGRID
CONCLUSION
REFRERENCES
Electric Vehicles in India: Challenges & Opportunities Nitin Sukh
Electric vehicles (EVs) are no longer science fiction. Scientific achievements in this space have led to the mainstreaming of EVs in the United States, Israel and some European countries. India isn’t far behind either with Mahindra-Reva, Hero Electric and other domestic OEMs leading the front. Durable lithium ion batteries, fast charging networks, efficient chassis design and electric drive trains are key links in the EV value chain and extensive technological progress has been made in all these areas. However, for EVs to truly lead GhG reduction in Indian Industry and have a positive impact on the country’s energy security, the integration of smart grids and renewable energy feeds into these grids are a must. In fact, without these two critical components, the introduction of EVs into the current ecosystem would be an ecological burden and lead to greater GhG emissions since energy will be derived from a predominantly coal powered and inefficient energy grid.
Therefore, this study undertaken by YES BANK and TERI-BCSD critically analyses the EV value chain, identifying hidden triple bottom line risks and highlighting innovative clean technologies and business models that mitigate those risks, thereby making the value chain more attractive from lending and investment perspectives. The paper also concludes with a sobering and pragmatic analysis of the current and projected EV scenario in India versus the internal combustion engine.
The document discusses smart grids and microgrids. A smart grid is an electrical grid that uses smart technologies like smart meters and renewable energy. It aims to be more reliable, flexible, efficient, sustainable, and market-enabling compared to traditional grids. Microgrids are localized grids that can operate independently from the main grid during outages. They consist of local generation sources, loads, energy storage, and a connection point to the main grid. The document outlines key features and components of smart grids and microgrids as well as security requirements for their applications.
This document discusses smart energy systems and the future of energy in India. It addresses the increasing energy demand, shortage of sources, and issues of pollution and climate change. Smart energy solutions are presented as being available now to help manage these challenges through greater energy efficiency, distributed generation, smart grids, and demand response. The role of various players and new technologies in creating a more decentralized and interactive energy system is outlined.
This document summarizes a seminar presentation on wind power cars. It introduces the concept of a wind power car that converts wind energy to electrical energy using wind turbines and valves. The first wind-powered car race took place in 2008 in the Netherlands. It describes the working principles of how wind is harnessed and converted to electricity to power the car. Advantages are that it is renewable and produces no pollution, while disadvantages include variable wind strength and potential negative impacts on landscapes. The conclusion is that wind power cars can provide an alternative fuel source and be more environmentally friendly if adopted more widely.
Hybrid electric vehicles (HEVs) combine a conventional internal combustion engine with an electric propulsion system. This allows HEVs to achieve better fuel economy than conventional vehicles. Modern HEVs make use of regenerative braking to capture kinetic energy and charge the battery. HEVs have both a mechanical drive train and an electric drive train consisting of a battery, electric motor, and power electronics. HEVs can reduce emissions and fuel consumption compared to conventional vehicles and other alternative fuel vehicles. However, HEVs currently have a higher purchase price though lower lifetime costs through fuel savings.
OCPP INTEROPERABILITY: DEMOCRATIZED FUTURE OF CHARGINGiQHub
Dr. Silke Kirchner presented on open communication protocols for electric vehicle charging infrastructure interoperability. She discussed current challenges with backend system interoperability and proposed solutions like the Open Charge Point Protocol (OCPP) for charger-to-backend communication and OpenADR for demand response integration. Adopting open protocols supports a user-friendly driver experience by enabling universal payments and accessibility across charging networks.
Solar and Wind Powered Hybrid Energy Vehiclekushaal hn
The wind and solar powered car has high efficiency and is a maintenance free vehicle. The car works on the concept of charging and discharging of the battery on board. When the vehicle runs the motor consumes power from the battery and after certain kilometers, it needs to be recharged. In this car, power is generated from wind turbines and the solar modules and are directed to the battery for the charging. The battery is recharged on board and the car doesn’t need to be standby for charging. To conserve the energy and to utilize it at best we are designing a vehicle which will run on the battery which will get charged by free energy sources. Then as per the requirement, we connected the solar panel and wind energy generator motor
We started with various kind of frictional forces which are projected to bicycle during the run. Then after we calculate approx motor power t which needed to drive the bicycle. We used BLDC motor as a hub drive and connect it in the front wheel of the bicycle. We use lithium-ion battery cells and by connecting them in series-parallel, we made a 36V, 13.2 Ah battery pack. We also connect BMS(Battery Management System) which protects the battery pack from over-charging and over-discharging kind of faults. Top speed of the bicycle is 35kmph and the distance traveled on a single charge is up to 35 to 40km.
This document provides an overview of different types of tariffs used in power systems. It discusses simple tariffs, flat rate tariffs, block rate tariffs, two-part tariffs, maximum demand tariffs, power factor tariffs, and three-part tariffs. It also covers the differences between low tension (LT) and high tension (HT) supply and categories of consumers under each. Finally, it introduces time of day (TOD) tariffs which charge different rates for electricity used at different times of the day.
The document discusses electric vehicles and hybrid electric vehicles. It provides details on the types of electric vehicles, their components like electric motors and batteries. It explains the benefits of electric vehicles like higher energy efficiency, regenerative braking, and quiet operation. However, it also mentions challenges like limited driving range due to low battery energy density and long charging times. The document provides a comprehensive overview of electric vehicles and hybrid electric vehicles.
A hybrid electric vehicle combines an electric motor with an internal combustion engine or other power source to improve fuel efficiency. There are two main types of hybrid systems - series and parallel. In a series hybrid, the engine only charges a battery which powers the electric motor to turn the wheels. In a parallel hybrid, both the engine and motor can power the wheels directly and work together or independently based on driving conditions. Key components of hybrid systems include batteries to store energy, a generator to charge batteries, and regenerative braking to capture kinetic energy during deceleration. Hybrid vehicles provide benefits like lower emissions and fuel use while maintaining the performance of conventional vehicles. Further research and development of hybrid technology promises more efficient and environmentally friendly vehicles.
This document provides an overview of the design and methodology for an enterprise data center. It discusses foundational philosophies of data center design including keeping the design simple, flexible, scalable, and modular. It also outlines ten key data center design guidelines. The document then covers various aspects of data center design such as determining project scope and budget, criteria, structural layout, support systems, security, and planning for expansion.
ScottMadden has developed an approach for analyzing data center requirements and driving improvements in existing data center retrofits. Our approach takes into account the technological requirements, the physical attributes of a data center, and the requirements for a rigorous measurement and verification program needed to ensure improvements actually capture the energy efficiently gains and the resultant greenhouse gas reductions.
Our approach addresses the latest trends in data center management such as virtualization and cloud computing and provide a framework for developing metrics needed to drive changes in data center performance.
This document discusses considerations for planning data center facilities systems. It covers key issues like capacity planning, reliability, budget, and aesthetics that facilities managers should keep in mind. The planning process requires collaboration between business, IT, and facilities teams to develop an integrated solution that meets business needs. Factors like tier levels, standards, and power requirements are also discussed to ensure the facilities infrastructure can support operations now and grow over time.
The document discusses data center infrastructure and operations. It explains that data centers must transform from traditional environments to ones that are efficient, automated, and service-oriented to reduce costs and complexity while enabling growth. A typical data center securely houses an organization's IT systems and provides power, cooling, and redundancy to ensure maximum availability. It also discusses business benefits of data centers like availability, continuity, lower total cost of ownership, and agility. The document provides considerations for data center design like power usage efficiency and virtualization strategy. It includes a glossary of terms.
The document discusses data center infrastructure and operations. It explains that data centers must transform from traditional environments to ones that are efficient, automated, and service-oriented to reduce costs and complexity while enabling growth. A typical data center securely houses an organization's IT systems and provides power, cooling, and redundancy to ensure maximum availability and resilience. It also discusses considerations for data center design like power usage efficiency and virtualization strategy.
MIGUNS Technologies provides total infrastructure solutions for data centers, including design, construction, electrical systems, cooling, security, and fire protection. They aim to achieve high levels of reliability over 99.9999% uptime through redundant systems and following industry standards from the Telecommunications Industry Association and Uptime Institute. Their solutions incorporate electrical power quality, physical security, and management systems to maximize availability through an approach known as the "Eight Keys".
As a leading Managed service provider with datacenters in India, Netmagic solutions, fulfills your entire IT infrastructure requirements: from collocation services to backup solutions.
Data centers are facilities that house computer systems and associated infrastructure needed to support IT operations, providing reliable and secure environments for hosting applications through redundant power and network connections. They consist of server racks, cooling, cabling, security and management systems. Data centers provide advantages for businesses such as reduced costs, improved connectivity, easy disaster recovery and network security.
The building of Internet data centers (IDCs) is a growing industry that is pushing the limits of electric power and reliability requirements. As utilities must decide whether it is worth the cost to build new infrastructure to keep up with the present demand, facility operators are looking at power distribution designs that will improve efficiency and allow them to continue to expand their operations.
The document discusses power solutions for datacenters. It explains that UPS systems play a crucial role in ensuring continuous operation of critical IT systems by providing backup power. Datacenter infrastructure requires highly reliable power to support applications like ERP systems. The top challenges for IT managers are data growth, scalability of infrastructure, and power costs. Delta provides a full range of UPS solutions suited for datacenters of all sizes to maintain operations and competitiveness through high availability, energy efficiency, and scalability.
Cisco Energy Management Suite is a software solution that monitors and manages energy consumption of networked devices. It provides visibility into energy usage across an organization's network, including servers, desktops, wireless access points, and data center equipment. The software identifies energy waste and allows users to reduce operating expenses through intelligent energy management policies. Case studies show it delivering 30% reductions in energy costs for offices and quantified savings from increased efficiency in data center capacity management.
This document discusses how utility incentive programs can affect equipment upgrade decisions for data centers. It notes that equipment efficiency and energy costs are top priorities for data centers to meet growing capacity needs. Older equipment operates less efficiently and incentive programs can help offset upgrade costs, with some utilities covering up to $1M for efficiency projects. Partnering with maintenance providers gives access to engineering expertise, utility program insights, and opportunities to improve efficiency and reduce operating costs through upgrades.
COMMON PROBLEMS AND CHALLENGES IN DATA CENTRESKamran Hassan
in this paper common problems and challenges of data center have been identified and methods have been explained to improve the efficiency and reliability of data center
The document discusses lessons learned from over 500 modular data center implementations around the world. Key lessons include: (1) Good modular design allows deferring up to 50% of electrical and mechanical capacity costs until needed, saving millions compared to retrofitting; (2) Plans should account for unpredictability over 10-30 years and support 3-5x power density growth; (3) No single cooling approach is optimal for all sizes and densities, requiring tailored solutions.
DCIM: An Integral Part of the Software Defined Data CentreConcurrentThinking
Do you know what DCIM is? Discover with Concurrent Thinking how to improve your data centre efficiency, how to overcome challenges in data centres and what the future of DCIM is.
Find out more here: http://www.concurrent-thinking.com/
The data center market has expanded dramatically in the past few years, and it doesn’t show signs of slowing down. Many clients and building owners are requesting modular data centers, which can be placed anywhere data capacity is needed. Modular data centers can help cash-strapped building owners add a new data center (or more capacity) to their site, and can assist facilities with unplanned outages, such as disruptions due to storms. Owners look to modular data centers to accelerate the “floor ready” date as compared to a traditional brick and mortar.
Commercial Overview DC Session 4 Introduction To Energy In The Data Centrepaul_mathews
The document discusses energy usage in data centres, noting that IT equipment accounts for 40% of energy consumption while cooling and ventilation makes up 35%. It also outlines metrics for measuring data centre efficiency like PUE and DCIE and discusses factors that influence energy consumption from cooling systems, UPS systems, and the external environment. Standards and legislation from organizations like the EU and US aim to improve data centre energy efficiency and reduce costs and environmental impact.
Schneider Electric aims to simplify data center design and build processes to improve speed, cost, and performance. They offer prefabricated modular data center solutions, reference designs, and a team of global experts. Their approach dramatically reduces design time and changes that increase costs and delays through standardized prefabricated components and reference architectures.
Compu Dynamics White Paper - Essential Elements for Data Center OptimizationDan Ephraim
This white paper discusses essential elements for optimizing data center operations, including airflow management, data center infrastructure management (DCIM) tools, power management, and operational best practices. It focuses on recent government initiatives like the Data Center Optimization Initiative (DCOI) that mandate increased energy efficiency in federal data centers through metrics like power usage effectiveness (PUE). The paper examines strategies like hot/cold aisle containment and cloud migration that can help data centers improve optimization and meet new efficiency requirements.
The document summarizes a microgrid testbed that demonstrates communication and control technologies for managing distributed energy resources (DER). The testbed provides a simulated smart grid environment to test protocols like Data Distribution Service (DDS), Open Field Message Bus (OpenFMB), and Time-Sensitive Networks (TSN). It is led by Cisco, RTI, and National Instruments and involves various energy providers. The testbed aims to help address challenges from increasing DER penetration like dynamic load balancing and power quality issues.
Similar to Competitive Strategies Benchmarking in Datacenter Infra Industry (20)
The UAV technology is going to be an enabler in implementing bigger ideas of advancement of the mankind including Smart City, EV Charging, Supply Chain Management, and Precision Farming, etc. The UN has estimated that by the year 2050, 68% of the world population will be living in urban areas. This projection is bound to put pressure on increasing the efficiency in the planning and resource allocation. Urban Local Bodies / Municipal Corporations are expected to induct UAV technologies for Geo-spatial survey and geographical information systems, which, in turn, would help them plan the infrastructure development for Smart Cities in a shorter time span.
Precision farming is the future of Indian Agriculture, where Drones will be deployed for aerial survey for water resource planning, crop spaying, dusting, monitoring and crop insurance, etc. The Supply Chain Management is going to deploy Drones for inventory management using RFID, QR code, and IoT technologies, warehouse monitoring, and delivery of goods as well. Amazon has patented a wireless EV charging technology that can charge the batteries on the move, which is going to be a game changer if its rolled out on a mass scale in future in India. Amazon has already taken initiative in this direction. In 2017, It filed a patent for a technology which encompasses delivering energy using an autonomous vehicle. The technology involves a drone carrying a charged battery to an electric vehicle, docking autonomously with it, and charging it.
Miniaturisation of drones and the possibility of equipping Drones with solar panels are the future technology trend, that are, though at very experimental stage, can be the next level of evolution.
Enabling Sales Through Industrial CommunicationsAmit Singh
Engage with Your Total Addressable Market (TAM)
Convince Your Customers of Your Product’s Superiority
Expedite The Products Approval
Grow the Sales Funnel
Minimise the Purchase Life-Cycle
Amplify Your Position in the Market
Enabling Sales Through Industrial CommunicationsAmit Singh
Engage with Your Total Addressable Market (TAM)
Convince Your Customers of Your Product’s Superiority
Expedite The Products Approval
Grow the Sales Funnel
Minimise the Purchase Life-Cycle
Amplify Your Position in the Market
Enabling Sales Through Industrial CommunicationsAmit Singh
Engage with Your Total Addressable Market (TAM)
Convince Your Customers of Your Product’s Superiority
Expedite The Products Approval
Grow the Sales Funnel
Minimise the Purchase Life-Cycle
Amplify Your Position in the Market
Southeast Asia Modular Data Center MarketAmit Singh
This document provides an overview of the Southeast Asian modular data center market from 2012-2017. It finds that the key drivers of growth in this market include the growing demand for data centers and cloud computing services to support increased internet and mobile device usage. Modular data centers offer cost effective and efficient solutions for data center operators compared to traditional brick and mortar centers. The Southeast Asian modular data center market was valued at $235.8 million in 2012 and is projected to reach $475.4 million by 2017, growing at a CAGR of 15.1%. Singapore is currently the largest market, making up 61.3% of regional revenues.
Elcom PDU & Smart solutions : Company ProfileAmit Singh
In its endeavor to serve the PDU market in all of its application segments including Smart Solutions for Data Centers, Industrial PDU Market, Elcom International has been continuously investing and expanding its PDU family offering.
Elcom International offers a wide range of Electromechanical and Electronics components for various applications across Power Distribution, Power Electronics, Data Center & Telecom, Medical Electronics, Appliances, Instrumentation, Manufacturing Equipment, Hydraulic/Pneumatic Machines, Solar Power Plants, etc.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Competitive Strategies Benchmarking in Datacenter Infra Industry
1. Competitive Strategies Benchmarking in Data
Center Physical Infrastructure Industry
Participants to Compete on the Basis of Creating Differentiation
Across the Product Life Cycle
September 2014
P832-27
2. 2P832-27
Research Team
Suchitra Sriram
Program Manager—Asia-Pacific,
Energy & Power Systems
Suchitra.sriram@frost.com
Amit Kumar Singh
Senior Research Analyst
Energy & Power Systems
AmitS@frost.com
Lead Analyst Contributing Analyst
Research Director and Strategic Committee Leader
Ravi Krishnaswamy
Vice President,
Energy & Power Systems
kravi@frost.com
3. 3P832-27
Contents
Section Slide Numbers
Executive Summary 4
Market Definition 9
Industry Attractiveness 17
Profiling of Data Center Physical Infrastructure Vendors 22
Conclusion—Establishing Strategy Benchmarking 59
Appendix 63
5. 5P832-27
Source: Frost & Sullivan
Executive Summary
• The global data center market is witnessing buoyant growth at a time of increased
penetration of co-location and cloud computing businesses.
• An integrated, efficient, and scalable data center physical infrastructure is paramount in
order to sustain the demand arising out of the emerging data center trends, such as
server virtualization, installation of blade servers, data center modularity, carbon emission
norms, and so on.
• Large and extra-large data centers with floor area of more than 1 lakh square feet are
surging in numbers globally.
• The data center uptime requirement for a tier-IV facility has gone up from the level of
99.89% to 99.99995%.
• The above mentioned factors will impact the way the power system vendors are
competing in the market, putting tremendous pressure on solution packaging and
customisation, while not losing sight from the facility’s uptime.
• All the big brands are in the fray to create differentiation through innovation across the
value chain. The growth strategies are being re-defined and strengthening product
portfolio is becoming the norm.
6. 6P832-27
Source: Frost & Sullivan
Executive Summary (continued)
• As the market leader is setting a benchmark on the front of market share and future
growth strategy, the other contenders in the industry are getting on track through organic
and inorganic growth strategies in order to gain maximum market share.
• Schneider Electric’s acquisition of M&C Energy Group in 2012 and successful business
integration has strengthened its capability to respond to the fast growing demand for
energy management services.
• Emerson has strived to create a balanced mix of power solutions to serve data center
facilities seamlessly while taking care of physical infrastructure and IT equipment.
• Eaton’s specialised data center offerings in information technology (IT) and data centre
solutions, called enclosure power distribution unit (ePDU™) and Eaton BladeUPS™, have
the potential to create a very strong differentiation from its rivals’ products by supporting
varying power levels in a rack, monitoring power consumption, driving individual and blade
servers, and so on.
• Similar to its peers, Socomec plans to double the turnover by 2020-22 by riding high on
two fronts of growth strategy—organic growth with the launch of high potential products
and growth through external acquisitions.
• ABB’s long presence in the market, mainly catering to the switchgears and utility focused
power system components, would help it develop a competitive advantage in introducing
its UPS to the data center market.
7. 7P832-27
Source: Frost & Sullivan
Key Questions This Study Will Answer
What are the key competitive forces shaping the strategies of the OEMs?
What are the strategic directions of the industry participants?
How are the industry participants striving to create differentiation in the data center market?
How are the competitors positioned in terms of their competitive strategies against the market
leader?
8. 8P832-27
Source: Frost & Sullivan
Executive Summary—CEO’s Perspective
1
The data center market in Southeast Asia has
started putting stress on return on investment (ROI),
uptime and business driven scalability, while keeping
a regular track of power usage effectiveness (PUE).
2
Integration of end-to-end infrastructure has become
the most compelling strategy of the facility and IT
managers across the data center operators,
specially in large and extra-large data centers.
..
3
The vendors are focused on building a product
portfolio revolving around IT-enabled power and
cooling infrastructure, while striving to create
differentiation on the front of efficiency and
professional services.
4
As the market demands integrated solutions, the
industry participants are relying heavily on the
acquisition route to build competitive advantage
through wider product portfolio and local support.
5
The competition is getting concentrated with a
handful of large global brands in this new market,
while smaller vendors are expected to join in as
value chain partners.
10. 10P832-27
Source: Frost & Sullivan
Market Definition
Definition of Data Center:
A data center is a facility used to accommodate data processing and data storage equipment such as
computer systems, telecommunication equipment, storage and enterprise servers, and so on, along with
the provision of power and cooling systems to keep the system up and running in controlled environmental
conditions. The purpose of this facility is to provide enterprise-wide data processing and networking
services to various end users—telecommunications, healthcare, industrial, institutional, and banking and
financial services.
This research service takes into account the market for data center non-IT infrastructure solutions as
offered by the original equipment manufacturers (OEMs) of such solutions.
Tier-IV data center facility: This category of data center facilities are equipped with fully fault-tolerant,
redundant dual-powered capacity components, having multiple uplinks.
Data Center Types
Definition by Size, Sq Feet of
Raised Floor (Gross Area)
Average No of
Racks/Cabinet
Power Capacity, KW
(@5KW per Cabinet)
Small Data Centers 1,000 to 5,000 10 to 50 50–250
Medium Data Centers 5,000 to 35,000 50 to 350 250–1,750
Large Data Centers 35,000 to 100,000 350 to 1,000 1,750–5,000
Extra Large Data Centers >100,000 >1,000 >5,000
11. 11P832-27
Source: Frost & Sullivan
Market Definition (continued)
Definition of Physical Infrastructure:
The physical infrastructure is all about bundling/packaging of various products (UPS, PDU, cooling, DCIM,
racks, projects, after sales support, and so on) under a single turn-key project order. The criticality and
scope of the order depends on the client’s requirement.
Physical Infrastructure Components in a Typical Data Center
Uninterruptible Power Supply System (UPS)
Rack
Power Distribution Unit (PDU) / Rack-PDU
Precision Cooling Systems
Data Center Infrastructure Management (DCIM)
Switches & Transformers
Electrical Wiring
Diesel Generator Set
Services
12. 12P832-27
Source: Frost & Sullivan
Product Definition—Infrastructure Components
Uninterruptible Power Supply System (UPS)
• An UPS is a back-up power system used to provide continuous power to a device, despite a disruption
in an AC input power. Such systems can provide uninterrupted power from five minutes to several
hours.
• This system is the most significant component in the data center physical infrastructure for the supplier,
while the rest of the components are just meant for supporting the power back-up and power
conditioning activity.
Rack
• A rack is a standardized19-inch frame or enclosure for mounting multiple computers dedicated to use
as a server or related equipment. The category may also include 19-inch sub-rack assemblies and
23-inch telecommunication racks.
Power Distribution
• The function of a power distribution unit (PDU) is to receive electrical power from one source and
distribute it through several outputs such as cables and/or receptacles to peripheral equipment and
components of data processing facility. This equipment takes high voltage and amperage and reduces
them to more usable and appropriate levels required by the devices that are connected to it. It is
common to find the PDU being used in conjunction with an uninterruptible power supply (UPS).
13. 13P832-27
Source: Frost & Sullivan
Product Definition—Infrastructure Solution Components
(continued)
Precision Cooling Systems
• Precision air conditioning systems help in maintaining the required temperature and humidity conditions
for a wide range of environment. Unlike comfort cooling equipment, precision air conditioners are not
used to cool people and can operate 24*7*365.
• The cooling technology for data center market can be categorized as
o Conventional computer room air conditioning
o High-density cooling systems—row-based and rack-based
o Chillers
o Airside components
Data Center Infrastructure Management (DCIM):
• Every data center will require some degree of monitoring the infrastructure in order to optimise the cost
and have a better control and management on the power and cooling facilities. Such requirement has
given rise to the demand for network infrastructure management software, called DCIM.
• The technology (DCIM) can help data centers measure IT usage effectiveness, PUE, and so on. DCIM
is an integral part of the total solution. DCIM may not be the USP for a vendor; it is just a top up
component.
• The DCIM concept is in its early stages of development, for several reasons, such as
o No single party can provide a total solution.
o It restricts the service provider to use a particular brand of equipment across all equipment types.
o The third party software companies can layer over anyone’s equipment.
14. 14P832-27
Source: Frost & Sullivan
Product Definition—Infrastructure Solution Components
(continued)
Switches and Transformers
• A switchgear is defined as an assembly of switching and interrupting devices, along with control,
metering, protective, and regulating equipment. Important components of switchgear are as follows:
o Switching and interrupting devices—used to turn the power on or off; include circuit breakers or
disconnectors
o Control devices—check and/or regulate the flow of power
o Metering devices—used to measure the flow of electric power
o Protective devices—used to protect power service from interruption and to prevent or limit damage
to equipment
• A transformer is a voltage changer used either to step down or step up, depending on its installation
base. It is a crucial component in the transmission and distribution of electricity.
Electrical Wiring
• It is a web of insulated conductors to carry electricity across the various electrical equipment and IT
servers.
Diesel Generator Set
• It is a source of auxiliary power generation with the help of a diesel engine and an electrical generator.
Services
• This category may include an integrated offerings of data center design consulting, installation, and
service, project management, preventive maintenance and spare replacement, and so on.
15. 15P832-27
Source: Frost & Sullivan
Challenges—Data Center Market
• The global data center market is witnessing phenomenal growth in online data trafficking and cloud-
based operations, which in turn, is triggering a net set of challenges in the form of data center
availability, monitoring, high heat densities, energy efficiency, and maintaining adequate power
densities, space constraints, and so on.
• The data center operators are expecting the facility infrastructure to deliver compelling business
benefits.
• The data center customers are looking for improved mean time to deploy new IT services from more
than 20 days to less than 6 days, which calls for a quick deployment of power and cooling
infrastructure.
• The data center uptime requirement for a tier-IV facility has gone up from the level of 99.89% to
99.99995%.
• The expectations are going high in terms of faster ROI, in less than 12 months, and improved flexibility
in deployment in line with the business requirement by integrated infrastructure.
• The operators are facing challenges in striking a balance between the facility availability, cost control,
and innovation on the front of strategic initiatives to make data centers simpler, more flexible, and more
efficient.
16. 16P832-27
Source: Frost & Sullivan
Key Industry Challenges
Operational
Monitoring on
Minute Basis
Data center
Availability up to
99.99995%
High heat
Densities up to
12KW per Rack
Elevated
Differentiation Cost
Energy
Efficiency
(PUE)
Intensified
Competition
Low-priced
Chinese Brands
Space
Constraints
Operational
Challenges
Maintaining
Profitability
Acquisition
becoming Route to
Success
Green Solutions for
Carbon Norms
Stiffening Organic
Growth
Efficiency Issues
Data Center Physical Infrastructure Industry: Key Challenges, Global
18. 18P832-27
Source: Frost & Sullivan
Competitive Assessment—Threat of New Entrants
• Threat: Medium
• Impact on Profitability: Medium entry barrier level leads to higher potential for reduced price offering
by the new entrants, and hence negative impact on overall profitability of the industry.
Market Entry Parameters Barrier
Time of entry Medium
Cost of entry High
Accessibility to the large data center customers Medium
Technology acquisition (Product) Low
Technology acquisition (Software) High
Economy of scale High
Cost advantage on customer acquisition Low
Customer servicing High
19. 19P832-27
Source: Frost & Sullivan
Competitive Assessment—Bargaining Power of Suppliers
• Bargaining Power: Stable
• Impact on Profitability: The stable bargaining power of suppliers will have a positive impact on
profitability.
Sales-enabling Factors Impact on Sales
Integrated physical infrastructure solution capability High
High switching cost for the vendors High
Strong brand loyalty/customer satisfaction Medium
Critical element for the customer’s core IT operation High
Competition intensity Medium
20. 20P832-27
Source: Frost & Sullivan
Competitive Assessment—Bargaining Power of Customers
• Bargaining Power: High
• Impact on Profitability: High bargaining power of large and extra-large data centers will have a
negative impact on the vendor’s profitability.
Purchase-enabling Factors Flexibility
Payment terms Rigid
Service contract renewal rates High
Price margin Moderate
Likelihood to expand usage of the vendor’s infrastructure solutions High
Service turnaround time importance Rigid
Volume of sales High
21. 21P832-27
Source: Frost & Sullivan
Competitive Advantage Sources Impact on Customer Acquisition
R&D and solution building capabilities High
Service support infrastructure High
Price optimisation through operational streamlining Medium
Customer value enhancement through multi-level touch points and
efficient communication channels
High
Project management capability High
Business scale Medium
Innovation in tandem with the growth rate of the industry High
Competitive Assessment—Rivalry Among Existing
Competitors
• Rivalry Among Existing Competitors: Stable
• Impact on Profitability: As the industry is consolidating, hence the market share is getting
accumulated with a few large suppliers, and the rivalry will have a mild impact on the profitability of
suppliers.
23. 23P832-27
Source: Frost & Sullivan
Strategic Intent
Schneider's core competency lies in its ability to offer world-class energy
management through power quality products including UPS, surge
protection device (SPD), filters/harmonics, monitoring solutions, and so
on globally.
Core Competence
Competitive Advantage
The company strives to mark its strong presence by building competitive
advantage in the data center market through a combination of its efficient
energy technology with engineering and project management solutions.
24. 24P832-27
Source: Frost & Sullivan
Internal Forces
Strengths
• Offering integrated solutions in data centers/networks
• Global leader and strong brand recognition
• High innovation capabilities
• Strong portfolio of products complemented by established routes to market,
geographical sales presence, manufacturing footprint, and management skills
• Engineering and software capabilities
• Comprehensive services throughout the life cycles
• Dedicated high skills team
• A global presence with a strong ability to adapt to local needs
Weakness
• Loss of focus on the smaller product market, which accounts for a larger chunk of the
total and is a regular source of business, due to greater stress on its solution business
• Delay in offering time bound customisation due to the company's large and
complicated organisational structure
25. 25P832-27
Source: Frost & Sullivan
Future Growth Strategy
• The company offers pre-configured, scalable energy efficiency solutions for
each business separately.
• It offers measurement and control of energy at the point of use through
innovation in global energy efficiency solutions.
• Schneider focuses on building a standard and modular energy
management platform to combine efficiency and flexibility.
• The company’s DCIM brand Struxureware has positioned it strongly in the
data center market by adding space for differentiation, apart from the
acquired products and technologies.
• Schneider maintained its product leadership through R&D investment
focus, as evident in the table in the next slide.
Focused on Energy
Management
Product Portfolio
26. 26P832-27
Source: Frost & Sullivan
Future Growth Strategy (continued)
Ultra-high efficiency Symmetra-Megawatt UPS
Fuel-cell UPS
Capacity Management Software
Data Center Thermal Modelling
Data Center Design CAD Software
Row-oriented cooling systems
UPS
PDU/Rack-PDU
Utility Switchgear/Emergency Switchgear
Cable Management
Cooling
Genset
Static Transfer Switch (STS)/Automatic Transfer Switch
(ATS)
Transient Volt Surge Suppressor (TVSS)
Generator paralleling Switchgear
Racks
Energy management
Harmonics Filter
Services (Architecture engineering, installation auditing,
e-monitoring and analysis, training and maintenance)
R&D Focus
Customer Application: Data Center
Product Portfolio
27. 27P832-27
Source: Frost & Sullivan
Future Growth Strategy (continued)
Business/Marketing Strategy
• The company’s competitive strategy revolves around building a product
based on best-in-class technology, channel access, optimal quality, and
cost, allowing it to achieve scale and pricing advantage.
• The strategy aims to boost the solution business (develop high-value
systems and services).
• Consolidate the product portfolio through acquisitions, alliances, and
partnerships.
• Schneider’s go-to-market strategy is well supported with a strong product
mix, innovative business models, and strategic alliances with engineering
and service companies.
• Being a strong global industry participant, the company stressed on
leveraging people and processes to achieve a localized solution for the
data center customers.
Go-to-Market Strategy
28. 28P832-27
Source: Frost & Sullivan
Future Growth Strategy (continued)
Partnership/Alliance
• Schneider added a momentum to its growth strategy by striking a
partnership under two partner programs:
o Technology partnership under EcoStruxure Technology Partner
Program, aimed at developing solutions through Schneider Electric
EcoStruxure architecture
o Global strategic alliance partnership under EcoStruxure Alliances
Program
• Apart from inorganic growth initiatives through acquisitions, the company
collaborated with IT giants, IBM, Microsoft, and Cisco to drive innovation
and technology development, shape market trends, and develop a joint
go-to-market strategy around energy efficiency.
Business/Marketing Strategy
29. 29P832-27
Source: Frost & Sullivan
Future Growth Strategy (continued)
Growth Through
Acquisition
Business/Marketing Strategy
• The company always maintained its acquisition spree to achieve a mix of
technology platforms, when packaged, complementing each other to build
a strong competitive advantage.
• Schneider Electric’s acquisition of M&C Energy Group in 2012 and
successful business integration have strengthened its capability to
respond to the fast growing demand for energy management services.
• In 2003, Schneider Electric acquired Clipsal securing leadership of the
Asia-Pacific (APAC) electrical accessories in data communication
markets.
• In March 2011, Schneider Electric acquired Summit Energy to broaden its
energy management services and solution portfolio and build energy and
environmental online reporting capabilities.
• Acquisition of Telvent enables the company to offer efficient solutions in
infrastructure and best-in-class software and IT capabilities.
30. 30P832-27
Source: Frost & Sullivan
Future Growth Strategy (continued)
Operational Capability
• Multiple channels of access to a deep market base.
• Redefining marketing and communication expenses.
Fast Time-to-market
• Reduction in inventory turn by 25 days over 3 years.
• In order to maximise its profitability, the company established the
following synergies:
o Sales synergy through complete critical power solutions and
services business model
o Cost synergy through purchasing, R&D, sales and marketing
expenses, and back-office
Engineering and
Supply Chain
Performance
31. 31P832-27
Source: Frost & Sullivan
Future Growth Strategy (continued)
Customer Value Excellence
Value Creation
Excellence
• Total solution capability
• Open, flexible, and scalable solution
• Enhanced co-ordination between people, process, and technology
• Application knowledge
• Industry expertise and experience
32. 32P832-27
Source: Frost & Sullivan
Strategic Intent
Leading Technology and Competitive Solutions
Core Competence
Competitive Advantage
The company’s core competence forms an integral part of Emerson’s
integrated power infrastructure solution. The solution spectrum is well
crafted across three broad sections.
• Power management through the non-IT and IT infrastructure
• Heat dissipation/thermal management
• Proactive management of data center infrastructure
The company’s growth excellence lies in its strong ability to amalgamate
power infrastructure with IT infrastructure to offer IT capacity planning
and management.
33. 33P832-27
Source: Frost & Sullivan
Internal Forces
Strengths
• Chloride’s Trinergy from 200 to 1,200 KW stands out among the high efficiency brands.
• A best-in-class UPS with standard functioning configurations—maximum power control
(voltage and frequency independent, VFI), maximum energy saving (variable frequency
drive, VFD), high efficiency, and power conditioning.
• Emerson can offer most of the components in a data center facility including power and
cooling equipment.
• A unique IT versus infrastructure margin solution in the form of ‘Trellis’ data center
infrastructure management (DCIM) platform that cements the gap between a data
center’s IT equipment and facilities infrastructure.
• The acquisitions of Avocent, Aperture, and Liebert businesses has enabled the
company to offer customers best-in-class and comprehensive data center planning,
designing, monitoring, and controlling solutions.
Weakness
• A complex and centralized business process, along with a totally system-driven
organizational structure, may leave little space for flexibility in meeting the varying
service order execution challenges at the local level, which sometimes impacts the
on-time delivery of critical projects.
• The product portfolio lacks a wide range of switchgear and transformers,
filters/harmonics range, and so on.
34. 34P832-27
Source: Frost & Sullivan
Future Growth Strategy
• The company’s efforts towards expanding a sustainable product portfolio
are concentrated on two major activities—in-house product development
and acquisitions of companies.
• Emerson is well equipped to handle evolving changes in demand for power
infrastructure and has been building a strong portfolio of power and cooling
products, services, and so on in the past couple of years.
• Emerson has strived to create a balanced mix of power solutions to serve
data center facilities seamlessly while taking care of both physical
infrastructure (barring building and communication carrier equipment and so
on) and IT equipment.
Focused on Grid to
Chip Solution
Product Portfolio
35. 35P832-27
Source: Frost & Sullivan
Future Growth Strategy (continued)
Business/Marketing Strategy
• The company acknowledges the importance of organic efforts in the form
of sales and marketing and customer value enhancement.
• Emerson prefers to contact and work with large data centers directly. The
company has established its presence in every country in the APAC region,
either directly or through channel partners and system integrators.
• It has system integrators (SI) as partners to cater to small and medium
scale businesses. In some cases, when the customer has the design
capability/designer or has partnered with SI or electrical/mechanical
contractors, Emerson is flexible to supply the product only.
Go-to-Market Strategy
Partnership/Alliance
• Emerson leverages its strong relationship with IT vendors in order to reach
out to large and extra-large data centers. The company had the foresight to
identify the criticality of forging alliances with IT OEMs when IT companies
started to offer end-to-end IT and power infrastructure solutions almost 4-5
years back.
36. 36P832-27
Source: Frost & Sullivan
Future Growth Strategy (continued)
• In the recent past, Emerson has been on an acquisition spree to
increase its product portfolio and strengthen its distribution channel.
• Emerson’s acquisition of Chloride brought in a strong base of Chloride
customers and commercial and industrial UPS product lines. Trinergy, a
modular UPS brand from Chloride, is the highest-selling product that has
helped Emerson enhance its growth. It also aims to revive its higher kVA
transformer-free UPS product line.
Growth Through
Acquisition
Key Acquisitions Strategic Intent
Avocent To strengthen its data centre infrastructure management (DCIM) line-up
Chloride To boost the growth of its UPS and data center portfolio
Business/Marketing Strategy
37. 37P832-27
Source: Frost & Sullivan
Future Growth Strategy (continued)
Operational Capability
• Aggressive marketing and management support amplifies Emerson’s
core competence to deliver grid-to-chip level solutions.
Fast Time-to-market
• Cost benefit comes through a streamlined value chain.
• The company has been able to articulate its visionary innovation to
customers through its robust product planning and sound execution
efforts.
Engineering and Supply
Chain Performance
38. 38P832-27
Source: Frost & Sullivan
Future Growth Strategy (continued)
Customer Value Excellence
Seamless Integration
• It always focuses on differentiation strategy, creating distinct value for
the customers through seamless integration of products and services.
• Emerson chooses to charge a premium for rendering large complex
solutions, only when such solutions are feasible to execute as per
customers’ requirements.
39. 39P832-27
Source: Frost & Sullivan
Strategic Intent
Leading Technology and Competitive Solutions
Core Competence
Competitive Advantage
• Eaton prefers to develop a competitive advantage against its
competitors by launching new products every quarter.
• The roadmap embraces product innovation, market focus, and
strategic acquisition to achieve sustained growth.
• In the wake of increased concern over green-house-gas (GHG)
emission, the focal point has shifted from product performance to
product efficiency and Eaton’s core competence lies in efficiency
driven solution.
40. 40P832-27
Source: Frost & Sullivan
Internal Forces
Strengths
• The Eaton Business System (EBS) empowers the company to capture the benefits of
scale, strength, and scope.
• It has an in-house team capable of designing the architecture for large clients in the
data center market.
• It has formulated and implemented an effective growth strategy and gained high
revenue growth by increasing its customer touch points manifold by opening a number
of service centers at strategic locations.
Weakness
• Eaton has a strong service team in Singapore but a rather small presence in other
countries in Southeast Asia such as Indonesia, the Philippines. The Singapore office
serves as a regional technical service support center in Southeast Asia.
• Eaton does not have a strong distribution network in all the countries in the region.
• Currently, it caters to only tier 1 and some tier 2 cities. It lacks presence in the tier 2
and tier 3 cities that are considered as the upcoming markets for power conditioning
equipment by most of the prominent UPS suppliers.
41. 41P832-27
Source: Frost & Sullivan
Future Growth Strategy
Product Portfolio
• Having identified critical power application as the most demanding market,
the company aimed at building a value proposition in the form of small
footprint, high efficiency, and low weight offering by introducing Eaton
9395 275–550 kVA three-phase UPS, part of the Powerware® series.
• Eaton’s specialised data center offering in information technology (IT) and
data centre solutions, called enclosure power distribution unit (ePDU™)
and Eaton BladeUPS™ have the potential to create a very strong
differentiation from its rivals by supporting varying power levels in a rack,
monitoring power consumption, driving individual and blade servers, and
so on.
• Eaton extended its offering by empowering its BladeUPS brand with rack
power module (RPM) for advanced scalable power protection in high-
density computing environment.
Focused on Efficiency
42. 42P832-27
Source: Frost & Sullivan
Future Growth Strategy (continued)
Business/Marketing Strategy
• The company focused on strengthening its market leadership position by
creating differentiated products, services, and technologies.
• Eaton targets 12% to 14% revenue growth through 2015, broken down as a
growth strategy regime: acquisitions 2%-4%, penetration of emerging markets
1.5%, market growth 7%, innovation and new markets 1.5%.
Growth Through
Differentiation
• In Southeast Asia, Eaton acquired Taiwanese UPS manufacturer, Phoenixtec,
Pulizzi Engineering, and Aphel Technologies which helped the company
strengthen its presence in the region.
• Eaton followed the idea of localizing capabilities in the emerging markets.
• Acquisitions are intended to build following:
o Leadership in a data center market in Southeast Asia
o New opportunities for growth and profitability
o Strong products and services portfolio
• November 30, 2012, Eaton completed its acquisition of Cooper, the largest
ever acquisition by Eaton. The acquisition combines Eaton and Cooper into a
new, premier global power management company named Eaton Corporation
plc. This acquisition has helped Eaton expand its business manifold.
Growth Through
Acquisition
43. 43P832-27
Source: Frost & Sullivan
Future Growth Strategy (continued)
Operational Capability
• Eaton identified sales cycle as an opportunity to create competitive
advantage by shortening it to create a differentiated customer
experience.
Shortening Sales Cycle
• Sales and distribution
• Application of EBS tools
• Supply chain through economies of scale
• Leveraging Eaton’s infrastructure such as global shared service centers
• Corporate cost reduction in the areas of corporate functions, back office,
data centers, and so on
Achieving Synergies
44. 44P832-27
Source: Frost & Sullivan
Future Growth Strategy (continued)
Customer Value Excellence
Need-based Solution
• The company takes considerable efforts to understand customer needs
first and propose products/solutions to match its back-up power
requirements.
• Eaton’s strategic direction revolves around delivering value above the
cost of capital and transform into a better-balanced company in terms of
geography, end markets, and the business cycle.
45. 45P832-27
Source: Frost & Sullivan
Strategic Intent
Leading Technology and Competitive Solutions
Core Competence
Competitive Advantage
• The company has set its direction to reinforce its differentiation as a
specialist in a changing competitive environment.
• Socomec firmly believes in designing products with value-added
features and functionalities, and does not limit these features to certain
power ranges.
46. 46P832-27
Source: Frost & Sullivan
Internal Forces
Strengths
• Socomec’s UPS solution incorporates innovative “3-Level” technology, built of
sophisticated power converters with fully digital controls.
• The company has a stronghold on its critical power, power control and safety, and
energy efficiency businesses, which remained stable supported by healthy growth in the
services business.
• The company’s entire range offers features that enhance performance, reliability, and
total protection. Socomec strongly advocates online double conversion (VFI) mode of
operation, which is the only working mode that guarantees total protection to the load.
Weaknesses
• The company lacks integrated solution capability, which is the need of the hour to
survive in the changing data center environment.
• Large and extra-large data centers look for project management capabilities throughout
the product life cycle, where, the company is weekly positioned in the competitive
landscape.
• The reachability to the data center market is limited due to a weak network with local
distributors and system integrators.
47. 47P832-27
Source: Frost & Sullivan
Future Growth Strategy
Product Portfolio
• Socomec has been quite successful in identifying key market segments for
its products, and its product differentiation excellence mainly stems from
the fact that it designs and develops products that match the market needs.
• In another endeavor to focus and develop both transformer-based and
transformer-less UPS systems, Socomec has struck a partnership with
Panduit and Stulz to provide a single source of solutions for use in data
centers, encompassing electrical supply, cooling systems, and
infrastructure.
• While Panduit and Stulz optimize the performance of the physical
infrastructure and precision cooling, respectively, in order to get high
availability, efficiency, and sustainability, Socomec adds its expertise in
continuity and control of power for the data center.
• Such an initiative by the company is aimed at providing the customers with
“cloud-ready” physical infrastructure.
• The outcome of the partnership is a predefined solution, which can further
be customised to the requirements, encompassing pre-sales consultation,
development, installation, and ongoing support.
Solution Integration
Through Partnership
48. 48P832-27
Source: Frost & Sullivan
Future Growth Strategy (continued)
Business/Marketing Strategy
• The company is currently focusing on two main market trends; the need to
reduce the cost of energy along with the emergence of alternative energy
sources, and the need for customers to efficiently estimate their power
requirements.
• Socomec is striving to re-position itself from a product specialist to solutions
specialist for expert applications.
Growth Through
Repositioning
• In order to compete with bigger rivals such as Schneider and Emerson
Network Power, the company has partnered with following order to build an
integrated solution:
o Dr. Braun Consultants, leading consultants in data centre planning and
construction
o IBM Deutschland, a leading company in the development and
implementation of integrated data centers
o Stulz, a leading company in the areas of design, production, and
distribution of data center cooling systems
o Equinix, a leading company in data centre infrastructure creation and
management
Growth Through
Partnership
49. 49P832-27
Source: Frost & Sullivan
Future Growth Strategy (continued)
Growth Through
Acquisition
Business/Marketing Strategy
• Similar to its peers, the company plans to double the turnover in 2020–2022
by riding high on two fronts of growth strategy—first, organic growth through
the launch of high potential products and second, growth through external
acquisitions.
50. 50P832-27
Source: Frost & Sullivan
Future Growth Strategy (continued)
Operational Capability
• The company has restructured its organisation in line with its vision to build
the required capability and thereby keeping continuity in the average growth
in turnover at 10%.
• The company identified business integration as the priority issue and hence
planned to regroup various functions such as manufacturing, sales and
distribution networks, logistics, and R&D under a single management
structure.
Operational
Integration
• Socomec’s product differentiation excellence lies in its ability to design and
develop products that match the market needs.
• Quality control is another important aspect of the strategy which was taken
care of by mandating the most rigorous tests in its plants to ensure the
highest level of quality.
• The customisation too holds a strategic significance and hence a dedicated
department was set up.
• The engineering and project management department identifies
client-specific needs and designs solutions that match the exact client
requirements, while a dedicated service team takes care of specific service
solutions for the customized product to match the special requirements.
Product
Development
51. 51P832-27
Source: Frost & Sullivan
Future Growth Strategy (continued)
Customer Value Excellence
Safety and
Continuity
• The key value propositions are continuity and safety of the site’s power
supply, guaranteeing maximum energy performance, and
cost-effectiveness throughout the life cycle of the installation.
• The physical infrastructure, comprising power supply to safety systems (fire,
access control, and so on) and critical operating equipment (air-con systems
and so on), is made available with maximum efficiency through the Green
Power 2.0 UPS and the Motorised or automatic Atys changeover switches.
• The company has successfully reduced the cost of energy by adopting
alternative energy sources and helping the customers efficiently estimate
their power requirements.
52. 52P832-27
Source: Frost & Sullivan
• ABB’s differentiators:
o DC and AC portfolio
o DCIM
o Data center and utility
o Global footprint with local services
o International Energy Agency (IEA) and National Electrical Manufacturers
Association (NEMA) capability
Strategic Intent
Leading Technology and Competitive Solutions
Core Competence
Competitive
Advantage
• Product development, manufacturing, sourcing, and selling resources to
meet specific needs
• Capitalizing on the major trends such as increasing use of electricity in data
centers and rapid economic growth and urbanization in emerging Southeast
Asian markets
53. 53P832-27
Source: Frost & Sullivan
Internal Forces
Strengths
• ABB has the wider coverage of the electric value chain for data center market that
includes utility links, circuit breakers, transformers, power distribution panels, UPS,
power distribution units, and so on.
• ABB has strong expertise in utility infrastructure, which the customers in data center
market will perceive to be valuable for their physical infrastructure needs.
• Acquisition of Newave and Thomas & Betts has brought in a strong product portfolio
of UPS ranging from less than 1 KVA to above 500 KVA, which will help them compete
with the industry’s strong competitors in the region.
Weaknesses
• As ABB is a new entrant in the Southeast Asian UPS market, it may take some time,
before it is able to establish a strong presence there. The market is highly brand
conscious and expects a comprehensive solution from the vendor.
• The company is yet to build a specialized team dedicated to develop solutions for data
centers, which is the prerequisite to compete in the data center market.
54. 54P832-27
Source: Frost & Sullivan
Future Growth Strategy
Product Portfolio
• Acquisitions of Newave and Thomas & Betts have brought in a strong
product portfolio of UPS ranging from less than 1 KVA to above 500 KVA,
which will help ABB compete with the strong participants in the region.
• ABB’s long presence in the data center market mainly offering switchgears
and supporting power system components would help it achieve a
competitive advantage in introducing its UPS in the same market.
• A dedicated team has been put on the job to build a strong solution for
energy management through automation and power systems, packaged
with data center connection equipment.
• The solution will consist of a software offering asset management and load
management which will very well complement the power products
portfolio.
• ABB is focused on building modular solutions using its industrial
automation software to offer scale, flexibility, and upgradability.
Strengthening
Product Portfolio
55. 55P832-27
Source: Frost & Sullivan
Future Growth Strategy (continued)
Business/Marketing Strategy
• ABB, being a strong corporate entity, leveraged its corporate capabilities
to compete and grow in the fast growing data center market.
• It has a center of excellence in Singapore, a global data center initiative by
the company, that is solely focused on driving the APAC data center
market.
• The company has strengthened sales activities and services in local
markets through its alliance with Rittal to support its growth strategies.
• The company relies heavily on the ability to develop an integrated solution
through acquisitions, investments, and partnerships struck in the last three
years.
• Both Newave and Thomas & Betts have established strong distribution
channels in APAC. Even though ABB is determined to use its name, the
brands and the channels acquired will not be changed.
A 360 Degree
Approach
56. 56P832-27
Source: Frost & Sullivan
Future Growth Strategy (continued)
• ABB has made an entry into the UPS market in APAC in 2012 through the
acquisition of two big companies, Newave and Thomas & Betts. ABB will
be selling UPS in all the three regions—Southeast Asia, ANZ, and East
Asia.
• ABB has shifted its focus to tier-IV data centers, which form the fastest
growing segment in the region as the company is gearing up to compete
in this market segment through its strategically acquired companies such
as Power Assure and Newave, among others.
• The company is focusing on disciplined acquisitions to strengthen the
portfolio in order to reach out to a wider geography by addressing key
challenges such as business integration to ensure synergy and
subsequent value creation.
• A series of acquisitions by ABB have strengthened the company to secure
a strong competitive position in the data center market.
Growth Through
Acquisition
Business/Marketing Strategy
57. 57P832-27
Source: Frost & Sullivan
Future Growth Strategy (continued)
Operational Capability
• ABB has created a semi-virtual organization, called ISI, consisting of
professionals from the company’s 5 business divisions, partners,
R&D unit, and so on. The function of this organization is to simplify
the customer relationship and bring corporate-wide focus.
Operational Integration
Customer Value Excellence
Functional integration
• ABB identified customer relationship as its top priority and is targeting
data center as its high growth market.
• Decathlon, a DCIM brand from ABB is a stepping stone towards
creating a strong buyer’s value in the form of critical system functions
for both IT and infrastructure.
58. 58P832-27
Source: Frost & Sullivan
Growth Strategy
Source: ABB Report; Frost & Sullivan
Company Acquired Year of Acquisition ABB Relationship Data Center Role
Ventyx 2010 Acquisition Energy management
Power Assure 2010 Minority owner
IT and facility load
optimization
Baldor 2011 Acquisition Motors, gensets
Validus 2011 Majority owner
DC data center
solutions
Newave 2012 Acquisition UPS
Thomas & Betts 2012 Acquisition Low-voltage products
60. 60P832-27
Source: Frost & Sullivan
Strategy Benchmarking
Schneider, being an energy specialist, has been able to leverage its strengths in strong
product offering and brand name to tap new opportunities in the emerging global data center
physical infrastructure industry.
The company is one of the pioneers in building and offering integrated solutions for data
centers and hence holds a leadership position in the market.
Other participants Emerson Network Power, Eaton, ABB, and Socomec, too are in the fray
giving a close competition to Schneider.
The study revealed that the market leader has certainly got a mileage from its long presence
in the UPS business in winning large projects from global data center operators and has set
a strong benchmark on the following fronts:
61. 61P832-27
Source: Frost & Sullivan
Strategy Benchmarking (continued)
Key Strategies to be
Benchmarked
Schneider
Electric
Emerson
Network
Power Eaton ABB Socomec
Product line strategy **** **** *** *** **
Application focused
solution through
market-linked R&D
**** **** *** *** **
Go-to-market strategy **** **** *** ** ***
Growth through
acquisition **** **** *** **** *
Operational strategy **** **** **** **** ***
Customer value
excellence **** *** ** *** *
Champion
**Challenger
*** Defender
*Follower
Competitive Benchmarking Strategies by Schneider
Number of star (*) represents the degree of competitiveness against the market leader, Schneider Electric’s key strategies.
****
62. 62P832-27
Source: Frost & Sullivan
Legal Disclaimer
Frost & Sullivan takes no responsibility for any incorrect information supplied to us by
manufacturers or users. Quantitative market information is based primarily on interviews and
therefore is subject to fluctuation. Frost & Sullivan research services are limited publications
containing valuable market information provided to a select group of customers. Our
customers acknowledge, when ordering or downloading, that Frost & Sullivan Research
Services are for customers’ internal use and not for general publication or disclosure to third
parties. No part of this Research Service may be given, lent, resold or disclosed to
noncustomers without written permission. Furthermore, no part may be reproduced, stored
in a retrieval system, or transmitted in any form or by any means, electronic, mechanical,
photocopying, recording or otherwise, without the permission of the publisher.
For information regarding permission, write to:
Frost & Sullivan
331 E. Evelyn Ave. Suite 100
Mountain View, CA 94041
64. 64P832-27
Source: Frost & Sullivan
Market Engineering Methodology
One of Frost & Sullivan’s core
deliverables is its Market Engineering
studies. They are based on our
proprietary Market Engineering
Methodology. This approach, developed
across the 50 years of experience
assessing global markets, applies
engineering rigor to the often nebulous
art of market forecasting and
interpretation.
A detailed description of the
methodology can be found here.
65. 65P832-27
Source: Frost & Sullivan
Additional Sources of Information on Power Systems
Market
• Southeast Asia Critical Power Infrastructure Services Market
• Analysis of the Load Bank Market in Southeast Asia
• Asia-Pacific UPS Market Update 2012
• Southeast Asian Modular Data Center Market
• Analysis of the Global Uninterruptible Power Supplies Market
66. 66P832-27
Source: Frost & Sullivan
Table of Acronyms Used
Southeast Asia Association of Southeast Asia Nations
ATS Automatic Transfer Switch
DCIM Data center Infrastructure Management
EBS Eaton Business System
ePDU Enclosure Power Distribution Unit
GHG Green-House-Gas
IEA International Energy Agency
NEMA National Electrical Manufacturers Association
OEM Original Equipment Manufacturer
PDU Power Distribution Unit
PUE Power Usage Effectiveness
ROI Return on Investment
RPM Rack Power Management
SPD Surge Suppressor Device
STS Static Transfer Switch
TVSS Transient Volt Surge Suppressor
UPS Uninterruptible Power Supply
VFD Variable Frequency Drive
VFI Voltage and Frequency Independent