Kopiko is an Indonesian coffee candy brand distributed in over 45 countries. The document discusses Kopiko's product offerings, ingredients, competitors in local and international markets, social media presence compared to Werther's Original, traditional media campaigns, and a new social media campaign planned for Kopiko in India.

2. ABOUT KOPIKO
•THE KOPIKO CANDY ARE ESSENTIALLY COFFEE
CONFECTIONERIES, ORIGINALLY PRODUCED IN
INDONESIA BY THE MAYORA GROUP.
•IN INDIA KOPIKO CANDY IS DISTRIBUTED BY IBISCO
•MARKET: KOPIKO IS PRESENT IN 45 COUNTRIES AND
CONTINUES TO EXPAND

3. MORE ABOUT KOPIKO
• PRODUCTS – COFFEE CANDY, COFFEE POWDER
• FLAVOURS IN COFFEE CANDY- ORIGINAL COFFEE
• INGREDIENTS- THE PRODUCT CONTAINS EXTRACT FROM REAL COFFEE
BEANS. INGREDIENTS INCLUDE SUGAR, GLUCOSE, COCONUT OIL, COFFEE
EXTRACT (4.9%), BUTTER, SOY LECITHIN, CARAMEL COLOR, SALT, NATURAL
COFFEE FLAVOUR.

4. COMPETITIVE ANALYSIS
LOCAL INTERNATIONAL
LOTTE COFFEE BITE WERTHER’S ORIGNAL

5. COMPETITIVE ANALYSIS
LOCAL INTERNATIONAL
MONTANI’S FRESH COFFEE CANDY BALI’S BEST COFFEE CANDY

6. KOPIKO’S SOCIAL MEDIA PRESENCE

7. KOPIKO SOCIAL MEDIA PRESENCE

8. CROSS PLATFORM ENGAGEMENT
COMPARISON
BRAND FACEBOOK INSTAGRAM TWITTER
KOPIKO INDIA 76K LIKES 300 FOLLOWERS 220 FOLLOWERS
WERTHER’S ORIGNAL 83K LIKES 3500 FOLLOWERS 6500 FOLLOWERS

9. TRADITIONAL MEDIA: WERTHER’S
ORIGNAL

10. TRADITIONAL MEDIA: WERTHER’S
ORIGNAL

11. TRADITIONAL MEDIA: KOPIKO

12. TRADITIONAL MEDIA: KOPIKO INDIA

13. CAMPAIGN: WERTHER’S ORIGINAL

14. CAMPAIGNS: KOPIKO INDIA

15. SOCIAL MEDIAACTIVITIES: WERTHER’S
ORIGINAL

16. SOCIAL MEDIAACTIVITIES:KOPIKO INDIA

17. KOPIKO’S NEW SOCIAL MEDIA CAMPAIGN

18. KOPIKO SEO

19. RELATABLE SEARCH