The document compares the elements of the author's album cover, back cover, advert, and music video to existing conventions. It finds that most elements are conventional, including using serif font for the artist name on the cover, having the artist photographed casually dressed, including track listings and copyright info in standard areas and fonts, and using a narrative music video structure with an artist from a working class background. However, some unconventional elements are using the album name in the main visual space and white text on a dark background for readability.