The document summarizes audience feedback from surveys and focus groups about an artist's album packaging, advertisements, and music video. Feedback was gathered through online surveys and by filming focus groups. Respondents generally liked the use of colors and props in the album packaging but felt some images were too plain. They enjoyed the song and music in the video but felt parts dragged on or lacked energy. Suggested improvements included a clearer storyline and using the full band in the video.

1. Audience Feedback
Surveys and Videos

2. The Feedback
• To get my feedback I composed three different
surveys on survey monkey that I embedded on
to my blog where I posted the blog address on
to Facebook for people to do the surveys.
• I also film a few groups of people to give me
feedback on my products within a focus
group.

3. Album Digipack Front Cover
Response 1 Response 2 Response 3 Response 4
Like The used of The use of font - Has the correct
different colours and photo shot information
Dislike The floor within A larger album Needs to have Could include a
the photo title something else “special features”
Rating 7 8 1 7

4. Album Digipack Back of Front Cover
Response 1 Response 2 Response 3 Response 4
Like Good use of Use of props - Good placement
props of information
Dislike Too plain The angle of the Needs more than Bit basic
shot a guitar
Rating 8 9 1 6

5. Album Digipack Back of Back Cover
Response 1 Response 2 Response 3 Response 4
Like The colour Links to the other - -
scheme and the pages and the
use of props photo shot
Dislike The floor is in the - Have the whole Could have so
shot band information
Rating 9 9 1 6

6. Album Digipack Back Cover
Response 1 Response 2 Response 3 Response 4
Like Colours and Colours used and The best part Has all of the
placement of info the track main information
and track listening's
listening's
Dislike Too plain Font - -
Rating 8 8 1 7

7. Album Advert
Response 1 Response 2 Response 3 Response 4
Like The use of It follows the The photo and The same style of
colours and root of the eye the background the album cover
image and its to and the use of used
the point colours
Dislike Use a different The pose of the Use the A few more
shot and the font photo background of details
is to simple the photo
through out
Rating 5 7 6 8

8. Music Video
Response 1 Response 2 Response 3 Response 4 Response 5 Response 6
Like The song and The music The end of Cut scenes Good guitar -
the music scene the narrative and some of parts
scenes the narrative
Dislike Dragged and Lack of Repeats itself Some parts Bad Lacks
don’t energy are boring drumming originally,
understand simple shot,
the narrative predictable
and costume
Rating 6 5 6 - - -

9. Music Video (Narrative)
Response 1 Response 2 Response 3 Response 4 Response 5 Response 6
Like - Keep to the Use of a - - -
lyrics different
environment
Dislike Didn’t - Lack of - More of the No narrative
understand it storyline female just random
character shots.
Rating 5 5 5 - - -

10. Music Video (Improvements)
Response 1 Response 2 Response 3 Response 4 Response 5 Response 6
Improvements Clearer More energetic Put in a whole Have more cut Re-do it
storyline and more
characters
band scenes and
more energy
-

11. Music Video
Response 1 Response 2 Response 3 Response 4 Response 5 Response 6
Camerawork 6 6 7 5 5 3
Editing 8 8 8 4 4 7
Setting 7 5 6 6 4 2
Costumes 5 4 4 2 3 1
Props - - - 5 3 1
Lighting - - - 4 6 1
Sync with music 5 6 8 3 4 2