This document analyzes key performance metrics of major telecommunication companies in Indonesia for the year 2013. It finds that Telkomsel had the highest growth of 10.09% and was the dominant player in terms of subscribers, infrastructure, and profit. XL Axiata grew subscribers significantly through an acquisition but saw declines in EBITDA and profit. Indosat faced challenges from exchange rate fluctuations that led to a large profit loss. Overall Telkomsel maintained its leadership while the other two companies struggled in 2013.

1. Comparative Analysis
Telecommunication Industry
Indonesia: 2013
By YDNT

2. Indosat:
Vision “To be the customer’s preferred choice
for all information and communication needs”
XL Axiata:
Vision “
Telkomsel:
Vision “
Operator Telco Vision
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3. The chart showing us that
Telkomsel is the most highest
telco company growth during
2013 with 10.09% of growth,
follows with Indosat 6.54% and
XL Axiata 0.34%.
3
Operational Revenue
Operational revenue comparative profile:
-
10,000
20,000
30,000
40,000
50,000
60,000
70,000
Telkomsel XL Axiata Indosat
54,531
21,278 22,419
60,031
21,350
23,885
Y'2012 Y'2013
+10.09%
+0.34%
+6.54%
(in Billion IDR)

4. XL Axiata EBITDA on 2013
decrease for 11.14%
compared to the previous
year, then follow by Indosat
which decreased 1.56%.
Meanwhile, Telkomsel still get
significant growth in term of
EBITDA with 10.01%.
4
EBITDA EBITDA
Profile
-
5,000
10,000
15,000
20,000
25,000
30,000
35,000
Telkomsel XL Axiata Indosat
30,788
9,745
10,540
33,869
8,659
10,376
Y'2012 Y'2013
+10.01%
-11.14%
-1.56%
(in Billion IDR)

5. Telkomsel performance was
really stable where the Ebitda
Margin quite same with the
2012.
XL Axiata and Indosat Ebitda
Margin decreased slightly into
40.56% and 43.50%
respectively, it’s indicated that
for generating current revenue
need much more operational
expenditure to get it.
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EBITDA MARGIN
56.46%
45.80%
47.00%
56.42%
40.56%
43.50%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
Telkomsel XL Axiata Indosat
Y'2012 Y'2013

6. Telkomsel still showing their
domination at Telco Industry in
Indonesia with profit growth
more than 10%.
Xl Axiata, despite they have
implementing the manage
service but still face much
profit loss during 2013 by – 63%.
And finally Indosat have losing
much more profit on 2013 due
to exchange rate disasters
during last year, so it’s
impacted to the profit level
into minus 842%.
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Profit Profile
(5,000)
-
5,000
10,000
15,000
20,000
Telkomsel XL Axiata Indosat
15,715
2,765
375
17,347
1,033
(2,782)
Y'2012 Y'2013
(in Billion IDR)
+10.01%
-63%
-842%

7. Subscribers profile overview
showing us that Telkomsel
subscribers growth by 5.09%
and then follows by XL Axiata
with 32.25%, this significant
subscribers increased due their
aquicisition to the Axis.
Indosat subscribers growth by
1.88%. Hope the growth still
positive on this tight
competitive market.
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Subscribers Profile
-
20,000
40,000
60,000
80,000
100,000
120,000
140,000
Telkomsel XL Axiata Indosat
Y'2012 Y'2013
+5.09%
+32.25% +1.88%

8. In order to measure the
operational expenditure
load, and figure on the chart
showing us the number of the
employees. Telkomsel have more
than 4.800 employees.
Xl Axiata have almost 2.000
employee, since for the network
employee have been convert as
a Huawei employees due to
manage service program.
Indosat have more than 4.000
employees as at on 2013.
8
Number of Employees Profile
0
500
1000
1500
2000
2500
3000
3500
4000
4500
5000
Telkomsel XL Axiata Indosat
Y'2012 Y'2013

9. Up to end of 2013, Telkomsel
have been supported with
more than 70.000 BTS both of
2G and 3G type of BTS.
Meanwhile, XL Axiata
supported by 45.000 BTS up to
end of 2013.
Then, Indosat supported by
26.000 BTS up to end of 2013.
9
2G/3G BSS Profile
-
10,000
20,000
30,000
40,000
50,000
60,000
70,000
Telkomsel XL Axiata Indosat
Y'2012 Y'2013

10. One of the parameter which
used to measure the
employee productivity is
Subscribers per
employee, where telkomsel on
2013, the subscribers per
employee are 65.07 subscriber
per employee.
Then, XL Axiata are 29.96
subscribers per employee, on
another side Indosat are 14.19
subscribers per employee.
10
Subscriber/Employee Profile
-
10.00
20.00
30.00
40.00
50.00
60.00
70.00
Telkomsel XL Axiata Indosat
27.46
23.40
12.89
65.07
29.96
14.19
Y'2012 Y'2013

11. Management level of the
respective telecommunication
operator which is reflected
from the number of BOD as
figure on the chart, that
Telkomsel managed by 5
BODs, and then XL Axiata are
managed by 6 persons
BOD, finally Indosat managed
by 8 persons of BOD.
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BOD Numbers Profile
0
1
2
3
4
5
6
7
8
Telkomsel XL Axiata Indosat
Y'2012 Y'2013

12. The revenue per BTS profile
figure, it shows that Indosat
have highest revenue per BTS
with 0.984 IDR Billion during
end of 2013.
Follows by the Telkomsel with
0.859 IDR Billions and then XL
Axiata with 0.475 IDR Billion.
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Revenue per BTS Profile
-
0.200
0.400
0.600
0.800
1.000
1.200
Telkomsel XL Axiata Indosat
1.004
0.539
1.022
0.859
0.475
0.984
Y'2012 Y'2013
(in Billion IDR)

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