This document compares and analyzes two optical businesses, MI-WAH SUPERIOR OPTICAL CENTRE (Business A) and TEO OPTOMETRY SDN. BHD. (Business B). Business A is located in Kuala Lumpur and has 1000 customers annually, while Business B is located in Johor and has 4000 customers annually. Both businesses face obstacles from competitors and low population density. The document recommends Business A relocate to a busier area and purchase new equipment, while Business B should open new branches and advertise its advanced machines to gain more customers.

1. A Comparative Analysis of 2
Businesses of Similar Industry in
Different Geographical
Locations
Pang Khai Shuen 0318423
Lee Ren Jet 0319058
Ng Yi Yang 0319688
Hor Weng Lim 0319441
Felix Vong Zhi Wei 0318462
Tan Jia Yi 0319476

2. THE OPTOMETRIST

3. HISTORY OF
THE
OPTICAL
TRADE

6. MI-WAH SUPERIOR OPTICAL CENTRE
SDN. BHD.

7. Owner:
Mr. Mah Kin Fatt
Age: 53
Contact number: 0163831330
Years in the Optical Trade: 28

8. MI-WAH SUPERIOR OPTICAL CENTRE
• Opened:
– May 1998
• Current Location:
– Lot 2037, 2nd
Floor, Endah Parade, Taman Sri
Endah, Bandar Baru, Sri Petaling, 57000 Kuala
Lumpur
• Reasons of starting the business:
– Mr. Mah had the right skills.
– The profit.
– An easy market to enter.

9. MI-WAH SUPERIOR OPTICAL CENTRE
• Total customers:
– About 1000
• Average customers per day:
– 2 to 3
• Yearly revenue:
– Around 300 thousand ringgit per annum.
• Employees:
– No employees.

10. TEO OPTOMETRY SDN. BHD.

11. Owner:
Ms. Teo Sock Hoon
Age: 43
Contact number: 07-6863236
Years in the Optical Trade: 28

12. TEO OPTOMETRY SDN. BHD.
• Opened:
– 1997
• Current Location:
– 30, Jalan Bakek Jaya 1,Taman Bakek Jaya,
82000,Pontian, Johor.
• Reasons of starting the business:
– Ms. Teo wanted to start a business of
her own.

13. TEO OPTOMETRY SDN. BHD.
• Total customers:
– About 4000
• Average customers per day:
– 15 to 25
• Yearly revenue:
– Around 720 thousand ringgit per annum.
• Employees:
– 3 employees.

14. COMPARATIVE ANALYSIS OF
BUSINESSES’S COMPETITIVE TRAITS

15. Number of competitors
Business A
• 3 competitors
Business B
•3 competitors

16. Business A - Competitor 1
Shop: Optimal
Owner: Andy
Business started: Year
2012
Branches: 14

17. Business A - Competitor 2
Shop: Optical Point
Owner: Mr. Ng
Business started:
Year 2010
Branches: none

18. Business A - Competitor 3
Shop: Vision Bright
Owner: David Chan
Business started:
Year 1998
Branches: 4

19. Business B - Competitor 1
Shop: The Vision
Owner: Mr. Ng Peng
Hua
Business started: Year
2007
Branches: 10

20. Business B - Competitor 2
Shop: You & Eyes
Owner: Irene Tan
Business started: Year
2008
Branches: 3

21. Business B - Competitor 3
Shop: Eye Box
Owner: Terence Tan,
Grace Tong
Business started: Year
2009
Branches: None

22. Strategies of business

23. Business A
• Good Service
• Decrease overhead & prices of products
• Regular customers
Business B
•Recommendation of customers
•Emphasis on vision care
•Regular customers
•Bring in high technology machines.

24. Zeiss Machine
for I-terminal dotting

25. Obstacles Faced by New Businesses

26. •Quantity of demand is low due to the low
density of population in the area
•Due to competitors around the area as
customers will make comparison of the
price of product
•Hard to achieve economies of scale

27. Monopolistic
Nature of Market

28. Characteristics of monopolistic
competition
•Contains large number of small firms
•Many competitors, each one sells slightly different
products.
•Each firm makes independent decisions about price
and output, based on its product, market, and costs of
production.

29. Recommendation

30. Business A
• Move the business to a location more accessible
by people
- acquire new customers
• Purchase more advanced equipment
- provide better spectacles

31. Business B
• Open up branches
- increase sales and customers
• Make more advertisements about their
machines
- attract more customers
- gain trust with sophisticated technology

32. END