Social Psychology - Second Individual Journal
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This document is a student's analysis of a Petronas advertisement seen in a newspaper. It summarizes the key points made in the analysis. The student identifies four persuasion methods used in the advertisement: 1) Using credible communicators in the form of professional racers endorsed in the ad. 2) Using attractive communicators by featuring good-looking men in racing attire. 3) Conveying messages that do not directly persuade but aim to provide a positive image. 4) Using an emotional tagline and title that may appeal to teenagers seeking challenges.
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Baba and Nyonya refers to the descendants of Chinese immigrants who intermarried with local Malay women in historical Malay states. Their culture is a unique blend of Chinese and Malay influences, including a mixed language called Baba Malay, eclectic architectural styles, traditional Nyonya kebaya clothing, and a cuisine like Nyonya kuih sweet cakes. They established communities across the Malay archipelago.
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The document summarizes information about the Baba & Nyonya Heritage Museum located in Malacca, Malaysia. It was originally a family home inhabited by the Chan family for four generations until it was opened as a museum in 1985. The museum aims to preserve and promote Peranakan culture. It receives visitors from both within Malaysia and overseas, particularly from other Asian countries. While tourist numbers have increased in recent years, the museum faces constraints on further development due to the need to preserve its historic structures and heritage.
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The Baba Nyonya Heritage Museum is located in Melaka, Malaysia, which was declared a UNESCO World Heritage Site. [1] It is housed in a traditional Peranakan (Baba Nyonya) townhouse that has been passed down through four generations of the Chan family since 1861. [2] The museum aims to preserve and promote understanding of Baba Nyonya culture, which originated from intermarriages between Chinese immigrants and local women in Southeast Asia. [3] It contains three sections - the Reception Hall, Kitchen, and Ancestral Hall - that demonstrate key aspects of Peranakan home life and traditions.
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Inside this Issue
1. Sales vs. Marketing: the Customer Doesn’t Care! by Salil Kallianpur
In the war between sales and marketing, the customer is hurt the most.
2. The Rural Healthcare Landscape in India by Soumalya Chatterjee
Serving the rural patient is an opportunity for and the responsibility of healthcare companies in India.
3. Differentiating through On-the-job Coaching by K. Hariram
Coaching is a day-to-day activity and not a one-off event.
4. Mastery, Autonomy and Purpose in Field Force Excellence by Anup Soans
MAP enables field sales people to see the big picture and use their abilities to implement strategies systematically even in the absence of oversight.
5. Free Medicines or Better Health? by Salil Kallianpur
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6. Improving the Efficiency of MRs by Dr. Aniruddha Malpani
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7. Knowledge for the Field Force Series by Dr. Amit Dang
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8. Book Review: Bad Pharma: How Medicine Is Broken and How We Can Fix It by Ben Goldacre reviewed by Prof. Vivek Hattangadi
Evaluation
The document is an evaluation of a media product created for a school magazine. It addresses how the media product uses conventions of real magazines, represents a target audience of students aged 16-18, and would be distributed in sixth form colleges and schools. It also discusses how the product attracted its target audience through clear language, relevant images and limited colors, and what technologies were learned in creating the magazine like Photoshop tools and importing slides onto a blog.
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3. Differentiating through On-the-job Coaching by K. Hariram
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4. Mastery, Autonomy and Purpose in Field Force Excellence by Anup Soans
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5. Free Medicines or Better Health? by Salil Kallianpur
The underlying assumption of Rahul Gandhi’s manifesto is that merely providing medicines free would help improve the health and the productivity of the nation. In isolation that is simply not true.
6. Improving the Efficiency of MRs by Dr. Aniruddha Malpani
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7. Knowledge for the Field Force Series by Dr. Amit Dang
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8. Book Review: Bad Pharma: How Medicine Is Broken and How We Can Fix It by Ben Goldacre reviewed by Prof. Vivek Hattangadi
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Psy journal 2
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Effective Public Communication - Oral Presentation 2
The traditional Chinese dwelling is called a siheyuan, which is a compound house layout featuring enclosed courtyards and separate buildings arranged around them. Siheyuan homes had private living quarters arranged around a central open-air courtyard and were designed with Feng Shui principles in mind for harmony with nature and good qi flow. The layout promoted privacy for families and emphasized hierarchy with the main gate, central courtyard, and buildings of differing status.
Social Psychology - Final Assignment - Writeup
'Unplugged' is a modern getaway for the urban dwellers. The theme of this bistro revolves around 'Sustainability' and this heavily influenced our choice of building design, furniture and materials. We have also incorporated the social psychological concept of interpersonal relationship into this building. Each section is dedicated to enhance different types of relationships.
Break-Even Analysis Tutorial Exercise
Diana wants to open an Italian cake shop. She needs to sell at least 60 cakes per month to cover her monthly expenses of $1,440 which include rent, electricity, wages, and the $12 cost to make each cake that she sells for $28.
Thomas plans to open a Blu Ray shop. He will buy discs for $2.50 each and sell them for $12. His monthly costs are $1,200. To break even, he needs to sell at least 100 discs per month. To make a $24,000 annual profit, he needs to sell at least 300 discs per month. If he provides protective cases that cost $0.50 each, he would need to sell
Principle of Economics [ECN 30205] - A Tale of Two Businesses
This document provides a comparison of two optical businesses - Mi-Wah Superior Optical Centre in Kuala Lumpur and Teo Optometry in Pontian, Johor. It details their histories, products/services, numbers of employees, customers and competitors. Key differences are location, with Teo Optometry facing fewer competitors due to lower population density in Pontian. However, Teo Optometry sees more commercial success through higher customer numbers and more advanced equipment. Both businesses rely on regular customers and emphasize quality service over advertising.
The Fujian Tulou - Earthen Buildings of the Fujian District
The document is an oral presentation about Fujian Tulou, traditional earthen buildings found in Fujian Province, China. It discusses the history and origins of Tulou, tracing them back to disasters in the 4th and 12th centuries that caused migration. It describes the key structural features of Tulou, including their circular exterior structure made of packed earth, internal divisions, and use of local materials like wood and stones. Tulou are designed for defense, family cohesion, and sustainability in the local environment.
The Fujian Tulou - A Brief Insight
The Fujian Tulou are large, circular earthen buildings located in China that housed hundreds of families. They were built by the Hakka people who migrated to the Fujian mountains to escape wars in central China. The round design used materials like clay and wood efficiently and provided more interior space than square structures. Each family within the building owned one vertical living space. The buildings featured ancestral altars and sustainable designs, keeping interiors cool in summer and warm in winter through door and airwell placements.
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www.StokeNewingtonHistory.com
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A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
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Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
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This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
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significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
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land.
The utilization of land is impacted by human needs and environmental factors. In countries
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Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
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providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
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cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
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9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
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Chapter wise All Notes of First year Basic Civil Engineering.pptx
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Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
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Social Psychology - Second Individual Journal
- 1. Pang Khai Shuen | FNBEApril 2014 | SocialPsychology (PSY 30203) | Second Individual Journal SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN FOUNDATION IN NATURAL AND BUILT ENVIRONMENTS NAME: PANG KHAI SHUEN STUDENT ID NO: 0318423 WORD COUNT: 326 SOCIAL PSYCHOLOGY (PSY 30203) ASSIGNMENT 1: SECOND INDIVIDUAL JOURNAL LECTURER: MS. NORUL HIDAYAH SUBMISSION DATE: 11TH DECEMBER 2014
- 2. Pang Khai Shuen | FNBEApril 2014 | SocialPsychology (PSY 30203) | Second Individual Journal This Petronas advertisement was found in The Sun newspaper on Tuesday, 4th December 2014. With a Petronas logo on the top right, this full- page advertisement features four good-looking guys suited up in professional racing suit. A prominent message – “Mesti cabar lagi!” – stands out in the middle of the page. In my opinion, this advertisement applies four persuasion methods. The first one is using credible communicators. At the bottom of the advertisement, there are short bios of the four representatives, who are apparently professional racers. For instance, Ramdan Rosli is a PETRONAS AHM Malaysia Moto3TM Rider. When people see the backgrounds of these four people, they will more or less trust the brand as there are real racers supporting it, and in a way it implies that these racers trust this brand of fuel. These racers are credible because racing is directly related to fuel. Next, attractive communicators are used in this advertisement. These guys are rather good-looking, and they look professional when being fully suit-up in racing attires sponsored by Petronas. Also, this advertisement conveys messages that do not appear to change attitude. The message “Mesti cabar lagi!”, which literally means “Must challenge again!”, does not appear to manipulate the readers’ attitude towards Petronas. It does not show any tendency to persuade the readers to use the brand. Also, “Bravo to our talents (…) in the world of
- 3. Pang Khai Shuen | FNBEApril 2014 | SocialPsychology (PSY 30203) | Second Individual Journal motorsports” is also not directly related to the product itself. However, these messages do attempt to provide a positive image for the fuel brand. Finally, the tagline “Mesti cabar lagi!”is a message with emotional content. This enthusiastic message may appeal to most teenagers; they may be enthralled by this energetic quote. This is an effective method of persuasion as emotional contents are much more appealing than logical analysis. “Young and Fearless” is also an effective title, delivering a message parallel to the tagline. This advertising mood is efficient to attract customers especially young drivers who seek for challenges.