The document provides an overview of a minor project report comparing Bajaj and Hero Honda motorcycles. It includes an introduction outlining the report's objectives and methodology. It also provides a company profile of Bajaj, outlining its history, key executives, timeline of releases and achievements, and marketing strategies. The report appears to analyze the two companies and provide conclusions on comparing them.
A comparative study of customer satisfaction towards performance of Hero, Baj...hasnain2
MBA marketing project report on
A comparative study of customer satisfaction towards performance of Hero, Bajaj, Honda and Tvs bikes(A Case of Malegaon City)
Project report on navjivan automobiles (hero motocorp)Govind14
This report consists all the details related to all the functions of Management of NAVJIVAN AUTOMOBILES i.e. Marketing, Production, Finance and Human Resource
A complete presentation on hero moto corp, with financial analysis and future trends , ideal presentation for management students , preapred by kunal khamesra, COLLEGE OF TECHNOLOGY AND ENGINEERING , MPUAT UNIVERSITY , M.B.A(TECH) , hope you will like it
A comparative study of customer satisfaction towards performance of Hero, Baj...hasnain2
MBA marketing project report on
A comparative study of customer satisfaction towards performance of Hero, Bajaj, Honda and Tvs bikes(A Case of Malegaon City)
Project report on navjivan automobiles (hero motocorp)Govind14
This report consists all the details related to all the functions of Management of NAVJIVAN AUTOMOBILES i.e. Marketing, Production, Finance and Human Resource
A complete presentation on hero moto corp, with financial analysis and future trends , ideal presentation for management students , preapred by kunal khamesra, COLLEGE OF TECHNOLOGY AND ENGINEERING , MPUAT UNIVERSITY , M.B.A(TECH) , hope you will like it
Impact of Advertisements on Investors at HDFC Standard Life InsuranceProjects Kart
This project is managing study on “Impact of advertisement on Investors – A case study in HDFC Standard Life Insurance” The scope of study is regarding the advertisements and therefore the presence of HDFC SLIC with relation to in door advertisements and their advertisements & their effectiveness & out door advertisements, however the folks wish to watch them. to understand the notice within the public like better to watch the ads and medium.
0601073 perception mapping of competitors product in the mind of customers Supa Buoy
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When we think about refreshment, the first thing that comes to our mind is coffee or tea. Most people prefer coffee and most prefer tea and these two drinks have become a part of a human being’s life.
Here we (I) have concentrated on coffee which is considered as a traditional drinks especially in south India. People here start their everyday life with a cup of coffee. Not only in south India but in all parts of the world people are so dependent and addicted to coffee that it acts as a daily schedule to every body every where. But this coffee is not grown in all parts of the world but is grown in very few places with right kind or weather, atmosphere and most important of all, the soil of that region.
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The sugar industry occupies a major portion in the (organization) industries of India. The sugar industries have rank second next to cotton and textile industries. The sugar industry started since 1830. China is the first producer of sugar in the world. It provides highest direct employment opportunities.
The sugar industry is one of the important Ago-based industry of the country India is the fourth major sugar production in the world. The first three is Russia, Brazil and Cuba. Sugar industry provides direct employment to nearly 3lakh persons this industry supports about 25 million agriculturists. It pay’s both to the central government and the state government about Rs.350 crores by way of different taxes. The capital employed in the industry is of the order of Rs.780 crores. There are about 414 mills producing sugar, which are spread all over the country.
When we think about refreshment, the first thing that comes to our mind is coffee or tea. Most people prefer coffee and most prefer tea and these two drinks have become a part of a human being’s life.
Here we (I) have concentrated on coffee which is considered as a traditional drinks especially in south India. People here start their everyday life with a cup of coffee. Not only in south India but in all parts of the world people are so dependent and addicted to coffee that it acts as a daily schedule to every body every where. But this coffee is not grown in all parts of the world but is grown in very few places with right kind or weather, atmosphere and most important of all, the soil of that region. It is usually grown in hill stations with adequate amount of rainfall and such places which are high above sea level. Therefore in India, Karnataka is such a place, especially South Karnataka which produces the highest amount of coffee in whole India. Most parts of Karnataka such as Chikmagalur district and many parts in Hassan District, and also Coorg.
A Study on Sugar Industry at Chamundeshwari SugarProjects Kart
The discovery of sugarcane from which sugar was produced had been known since thousands of years. It is thought to have originated in New Guinea, and was spread along routes to Southeast Asia and India. The process known for creation of sugar, by pressing out the juice and then boiling it into crystals, was developed in India around 500 BC.
Its cultivation was not introduced into Europe until the middle-ages, when it was brought to Spain by Arabs to thrive in a most favorable climate.
Study on Inventory Management at Reid & Taylor (India) LtdProjects Kart
Inventory is a list of goods and materials, or those goods and materials themselves, held available in stock by a business. Inventory management is primarily about specifying the size and placement of stocked goods. Inventory management is required at different locations within a facility or within multiple locations of a supply network to protect the regular and planned course of production against the random disturbance of running out of materials or goods. The scope of inventory management also concerns the fine lines between replenishment lead time, carrying costs of inventory, asset management, inventory forecasting, inventory valuation, inventory visibility, future inventory price forecasting, physical inventory, available physical space for inventory, quality management, replenishment, returns and defective goods and demand forecasting.
Study on Working Capital Management at PNBProjects Kart
The prime objective of any business is to maximize the value of the company and to maximize the wealth of its shareholders. Working capital management has its own role to play in attaining this goal. Working capital is the funds required for day to day working in a business concern. The working capital management involves deciding upon the amount and composition of current assets and how to finance those assets. There should be a proper trade off between risk and profitability in each decision relating to it. This project work has been undertaken to know the procedures involved in the working capital management in PUNJAB NATIONAL BANK. An attempt is made to study the factors contributing towards working capital and the sources on which the company is depending for funds. The research study was also conducted to derive working capital ratios, to know the performance and efficiency of working capital management and to know the kind of policy adopted in this part of the management. For analyzing the factors and conditions influencing working capital tables and graphs were drawn based on the study. pubjab national bank mba project, summer internship 2017, project reprot, punjab national bank pdf, risk, project report pdf, project report, customer satisfaction in punjab national bank
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Mutual funds have become a hot favorite of millions of people all over the world. The driving force of mutual fund is the ‘safety of the principal’ guaranteed, plus the added advantage of capital appreciation together with the income earned in the form of interest or dividend. People prefer Mutual Funds to bank deposits, life insurance and even bond because with a little money, they can get into the investment game. One can own string blue chips like ITC, TISCO, Reliance etc., through mutual funds. Thus, mutual funds act as a gateway to enter into big companies hitherto inaccessible to an ordinary investor with his small investment.
Study on Store Environment and Merchandising Mix at Big BazaarProjects Kart
Retailing consists of those business activities involved in the sale of goods and services to consumers for their personal, family, or household use. Retailing comprises of four elements customer orientation, coordinated effort, value-driven, and goal orientation. The word "Retail" originates from a French-Italian word. Retailer-someone who cuts off or sheds a small piece from something. Retailing is the set of activities that markets products or services to final consumers for their own personal or household use. It does this by organizing their availability on a relatively large scale and supplying them to customers on a relatively small scale. Retailer is a Person or Agent or Agency or Company or Organization who is instrumental in reaching the Goods or Merchandise or Services to the End User or Ultimate Consumer.
Initial Public Offers and Due DiligenceProjects Kart
This report, as the Title “Initial Public Offers and Due Diligence: The Role of a Investment Banker”, is an attempt to bring forth the importance of the process of Due Diligence and the significance of the vital role played by the Investment Banker in managing the issue of an Initial Public Offer (IPO).
When a Company issues an IPO, it means it is going public. The issue of an IPO introduces a great degree of transparency in a Company‟s operations. All the relevant and updated information pertaining to the company is laid down before the investors so that they may make an investment decision. Again, there are set procedures, rules, regulations and laws to be followed in laying down this information before the investors. A document called the Prospectus‟ must be prepared. The Prospectus captures all the necessary information that is to be made available to the investors. Apart from the Prospectus, there are various other company documents that need to be verified and summarized in order to present them before the investors.
Influence of ADR on Underlying Stock PricesProjects Kart
Globalization has opened the door for the investors to avail various investment avenues across the globe. American Depository Receipt (ADR) is one such opportunity to the investing community. The ADR is a proxy for the Indian shares to enable them to be traded in the American stock exchanges. Various studies conducted on Depository Receipts (DRs) have shown that the trading on the DR sin the foreign market has its influence in the home country’s stock in terms of price, volatility and volume. This interested me and this project is concerned about studying “Whether the price fluctuations of ADR affect the corresponding Indian share prices?”
After the liberalization of the economy in 1991, the corporatist started sourcing their capital from both domestic and foreign markets. The Indian shares cannot be directly listed in the American stock exchanges. ADRs have been very helpful in this purpose. So a custodian bank receives the shares as deposit and issues receipt to the market. These receipts are issued in appropriate ratio to the shares deposited with the depository. The market players in the stock exchanges trade these receipts.
Impact of ERP on Organizational Functions in Retail SectorProjects Kart
The business environment has changed more in the last five years than it did in the previous five decades. Winning in today’s business climate requires more than just providing high-quality, low-cost products to customers, when and how the customers want them. The ability to respond to new customer needs and seize market opportunities as they arise, without compromising on the profitability of the firm is critical for the success of any organization. Competitive pressures frequently force manufacturers to decrease prices in spite of the fact that their internal costs continue to rise. Enterprises are continuously striving to improve themselves in the areas of quality, time to market, customer satisfaction, performance and profitability. Making informed business decisions in this manner would enable organizations to accomplish their business growth and at the same time enable them to utilize the information to competitive advantage. To make it possible for the companies to execute this vision, there is a need for an infrastructure that will provide information across all functions and locations within the organization and this is the Enterprise Resource Planning (ERP) solution available in the market today.
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The approach used in this report is a case study approach. It essentially deals with two aspects; creativity and WOW factor. These two terms have been defined and the impact they have in advertising has been studied. The objectives of doing such a study were to understand creativity, to define it and to find factors that elicit a WOW response from viewers.
Impact of Advertising on Customers in Tata MotorsProjects Kart
The consumer durable market in India has been very competitive in the recent years, with opening up of market for international players due to liberalization; the domestic players are facing a tough competition. So it‟s time for domestic companies to frame new strategies for their production and marketing activities. An evaluation of the effectiveness of the past activities of a company will enable the company in framing these new strategies. Such an effort has been made through this market research to know the http://www.projectskart.com/ on Customers in TATA MOTORS (A case study in AUTO MATRIX, HASSAN).
Recruitment and Selection at Aviva Life InsuranceProjects Kart
The MBA project titled “RECRUITMENT AND SELECTION” Undertaken in AVIVA life insurance.
AVIVA is a UK based insurance group. It has a long history dating back to 1834 and has a joint venture with DABUR groups. Aviva holds a 26 per cent stake in the joint venture and the Dabur group holds the balance 74 per cent share.
It is one of the leading providers of life and pensions products to Europe and has substantial businesses elsewhere around the world.
The project report is about recruitment and selection process that‟s an important part of any organization. Which is considered as a necessary asset of a company? In fact, recruitment and selection gives a home ground to the organization acumen that is needed for proper functioning of the organization.
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The world population structure shows that population worldwide is ageing owing to exaggerated longevity of older folks and small birth rates in developed and most developing countries. Visit www.projectskart.com for more information. In Asian nation alone, statistics show that variety of older as a proportion of population can show a 107% growth, from 113 million in 2016 and 179 million by 2026 severally.
Financial Analysis on Recession Period at M&M TractorsProjects Kart
Financial ANalysis (also stated as financial plan analysis or accounting analysis) refers to an assessment of the viability, stability and profitable of a business, sub-business or project. Visit www.projectskart.com for more information. It is performed by professionals World Health Organization prepare reports exploitation ratios that create use of data taken from monetary statements and different reports. These reports area unit typically given to prime management mutually of their bases in creating business selections.
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TSS was established in 1913 and since then it has been in Sirsi. The products have got their own brand image and also customers. Based on the service provided by TSS to its customers we can know how the organization considers its customers and its products to the customers. A study Effective supply chain management as a strategic advantage at TSS is undertaken for assessing the supply towards the customers and to understand the expectations of the customers towards arecanut and its products which will in turn help to take appropriate action by the management for removing the loop holes.
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By 2004 the retail industry was growing rapidly in India, and Spencer's Retail decided to pursue an aggressive expansion strategy. The company had the customers, the products, and the employees to make it happen. It just needed an IT infrastructure that could support rapid growth. Visit http://www.projectskart.com/p/contact-us.html for more information. Current servers were at capacity, and the company needed to upgrade before adding new stores. Amit Mukerjee, Group CIO of the RPG Group, describes the challenge as part of the learning curve for retail development in India. ―Retailing is a new business in this country. As the business matures, the process matures, and IT systems must evolve accordingly. The company also needed an enterprise resource planning (ERP) solution to handle critical processes such as supply-chain management. It decided to implement mySAP ERP, now called SAP ERP, and realized the solution needed to run on high-performance servers. Spencer's Retail evaluated several possibilities, including servers from HP, IBM, and Sun Microsystems. It decided to build its IT infrastructure on Sun systems for several reasons. Sun SPARC Enterprise Servers had the performance and scalability needed to sustain its business, and they delivered higher performance at less cost. Sun's knowledge of the retail space in India, as well as its long history with RGP Enterprises, were also deciding factors.
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India is called the “country of villages” where it covers nearly 70% of its total area. In this relation we can say that Indian economy is base on rural activities and their development. Therefore we have to give prime importance to the rural activities. Visit http://www.projectskart.com/p/contact-us.html for more information.
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A comparative analysis on bajaj vs hero honda
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MINOR PROJECT REPORT
ON: BAJAJ VS. HERO HONDA
Department of Business Administration
Maharaja Surajmal Institute
Submitted By: Submitted To:
BBA(Banking & Insurance)
Semester III
Roll No:
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CERTIFICATE
This is to certify that the project work entitled BAJAJ Vs. HERO HONDA is a bona fide
project carried out by ……………………, BBA(B&I) student, Maharaja Surajmal Institute
(GGSIPU) in Delhi for the fulfillment of the requirements of the BBA program and the
project work has not formed the basis for the award previously for any degree, diploma
or any other similarities.
Date: Signature
(Project Guide)
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ACKNOWLEDGEMENT
The research on “Comparative Study between Bajaj and Hero Honda” has been given
to me as part of the curriculum in Bachelors Business Administration (banking &
insurance)
I have tried my best to present this information as clearly as possible using basic terms
that I hope will be comprehended by the widest spectrum of researchers, analysts and
students for further studies.
I have completed this study under the able guidance and supervision of Prof. I will be
failed in my duty if I do not acknowledge the esteemed scholarly guidance, assistance
and knowledge. I have received from them towards fruitful and timely completion of this
work.
Mere acknowledgement may not redeem the debt I owe to my parents for their
direct/indirect support during the entire course of this project.
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Table of contents
CHAPTER CHAPTER NAME
NO.
Chapter 1 Introduction
1.1 Objectives
1.2 Research Methodology
1.3 Limitations
Chapter 2 Corporate Overview
2.1 Company’s History
2.2 Profile
2.3 Key Persons
2.4 Timeline Of Releases
2.5 Marketing Strategies
2.6 SWOT Analysis
Chapter 3 Analysis and Interpretation
Chapter 4 Conclusions and Recommendation
Bibliography
Questionnaire
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CHAPTER 1
INTRODUCTION
INTRODUCTION
This project is an attempt to give draw out a comparison between Bajaj Auto Ltd & Hero
Honda.
It aims to know perception of consumers regarding bikes, & factors influencing their
choice.
It throws light on the following:-
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1. In 1st Chapter you will find the Objectives, Research Methodology and
Limitations of the study.
2. In 2nd chapter you will find an overview of the company profile, history,
marketing strategies , & SWOT analysis of Bajaj & Hero Honda.
3. In 3rd Chapter you will find analysis & interpretations on the project report.
4. In 4th Chapter you will find conclusion and suggestion on the project.
5. In the end you will find the various sources I referred for gathering information.
OUR OBJECTIVES
1. To know the market share of Bajaj & Hero Honda.
2. To know the perception of customers regarding bikes.
3. To determine the customers satisfaction regarding bikes.
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4. To determine the factors influencing the choice of customers regarding bikes.
RESEARCH METHODOLOGY
It is well known fact that the most important step in marketing research process is to
define the problem. Choose for investigation because a problem well defined is half
solved. That was the reason that at most care was taken while defining various
parameters of the problem. After giving through brain storming session, objectives were
selected and the set on the base of these objectives. A questionnaire was designed major
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emphasis of which was gathering new ideas or insight so as to determine and bind out
solution to the problems.
DATA SOURCE
Research included gathering both Primary and Secondary data. Primary data is the first
hand data, which are selected a fresh and thus happen to be original in character. Primary
Data was crucial to know various customers and past consumer views about bikes and to
calculate the market share of this brand in regards to other brands.
Secondary data are those which has been collected by some one else and which already
have been passed through statistical process. Secondary data has been taken from
internet, newspaper, magazines and companies web sites.
RESEARCH APPROACH
The research approach was used survey method which is a widely used method for data
collection and best suited for descriptive type of research survey includes research
instrument like questionnaire which can be structured and unstructured. Target
population is well identified and various methods like personal interviews and telephone
interviews are employed.
SAMPLING UNIT
It gives the target population that will be sampled. This research was carried in New
Delhi & Ncr. These were 20 respondents.
DATA COMPLETION AND ANALYSIS
After the data has been collected, it was tabulated and findings of the project were
presented followed by analysis and interpretation to reach certain conclusions.
SCOPE
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My project was based on the Comparative Study of Bajaj Vs Hero Honda and data
was taken in New Delhi & Ncr only.
LIMITATIONS OF RESEARCH STUDY
1. Research work was carried out in Delhi & Ncr only the finding may not be
applicable to the other parts of the country because of social and cultural
differences.
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2. The sample was collected using connivance-sampling techniques. As such result
may not give an exact representation of the population.
3. Shortage of time is also reason for incomprehensiveness.
4. The views of the people are biased therefore it doesn’t reflect true picture.
CHAPTER 2
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COMPANY HISTORY
The Bajaj Group is amongst the top 10 business houses in India. Its footprint stretches
over a wide range of industries, spanning automobiles (two-wheelers and three-
wheelers), home appliances, lighting, iron and steel, insurance, travel and finance.
The group's flagship company, Bajaj Auto, is ranked as the world's fourth largest two-
and three- wheeler manufacturer and the Bajaj brand is well-known across several
countries in Latin America, Africa, Middle East, South and South East Asia.
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Founded in 1926, at the height of India's movement for independence from the British,
the group has an illustrious history. The integrity, dedication, resourcefulness and
determination to succeed which are characteristic of the group today, are often traced
back to its birth during those days of relentless devotion to a common cause. Jamnalal
Bajaj, founder of the group, was a close confidant and disciple of Mahatma Gandhi. In
fact, Gandhiji had adopted him as his son. This close relationship and his deep
involvement in the independence movement did not leave Jamnalal Bajaj with much time
to spend on his newly launched business venture.
His son, Kamalnayan Bajaj, then 27, took over the reins of business in 1942. He too was
close to Gandhiji and it was only after Independence in 1947, that he was able to give his
full attention to the business. Kamalnayan Bajaj not only consolidated the group, but also
diversified into various manufacturing activities.
The present Chairman of the group, Rahul Bajaj, took charge of the business in 1965.
Under his leadership, the turnover of the Bajaj Auto the flagship company has gone up
from Rs.72 million to Rs.46.16 billion (USD 936 million), its product portfolio has
expanded from one to and the brand has found a global market. He is one of India's most
distinguished business leaders and internationally respected for his business acumen and
entrepreneurial spirit.
PROFILE
Founder Jamnalal Bajaj
Year of Establishment 1926
Industry Automotive - Two & Three Wheelers
Business Group The Bajaj Group
Listings & its codes BSE – Code: 500490; NSE - Code: BAJAJAUTO
Presence Distribution network covers 50 countries.
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Dominant presence in Sri Lanka, Bangladesh, Columbia,
Guatemala, Peru, Egypt, Iran and Indonesia.
Joint Venture Kawasaki Heavy Industries of Japan
Registered & Head Office Akurdi
Pune - 411035
India
Tel.: +(91)-(20)-27472851
Fax: +(91)-(20)-27473398
Works • Akurdi, Pune 411035
• Bajaj Nagar, Waluj Aurangabad 431136
• Chakan Industrial Area, Chakan, Pune 411501
E-mail rahulbajaj@bajajauto.co.in
Website www.bajajauto.com
KEY PERSONS
Board of Directors
Rahul Bajaj Chairman
Madhur Bajaj Vice Chairman & Whole-Time Director
Rajiv Bajaj Managing Director
Sanjiv Bajaj Executive Director
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D.S. Mehta Whole-Time Director
Kantikumar R. Podar Director
Shekhar Bajaj Director
D.J. Balaji Rao Director
J.N. Godrej Director
S.H. Khan Director
Mrs. Suman Kirloskar Director
Naresh Chandra Director
Nanoo Pamnani Director
Manish Kejriwal Director
P Murari Director
Niraj Bajaj Director
Committees of the Board
Audit Committee
S.H. Khan Chairman
D.J. Balaji Rao
J.N. Godrej
Naresh Chandra
Nanoo Pamnani
TIMELINE OF RELEASES & ACHIEVMENTS
2009
April Bajaj Pulsar 150 & 180 upgrade launched
January Bajaj XCD 135 DTS-Si launched
2008
September Bajaj Platina 125 DTS-Si launched
August XCD 125 DTS-Si is largest selling 125cc motorcycle
July Bajaj Discover 135 DTS-i Upgrade Launched.
June Pulsar 220 bags IMOTY award
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2007
December RE GDi autorickshaw launched
September XCD 125 DTS-Si launched
August DTS-Si engine launched
July Revamping of Organisational structure
June Pulsar 220 DTS-Fi launched
April Bajaj Auto Commissions New Plant at Pantnagar, Uttarakhand
February 200 cc Pulsar DTS-i launched
January Bajaj Kristal DTS-i launched
2006
April Bajaj Platina launched
2005
December Bajaj Discover launched
June Bajaj Avenger DTS-i launched
February Bajaj Wave DTS-i launched
2004
October Bajaj Discover DTS-i launched
August New Bajaj Chetak 4 stroke with Wonder Gear launched
May Bajaj CT100 Launched
January Bajaj unveils new brand identity, dons new symbol, logo and brandline
2003
October Pulsar DTS-i is launched.
October 107,115 Motorcycles sold in a month.
July Bajaj Wind 125,The World Bike, is launched in India.
February Bajaj Auto launched its Caliber115 "Hoodibabaa!" in the executive
motorcycle segment.
2001
November Bajaj Auto launches its latest offering in the premium bike segment 'Pulsar'.
January The Eliminator is launched.
2000 The Bajaj Saffire is introduced.
1999 Caliber motorcycle notches up 100,000 sales in record time of 12
months.
1998 Production commences at Chakan plant.
June 7th Kawasaki Bajaj Caliber rolls out of Waluj.
July 25th Legend, India's first four-stroke scooter rolls out of Akurdi.
October Spirit launched.
1997 The Kawasaki Bajaj Boxer and the RE diesel Autorickshaw are
introduced.
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1995
November 29 Bajaj Auto is 50.
Agreements signed with Kubota of Japan for the development of
diesel engines for three-wheelers and with Tokyo R&D for ungeared
Scooter and moped development.
The Bajaj Super Excel is introduced while Bajaj celebrates its ten
millionth vehicle.
One million vehicles were produced and sold in this financial year.
1994 The Bajaj Classic is introduced.
1991 The Kawasaki Bajaj 4S Champion is introduced.
1990 The Bajaj Sunny is introduced.
1986 The Bajaj M-80 and the Kawasaki Bajaj KB100 motorcycles are
introduced.
500,000 vehicles produced and sold in a single financial year.
1985
November 5 The Waluj plant inaugurated by the erstwhile President of India,
Shri Giani Zail Singh.
Production commences at Waluj, Aurangabad in a record time
of 16 months.
1984
January 19 Foundation stone laid for the new Plant at Waluj, Aurangabad.
1981 The Bajaj M-50 is introduced.
1977 The Rear Engine Autorickshaw is introduced.
Bajaj Auto achieves production and sales of 100,000 vehicles in
a single financial year.
1976 The Bajaj Super is introduced.
1975 BAL & Maharashtra Scooters Ltd. joint venture.
1972 The Bajaj Chetak is introduced.
1971 The three-wheeler goods carrier is introduced.
1970 Bajaj Auto rolls out its 100,000th vehicle.
1960 Bajaj Auto becomes a public limited company. Bhoomi Poojan of
Akurdi Plant.
1959 Bajaj Auto obtains licence from the Government of India to
manufacture two- and three-wheelers.
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1948 Sales in India commence by importing two- and three-wheelers.
1945
November 29 Bajaj Auto comes into existence as M/s Bachraj Trading
Corporation Private Limited.
MARKETING STRATEGIES
The focus of BAL off late has been on providing the best of the class models at
competitive prices. Most of the Bajaj models come loaded with the latest features within
the price band acceptable by the market. BAL has been the pioneer in stretching
competition into providing latest features in the price segment by updating the low price
bikes with the latest features like disk-brakes, anti-skid technology and dual suspension,
etc.
BAL adopted different marketing strategies for different models, few of them are
discussed below: -
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CALIBER - The focus for the Caliber 115 was youth. And though Bajaj made the bike
look bigger and feel more powerful than its predecessor (characteristics that will attract
the average, 25-plus, executive segment bike buyer). Going by the initial market
response, the campaign was clearly a hit in the 5-10 years age bracket. So, the teaser
campaign and the emphasis on the Caliber 115 being a `Hoodibabaa' bike placed it as a
trendy motorcycle for the college-goers and the 25 plus executives both at the same time.
PULSAR - Pulsar was launched in direct competition to the Hero Honda's 'CBZ' model in
150 cc plus segment. The campaign beared innovative punch line of "Definitely Male"
positioning Pulsar to be a masculine-looking model with an appeal to the performance
sensitive customers. Pulsar currently offers four varieties the Bajaj Pulsar 150 cc,the
Bajaj Pulsar 180 cc,the Bajaj Pulsar 200 cc,and the Bajaj Pulsar 220cc. Bajaj Pulsar bikes
range in on road prices from around Rs. 62,500 to Rs. 90,500. The Pulsar DTS Fi is the
first bike in the Indian market to have both front and rear disc brakes.
DISCOVER - The Bajaj Discover has two variants with 110 cc and 135cc engine. Bajaj
Discover targets the middle class two wheeler consumers with Bajaj bike prices ranging
from Rs. 46,000 to Rs. 55000. The Bajaj Discover 135 cc is easy to control, easy on the
pocket, and a good choice between a 125 cc and 150 cc motorbike.
PLATINA : It is the leader in mileage & looks in the 100 cc class. The Bajaj Platina is
resplendent in Platinum silver colour and shiny chrome graphics enhanced by a
contrasting matt black silencer and graphite-tinted engine.The bike has a plush ride
without sacrificing handling. It has an upright riding posture inline with other commuter
bikesCurrently there are two variants of Platina available with engine capacities of 100
and 125 cc. The 100 cc Platina was launched in April 2006 at an ex-showroom price of
Rs 36,000 and crossed sales of 500,000 units within eight months of its launchedPlatina
125 DTS-Si was introduced in September 2008 with sales of more than 30,000 units per
month
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AVENGER - Bajaj Avenger (DTSi) offers the ultimate cruiser experience. Offering high
stability and long cruising delights, Bajaj Avenger (DTSi) possesses wider saddle seat,
special backrest besides 180cc powerful engine. It is targeted at the upper middle-class
bike lovers. The Avenger now has a single variant, the Bajaj Avenger priced at around
Rs. 70,000.
SWOT ANALYSIS
Let's analyze the position of Bajaj in the current market set-up, evaluating its strengths,
weaknesses, threats and opportunities available.
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STRENGTHS :
S Highly experienced management.
S Product design and development capabilities.
S Extensive R & D focus.
S Widespread distribution network.
S High performance products across all categories.
S High export to domestic sales ratio.
S Great financial support network (For financing the automobile)
S High economies of scale.
S High economies of scope.
WEAKNESS :
W Hasn't employed the excess cash for long.
W Still has no established brand to match Hero Honda's Splendor in commuter segment.
W Not a global player in spite of huge volumes.
W Not a globally recognizable brand (unlike the JV partner Kawasaki)
THREATS :
T The competition catches-up any new innovation in no time.
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P Threat of cheap imported motorcycles from China.
P Margins getting squeezed from both the directions (Price as well as Cost)
OPPORTUNITIES :
O Double-digit growth in two-wheeler market.
O Untapped market above 180 cc in motorcycles.
O More maturity and movement towards higher-end motorcycles.
O The growing gearless trendy scooters and scooterette market.
O Growing world demand for entry-level motorcycles especially in emerging markets.
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HISTORY OF
HERO HONDA
COMPANY HISTORY
“Hero”, is the brand name used by the Munjal brothers in the year 1956 with the flagship
company Hero Cycles. The two-wheeler manufacturing business of bicycle components
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had originally started in the 1940’s and turned into the world’s largest bicycle
manufacturer today. Hero, is a name synonymous with two-wheelers in India today. The
Munjals roll their own steel, make free wheel bicycle critical components and have
diversified into different ventures like product design. The Hero Group philosophy is:
“To provide excellent transportation to the common man at easily affordable prices and
to provide total satisfaction in all its spheres of activity”. The Hero group vision is to
build long lasting relationships with everyone (customers, workers, dealers and vendors).
The Hero Group has a passion for setting higher standards and “Engineering Satisfaction”
is the prime motivation, way of life and work culture of the Group.
Hero Honda is a joint venture that began in 1984 between the Hero group of India and
Honda from Japan. It has been the world's biggest manufacturer of 2-wheeled motorized
vehicles since 2001, when it produced 1.3 million motorbikes in a single year. Hero
Honda's Splendor is the world's largest selling motorcycle. Its 2 plants are in Dharuhera
and Gurgaon, both in Haryana, India. It specializes in dual use motorcycles that are low
powered but very fuel efficient.
Hero Group expanded so big that by 2002 they had sold 86 million bicycles producing
16000 bicycles a day. Today Hero Honda has an assembly line of 9 different models of
motorcycles available. It holds the record for most popular bike in the world by sales for
Its Splendor model.
COMPANY PROFILE
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Hero Honda Motorcycle Ltd.
Type Public company BSE:HEROHONDA M
Founded January 19, 1984 in Gurgaon, Haryana, India
Headquarters Haryana, India
Om Prakash Munjal, Founder
Mr. Brijmohan Lall Munjal, Chairman
Key people Mr. Toshiaki Nakagawa, Joint Managing
Director
Mr. Pawan Munjal, Managing Director
Industry Automotive
Products Motorcycles, Scooters
Revenue U$ 2.8 billion
Website http://www.herohonda.com/site/home/home.asp
KEY PERSONS
No. Name of the Directors Designation
1 Mr. Brijmohan Lall Munjal Chairman & Whole-time Director
2 Mr. Pawan Munjal Managing Director
3 Mr. Toshiaki Nakagawa Jt. Managing Director
4 Mr. Takao Eguchi Whole-time Director
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5 Mr. Satyanand Munjal Non-executive Director
6 Mr. Om Prakash Munjal Non-executive Director
7 Mr. Tatsuhiro Oyama Non-executive Director
8 Mr. Masahiro Takedagawa Non-executive Director
9 Mr. Narinder Nath Vohra Non-executive & Independent Director
10 Mr. Pradeep Dinodia Non-executive & Independent Director
11 Gen.(Retd.) Ved Prakash Malik Non-executive & Independent Director
12 Mr. Analjit Singh Non-executive & Independent Director
13 Dr. Pritam Singh Non-executive & Independent Director
14 Ms. Shobhana Bhartia Non-executive & Independent Director
15 Dr. Vijay Laxman Kelkar Non-executive & Independent Director
TIMELINE OF RELEASES & ACHIEVMENTS
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MARKETING STRATEGIES
Hero Honda globally known of being the most fuel-efficient and the largest CBZ selling
Indian motorcycle company. This is a relationship so harmonious that Hero Honda has
managed to achieve indigenisation of over 95 percent, a Honda record worldwide. The
company is committed to provide the customer with excellence. A rich background of
producing high value products at reasonable prices led the world's largest manufacturer
of motorcycles to collaborate with the world's largest bicycle manufacturer
CD DAWN :
Honda CD Dawn is a beginner's bike well tested on Indian roads and proven in city
conditions. Hero Honda CD Dawn is a no-nonsense bike that's all about price and utility.
New bikes have showroom prices of around Rs. 32,000 and on-road prices of around Rs.
37,000.
SPLENDOR NXG :
The Hero Honda Splendor NXG is a new age bike in Hero Honda's 100 cc stable.
Stunning looks, economic performance, and a multitude of features backed by Hero
Honda's reliable support network, makes this a good choice for the city commuter. The
Hero Honda Splendor NXG is now available at a showroom price of around Rs. 42,000.
Hero Honda Splendor Plus is one of the largest selling bikes in India. It sports several
improvements over the old splendor. Hero Honda Super Splendor is not a bike to race
with, but one you can depend on to get you to your destination and back in the city safely
and economically.
PASSION PLUS :
Hero Honda Passion Plus is a bike meant for the executive city commuter. This improved
version of the Hero Honda Passion comes with several improvements over its earlier
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versions and gives an easy ride and easy handling. New bikes have showroom prices of
around Rs. 42,700.
CBZ EXTREME :
Expected to capture the top position in the premium segment with this bike. Price for two
variants of kick-start and self-start for CBZ X-treme is Rs 54,000 and Rs 56,000. Both
the variants comes with alloy wheel and disc brakes as standard fitment.
Alloy wheels, speedo console, split rear grab rail and bikini fairing all add to the
muscular styling giving it a big bike feel. launched in early. Was the first sports oriented
4-stroke bike. Sporting an original Honda 156.8 cc engine, it made good 12.8PS of power
which was sufficient enough to propel it to 110[120 on Speedo] km/h. The styling of the
bike was a scaled version of the famous Honda CB series. Sufficient mid-range torque
ensured a 0–60 km/h (0-37 mph) in just 5 seconds.
KARIZMA ( R, ZMR) :
The Hero Honda Karizma is the flagship motorcycle of Hero Honda.It was launched in
May 2003 and was replaced by a cosmetic upgrade Karizma R .The bike has been
prominently associated with the reality show MTV Roadies. It currently retails at Rs
82,502. The bike addresses to those who have a passion for speed and styling and head-
turning looks. Karizma sports an all aluminum, undersquare engine (bore 65.5 mm and
stroke 66.2 mm) running a compression ratio of 9:1.The top speed is around 120 km/h
and the 0-60 km/h is achieved around 3.8 seconds. The Karizma is reported to have an
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overall fuel economy of 38 km/l (90 mpg or 2.4 l/100 km), with a best of 50 km/l (120
mpg) and a worst of 28 km/l (66 mpg). Hero Honda has launched the revamped version
of its performance motorcycle, the Karizma ZMR. Introduced at a price of
91,000.showroom Delhi. To compete with Bajaj Pulsar 220.
SWOT ANALYSIS
STRENGTHS :
Huge brand equity/reputation among customers.
Research and development- due to joint venture with Japanese giant – HONDA.
Models/products in almost every bike segment.
Healthy growth in profits.
Ability to understand customer needs & wants.
Its after sales service.
Maintenance cost is low.
WEAKNESSES :
Low cash reserves due to massive dividend payouts
Virtual absence in the highly lucrative bike segments
Imports >31% of its spare parts requirements
Slow to react to market changes- Slow innovation- late entrants into the 125cc
segment
Too much dependence on few models.
OPPORTUNITIES :
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125cc bike segment - This segment is yet to pick pace
Exports market is yet to be properly exploited. HHML
can still make it
Ads appealing to youth can do wonders for the
company
Cruiser bike segment is unexplored by HHML.
Discounts & loans offered lead to great demand.
THREATS :
All major bike makers in the world are lining up for India.
The growth in two-wheeler market is slowing down.
Absence in 150cc could harm the growth plans of HHML as future lies in the
150cc and 125cc markets.
Low cash reserves.
HHML is losing a foothold in the exports market which is now dominated by
Bajaj .
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FACTORS INFLUENCING SALES OF TWO WHEELERS
FEATURES : It plays major role in sale on any bikes. Today people are more attracted
towards the features of bikes and are ready to spend huge amount of money on buying a
handset having huge numbers of features.
E.g. Hero Honda karizma
PRICE : Price also plays a major role. Companies need to place their products in such a
way that it can differentiate itself from others by its price. If price of bike is kept low and
more features are provided to customers than company can create market for itself.
AVAILABILITY : Products need to be available easily. Customers don’t like to travel
much to buy bikes. They prefer to get their bikes from nearest showrooms so in order to
be market leader companies should make sure that there products are easily available to
customers.
AFTER SALES SERVICE : Companies should make sure that they provide good after
sale service to their customers and there problems are rectified as soon as possible. The
turnaround time should be very less that customers don’t have to wait too long for their
problems so to be solved.
QUALITY : The quality of products should be very good. Today’s customers want value
for money if that is not provided than company will find it difficult to position itself in
the market.
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Q1) Which bike do you have?
Hero Honda 47
Bajaj 38
Any other 15
Hero honda
Bajaj
Any other
Q2) Which Model do you Have?
Hero Honda Bajaj
Splender 21 CT 100 7
Passion 13 Discover 12
Karizma 7 Pulsar 11
Any other 6 Any other 8
14
12
No of Persons
Bajaj
10
CT 100
8
Discover
6
Pulsar
4
Any other
2
0
1
Model Nam e
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Q3) In which family Income level do you Fall?
100000-200000 22
200000-300000 45
300000-400000 23
above 400000 10
50
40 100000-200000
No of Persons
30 200000-300000
20 300000-400000
10 above 400000
0
1
Income level
Q4) For how long do you own a bike?
0-1 year 34
1-2 year 29
2-3 year 26
above 3 year 11
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40
30
No of 0-1 year
20
Persons 1-2 year
10 2-3 year
0 above 3 year
1
No of years
Q5) For what purpose do you use your Motor Bike?
Hero Honda Bajaj
Office Purpose 9 4
Personal purpose 13 15
Joy Purpose 19 16
Other 6 3
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20
15
Hero Honda
No of Persons
10
Bajaj
5
0
Office Personal Joy Other
Purpose purpose Purpose
Purpose
Q6) How do you come to know about this Motor Bike?
Hero Honda Bajaj
Newspaper 4 2
Television 23 16
Magazine 2 1
Friends &
Relative 18 19
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No of Persons
25
20
New spaper
15 Television
10 Magzine
Friends & Relative
5
0
Hero Honda Bajaj
Nam e of Com pany
Q7) Does Advertisement Influence your decision
in choosing a Motor Bike?
Yes 87%
No 5%
Cant say 8%
Yes
No
Cant say
Q8) Do you have full knowledge about Bikes before
buying?
Hero Honda Bajaj
Yes 25 23
No 22 15
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30
25
No of persons
20
Yes
15
No
10
5
0
Hero Honda Bajaj
Com pany Nam e
Q9) Which Factor below Influence your decision?
Hero Honda Bajaj
Price 72% 78%
Mileage 78% 64%
Quality 65% 48%
Resale Value 40% 28%
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Status symbol 10% 7%
100%
80% Price
No of Persons
Mileage
60%
Quality
40%
Resale Value
20% Status symbol
0%
Hero Honda Bajaj
Com pany Nam e
Q10) How would you rate the following factors of Bikes
with respect to different company?
Hero Honda Bajaj
Mileage 74% 72%
Price 68% 65%
Pick up 70% 80%
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Maintenance 58% 62%
Look & Shape 85% 80%
Brand Image 53% 55%
100%
80% Mileage
No of Persons
60% Price
40% Pick up
20% Maintenance
0% Look & Shape
Hero Honda Bajaj Brande Image
Company Name
Q11) If new Bike with good features comes in, then would you
like to change your bike?
Hero Honda Bajaj
Yes 19 21
No 17 14
Cant say 11 3
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25
20
15 Hero Honda
No of Persons
10 Bajaj
5
0
Yes No Cant say
Views
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CHAPTER 4
CONCLUSION & RECOMMENDATIONS
CONCLUSION
1. Hero Honda is considered to be most fuel-efficient bike on Indian roads,& have better
quality, higher resale as compared to Bajaj Bikes.
2. Bajaj Service & Spare parts are available throughout India in local markets also,&
Bajaj bikes have comparatively low maintenance cost in contrast to hero Honda
bikes.
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3. While buying a motorcycle, economy is the main consideration in form of
maintenance cost, fuel efficiency.
4. Majority of the respondent had bought their motorcycle more than 3 years.
5. Market leader Hero Honda has lost more than 3 per cent of its market share in the
motorcycle segment to its nearest rival Bajaj Auto.
6. Bikes such as Bajaj Pulsar, Hero Honda Hunk,Karizma are purchased by young
generation 18 to 30 because they prefer stylish looks and rest of the models of Hero
Honda are purchased more by daily users who needs more average of bikes than looks.
RECOMMENDATIONS
1. BAL should adopt a deliberate strategy of focusing on executive and premium
segment motorcycles and three-wheelers, and is reducing its dependence on
lower-end of motorcycles and scooters segment.
2. Bajaj Auto Ltd needs to tap the export market more efficiently as there is a
huge potential to make India as the world's two-wheelers production base. For
this, it needs to look for joint ventures abroad.
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3. Hero Honda should think about fuel efficiency in case of upper segment
bikes.
4. More service centers should be opened for Hero Honda Bikes.
5. Maintenance cost and the availability of the spare parts should also be given
due importance by Hero Honda.
6. They Should also introduce some good finance/discount schemes for students.
BIBLIOGRAPHY
1. www.herohonda.com
2. www.google.com
3. www.bajaj.com
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OCCUPATION:- Businessman Employee
Student Other
Q1) Which Bike do you have?
Hero Honda Bajaj Bajaj Any Other
Q2) Which Model do you have?
Hero Honda: - Splendor Passion
Karizma Other
Bajaj: - CT 100 Discover
Pulsar Other
Q3) In which Family Income do you Fall?
100000-200000 200000-300000
300000-400000 Above 400000
Q4) For how long do you own a Bike?
0-1 year 1-2 year
2-3 year above 3 years
Q5) For what purpose do you use your Motor Bike?
Office Purpose Personal Purpose
Joy Purpose Other
Q6) How do you come to know about this Motor Bike?
Newspaper Television
Magazines Friends/Relatives
Q7) Does Advertisement Influence your decision in choosing a Motor Bike?
Yes No Can’t say
Q8) Do you have full knowledge about Bikes before buying?
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Yes No
Q9) Which factor below influence your decision?
Price Mileage Quality
Resale Value Status Symbol
Q10) How would you rate the following factors of bikes with respect to different companies?
Hero Honda Bajaj
Mileage
Price
Pick up
Maintenance
Look/Shape
Brand Image
Q11) In new bike with good feature comes in, then would you like to change your bikes?
Yes No Can’t say
Q12) Any Suggestions for Company
………………………………………………………………………………………………………
………………………………………………………………………………………………………
………………………………………………………………………………………………
Date: (Signature)
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