The document analyzes the visibility of Hotel Le Bristol on search engines and reviews its website. It finds that the hotel has reasonably good visibility when its full name is used as a keyword, especially in France. However, it is not visible on the first page for searches of "luxury hotel Paris" or "five star hotel Paris". The website is well-designed but lacks photos, keywords, and customer reviews. Recommendations include sharing content on social media, creating an HTML version of the site for better search engine optimization, buying related domain names in each target country, starting a blog, and improving map listings.

1. Short Analysis of visibility and the 3rd party of Hotel Le Bristol website
By Steven Poinot – IEMI – MBA2 PT

2. Organic Search
• Keyword : Hotel le Bristol
1st result =
Le Bristol
BEYROUTH
2nd result =
Le Bristol
PARIS
UK hotels with Bristol
within the brand name
1st page
2nd PPC link

3. UK
• Keyword : Hotel le Bristol
1st page
1st result
No PPC links
+ MAP

4. Organic Search
• Keyword : Hotel le Bristol Paris
1st page
PPC via plateforms
And 1st link
UK hotels with Bristol
within the brand nam
Other 5star hotels
Le Bristol is not
mentionned

5. Organic Search
• Keyword : Five star hotel Paris
1st page
Follow-up
Le Bristol isn’t
present on the
1st page and is
not referenced
at all
Google ad via LHW

6. • Keyword : luxury hotel paris
– No result !

7. • Keyword : hotel le bristol OU hotel le bristol paris
1st page
1st 2 links

8. • Keyword : five star hotel paris
Le Bristol isn’t
present on the
1st page and is
not referenced
at all

9. • Keyword : luxury hotel paris
Le Bristol isn’t
present on the
1st page and is
not referenced
at all

10. Hotel Le Bristol Website
5 languages
Need to analyse
results from search
engines by country
No keywords and light content
Good use of url
tips but only
dedicated to
french clientele…
Smart and dynamic brochures

11. Analysis
• Strenghts
– Rather good visibility thanks to its brandname if it’s used as a keyword in search engines
– Excellent visibility upon the french market with « hotel de luxe 5 étoiles » or « luxe 5 étoiles »
thanks to URL tip.
– Not easy to find without writing the entire brandname => sort of positioning or a reduction cost policy – not
much clic on links = savings – only those who know via word-of-mouth or web communities
– Well web designed + global coherence
– Appears on map
• Weaknesses
Visibility
– Rather bad visibility as a luxury or a five star hotel (uk point of view)
– Let direct competitors being on the top of the list in the first page
– Being totally non-present on searches using keyword like « luxury hotel » or « five star hotel »
– No photos
– Not enough referenced in maps
3rd Party
– Site in Flash
– Quite light contents and only descriptive, no keywords
– url, html codes not efficient (marketing point of view)
– None text or image, within the own, site matches with links resulting from the search in search engines
– No customers comments or reviews onsite
Caveat
• From where do the clients are coming ?
 then, analyse independently each search engine by country
Sooo…the analysis is only based on google uk, google France and bing

12. Recommandations
– Include the possibility to share news, promotions,
photos from the site to social media, and also
reviews and comments
– Create a second identical website in html for a
better referencing and use titles for each category
with important keywords
– Buy other domains and URL including important
keywords in each targeted country
– Create blogs for news and promotions
– Improve presence on maps