The document discusses how the Four Seasons Hotel in Paris could improve their communication and engagement with customers on social media and their website. It notes that while customer reviews are positive, the hotel's managers do not respond to comments on the website. The document recommends that the hotel have managers directly answer and engage with positive customer comments on social media and their website to build conversations, create a more interactive experience for customers, and attract more interest from new potential customers.

1. How Four Seasons Hotel in Paris could improve their communication…. Diana Doucoure & Miriam Calegari

3. A manager from Four Seasons George V answered the guest’s comment on the Trip Advisor Website

4. -The website does not have the interactivity with the customers’ -There are no guests’ comments on the website -The website is “cold”, plain -The hotel uses only the “old strategy” for Selling - Only the worse comments are answered by managers

5. What we would do to improve the Hotel’s communication…. Answer the good customers’ comments to create a conversation in the social media platforms Create a directly link between customers and managers on the Hotel’s website Quote customers’ comments on the website To attract more interest from new viewers