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Session 5
assignement
Ritz Carlton
Floriane BRETTE
Anne Gabrielle CHIRAS
Raphaelle LEVET
Jerome AYALA
How do the hotel concierges use
technology to make personal
recommendations?
 Ritz Carlton application
 Concierge recommandation on FourSquare
 Check-in information on mobile phone
 Concierge informations available inside the hotel or outside
through the application
 Smartphone used as a key to access to places inside the hotel
How do they relate to 3rd party recommendation
sites?
What is the strategy?
 FourSquare gives them the opportunity to interact with their
client, know their habits, their needs and where they go when
they are inside.
 The strategy is to anticipate the wants and desires of the clients
even before asking the questions
 Opportunity to have a huge number of people to base the
informations on habits and study them.
What is the strategy behind ‘Art of the
Craft’?
 The main sloggan of the video: « let us stay with you »
 The hotel accompanies the client all day long
 Create an emotional / priviledge relationship between the client and the
brand
 Show to client how employees are involved
 Showing that they are fillfilled proove their pleasure to work there
 Treats your employee as you want them to treats your customer = Client
satisfaction
Comparison & Analysis
RENAISSANCE HOTEL
More attractive
Information about the
univers of the hotel
Presented as a navigator /
lifestyle blog
Slogan: Live life to
discover
RITZ CARLTON HOTEL
Strict appearance
Information about the hotel
Slogan: Let us stay with
you
Analysis
 Although Ritz Carlton has a « corporate » designed website, they do have a mobile
application compare to Renaissance which has a more « bloggy » designed website but no
application
 With Ritz Carlton application, clients can have access to the concierge information
anywhere and the hotels can follows their clients habits
 Renaissance by calling its website « Rnavigator » made an error by not having an app that
you can check anywhere at anytime.
 As Renaissance website is designed as a lifestyle blog, they put forward the fact that they
have « local experts » (local concierge) that provide the informations.

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Ritz carlton - Renaissance

  • 1. + Session 5 assignement Ritz Carlton Floriane BRETTE Anne Gabrielle CHIRAS Raphaelle LEVET Jerome AYALA
  • 2. How do the hotel concierges use technology to make personal recommendations?  Ritz Carlton application  Concierge recommandation on FourSquare  Check-in information on mobile phone  Concierge informations available inside the hotel or outside through the application  Smartphone used as a key to access to places inside the hotel
  • 3. How do they relate to 3rd party recommendation sites? What is the strategy?  FourSquare gives them the opportunity to interact with their client, know their habits, their needs and where they go when they are inside.  The strategy is to anticipate the wants and desires of the clients even before asking the questions  Opportunity to have a huge number of people to base the informations on habits and study them.
  • 4. What is the strategy behind ‘Art of the Craft’?  The main sloggan of the video: « let us stay with you »  The hotel accompanies the client all day long  Create an emotional / priviledge relationship between the client and the brand  Show to client how employees are involved  Showing that they are fillfilled proove their pleasure to work there  Treats your employee as you want them to treats your customer = Client satisfaction
  • 5. Comparison & Analysis RENAISSANCE HOTEL More attractive Information about the univers of the hotel Presented as a navigator / lifestyle blog Slogan: Live life to discover RITZ CARLTON HOTEL Strict appearance Information about the hotel Slogan: Let us stay with you
  • 6. Analysis  Although Ritz Carlton has a « corporate » designed website, they do have a mobile application compare to Renaissance which has a more « bloggy » designed website but no application  With Ritz Carlton application, clients can have access to the concierge information anywhere and the hotels can follows their clients habits  Renaissance by calling its website « Rnavigator » made an error by not having an app that you can check anywhere at anytime.  As Renaissance website is designed as a lifestyle blog, they put forward the fact that they have « local experts » (local concierge) that provide the informations.